Lufthansa targets economically savvy multinational consumers while competing against non-stop carriers. Their digital strategy focuses on social media like Twitter and Instagram to engage customers, a website for booking flights, a mobile app, and a proposed "social media lounge" where passengers can access Lufthansa's online pages. Key goals are increasing followers, likes, shares and other engagement metrics each year.
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This is a presentation I held today for a group of executives that are participating in the West Swede Chamber of Commerce's Exec-program. Study and enjoy!
Affiliate marketing tools are products that are designed to help affiliates make more money. Affiliates can use these tools to help them create, promote, and track their campaigns, as well as manage their affiliate network.
Canadian auto show_social_media_reportKundan Joshi
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Overview of the social media landscape and the value it provides small businesses and large brands. This presentation was prepared as part of a training session to educate new employees and fellow staff members on the evolution of social media marketing.
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
Social Media productivity tools and tips for PR professionals in the Travel and Tourism industry, presented in May 2010 by Johna Burke of Burrell's Luce and Angela Berardino of Turner PR.
BMW Digital Marketing 2012 Presented by eBrand VietnamHai Dongkixot
Objectives – Enhance brand awareness – Attract potential & new customers – Generate new leads – Increase showroom traffic – Improve customer database: quantitative and qualitative (targeting: reach – consumers with real interest in our products; gain deeper insights into customer – Profiles: their interests, needs, lifestyles, etc.) get valuable data
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This is a presentation I held today for a group of executives that are participating in the West Swede Chamber of Commerce's Exec-program. Study and enjoy!
Affiliate marketing tools are products that are designed to help affiliates make more money. Affiliates can use these tools to help them create, promote, and track their campaigns, as well as manage their affiliate network.
Canadian auto show_social_media_reportKundan Joshi
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Overview of the social media landscape and the value it provides small businesses and large brands. This presentation was prepared as part of a training session to educate new employees and fellow staff members on the evolution of social media marketing.
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
Social Media productivity tools and tips for PR professionals in the Travel and Tourism industry, presented in May 2010 by Johna Burke of Burrell's Luce and Angela Berardino of Turner PR.
BMW Digital Marketing 2012 Presented by eBrand VietnamHai Dongkixot
Objectives – Enhance brand awareness – Attract potential & new customers – Generate new leads – Increase showroom traffic – Improve customer database: quantitative and qualitative (targeting: reach – consumers with real interest in our products; gain deeper insights into customer – Profiles: their interests, needs, lifestyles, etc.) get valuable data
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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2. TARGET AUDIENCE
• Lufthansa targets economically savvy multinational
consumers while competing against other non-stop
carriers.
• Goal is to target multiple consumer segments in a unified
voice, while still speaking to each group individually.
• Lufthansa not only acknowledges and understands each
of its culturally diverse customers, but as a
member of their individual communities.
3. SOCIAL MEDIA
• Answer customer questions and
concerns directly asked by clients
via Twitter.
• Combination of Twitter
and Instagram
• Get clients more attracted
by posting pictures and blogs
where they can directly comment
• Strictly pictures are posted
• Pictures posted are all
Lufthansa related
• Many unique and luxurious
based pictures
4. WEBSITE
• Online source for customers to book flights
• Look for flight deals and check-in directly on the website
• Learn more about all aspects of the airline
5. MOBILE APP
• Lufthansa mobile app has 6 main tabs: flight status,
book flights, timetable, check-in, my bookings, and
miles & more
• Page is professional, organized and readable
• Pictures of the airplane, crew members and many
beautiful site seeing pictures of cities
6. THE BIG IDEA
• Create a social media lounge within the actual Lufthansa
business lounge
• Lounge will include 30 mac computers
• Lufthansa homepage to be the instant pop up page when
accessing the internet
7. THE BIG IDEA CONTINUED
• Social media lounge will help the airline gain
more attention online
• Mandatory to visit the social media lounge once
having crossed the business lounge
• Mandatory for every Lufthansa customer to log in
to one of their social media websites and like a post,
retweet a tweet, post a comment, or give Lufthansa
follow
8. SLOGAN
• Lufthansa’s slogan is “Nonstop you.”
• The airline has so much to offer and there
is always so much going on with it that it is
“Non-stopping.”
• Slogan sums up the airline's pledge to its customers.
9. KEY PERFORMANCE INDICATORS
• Lufthansa’s KPI’s increase every year
• Number of followers, likes, shares, retweets
significantly increase each year
• Number of employees increases each year
