Lost that loving feeling. Richard Dalton, Head of Design, Capital One
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Why would a major Las Vegas hotel consistently have a room service waiting time of 1.5 hours? Why would a major airline consistently have delays that torment a well-known design and usability consultant based in Boston? Why would a major financial services company try and cross-sell a credit card when a customer is in the middle of the highway reporting a car accident? What we've got here is a failure to communicate. Businesses are complex, with thousands of people, processes, business rules, systems, and products all impacting thousands of touchpoints that millions of customers interact with. If left unmanaged this complexity can be disastrous for the customer. An organisation's biggest asset is its employees, the way they work, communicate, and collaborate. This system needs designing just as much, if not more so, than the customer-facing experiences we spend most of our time on. It's time we turned our talents inward and designed ourselves. The concept of Enterprise Architecture has been around since the 80's. Management consultancies like Accenture have made it a staple offering and books have been written about it. Unfortunately, they're all wrong, or rather missing one key component. In this example-filled, thought-provoking session the audience will be challenged to think about their organisations differently, introduced to the missing component, and given a framework and language for effecting a cultural change amongst their business and technology partners.
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Y4IT Passion & Innovation Why Philippines is the Next Silicon Valley w Notes
Notes Included: A Thought becomes an idea becomes a dream, a movement and meme.
We need to focus on what can be, what will be not WHAT IS.
A thought becomes an idea or dream, becomes a meme (collective idea, or collective mind virus) it spreads following small world math 6 degrees through a population. Poverty is a Mind Virus a meme, a consciousness and a way of life.
Any marketer worth his salt knows that 80% or so of the population react to a pain versus 20% being proactive. This means 80% of people want to loose weight versus 20% getting in shape. This means 80% of people want to Get out of debt now, versus 20% of people wanting to invest for the future.
Well I am here to say, we can stop the pain. We can get out of debt now, and we can solve the problems facing us today. Innovation, that spark is the only way. Not the government, not an industry, that spark starts with us, right here and right now.
Building Design Systems that Work for Design and Development
This talk explores the methodologies and strategies essential for developing effective design systems that bridge the gap between design and dev.
Key Topics Covered:
1. Introduction to Design Systems
- The importance of design systems in modern digital product development
- Personal experiences and challenges faced in implementing design systems
2. Gaining Stakeholder Buy-In
- Strategies for communicating the value of UX to different types of stakeholders
- Techniques to quantify the benefits of UX in terms of efficiency, efficacy, learnability, and likability
3. Establishing Key Partnerships
- Identifying and collaborating with key teams within an organization
- Focusing on critical user flows and high-impact areas to drive the initial adoption
4. Deriving and Organizing Patterns
- Utilizing object-oriented design principles to create reusable and scalable patterns
- Abstracting specific use cases into general patterns applicable across different scenarios
5. Challenges and Realities
- Navigating the complexities of implementing design systems in large organizations
- Overcoming obstacles and managing phased approaches to system implementation
Strategic AI Integration in Engineering Teams
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Y4IT Passion & Innovation Why Philippines is the Next Silicon Valley w Notes
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We need to focus on what can be, what will be not WHAT IS.
A thought becomes an idea or dream, becomes a meme (collective idea, or collective mind virus) it spreads following small world math 6 degrees through a population. Poverty is a Mind Virus a meme, a consciousness and a way of life.
Any marketer worth his salt knows that 80% or so of the population react to a pain versus 20% being proactive. This means 80% of people want to loose weight versus 20% getting in shape. This means 80% of people want to Get out of debt now, versus 20% of people wanting to invest for the future.
Well I am here to say, we can stop the pain. We can get out of debt now, and we can solve the problems facing us today. Innovation, that spark is the only way. Not the government, not an industry, that spark starts with us, right here and right now.
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Key Topics Covered:
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- Personal experiences and challenges faced in implementing design systems
2. Gaining Stakeholder Buy-In
- Strategies for communicating the value of UX to different types of stakeholders
- Techniques to quantify the benefits of UX in terms of efficiency, efficacy, learnability, and likability
3. Establishing Key Partnerships
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- Practical Applications: Real-world examples of ML applications within Google’s daily operations, providing a blueprint to adapt similar strategies.
