LUKOIL is the largest oil company in Russia and one of the largest internationally. It was formed in 1991 and operates in oil exploration, production, refining, and marketing across 60 regions in Russia and over 40 other countries. LUKOIL aims to harness energy resources to support economic growth and social progress while ensuring environmental sustainability. Its vision is to become the largest oil and gas company globally by consistently growing its business and being a reliable international energy supplier.

2. o LUKOIL formed in 1991 and the name stands :
Langepasneftegaz
Urayneftegaz
Kogalymneftegaz
o The largest IOC in the world by proved oil reserves
o 3th largest IOC in the world by oil production
o Implements E&P projects in 13 countries
o Produces and retails petroleum products over 40
countries
o Total R&D in 2013 accounted for more than $150 million
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3. Our purpose is to harness natural energy
resources for human benefit
We aim to support long-term economic growth,
social stability, prosperity and progress in the
regions where we operate, as well as caring for the
environment and ensuring sustainable use of
natural resources
We want to achieve consistent and long-term
growth of our business, transforming LUKOIL into
a leading global energy company. We want to be a
reliable supplier of hydrocarbons on the
ALWAYS LOOK FORWARD
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4. Everyone refers to LUKOIL as one of the biggest oil
companies, but our Vision is to establish LUKOIL as
THE largest Oil&Gas company in the world.
Lukoil as a major Oil&Gas company, vertically
integrated which operates in 60 Russian regions and
over 40 countries around the world, actives in the
fields of exploration, production, refining and
marketing of Oil&Gas products. Using innovation and
high technology we aim to be a reliable supplier of
hydrocarbons in the international energy market. We
are a company that is dedicated to be creative,
transparent and environmentally responsible. Being
the world leader in oil reserves we are committed to
continuously achieving great financial and operating
results, supporting long term economic growth and4

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10. o New deposits and modernization of the existing
refineries
o Acquiring new fields, develop products of better quality
o Eavesdrop the international trends of oil market
o Entry new markets where the company is not
established
o Achieve greater market share through efficient new
strategy
o Provide more funds for advertising
o Maximizing margins of profit
o Maximizing sales and optimization
o Achieve the highest possible level of hygiene and
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13. • Market development
• Market penetration
• Product development
• Backward,Forward or orizontal integration
Grow and build
Hold and maintain
• Market penetration
• Product development
Harvest or divest
• Retrenchment
• Divestiture
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18. Recommended specific strategies
o Market penetration : Exploration – Exploitation in
East Mediterranean (Egypt , Cyprus, Greece)
o Product development : eco-efficient
lubricants/gasoline
o Production development : innovative technologies in
order to exploit unconventional deposits (oil sands,
shale gas)
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19. Ballis Athanasios
Passias Aristotelis
Iliopoulos Panagiotis
Paraskevas Christos
Toulkeridou Nikoleta
Tsiknopoulos Konstantinos
Team members :