The document presents a loyalty ladder that ranks levels of customer engagement from prospects at the bottom to partners at the top. It emphasizes that different strategies are needed for acquiring new customers versus developing relationships with existing customers to enhance loyalty.
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Loyalty Ladder Charts for PowerPoint
1. LOYALTY LADDER
Partner
Supporter
Customer
Advocate
Client
Prospect
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2. LOYALTY LADDER
Partner
Supporter
Customer
Advocate
Client
Prospect
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3. LOYALTY LADDER
Partner
Supporter
Customer
Advocate
Client
Prospect
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4. LOYALTY LADDER
Partner
Supporter
Customer
Advocate
Client
Prospect
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5. LOYALTY LADDER
Partner
Supporter
Customer
Advocate
Client
Prospect
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6. LOYALTY LADDER
Partner
Supporter
Customer
Advocate
Client
Prospect
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7. LOYALTY LADDER
Partner
Supporter
Customer
Advocate
Client
Prospect
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9. LOYALTY LADDER
Partner
Supporter
Customer
Advocate
Client
Prospect
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10. LOYALTY LADDER
Partner
Supporter
Customer
Advocate
Client
Prospect
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11. LOYALTY LADDER
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12. LOYALTY LADDER
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13. LOYALTY LADDER
Partner
Supporter
Customer
Advocate
Client
Prospect
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14. LOYALTY LADDER
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15. LOYALTY LADDER
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