Lorawan - Webinar on New Age of Agriculture IoT

1 LoRaWAN: A New Age of Agriculture IoT
February 2023

Speakers
Haritha Surendran
Lead Analyst,
AgriTech Domain,
BIS Research
Paul Pinault
VP, IIoT Product & Market
Strategy,
Braincube
Marco Brini
Digital Agriculture Expert
World Food System Center,
ETH Zurich
Pritha Koley
Senior Research Analyst,
AgriTech Domain,
BIS Research

Agenda
▪ Current Needs in Agriculture Sector
▪ LoRaWAN in Agricultural Applications
▪ Presentations of Key Speakers
▪ Mr. Marco Brini
▪ Mr. Paul Pinault
▪ Adoption Scenario of LoRaWAN Technology
▪ Conclusion & Future Outlook
▪ Q&A Session

Current Needs in Agriculture
• Agriculture
• Increasing need to optimize and improve efficiency
of current production system.
• Reduce and regulate the use of chemicals to
decrease soil degradation
• Improve supply chain practices to reduce food waste
in transition
• Increase productivity and overall yield
• Increase farmer income and boost agricultural
revenues
• Conservation of natural resources and
implementing climate friendly practices.
• Implement changes with respect to
• Livestock and Animal Husbandry
• Improve Animal health and boost productivity
• Need to curb GHG emission from cattle farming
• Need to improve manure management techniques.
Source :- BIS Research Analysis
Application Companies End-Use
Precision Agriculture
John Deere, Reaven,
AgJunction
IoT-powered sensors, drones
and precision planting systems,
to gather real-time data about
crops and soil conditions.
Livestock Monitoring
Allflex, DeLaval, and
BouMatic
IoT-powered devices to monitor
the health and well-being of
livestock
Climate-Smart
Farming
The Climate Corporation
(owned by Monsanto) and
Weather Impact
IoT-powered weather stations
Smart Irrigation
Netafim, Valmont and Jain
Irrigation
IoT-enabled irrigation systems
to monitor soil moisture levels
and control water use
Supply Chain
Traceability
Teckro, Ambrosus, and
Ripe.io
IoT devices and sensors to
track the origin, movement and
quality of agricultural products
Automated
Greenhouse
Management
Priva, Certhon and Argus
Control Systems
IoT technologies to automate
various aspects of greenhouse
management, such as
temperature control, lighting
and irrigation

LoRaWAN and its impact on
Agriculture IoT Market
LoRaWAN is a Type of LPWAN protocol designed to connect
battery operated 'things' to the internet in regional, national or
global networks without any licensed spectrum.
LoRaWAN
Long Range
Communication
Low Power
Consumption
Low Data
Rates
Secure
Communication
Network
Scalability
Open
Standard
As per BIS Research approximately 110 million sensors are so
far deployed in agriculture practices.
As per BIS Research approximately 150 million hectares of land
is digitized through precision agriculture which is just 10%-11% of
the total Agricultural land area.
Less than 5% of the total sensing data is being utilized and
accessed using LoRaWAN devices.
Reliable, LoRaWAN connectivity means farmers can know the
weather across their farms in a highly granular way and have full
traceability over time.
Wirelessly-connected soil moisture sensors enable farmers to
make better irrigation decisions for increased yield, with smart soil
moisture measurements.

6
LoRaWAN and its impact on Agriculture IoT Market -2
Source :- LoRa Alliance
Applications
• Soil factors
• Precision irrigation needs
• Livestock tracking & health
monitoring
• Micro-climates
• Storage
• Asset tracking
• Fertilizer & feed
• irrigation valves & pump
Benefits
• Savings of time & money
• Resource efficiency
• Reduced labor costs
• Improved yield
• Optimized pesticide &
fertilization application
• Healthier & more
productive livestock
• Sustainability

Contact : +41768341420
Mail : digital@agriculture.works
Twitter : marcobrini
LoRaWAN in Agriculture

NEED: DATA…. COLLECTION?

