4. 影響收益的關鍵要素
收⼊入 Revenue
廣告展⽰示流量 PVs
x
每千次展⽰示收益 eCPM
RPM
Quality content/users & Ads coverage
Revenue per thousand Page Views
點擊率 CTR
x
單價CPC
Site optimization ＆
Ad bidding system ＆
ad quality
supply/demand
19. 3. 提升廣告展⽰示流量：選對產品
• 內容廣告 AdSense for Content
• 搜尋廣告 AdSense for Search
• 影⽚片廣告 AdSense for Video
• 遊戲廣告 AdSense for Game
• ⾏行動廣告 Mobile Ads
• 廣告管理系統 DoubleClick for Publisher(DFP) SB
27. Best Practices for Mobile Websites
4 Easy Ways to Mobilize Your Content
建立行動版網頁的四大原則
Prioritize Content Big Buttons
White Space
Provide Fast Access to Information and Clutter
Reduce Rule of the
Services Less videos, pictures, copy Devices are o
Local, popular on-the-go features More headlines, bullet points, white space,are n
Thumbs but
Build for Speed Users are mo
Use Clear and Concise Headlines
Strip all unnecessary content. Text needs to be readable at arm’s length Sh
Latency is a conversion killer on mobile Buttons
Tabs and expanded fields can be Space around
used for addi
Make Search Prominent details Consider visib
Search results should be clean and easily filtered
Have a Plain Light BackgroundColor
Use
Design for Low Attention Span Lighter colours create a feeling of space col
Distinctly
Layout content for scrolling Dark, contrasting text is easier toConversion b
read
Use bullet points and information snippets for maxi- poor mobile backgrounds
Pictures make
mum impact 3D elements
Optimise for Multiple Screen Resoluti
Use tabs to access popular products/services
Use Descri
Satisfy Offline Needs ‘Add to baske
Provide store locators, shopping lists, product reser- not
vation, vouchers
適合的內容
合理的排版 互動的界面 大按鈕原則
2
7
Easy to Con
White Space