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Key Topics Covered:
1. Introduction to Design-Driven Leadership
- The concept of design-driven leadership and its importance in modern organizations
- Personal journey from a senior designer at Amazon to a design director at Ford
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- Ford’s transition from focusing solely on vehicle sales to enhancing the entire vehicle ownership experience
- The role of digital product design in driving this transformation
3. The Double S-Curve Transformation Model
- Understanding Ford’s existing business model and the new Model E
- Navigating the "core of the transformation" and the challenges it presents
4. Applying Design Thinking to Personal and Professional Life
- Using design thinking to manage personal transformations, such as becoming a new parent
- Implementing the 60-day reset to reframe and tackle personal challenges
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Key Takeaways:
- Design as a Strategic Tool: The intersection of design and strategic foresight offers unique opportunities to shape future business landscapes by anticipating changes and designing innovative responses.
- Core Concepts: The presentation emphasizes how every element, from policy to products, can be designed, stressing the need for designers to actively participate in shaping future scenarios.
- Futures Thinking: It introduces the concept of futures thinking, a blend of foresight and empathy, urging designers to leverage their skills to envision and create desirable futures.
- Practical Applications: Real-life applications of foresight, like the integration of advanced design thinking in corporate strategy, demonstrate its impact on proactive business planning.
- Innovative Methods: The presentation also explores how design thinking methodologies, like the Futures Wheel, can facilitate innovative problem solving and strategic planning in volatile industries.
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Key Topics Covered:
1. Introduction to Empathetic AI
- The importance of creating empathy in AI interfaces
- Personal journey from character animation to AI and robotics design
2. The Role of Motion in User Interaction
- Historical context of motion in design, from early Disney animations to modern interfaces
- The blinking cursor: An example of effective motion use since 1960
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- How motion can enhance user satisfaction and trust in AI systems
- Examples from human-robot interaction and AI interfaces
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- Using motion to provide transparency and context in AI interactions
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- Examples of effective and ineffective uses of motion in AI
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Key Points Covered:
- Mission-Driven Design: Emphasizing the Times' mission to "seek the truth and help people understand the world," the design team prioritizes clarity and engagement to support high-quality journalism.
- UX Design Principles: The team follows five core UX tenets—clarity, time optimization, craftsmanship, accessibility, and trust—to maintain a strong focus on user-centric design.
- Innovative Design Strategies: Product Feature Advancement, Editorial Expression, Long-term Visioning
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- Kayak's mission since its inception in 2004 to simplify travel by enabling easy comparisons of flights through technological solutions.
- Discussion of the complexities within the travel industry, including the high expectations for personalized user experiences and the various stakeholder influences.
- Emphasis on the necessity of maintaining agility and innovation within a mature company through continuous reassessment of processes.
- An explanation of the importance of disciplined problem definition to prevent project failures and team inefficiencies.
- Introduction of strategies for effective communication across teams to ensure alignment and comprehension at all levels of project development.
- Exploration of various problem-solving methodologies, including how to handle conflicts within team settings regarding problem definitions and project directions.
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Key Points Covered:
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- Strategies for deploying design resources effectively in both startups and large enterprises.
2. Strategic Frameworks:
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- Practical insights on creating frameworks that scale with organizational complexity.
3. Organizational Impact:
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- Emphasis on the importance of designing systems that directly influence customer interactions.
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- How to ensure design influences both the micro and macro aspects of customer interactions.
5. Measurement and Adaptation:
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Key Topics Covered:
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- The challenge of maintaining consistency in product experiences across web and app interfaces, highlighted by discrepancies in user experience features like comment sections.
- Introduction of Server Driven UI (SDUI) to manage uniformity and streamline updates across different platforms.
- The importance of adapting design systems to accommodate SDUI, ensuring uniform naming conventions, and component functionalities.
- Technical discussions on overcoming framework differences and the operational load on developers due to continuous OS updates.
A Business-Centric Approach to Design System Strategy
The presentation underscores the strategic advantage of treating design systems not just as technical assets but as vital business components that require thoughtful management, robust planning, and strategic alignment with organizational goals.
Key Points Covered:
- Understanding Design Systems as Business Entities: Conceptualizing design systems as internal business entities can streamline their integration and evolution within a company.
- Adoption and Expansion: Elaborating on the importance of tactical adoption across organizational structures, enhancing product suites to cater to user needs and broadening scope to mobile and content authoring solutions.