Things Local Network The Internet
Gateway
PROBLEM:
costs & complexity
DATA COLLECTION: “PAST & PRESENT”

Things The Internet
SOLUTION:
No more
gateways!
The farmer won’t
need any gateway,
only the sensors!
DATA COLLECTION: “PRESENT & FUTURE”

WHAT:
Network for Internet of Things (IoT) applications
WHAT FOR:
Ideal for transferring small quantities of data
KEY BENEFITS:
Cuts devices’ energy usage (4.2 mA: 100 times less than a 4G gateway)
Long distance (15-20 Km, max distance ever reached: 702 km)
1 gateway for many devices (1 eight-channel gateway can support 10.000 sensors)
LoRaWAN in short

Already covers 97.2% of the Swiss Population
LEADING COUNTRIES IN EUROPE: SWITZERLAND, NETHERLANDS
The Netherlands is the first country to have
nationwide LoRa IoT network coverage

WORLD AVAILABILITY (not coverage)
https://lora-alliance.org/

Soil moisture sensor:
These sensors measure the water content in soil and can cost between $100 and $200. They help farmers to optimize
irrigation systems and save water.
Weather station:
These stations provide real-time weather data, such as temperature, humidity, wind speed, and rainfall. They can cost
between $500 and $2,000.
Crop yield monitor:
These monitors measure the weight of crops as they are harvested, providing information on crop yield and quality.
They can cost between $5,000 and $10,000.
Livestock tracking:
These devices track the location and health of livestock, providing real-time information for farmers. They can cost
between $50 and $200 per device.
Smart irrigation system:
These systems use sensors to monitor soil moisture and weather data to optimize irrigation. They can cost between
$1,000 and $5,000.
LoRaWAN main Solutions for Agriculture

Actility,
Siemens,
Senet,
Helium,
NNNCo
kerlink ,
ThingsIO.AI,
LORIOT,
WAVIoT – IoT solutions for AMI
RAKwireless,
adeunis,
Telit IoT Solutions,
Rohde & Schwarz,
MULTITECH,
TE Connectivity
Soil moisture sensor
Decagon Devices: 5TE Soil Moisture Sensor
Irrometer: TENSiometer Water Potential Sensor
Stevens Water: AgroMet-L50
Weather station
Davis Instruments: Vantage Pro2 Plus Wireless Weather Station
Ambient Weather: WS-2902A Smart Weather Station
Netatmo: Personal Weather Station
Crop yield monitor
Ag Leader: InCommand Display with Yield Monitor
John Deere: 4600 Display with HarvestLab 3000
Case IH: AFS Pro 700 Monitor with Yield Detection System
Livestock tracking
CattleTags: CattleTags GPS EID Ear Tags
Zoetis: Allflex RS420 Global Ear Tag
Animal Management Systems: AMS RX840 GPS Tracker
Smart irrigation system
Rain Bird: LNK WiFi Module for ESP-TM2 Irrigation Controller
Toro: Evolution Controller with SMRT Logic Technology
Hunter Industries: Hydrawise Irrigation Controller
Orange
Swisscom
KPN
Proximus
Swisscom
Deutsche Telekom
Bouygues Telecom
Singtel
SK Telecom
Vodafone
China Mobile
…
LoRaWAN Ecosystem

HYPOTETICAL USE CASE: LoRaWAN in ALL RURAL INDIA?
USD 36M (total infrastructure direct costs – rough estimation)
LORA GATEWAY RANGE (assuming rural flat areas):
15-20 Km (circle ray) -> area = 706 𝐾𝑚2
- 1250 𝐾𝑚2
(maximum distance ever reached: 702 km)
INDIA RURAL SURFACE:
1.4M km² (140 MILLION hectares according to FAO)
HOW MANY GATEWAY FOR RURAL INDIA? LoRa Gateways number for the entire rural Indian area
12.000 Gateways
(assuming minimum gateway distance performances and considering an increasing factor of about 600% due to orography irregularity
and disconnected area)
POTENTIAL SENSORS SERVED:
120 Million of agri-sensors
- One eight-channel gateway can support a 250.000 (probably more) messages per day
- Sensors for Agriculture should normally send 1 message per hour, so 24 messages per day;
- One eight-channel gateway can support 10.000 sensors in its area
TOTAL COST:
USD 36 Millions
UNITARY COSTS:
USD 1.000 LoRa Gateway cost (assuming an order of 12.000 Gateways)
USD 2.000 Installation cost (leveraging installation points WITH INTERNET made available by the rural communities)

https://lora-alliance.org/about-lorawan/
CLASSES SPECIFICATIONS
Star-of-stars topology

LoRaWAN & Agriculture
Paul Pinault /
Disk91.com
Blog/contact : www.disk91.com
Twitter : @disk_91
YouTube: https://www.youtube.com/c/PaulPinault
Manufacturing
process
optimization
with AI

A POINT-TO-POINT
RADIO
COMMUNICATION
TECHNOLOGY
A PROTOCOL
STACK TO RUN
AN IoT NETWORK
OVER LoRa.
Author
–
Paul
Pinault
/
Disk91.com

