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Learn to love your Agencies!
(well, most of them).
And they will love you too.
Atlas Translations Ltd
Me and Atlas – Hello!
• I have run Atlas in the UK since 1991
• Atlas get around 350 applications a week
• Lots of spam, lots of scammers
• I am not a bad person, and I love my suppliers
• Please spare some love for agencies
1
Poll
Atlas Translations Ltd 3
What’s in my inbox every day?
• Impersonal applications – dear Sir
• CCed to 100s of other agencies
• Spelling errors and lazy typos
• Poor quality CVs and CVs not showing skills
• And that’s the ones that make it through my
spam filters
Agencies like mine want to work with you
• So what is the million dollar secret?
Atlas Translations Ltd 2
Where do you start?
• If you want us to love you, woo us.
• Prepare – CV and covering letter - PERFECT
• Research agencies – ask around, look online
• Ask for recommendations
• Who has a good reputation?
• Who has interesting work and pays on time?
• You are a business person, so do think like one
Atlas Translations Ltd 3
First approach
• Pen, paper, ready to make notes
• Pick up the phone
• Smile
• A very quick call
Atlas Translations Ltd 4
First approach – an example
Atlas Translations Ltd 5
Next?
• Link up with them on LinkedIn, Twitter,
Facebook, Google+ - whatever you use
• Use a personal approach and remind them of
your conversation
• Start a file for the Agency so you can note
anything discussed, contacts, rates
• Now try another Agency – 5 a day?
Atlas Translations Ltd 6
Follow instructions
• You have to follow their procedures
• That may mean filling in a stupid form
• Follow up application to check all OK
Atlas Translations Ltd 7
Rates
• Many people worry over rates – too high, too
low – and PANIC.
• Different rates for different Agencies -
RECORD
• Different rates when you start to when you
are more established
• Do raise your rates
• Do not work for free or below market rates
Atlas Translations Ltd 8
Rates – conversations with Agencies
Not recommended:
Agency: Can you let me know your rate, as it isn’t on your application
form?
Translator/Interpreter: It depends – how much will you pay me?
Agency: Can you let me know your translation rate?
Translator: I usually charge 60/1000 but I’ll go down to 40/1000 if it
helps.
Recommended:
Give your rate and stop.
Atlas Translations Ltd 9
Ask questions?
• Should I ask questions – does that look bad?
Atlas Translations Ltd 10
Recap
• Research
• Targeted applications
• Being polite
• Asking questions
• Following up
• Great communication
• Social media interaction
• Visit!
Atlas Translations Ltd 11
Approved – So WHERE is my work?
• You don’t know when that 1st job will arrive.
• More likely to be sooner if you stay in touch
and get your name known.
• You may have to make an effort! Some ideas.
Atlas Translations Ltd 12
Communicate, Communicate,
Communicate
• Stay in touch - in an engaging way:
• BAD I’m desperate for work this month, have you got
anything? love Jane x
• GOOD Having just finished a really tricky project on the
perception of pet foods in the market place (I’ll never
look at tins of cat food in the same way again)! I am
available for new projects and would love to work with
you. Just to remind you, my specialist areas are
marketing, media, legal contracts and mechanical
engineering. And pet food, clearly. Best wishes, Jane,
English to French translator, MITI.
Atlas Translations Ltd 13
Update
• Update your CV every 3 months
• Reflect any new skills, CPD, new specialisms
• A great opportunity to re-connect with your
clients and anyone you are waiting to work
with.
Atlas Translations Ltd 14
Your first job offer!
• Is it really your area?
• Read the PO
• Read any instructions and reference material.
• If any problems jump out at you (illegible text,
missing pages, handwriting), flag it up with
the PM.
Atlas Translations Ltd 15
Confirm you can do the job
• The Agency has made the leap to offer you the
job and will be waiting to hear if you can help
BAD: Yeah I can do it Bob
GOOD: Thanks so much, this is my subject area
and I’ll get started straightaway. Please send
over a PO and let me know if there is any
reference material, or special instructions. Many
thanks, Bob
Atlas Translations Ltd 16
Before you deliver your work
• Raise queries before delivery so there is a chance
they’ll be resolved before delivery.
• Check your work.
• Check it again.
• Note any queries very clearly and write them into
your covering email so they cannot be missed.
• If you have any concerns over terms or content,
do raise when returning the job.