- Data-Driven Development: Utilizing data insights for component development ensures that resources are allocated to create valuable, widely used features.
- Financial Modeling for Design Systems: Developing sustainable funding models is crucial for long-term support and success of design systems.
- Promoting Internal Buy-In: Stressing on strategies for promoting design systems within the organization to increase engagement and investment from internal stakeholders.
Structuring Teams and Portfolios for Success
This talk offers actionable insights at an executive level for enhancing productivity and refining your portfolio management approach to propel your organization to greater heights.
Key Points Covered:
1. Experience Transformation:
- The core challenge remains consistent across organizations: converting budget into user-centric designs.
- Strategies for deploying design resources effectively in both startups and large enterprises.
2. Strategic Frameworks:
- Introduction to the "Ziggurat of Impact" model, detailing layers from basic system interactions to comprehensive customer experiences.
- Practical insights on creating frameworks that scale with organizational complexity.
3. Organizational Impact:
- Real-world examples of navigating design in large settings, focusing on the synthesis of consumer products and customer experiences.
- Emphasis on the importance of designing systems that directly influence customer interactions.
4. Design Execution:
- Detailed walkthrough of organizational layers affecting design execution, from touchpoints and customer activities to shared capabilities.
- How to ensure design influences both the micro and macro aspects of customer interactions.
5. Measurement and Adaptation:
- Techniques for measuring the impact of design decisions and adapting strategies based on data-driven insights.
- The critical role of continuous improvement and feedback in refining customer experiences.
Designing for Hardware Accessibility at Comcast
Designing inclusive products is not only a social responsibility but also a business imperative. This talk delves into the journey of creating accessible hardware products that cater to diverse user needs.
Key Topics Covered:
1. Introduction to Inclusive Design
- Importance of accessibility in product design
- Overview of Comcast's commitment to making products accessible to a wide audience
2. Case Study: Xfinity Large Button Voice Remote
- Initial challenges and the evolution of the product
- User research and feedback that shaped the design
- Key features of the final product and their benefits
3. Designing for Diverse Needs
- Understanding human-centered design and its historical context
- The impact of designing for people with disabilities on overall product quality
- Examples from other industries, such as architecture and industrial design
4. Integrating Accessibility from the Beginning
- The cost and efficiency benefits of designing for accessibility from the start
- The process of embedding accessibility as a core trait rather than an optional feature
5. Real-World Impact and Continuous Improvement
- Insights from in-home studies with users having assistive needs
- How continuous feedback and iterative design lead to better products
- The role of inclusive research and development practices
Improving UX Research Quality with Cross-Department Collaboration
Collaboration across departments is essential to enhance the quality and impact of research outcomes. This talk offers practical strategies for leveraging cross-functional teams to achieve superior research quality.
Key Topics Covered:
1. Introduction to Cross-Department Collaboration
- Importance of collaboration in enhancing UX research quality
- Personal experiences and insights from a research operations manager
2. Building Effective Collaborative Structures
- Identifying and leveraging key roles within the organization (e.g., PMs, Devs, UX Researchers, Designers)
- Utilizing operations teams as the connective tissue to foster collaboration
3. Maximizing Research Impact
- Techniques for presenting research findings in an impactful way
- Importance of executive summaries and tailored presentations for different stakeholders
4. Following Through on Research
- Ensuring continuous follow-up on research to track its impact
- Strategies for confirming next steps and validating research outcomes
5. Breaking Down Research for Broader Application
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The UX of Automation by AJ King, Senior UX Researcher, Ocado
Automation is transforming industries by streamlining operations and reducing costs. However, the success of automated systems hinges not only on their functionality but also on the user experience (UX). This talk, "The UX of Automated Processes," delves into the intricate relationship between automation and UX, providing a comprehensive guide to designing intuitive and effective automated systems.
Key Topics Covered:
1. Introduction to Automated UX:
* Understanding the importance of UX in automated systems
* Real-world example: Robotic beer dispensers at a music festival
2. Step-by-Step Process for Enhancing Automated UX:
* Step 0: Identifying main workflows and happy paths
* Step 1: Conducting contextual inquiries to understand current user practices and edge cases
* Step 2: Prioritizing issues and solutions through collaborative ideation sessions
* Step 3: Prototyping and usability testing for both software and hardware
3. Prototyping and Testing:
* Methods for simulating automated processes
* Importance of user feedback in refining automated systems
4. Designing for Support Users:
* Crafting the experience for support personnel who manage edge cases
* Ensuring effective communication and issue prioritization for support users
We're Agile. So why haven't our outcomes improved?
