Luana Perdita is an 18-year-old British college student and social media influencer. She has a large online following across platforms like Facebook, Twitter, and Instagram, gaining likes, shares, and comments constantly. However, she becomes obsessed with monitoring her social media presence. As her obsession grows over the course of the film, she withdraws from friends and focuses only on expanding her online following, fearing it may stop growing. Her name reflects her descent, with her first name meaning "happy" and last name translating to "lost."