NB-IoT, Wize,
LoRaWAN, SIGFOX
are the key player of
the IoT revolution
They are the
LPWAN
Low-Power
Wide Area
Networks
Long autonomy
(in years)
Low-Power
Transmission
Long-Range
(wide area)
Low-cost networks
(1 country deployed costs the
price of 1 big city with 4G)
Low-cost
subscriptions
= =
LPWAN are the revolution
solving this dilemma:
Author
–
Paul
Pinault
/
Disk91.com

To connect all kind of
existing things, you need to:
- Break the device cost
- Break the
communication costs
- Allow years of autonomy
w/o maintenance
LPWAN are
enabling the
“IoT at scale”
IoT at scale is the ability to deploy and manage large
fleets of devices, over millions with a viable business
model
- Eliminate user
setup
- Reduce the
battery size
- Break boundaries
- Cover the world
Author
–
Paul
Pinault
/
Disk91.com

IoT everywhere with satellites
Communication technologies
Multiple IoT operators are looking to the sky to provide a
global coverage, particularly on ocean and desertic zones.
With a fleet of 15-20 satellites you can cover the world with a
communication capability every 10 - 15 minutes for the
devices. For Sigfox the objective is to propose device able to
communicate with satellite and terrestrial network, all in one.
Lacuna and Kineis are satellite only.
The challenge is the synchronization with satellites.
Compared to Facebook, Google, Musk project requiring
advanced transceiver, the IoT solution are really simple and
use simple, not motorized, antennas.
GLOBAL
COVERAGE
LOW POWER
COMMUNICATION
(LoRaWAN
(Argos)
Author – Paul Pinault / Disk91.com

Data are transmitted by
shifting the radio signal
frequency. This movement
creates a pattern encoding
the data.
Any other noisy signal in the
middle of this movement will
be ignored.
RADIO MODULATION PRINCIPLES
Author
–
Paul
Pinault
/
Disk91.com

HIGHER SPEED – HIGHER DATA
FREQUENCY
Time to transmit
10-bytes of data
250bps
1,4s
5,4Kbps
56ms
Transmission period
for a 10-bytes
message (in EU)
In 15 minutes @ 250bps
6 messages transmitted, once every 2’18’’
In 15 minutes @ 5400bps
162 messages transmitted, once every 0’5’’54
Author
–
Paul
Pinault
/
Disk91.com

LoRaWAN Network Server (LNS)
All the DEVICES are communicating to GATEWAYS, a
gateway receives all the LoRaWAN messages, this includes
messages already received by another gateway of the
network. It also includes GATEWAY from other networks. All
the packets are transferred to the NETWORK SERVER (LNS)
The NETWORK SERVER is decrypting the communications
(only the NETWORK SERVER you belongs to, has the keys
for it), it also manage the JOIN procedure and ADR
(Adaptative Data Rate) parameters with the DEVICES. It also
forward the PAYLOAD to the CUSTOMER IT (Application
Server) usually using HTTP POST or MQTT integration
protocol.
DEVICES GATEWAYS LoRaWAN Network Server Application Server
Customer Network Operator Customer
Network architecture
Author
–
Paul
Pinault
/
Disk91.com

3 communication classes
A Class – uplink and downlinks right after an uplink
One of the available, non busy, channel is selected for the transmission. Once the communication has been made,
the selected channel is busy according to the regulation. This communication can be followed by a downlink
response when the device request for it. This downlink can have a payload or simply be an acknowledgement
from the network. Gateway downlink capability is limited.
B Class – scheduled downlink
Instead of having to transmit a data to be able to receive a message, this mode allow to have a rendezvous. It
means clock synchronization and it is rarely implemented but allows multicast like for firmware distribution.
C Class – continuous reception
It is applicable for powered components as reception is power consuming (even if less than transmission)
Author
–
Paul
Pinault
/
Disk91.com

Agricultural domain
Get sensors data from field, animals, machines in real
time.
Mining
Usage, performance, maintenance, vehicle tracking,
people safety … Many application in area where
classical network access is limited.
Agricultural application as large as network deployment is
not expensive and device can work forever using solar
power or many years on batteries.
This map has been made with a gateway on top of an
Agricultural building. It basically cover all the area where
the farmers are working and much more.
Agricultural
Applications
Industry
Provide a global coverage on an industrial site, process
reporting, safety, inventory management…
Private
deployments

The Things
Network
Is a crowdsourced network, deployed
World-wide and free for use. Deployed by
passioned people it proposes a good
quality network In the main big cities.
Open-source mindset. This network is use
in many business application: the network
server is use for simplifying private
deployment.
A professional version is available with
Network Server SLA. The Things Industry is
the most innovative organization in the
LoRaWAN area since 2015. They are also
pushing the market by making low-cost
hardware and opensource solution.
Basically it is Uber for Telecom industry
Crowdsourced
Author
–
Paul
Pinault
/
Disk91.com

