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LookAround Pitch Deck
- 1. 1
- 2. COMPANY OVERVIEW A media platform that connects college students with cost efficient peer service providers through an application run by posts, reviews and profiles. 2
- 3. THE PROBLEMS 3 1. Need for quality and cost efficient local services for college students 2. Lack of organization in social media platforms for posting student-provided services 3. No time for students to market their services
- 4. OUR SOLUTION 4 Providing a medium of interaction between skilled service providers and customers with their specific needs and cost efficient services.
- 5. “ To connect college students with local peer service providers for less. 5 MISSION STATEMENT
- 6. “ To become the leading college community services platform 6 VISION STATEMENT
- 7. Providing a marketplace of services to college students at a competitively low cost 7 VALUE PROPOSITION
- 8. ▫ Screening ▫ Student ID ▫ UC Davis Kerberos Email ▫ Driver’s License ▫ Portfolio Submission ▫ In-Person Interview ▫ Consumer Rating 8 ▫ Liability ▫ Offer full refund to customer if needed/low rating ▫ Campus Representative will investigate SCREENING & LIABILITY
- 9. CUSTOMER DEMOGRAPHICS ▫ Age: 18-24 ▫ Population: 36,441 students ▫ Geography: UC Davis Community ▫ Occupation: College Students [Source: US News] 9
- 12. 12
- 14. COMPANY TEAM Insourced: ▫ Front End Engineer ▫ Back End Engineer ▫ Designer ▫ Marketing ▫ Financial Analyst Outsourced: ▫ Campus Representative ▫ Quality Assurance Licensors14
- 17. LONG TERM EXPANSION 2019 Reach 75% of population in UC Davis by end of the year Hire interns to help in promotion Expand to more California Campuses Target remote college campuses: ● California Polytechnic Institute, San Luis Obispo ● UC Santa Cruz ● California State University, Chico 2021 Expand to all 4 year California Universities ● University of California ● California State Universities ● Private Universities ● Get more partnerships ● Automate internal technology tools 2023 17
Editor's Notes
- NV Intro: Hello investors. We are the founders of LookAround. Ask a question: Did you ever have trouble finding affordable services as a college student? Background: As students here at UC Davis, we noticed a common difficulty among our peers and among our own inability to find affordable services such as haircuts and other services around campus. For example, we noticed that some of our friends ended up going to a peer barber for a cheaper and better quality haircut. After hearing of this situation, a few of us thought to find a way to allow other students to find these talented and trusted peers. Our solution was an application which we have now developed to become LookAround. Luckily we had the right team to develop this app. We have a diverse team majoring in a wide variety of degrees ranging from managerial economics, design, and even cognitive science. We are asking you, the investors, for $200 thousand dollars for 10% equity of our company.
- SK Who we are, they want to know who we are, and what we do, inspiration behind it Anecdote Major A lot of us, are ...
- SF - personally we are all students and think that LookAround can tackle common issues when it comes to acquiring services that we need. Things are expensive Other methods are not organized - ex. Facebook groups Where can students effectively market their services.
- FB
- KC
- LF
- LL Value proposition: what make us attractive to customers WHY USERS SHOULD USE YOUR SERVICE Different propositions, for users One concise statement explains what you’re offering is better than the other
- HZ MG Police can’t do anything about bad service, screening left to consumers’ ratings makes the most sense We can establish portfolios Can’t license anyone Rely on customer’s reviews and ratings In our agreements, liability: rating goes down
- JZ Our initial focus will be on the the Davis community Based on our market research We see that our customer demographics are from ages 18-24 Focus more on specific college students Gender doesn’t matter Niche marketing Taskrabbit: has focused on locals (housewives/mom)
- MG + AM Landing for different categories for our app, working on adding for services/categories Shows different service providers (first provider)
- MG + AM JS service (book appointment or save), service provider profile (reviews), own provider (clicking burger sandwich button)
- AM Web interface. According to research, landing pages are a good technique for marketing Help increase conversion rates Provide credibility
- JZ How do we monetize our business? $3 cancellation fee
- LF (people we need to make this app a reality) programer/web developer ?? Front: UI (what consumer sees), back: what consumers dont see
- CG + LL Breakdown of 6 months 0-9 — backend (blue) 9-18 — frontend (purple: prove UI/UX) 5 months before launch
- Sethmi + KC Add breakeven/profit points alpha after 18 weeks / launch = KPI= Key performance indicators (how consumers are responding to our apps) One month after launch, we will monitor feedback trends and KPI’s to enhance user experience. Based on the analysis, we will release an updated version and add to the performance dashboard 3 months after launch, we will prioritize customer requests and encourage referrals. We will also continue to market toward our target audience, UC Davis students
- FB Marketing plan for other campuses Hire student leaders Help lead LookAround’s marketing and business development programs
- Michelle: REPEAT: 200,000 for 10% of equity