After 20 years of agile, 90% of features still fail to deliver the expected value.
There is no such thing as user error, only bad design. The frameworks that companies have to try to adopt agile leave too much ambiguity on how to implement the supporting processes of funding, governance, alignment and more.
This talk explains why we have the ways of working we do and what we can do about it to improve.
Breaking Silos_The Shift from a Software Delivery to a Product Development Mi...
In this insightful discussion, Mihaela will introduce how Volkswagen Digital Solutions is taking steps towards a successful transition from software delivery to product delivery lifecycle, highlighting the challenges and the innovative tactics to break down traditional silos within the product teams as well as between “the business” and "IT". Learn how the Volkswagen Group established new delivery centers across Europe to foster interdisciplinary product teams, and the hurdles they overcame including stringent security, legal, and compliance boundaries, as well as people adaptation. Mihaela will share hands-on examples of their unique approach to get “the business on board", offering a glimpse into their working models and approaches on engagement and collaboration between the product teams and stakeholders. Discover how they faced resistance and fostered an inclusive process to move towards an efficient product delivery cycle. This talk is an exploration into digital transformation, with practical examples, offering key takeaways for those aiming to break silos and cultivate a collaborative environment within their organisations.
How Intercom built ‘Fin’, a GPT-4 powered chatbot_Fergal Reid_UXDX_EMEA_2023
Join Fergal as he shares how they developed ‘Fin’, a chatbot that actually solves up to 50% of support questions. This session will shed light on the product development process of Fin, the challenges encountered, and the opportunities it brought forth. The talk will encompass Intercom’s experiences and lessons learned from integrating large language models in a live production environment.
Leveling Up Design Maturity in a Large-Scale Organisation_ Daniel Heaslip_ U...
Dan Heaslip takes us through a brief journey of enhancing design maturity within Three's expansive design team . Learn about the unique challenges they face, the strategies they employ, and their vision for a cohesive and mature design future.
Continuous-Research_Mike Brown_UXDX_ EMEA_2023
Mike delves into Reed's ongoing and dynamic research program, which serves as the foundation for all product and design initiatives within the organisation. He shares how they enable continuous deep research by democratising user research in product teams and creating a regular cadence. This then allows the centralised UX research team to take on larger, more complex and strategic research initiatives. In this session you’ll learn how they’re:
Enabling constant research in product teams
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Prioritising larger initiatives
Communicating research for highest impact
Through these strategies, Mike and his teams have successfully created an environment where innovation, based on deep user knowledge, is at the forefront.
Crafting Digital Products for Connected Appliances and Other Stories_ Alexis ...
In this talk you'll get a glimpse of the digital transformation journey Electrolux Group have embarked on. Discover the triumphs, setbacks and key milestones they have experienced along the way and learn about:
Working systematically: Explore the strategies employed to build mobile apps for multiple brands quickly, consistently and at scale, without fragmenting the user experience.
Building a dream team: Learn how Alexis structured a multi-disciplinary team of digital product designers, UX researchers and UX writers.
Transformational impact: Understand the effects of scaling up the company's digital transformation journey on design processes and practices in a hardware manufacturing environment.
Unlock the secrets to building a thriving digital products department, and transform your own company's traditional practices into digital innovation
Integrating AI _King's journey of Technology Transformation_Steven Collins_ U...
Join Steve Collins, CTO of King Games, creators of the globally popular game Candy Crush, as he shares insight into their current journey of embedding Artificial Intelligence into the fabric of their organisation. Steve will navigate through the challenges they have faced, the strategic choices made, and the innovative approaches undertaken. This talk offers a unique chance to gain firsthand knowledge of how a global gaming leader is embracing AI, and how these insights can be leveraged by other organisations seeking to harness the power of technology for their own growth and transformation. Whether you are a technology leader, or industry professional, you will find valuable lessons in this talk on how to successfully marry AI with the daily operations and strategic vision of a company.
Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023
Discover the fascinating journey undertaken by the world's largest payment processor as they delve into the intricate realm of product design that fuels global economies and orchestrates the seamless flow of currency across borders. This captivating exploration unravels the intricacies of crafting financial solutions that wield tremendous influence in shaping the economic landscape. Dive into the heart of innovation and design excellence as you gain insights into the strategies and methodologies employed by this industry titan to deliver cutting-edge payment technologies that power transactions worldwide. Join us on a thrilling voyage as we unveil the hidden mechanisms that drive the engine of the global financial ecosystem and redefine the way money moves across the international stage.
Roadmaps Unveiled_ Lessons from successes, failures and the crucial role of s...
Roadmaps are a way to communicate a product or organizational strategy in a meaningful way, both inside and outside the organization. However, their effectiveness is not always guaranteed, with ever-changing market conditions, client requests or executive pivots. Teresa will uncover the stories behind both remarkable successes and daunting failures, shedding light on the factors that influenced their outcomes at organizations of all sizes and the critical role of stakeholder buy-in and its impact on roadmap success. Through real-world examples and in-depth analysis, Teresa will navigate through the complexities of roadmaps, empowering you with valuable insights that can shape your own strategic navigation on a path to success.
Operational Evolution_ Harnessing Design for Internal Business Transformation...
In this enlightening session, Jose Manuel Villanueva delves deep into the world of business operations, shining a spotlight on the transformative power of design. Drawing from his rich tapestry of experiences at Thoughtworks, he unravels the vast potential that lies in seamlessly integrating design into day-to-day operations. Through an insightful case studie, José Manuel showcases how a design-centric approach can profoundly reshape and elevate internal processes, leading to increased efficiency, innovation, and holistic business growth. Join him on this captivating journey as he charts the course for the future of operational evolution.
Design Delivery Principles, Accelerating Product Delivery Outcomes in a Compl...
In today's fast-paced technological landscape, seamless collaboration between design and development teams is paramount. This forum delves into the challenges, best practices, and strategies that can enhance the workflow between designers and developers. Engage in thought-provoking discussions, share your experiences, and explore innovative solutions that can bridge the gap between ideation and implementation.
Innovation Without Adoption Is Meaningless_ Rhiannon White_ UXDX_ EMEA_2023
In today's fast-paced and competitive business landscape, innovation is often regarded as the key driver for success. Companies invest significant resources in developing groundbreaking products and services driven by the promise of revolutionizing their industries. However, without successful adoption, even the most innovative ideas can fall flat. Join Rhiannon as she explores the way she and her team bridge the gap between innovation and adoption, and discover how effective product marketing management can drive business success
Learning Balanced Leadership with Horses_Martina Hodges-Schell_ UXDX_ EMEA_2023
In the captivating session titled you'll delve into the unexpected and profound lessons on leadership drawn from the world of equine coaching. Horses, with their keen sensitivity to energy and dynamics, offer a unique lens through which we can understand the nuances of leading empowered and joyful teams. Martina explores the significance of supporting team members, consistently gauging motivation levels, and fostering deep connections. Furthermore, she underscores the importance of self-awareness, emphasizing how a leader's energy can significantly impact team dynamics. By bridging the world of equine wisdom with the challenges of modern leadership, this talk promises to equip attendees with transformative strategies for balanced and effective leadership.
An Unexpected Approach to Design: Uncovering Hidden Parallels With Writing St...
When designing complex systems, it's easy to become overwhelmed by the magnitude of the task and feel uncertain about the best approach.
Yet, the difficulty of designing a system that takes users on a seamless and meaningful journey might be similar to that of writing a story that takes an audience on a beautiful and memorable voyage.
In this talk, Raphael will introduce an unconventional approach to crafting complex experiences, drawing inspiration from the art of storytelling.
To illustrate this approach, he will share insights from two multi-year projects he's led: A sophisticated mass-data interpretation system for geoscientists, and an acclaimed musical which has won accolades for its innovative storytelling.
Join Raphael as he explores the parallels between designing complex systems and crafting compelling narratives. Discover how adopting a story-driven approach can unlock new possibilities and lead to remarkable outcomes in the realm of user experience design.
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- 1. HOW ORGANIZATIONS LOST THAT LOVING FEELING Richard Dalton, Head of Design, Capital One richard.dalton@capitalone.com
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