Created in 2015
30.000 Gateways running in 150 countries
500.000 devices using it
9M messages / day 2020
65% market share on covered zones.
Most of the gateways have been
deployed in Europe.
Author
–
Paul
Pinault
/
Disk91.com
Crowdsourced

An IoT network based on LoRaWAN
technology.
Deployed by people, at home,
worldwide.
Powered by a blockchain to create
an incentive and manage telecom
operator’s processes
Author
–
Paul
Pinault
/
Disk91.com

HELIUM
Is also crowdsourced IoT network, but it targets a
different category of people to deploy the network.
Instead of tech passionate, it target crypto
investors.
Helium is an IoT network managed with a
blockchain. Helium contributor are mining HNT
tokens against coverage. Communication are
billable with a flat and low price.
Basically, it is UBER + BITCOIN for Telecom
industry
May 2020 3.025 HS
Nov 2020 12.477 HS
Feb 2021 18.700 HS
July 2021 77.100 HS
August 2021 100.000 HS
October 2021 220.000 HS
Nov. 2021 320.000 HS
Sept. 2022 954.940 HS
Crowdsourced
Author
–
Paul
Pinault
/
Disk91.com

Helium application in
agricultural zone
Coverage MAP
Large agricultural zone 100%
Covered by low-cost public
network
100km
/
60
miles
Tested use-cases:
• Cow tracking
• Cow health
• Fence monitoring
• Precision weather
• Building security & monitoring
• Equipment & assets tracking
• Water tank level monitoring
• …

33
Who are the Key stakeholders in the Market?
Source :- BIS Research
Type of Companies/Organisation Companies Description
Technology companies Semtech, Actility, and Kerlink etc.
These are companies that develop and manufacture hardware and
software components for the implementation of LoRaWAN in
agriculture.
Network providers The Things Network, Senet, and KPN
These are companies that provide the infrastructure necessary for the
deployment of LoRaWAN networks, including gateways and network
servers.
Agricultural equipment manufacturers Valmont, John Deere, and DeLaval.
These are companies that manufacture and integrate LoRaWAN-
enabled equipment and tools for use in agriculture, such as sensors,
irrigation systems, and livestock tracking devices.
Agricultural service providers AgriSmart, Ag-Analytics, and PrecisionHawk.
These are companies that offer services related to the use of
LoRaWAN in agriculture, including data analysis, consulting, and
support.
Research organizations
The University of California Division of
Agriculture and Natural Resources and the
Fraunhofer Institute for Open
Communication Systems.
These are academic institutions or non-profit organizations that
conduct research on the use of LoRaWAN technology in agriculture
and develop new applications and solutions.

34
Key Developments
Company Description Date
Kerlink
In December 22, Kerlink and its Japanese distributor, GISupply, today announced a customized aquaculture-monitoring
system that supports sustainable seafood production and lowers farmers’ costs.
December, 2022
LORIOT
Swiss company LORIOT and the German company IMST integrated the new ultra-long range LoRa 2.4 GHz technology
developed by Semtech into their respective solutions. This lays the ground for new business opportunities and vertical
solutions in different industries, including Agriculture
January, 2022
Senet
Senet and GRiT Technologies launched LoRaWAN IoT Connectivity to Ohio River Valley. Senet's RAN provider services
support growth in agricultural iot initiatives in Indiana and Ohio.
March, 2022
Actility
Actility launched Click & Go to facilitate IoT adoption. They launched ten packages in Europe and the U.S. and offered
various verticals including agriculture.
February 2018
Waterbit
WaterBit incorporated Semtech’s LoRa devices and wireless radio frequency technology (LoRa Technology) into its
Autonomous Irrigation Solution (AIS).
February 2018
Company Use Case Country
The Things
Network
The Things Industries worked with a farmer to implement a LoRaWAN-based sensor network to monitor soil moisture,
temperature, and other conditions in a greenhouse. This allowed the farmer to optimize irrigation and improve crop yields.
Netherlands
Senet
Senet helped a farmer implement a LoRaWAN-based sensor network to monitor soil moisture, temperature, and other
conditions in a field. The sensor data was used to optimize irrigation and improve crop yields.
UK
Kerlink
Kerlink implemented a LoRaWAN-based sensor network for precision farming. The network was used to monitor soil
moisture, temperature, and other conditions in a vineyard, allowing the farmer to optimize irrigation and improve crop
yields.
France
IoTium
IoTium implemented a LoRaWAN-based sensor network to monitor the soil moisture and temperature in a farm. The
sensor data was used to optimize irrigation and improve crop yields.
India

