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Walking the
Innovation Tightrope
By Sarah Bird, CEO of Moz
@SarahBird
Channelized
Attention
Cynical
Capitalist
Why is it so
hard to survive
and thrive?
Brief Intro to Me
Lots of Awards ‘N Stuff
Best Places to Work
Lots of Awards
Our Mission:
Simplify SEO
for everyone
through
software, education, and
community.
Truism:
Innovation is necessary for survival.
Why don’t
we innovate?
“Exploitation
and
Exploration”
Jim March, Stanford
Ted Talk by Knut Haanaes “2 Reasons Companies Fail and How to Avoid Them”
We are given the goal of
innovation
and the job of lowering risk.
Exploitation
Short-term
Efficiency
Discipline
Clarity of Direction
Internal Focus
Productivity Focus
Exploitation Exploration
Short-term
Efficiency
Discipline
Clarity of Direction
Internal Focus
Productivity Focus
Long-term
Innovation
Flexible adaptation
Empowerment
External focus
Growth focus
Exploitation Exploration
Short -term
Efficiency
Discipline
Clarity of Direction
Internal Focus
Productivity Focus
Long-term
Innovation
Flexible adaptation
Empowerment
External focus
Growth focus
Where the
magic
happens
Exploitation &
Exploration
Doing one well
is difficult.
Doing both well
is art.
Mapping the Innovation Tightrope
Productivity &
Efficiency
Known &
Predictable
Unknown &
Unpredictable
Creative &
Collaboration
New Playing Field
Conventional
playing field
Wildly
Innovative
Thinking
We’re often best at
one or the other.
The Success Trap
Competence
Exploration
Hacking Exploitation for
Exploration
Build Exploration Hacks Into
Your Company Operating System
♕ Who’s on point to
“Bring the Outside In”
Build Exploration Hacks Into
Your Company Operating System
♕ Who’s on point to
“Bring the Outside In”
♕ Separate exploitation
and innovation
teams in your org
structure
Build Exploration Hacks Into
Your Company Operating System
♕ Who’s on point to
“Bring the Outside In”
♕ Separate exploitation
and innovation
teams in your org
structure
♕ Identify your risk capital
Build Exploration Hacks Into
Your Company Operating System
♕ Who’s on point to
“Bring the Outside In”
♕ Separate exploitation
and innovation
teams in your org
structure
♕ Identify your risk capital
♕ Transparency and learning
Build Exploration Hacks Into
Your Company Operating System
♕ Who’s on point to
“Bring the Outside In”
♕ Separate exploitation
and innovation
teams in your org
structure
♕ Identify your risk capital
♕ Transparency and learning
♕ Ask power questions
“What are you doing
that’s new?”
Bad News
Stuff Happens
Take a Turn...
Apple Newton
Ford Pinto
Qwickster
Leading is
like
mountain
climbing.
You can do
everything
right and still
fail.
Go
Back
With
me...
One of my darkest days.
How do you
get the team
(and yourself)
ready to
rock?
Stuff Elon Musk says after
his rockets explode...
January 2015
Summer 2015
March 2016
“You gotta
blow up a lotta
rockets!”
“The Power of Believing
You Can Improve”
By Carol Dweck,
Stanford
https://www.ted.com/talks/carol_dweck_the_power_of_believing_that_you_can_improve
Fixed
Mindset
Intelligence
and talents are
fixed at birth.
Intelligence and
talents can go up
or down.
https://www.ted.com/talks/carol_dweck_the_power_of_believing_that_you_can_improve?
Growth
Mindset
How do we want to deal with challenges?
Growth mindset.
Desire to Learn Love a Challenge Keep Trying
Embrace Effort Leverage
Feedback
Inspired By
Others
Tendency
is not
destiny.
Why don’t we leap?
“The Power of Vulnerability”
By Brene Brown
https://www.ted.com/talks/brene_brown_on_vulnerability
Your worst fear,
that you’re not good enough, could
be corroborated.
Shame, even the fear of it,
kills innovation.
If failure’s not an option,
then innovation is not an option.
The Power
of
“Yet”
Moz
Today
Channelized
Attention
Exploitation Exploration
Short -term
Efficiency
Discipline
Clarity of Direction
Internal Focus
Productivity Focus
Long-term
Innovation
Flexible adaptation
Empowerment
External focus
Growth focus
Where the
magic
happens
Build Exploration Hacks Into
Your Company Operating System
♕ Who’s on point to
“Bring the Outside In”
♕ Separate exploitation
and innovation
teams in your org
structure
♕ Identify your risk capital
♕ Transparency and learning
♕ Ask power questions
“What are you doing
that’s new?”
“You gotta
blow up a lotta
rockets!”
LSA18: Walking the Innovation Tightrope (Moz)
LSA18: Walking the Innovation Tightrope (Moz)

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