Uploaded byGreg Dillon
Love being a strategist
The document lists 10 things the author loves about being a strategist: 1) Providing a clear view of a brand's situation and opportunities for growth, 2) Working with big brands to drive incremental change and niche brands to drive radical change, 3) Constantly learning from everyone at all levels of an organization, 4) Working with brands around the world and experiencing different cultures and ways of interacting with brands, 5) Having insights strike at 3am after extensive research, 6) Working with great design talent to put customers first, 7) Using many Post-It notes to plan and execute robust brand strategies, 8) Learning from some of the best minds in business, 9) Understanding customers by putting themselves in their mindset,
Love being a strategist
- 1. 10 things I love aboutbeing a strategist STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 2. Being able toprovide a clear view on to a brand’s situation, take a fresh eyes approach to unearthing opportunities to leverage past successes with future growth... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 3. Experiencing what itfeels like to work with the biggest brands on the planet to make incremental change... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 4. Experiencing what itfeels like to work with some of the niche and family-owned brands to make radical change... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 5. Constantly learning fromeveryone I encounter, from C-level execs to interns and juniors, everyone’s opinion is valid and you never know where the key insight will come from... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 6. Working with brandsand agencies all over the world to experience new cultures, new ways of shopping and new ways of interacting with brands... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 7. That moment at3am when, after reading three hundred pages of reports and research the lightbulb goes off and the strategic direction is clear... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 8. Working with someof the best design talent on the planet to deliver thoughtful brand evolutions that put the customers first instead of profit (although the client will have one eye on the bottom line always)... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 9. The hundreds andthousands of Post-It notes it takes to think, ideas, workshop, develop, map, plan and execute a robust commercially-successful brand strategy... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 10. Having been inthe company of and learning from some of the best minds in the business (and probably any business)... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 11. Taking the timeto put myself into the mindset of the end consumers, no matter how far removed from who I am, in order to understand their world and what questions they need answered before they buy any given product through robust customer journey building... STRAT Brought to you by: TALKING In association with: GD INSPIRES .com
- 12. Thanks for reading. Find more insightand commentary at Strat-Talking.com STRAT Brought to you by: TALKING In association with: GD INSPIRES .com