The Litigation Risk Management Institute offers several services related to intellectual property management, litigation. In particular, we can help with IP Litigation Support, IP Valuation, Pricing IP Litigation Risk In Transactions, and IP Related Negotiations. In addition we offer training and support for these services.

1. Litigation
Risk Management
Institute
IP Related Services
Bruce Beron, Ph.D., President
34 Coquito Court, Menlo Park • California 94028 • Phone 650.854.1914 • www.litigationriskmanagement.com • bruceberon@lrmi.com

2. Dr. Beron, through the Litigation Risk Management Institute,
has been advising Fortune 500 and high tech clients on
settlement valuation, settlement strategy, and litigation
Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
Representative Assignments have included:
A series of IP litigations with damages in the hundreds of millions for
a medical device maker
An oft-revisited decision to initiate a multi-billion dollar IP litigation
battle between two major semiconductor companies
A multi-venue, multiple patent intellectual property litigation
Armageddon between two international petrochemical companies with
multi-billion dollar consequences
A high stakes patent battle between two major telecomm companies
Valuing patent acquisitions for defensive purposes in expected future
litigation from a competitor
Expert witness in the Tribune bankruptcy regarding the fairness of a
proposed settlement
2

3. Our clients value the insight and understanding we bring
to difficult problems.
You bring an analytical approach to what many times seems to be on
its face a problem that has too many variables to analyze. But I
think more importantly, you have a keen insight into both the legal
and business issues and make us look deeply into the problem in a
disciplined manner that we would not do otherwise. It is the
questions that you pose that bring out the discipline in the client
and create value in your services.
Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
Vice President, Intellectual Property
Fortune 200 Company
3

4. We use a structured, systematic, quantitative process to
assist our clients to determine and understand the
critical issues and make the best decisions.
Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
Based on Decision and Risk Analysis.
•Uses explicit quantitative probability judgments
•Risk is taken into account by the use of probability
Our decision criterion is the Mean Net Present Value*
of monetary results.
Think of it as a probability weighted average.
Usually derived with the use of decision trees
*Also know as Expected Net Present Value
4

5. We offer a range of IP related services that will enable
you to maximize the value of your IP and minimize risk.
Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
IP Litigation Support
IP Valuation
Pricing IP Litigation Risk In Transactions
In-house Training
IP Related Negotiation Strategies
5

6. Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
IP Litigation Support
Optimize Trial Strategy
Understand trial trade-offs
Claim Construction
Infringement v Validity
Damages
Determine Settlement Valuation
What is the maximum/minimum settlement price?
Include uncertainty in both:
Litigation outcomes
Potential immediate and ongoing business impacts.
6

7. Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
IP Valuation: What is the IP worth to you?
Strictly dependent on the eye of the beholder
What is your Maximum Purchase Price?
What is your Minimum Selling Price?
We explicitly account for uncertain:
Costs
Litigations outcomes
Business impacts.
7

8. IP Valuation: What is the IP worth to you (continued)?
Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
Royalty Stream Value
Most objective
Still depends on owner
Aggressive enforcer
Large related IP portfolio
Offensive Litigation
Damages at trial
Ongoing royalties
Incremental business profitability
Defensive Litigation
Ongoing or anticipated
Reduce settlement cost
Reduce possible future royalties
Freedom to operate
8

9. Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
Pricing IP Litigation Risk in Transactions
The cost of potential IP litigation can be included in:
Royalty agreements
IP Sales
Supplier or customer contracts
9

10. Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
In-House Training for Attorneys and Staff
We have trained more than 2,000 attorneys and business people in
the use of Decision & Risk Analysis for litigation, R&D and
technology planning, and general and strategic management
decision-making.
Programs are customizable both as to content and duration.
We have designed litigation support systems and templates and
trained attorneys and staff in their use.
10

11. IP Related Negotiation Strategies:
We enable our clients to achieve the best possible
negotiation outcomes.
Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
Applicable to:
Royalty negotiations
Litigation settlement
Cross licensing
We provide a process to help you:
Identify and assess negotiation risks
Know whether your current Negotiation Strategy will fail in time to change it
Execute the most effective strategy to get you the best possible outcome
11

12. We offer a range of IP related services that will enable
you to maximize the value of your IP and minimize risk.
Litigation
Risk Management
Institute
© Bruce Beron 2014 Title
IP Litigation Support
IP Valuation
Pricing IP Litigation Risk In Transactions
In-House Training
IP Related Negotiation Strategies
For further information, please visit our website
www.litigationriskmanagement.com
Or contact us at:
Litigation Risk Management Institute
34 Coquito Court
Menlo Park, CA 94028
650.854.1914
bruceberon@lrmi.com
12