The Master's Programme in Strategic Public Relations is a 2-year program jointly delivered by Lund University in Sweden and the University of Stirling in the UK. Students spend their first semester at the University of Stirling and then their second and third semesters at Lund University. The program aims to provide students with cross-cultural knowledge and experience in public relations through studying in two countries. It also incorporates industry experience through internship opportunities and connections with public relations practitioners. Graduates will gain the theoretical knowledge and practical skills for strategic international careers in public relations and communications management fields.

1. LUND UNIVERSITY | SWEDEN | DEPARTMENT OF STRATEGIC COMMUNICATION
Master’s Programme in
Strategic Public Relations
Programme overview
The programme aims to meet the increasing demands on
professionals with knowledge and understanding of pub-
lic relations and its role in society. In terms of professional
roles, recent developments have shifted the focus from op-
erational skills to more advanced strategic knowledge.
Through its unique design this programme provides
the students with cross-cultural knowledge, compe-
tence and networks to take on leading strategic roles
as public relations professionals. In line with this, the
programme allows students to undertake an indus-
trial placement. Through this design, the programme
exposes the students to the latest research in the field of
public relations.
The programme is taught in English and it is delivered
jointly with our partner, University of Stirling, UK. Students
spend their first semester at University of Stirling, UK, and
the second and the third semesters at Lund University, Swe-
den. The last semester is dependent on the chosen topic
of the dissertation; the supervisor can be from either Lund
University or University of Stirling.
Unique features and key benefits
• Students get the opportunity to study in both
Stirling, UK and Helsingborg, Sweden.
• The programme promotes links with industry
through close connections with leading practitioners,
for example through guest lectures and internship.
• The teachers involved in the programme are interna-
tionally recognised for teaching and research.
• The programme provides an innovative and challeng-
ing curriculum which develops both a theoretical and
practical understanding of public relations.
• The programme provides the students with the nec-
essary practical and analytical knowledge for an inter-
nationally focused professional career by examining
how to design, implement and evaluate public
relation.
• Master of Science in Strategic Public Relations
• 2 years, full time, 120 ECTS credits
• Department of Strategic Communication at Lund
University and the University of Stirling, UK (jointly
delivered programme)
• Campus Helsingborg, Lund University and Stirling,
UK
• Application deadline – see http://stirlundpr.eu/
• Programme start – see http://stirlundpr.eu/
Programme modules/courses
COURSES AND NUMBER OF CREDITS: Public Relations and
Communication Management Theory (7.5), Public Affairs
& Advocacy (7.5 ), Media Relations (7.5), Research Design
and Philosophy of Science/Strategic Brand Communication
(7.5), Qualitative Methods (7.5), Research and Evaluations
for Practice: Planning and Controlling (7.5), Crisis Commu-
nication (7.5), Quantitative Methods (7.5), Strategic Com-
munication Theory (7.5), internship or optional courses (15),
Master’s thesis / dissertation (30).
Career prospects
Public relations is a global occupation, implemented in many
countries and a growing work field. More people than ever
are employed in the sector in Europe. The work field has ex-
panded as new professions, job titles and media have devel-
oped. The need for PR professionals continuously increases
amongst organisations.
What students say
“The opportunity to be
part of a programme with
students and professors
ranging from different
countries from all over the
world makes this Master’s
programme more than just
lectures and course work.
This programme includes
cultural challenges in class
during discussions, questions, interactions, and group
work on everyday basis. There is no normative frame-
work or specific well-established concepts that students
abide by, due to the diversity in reasoning, sense making,
and critical thinking. That is why I truly appreciate this
programme, because it prepares you to succeed on an
international level if one aspires to work in multinational
corporations, NGO’s or governmental affairs.”
Amin Lemrini from Sweden

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The degree offers necessary conceptual skills for managerial
careers in public relations, organisational communication,
corporate communications and communication manage-
ment and related posts in a variety of contexts and sectors.
Admission requirements and how to apply
ADMISSION REQUIREMENTS
All applicants must have a Bachelor’s degree at the
equivalent of a UK Honours degree with a minimum
of an upper second class award classification. In addi-
tion, candidates need to demonstrate possession of a
higher secondary education certificate which would give
access to university studies in their home country. If your
mother tongue is not English, you need to prove your lan-
guage proficiency. The programme requires English Level B
(advanced) which can be demonstrated by an internation-
ally recognised test (TOEFL, IELTS etc.), upper secondary
school education or a Bachelor’s degree from a exclusively
English-speaking university. For more information please
check http://stirlundpr.eu/
HOW TO APPLY
For more information about the application process, see
http://stirlundpr.eu/
TUITION FEES
For details on tuition fees see http://stirlundpr.eu/
About the Department of Strategic Commu-
nication
The Department of Strategic Communication (ISK), Lund Uni-
versity - Campus Helsingborg, carries out undergraduate and
postgraduate teaching as well as doctoral research. Campus
Helsingborg is located in Helsingborg, a beautiful seaside city
in the middle of the Copenhagen-Malmö region.
The area of strategic communication focuses on the com-
munication of organisations, both formal and informal,
which is intended to promote the achievement of formu-
lated goals. Strategic communication is an area of interest
that unites researchers within the traditional research fields
of organisational communication, public relations and mar-
keting communication.
The Department carries out research in strategic commu-
nication within the areas such as social media, communicat-
ing change, crisis communication and employee empower-
ment. The Department has two Master’s programmes and
two Bachelor’s programmes.
About Lund University
Lund University was founded in 1666 and for a number of
years has been ranked among the world’s top 100 univer-
sities. The University has 47 700 students and 7 500 staff
based in Lund, Helsingborg and Malmö. We are united in
our efforts to understand, explain and improve our world
and the human condition.
Lund is Sweden’s most attractive study destination. The Uni-
versity offers one of the broadest ranges of programmes
and courses in Scandinavia, based on cross-disciplinary and
cutting-edge research. The compact university campus en-
courages networking and creates the conditions for scien-
tific breakthroughs and innovations. The University has a
clear international profile, with partner universities in over
50 countries.
Funding of SEK 5 billion a year goes to research at eight fac-
ulties, which gives us one of Sweden’s strongest and broad-
est ranges of research activity. Over 30 of our research fields
are world-leading, according to independent evaluations.
CONTACT
Programme webpage
http://stirlundpr.eu/
Study guidance
Lena Rolén, international@isk.lu.se
Programme coordinator
Howard Nothhaft, howard.nothhaft@isk.lu.se