• Refer back to the PO to check where to deliver
and where/when to invoice.
Atlas Translations Ltd 17
Now deliver that work
• On time
• Always on time
• If you are going to be late, do not hide or lie
• Agencies employ humans, and we know you
are human too.
Atlas Translations Ltd 18
Invoicing and follow up
• Follow invoicing instructions
• Submit invoice on time
• Ensure invoice has arrived safely
• Check back with PM to make sure all well
Atlas Translations Ltd 19
Project Managers leave
Tip: If that Project Manager who gave you all
those lovely projects leaves, or goes on
maternity leave, find out who is dealing with
their work – or you may lose out. As true for
smaller companies as larger ones.
Atlas Translations Ltd 20
The rules of any business apply
• NEVER be rude. Ever. Be professional, cool, calm and
collected (even if you are boiling on the inside).
• NEVER respond in anger to an email. If comments
enrage you, sit back and wait a few hours or even days,
spend time crafting a killer reply that is POLITE.
• WALK AWAY from any client who is rude, difficult to
work with, pays you very, very late.
• PROTECT yourself by operating a tight business – chase
your invoices or pay a virtual PA to do it for you.
Atlas Translations Ltd 21
Review your agencies regularly
• Be prepared to pick and choose when you are
established – your client list may well change
drastically.
Atlas Translations Ltd 22
Add to your pool of agencies
• Increasing your number of potential Agencies
will increase the quality and variety of work
offers – and the volume
• Everyone pays different rates – so you can
choose the best ones
• Don’t be afraid to drop
Agencies
Atlas Translations Ltd 23
Why not expand to direct clients?
• This approach is not just for Agencies
• It works for ALL clients
• Why not adapt your process and give it a go:
Prepare, research, contact, follow up,
communicate, and update
Atlas Translations Ltd 24
So the million dollar secret?
It’s one that applies to every business.
COMMUNICATE
We should all be good at that in our industry!
Atlas Translations Ltd 25
Thank you
• I hope you’ve enjoyed this webinar and that
it’s given you some inspiration
• Show some love!
• Agencies are not all baddies
• You may even decide to contact Atlas
• But above all please do communicate
www.atlas-translations.co.uk
Atlas Translations Ltd 26

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Love_Your_Agencies_-_28_August_2013.pdf

  • 1. Learn to love your Agencies! (well, most of them). And they will love you too. Atlas Translations Ltd
  • 2. Me and Atlas – Hello! • I have run Atlas in the UK since 1991 • Atlas get around 350 applications a week • Lots of spam, lots of scammers • I am not a bad person, and I love my suppliers • Please spare some love for agencies 1
  • 4. What’s in my inbox every day? • Impersonal applications – dear Sir • CCed to 100s of other agencies • Spelling errors and lazy typos • Poor quality CVs and CVs not showing skills • And that’s the ones that make it through my spam filters Agencies like mine want to work with you • So what is the million dollar secret? Atlas Translations Ltd 2
  • 5. Where do you start? • If you want us to love you, woo us. • Prepare – CV and covering letter - PERFECT • Research agencies – ask around, look online • Ask for recommendations • Who has a good reputation? • Who has interesting work and pays on time? • You are a business person, so do think like one Atlas Translations Ltd 3
  • 6. First approach • Pen, paper, ready to make notes • Pick up the phone • Smile • A very quick call Atlas Translations Ltd 4
  • 7. First approach – an example Atlas Translations Ltd 5
  • 8. Next? • Link up with them on LinkedIn, Twitter, Facebook, Google+ - whatever you use • Use a personal approach and remind them of your conversation • Start a file for the Agency so you can note anything discussed, contacts, rates • Now try another Agency – 5 a day? Atlas Translations Ltd 6
  • 9. Follow instructions • You have to follow their procedures • That may mean filling in a stupid form • Follow up application to check all OK Atlas Translations Ltd 7
  • 10. Rates • Many people worry over rates – too high, too low – and PANIC. • Different rates for different Agencies - RECORD • Different rates when you start to when you are more established • Do raise your rates • Do not work for free or below market rates Atlas Translations Ltd 8
  • 11. Rates – conversations with Agencies Not recommended: Agency: Can you let me know your rate, as it isn’t on your application form? Translator/Interpreter: It depends – how much will you pay me? Agency: Can you let me know your translation rate? Translator: I usually charge 60/1000 but I’ll go down to 40/1000 if it helps. Recommended: Give your rate and stop. Atlas Translations Ltd 9