How will LoRaWAN compete
with existing technologies?
LoRaWan competes with other key networking technologies which
are currently the biggest challenge for LoRaWAN Adoption
Industry 4.0
Energy and Utilities
Logistic & Supply Chain
Smart Buildings and Facilities Management
Precision Agriculture
Cellular LAN/PAN LPWAN Mesh
Growth Trends by Communication Technology
Connectivity Type CAGR 2022-2026
WNAN 11-12%
5G IOT 100-150%
Wired IOT 4-7%
LPWAN 35-45%
Cellular 15-17%
WLAN 19-24%
WPAN 10-15%
3.8 Billion Zigbee Chipsets are expected to get
shipped by 2023.
As of Nov 2022 Sigfox is present in 75 countries with
approx.16.3 million devices registered
Almost 3 million cellular IoT devices are installed for
agricultural applications out of approximately 100
million devices.

36
Key Challenges to Address
• Coverage: The vast size of agricultural lands and the remoteness of some farms can
make it difficult to provide adequate coverage for LoRaWAN devices.
• Power sources: Many agricultural areas do not have access to reliable power sources,
which can make it challenging to power LoRaWAN devices.
• Environmental Factors: Agricultural environments can be harsh, with extreme
temperatures, humidity, and dust, which can damage or shorten the lifespan of
LoRaWAN devices.
• Reliability: LoRaWAN devices may not be as reliable as other wireless technologies in
agricultural environments due to the potential for interference from other devices and
equipment.
• Cost: The cost of implementing a LoRaWAN network in an agricultural environment
can be high, and the return on investment may not be clear.
• Lack of Standardization: There is currently no standardization in the agricultural IoT
market, which can make it difficult to integrate LoRaWAN devices with other systems.
• Complexity: Agriculture is a complex system, and integrating LoRaWAN devices and
sensors can require a high level of technical expertise.

Market Potential and Future Scenario
Based on the latest update from the LoRa Alliance, the adoption of LoRaWAN technology in 2022
experienced a three-fold increase compared to that of 5G technology.
LoRaWAN is already recognized as the global choice for LPWAN, with more than 225 million
LoRa/LoRaWAN end nodes and growing, and LoRaWAN networks available worldwide.
Based on BIS Research findings LoRaWAN is expected to grow at a staggering rate of 45% in next 5
years in all applications
Currently, there are 181 Network operators globally, with the highest concertation in Europe.
The Netherlands was the first country to have nationwide LoRa IoT network coverage in 2016.
According to the press release by KPN there are already 1.5 million connected devices to the LoRa
network.
3X Growth
225 M
45% CAGR
181 NOs
Netherlands

38 LoRaWAN: A New Age of Agriculture IoT www.bisresearch.com
AgriTech Research Titles
Published Titles
• IOT in Agriculture
• Smart Irrigation Controllers
• Agriculture Autonomous Robots Market
• Fertigation & Chemigation Market
• Harvesting Equipment Market
• Smart Crop Monitoring Market
• Smart Irrigation Market
• Variable Rate Technology Market
• Augmented Reality in Agriculture
• Smart Harvest Market
• Precision Irrigation
• Agriculture Drones and Robots
• Smart Vineyard Management
• Blockchain in Agriculture and Food Market
Titles in Progress
• Autonomous Agriculture Equipment
• Smart Farming
• Farm Management Software And Data
Analytics
• Global Precision Agriculture
• Agriculture Sensors
• Indoor Farming Technology
• Agriculture Technology-as-a-Service
• Artificial Intelligence (AI) in Agriculture
• Precision Pest Management Market
Proposed Titles
• Livestock Monitoring and Management
Market
• Smart Aquaculture Market
• Indoor Farming Management Software
Market
• Inventory management Software Market
Focus on Agri-food Applications
• Precision Planting Market
• Smart Crop Scouting and Field Monitoring
Market
• Agriculture Wearable Technology Market
• Agriculture Image Sensor Market

39
Insight Monk
▪ Over 80 agriculture industry market intelligence reports
▪ Access to PDFs from over 100,000 reputed sources
▪ Market Statistics
▪ Company profiles for leading and emerging companies in the Agritech and Agriculture Domain
▪ Database of key industry professionals
▪ Expert content like analyst notes, whitepapers
▪ Global expert network for consultations
To get a free trial access, please schedule a demo. Visit: https://www.insightmonk.com/

Questions?

THANK YOU

42
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