  • 12. Ask questions? • Should I ask questions – does that look bad? Atlas Translations Ltd 10
  • 13. Recap • Research • Targeted applications • Being polite • Asking questions • Following up • Great communication • Social media interaction • Visit! Atlas Translations Ltd 11
  • 14. Approved – So WHERE is my work? • You don’t know when that 1st job will arrive. • More likely to be sooner if you stay in touch and get your name known. • You may have to make an effort! Some ideas. Atlas Translations Ltd 12
  • 15. Communicate, Communicate, Communicate • Stay in touch - in an engaging way: • BAD I’m desperate for work this month, have you got anything? love Jane x • GOOD Having just finished a really tricky project on the perception of pet foods in the market place (I’ll never look at tins of cat food in the same way again)! I am available for new projects and would love to work with you. Just to remind you, my specialist areas are marketing, media, legal contracts and mechanical engineering. And pet food, clearly. Best wishes, Jane, English to French translator, MITI. Atlas Translations Ltd 13
  • 16. Update • Update your CV every 3 months • Reflect any new skills, CPD, new specialisms • A great opportunity to re-connect with your clients and anyone you are waiting to work with. Atlas Translations Ltd 14
  • 17. Your first job offer! • Is it really your area? • Read the PO • Read any instructions and reference material. • If any problems jump out at you (illegible text, missing pages, handwriting), flag it up with the PM. Atlas Translations Ltd 15
  • 18. Confirm you can do the job • The Agency has made the leap to offer you the job and will be waiting to hear if you can help BAD: Yeah I can do it Bob GOOD: Thanks so much, this is my subject area and I’ll get started straightaway. Please send over a PO and let me know if there is any reference material, or special instructions. Many thanks, Bob Atlas Translations Ltd 16
  • 19. Before you deliver your work • Raise queries before delivery so there is a chance they’ll be resolved before delivery. • Check your work. • Check it again. • Note any queries very clearly and write them into your covering email so they cannot be missed. • If you have any concerns over terms or content, do raise when returning the job. • Refer back to the PO to check where to deliver and where/when to invoice. Atlas Translations Ltd 17
  • 20. Now deliver that work • On time • Always on time • If you are going to be late, do not hide or lie • Agencies employ humans, and we know you are human too. Atlas Translations Ltd 18
  • 21. Invoicing and follow up • Follow invoicing instructions • Submit invoice on time • Ensure invoice has arrived safely • Check back with PM to make sure all well Atlas Translations Ltd 19
  • 22. Project Managers leave Tip: If that Project Manager who gave you all those lovely projects leaves, or goes on maternity leave, find out who is dealing with their work – or you may lose out. As true for smaller companies as larger ones. Atlas Translations Ltd 20
  • 23. The rules of any business apply • NEVER be rude. Ever. Be professional, cool, calm and collected (even if you are boiling on the inside). • NEVER respond in anger to an email. If comments enrage you, sit back and wait a few hours or even days, spend time crafting a killer reply that is POLITE. • WALK AWAY from any client who is rude, difficult to work with, pays you very, very late. • PROTECT yourself by operating a tight business – chase your invoices or pay a virtual PA to do it for you. Atlas Translations Ltd 21
  • 24. Review your agencies regularly • Be prepared to pick and choose when you are established – your client list may well change drastically. Atlas Translations Ltd 22
  • 25. Add to your pool of agencies • Increasing your number of potential Agencies will increase the quality and variety of work offers – and the volume • Everyone pays different rates – so you can choose the best ones • Don’t be afraid to drop Agencies Atlas Translations Ltd 23
  • 26. Why not expand to direct clients? • This approach is not just for Agencies • It works for ALL clients • Why not adapt your process and give it a go: Prepare, research, contact, follow up, communicate, and update Atlas Translations Ltd 24
  • 27. So the million dollar secret? It’s one that applies to every business. COMMUNICATE We should all be good at that in our industry! Atlas Translations Ltd 25
  • 28. Thank you • I hope you’ve enjoyed this webinar and that it’s given you some inspiration • Show some love! • Agencies are not all baddies • You may even decide to contact Atlas • But above all please do communicate www.atlas-translations.co.uk Atlas Translations Ltd 26