This document provides a strategic marketing and communications plan for Vantage Integrated Security Solutions Ltd. for 2019. It begins with an overview of Vantage and its product offerings such as CCTV cameras, audio-video door phones, and access control systems. It then outlines the brand's immediate and long-term objectives to grow market share, boost brand awareness, and expand into new customer segments. The document analyzes the security market in India and Vantage's competition. It proposes a media plan and marketing budget to achieve the brand's objectives through online and offline business insights and initiatives.

1. Marketing Department
Presents

2. StrategicMarketingandCommunicationsPlan
Vantage Integrated Security Solutions Ltd. 2019 vantagesecurity.com/contact

3. Table Of Content
Content
Slide.
No.
Vantage : An Overview & Product Offerings 4-5
THE BRIEF (Brand Objective) 6-8
Market Overview 9-12
Competition Analysis 13-15
Target Audience Profile 16
Dynamics of the Industry-Push Category 17
The Brand Strategy 18-21
Vantage Edge-BUILDING - A Brand Story 22-23
The Media Plan 24-38
A Proactive Approach Towards Business &
Insights
39
Marketing Budget 40
Business Insights (online & Offline) 41-47
Annexure & Support Required 48

4. Vantage : An Overview

5. Product Offerings
CCTV & SURVEILLANCE CAMERA
• Complete Range of
Analogue AHD/ TVI
Cameras
• Complete Range of
Network Cameras with
New Technology H.265
Compression
AUDIO-VIDEO DOOR PHONES
• Audio Door Phones
• Single Bell and Multi Bell
Systems
• Complete Range of Multi
Apartment Digital Systems
• IP Video Door Phone and
integration to Alarm Systems
RECORDING MANAGEMENT
SYSTEM
• Hybrid DVR’s
• Quad band DVR’s
• Network Video
Recorders
• Video Management
Systems
ENTRANCE MANAGEMENT
SOLUTIONS
• Turnstile Gates
• Flap Barriers
• Swing Gate Barriers
• Electronic Boom Barriers
• Bollards
• Parking Management
Systems
ANTI-THEFT EAS SYSTEM
• Security Gates
• Tags and Labels
• Accessories
PERIPHERALS & ACCESSORIES
• CCTV Testers
• Power Supply Units
• Cables & Connectors
SECURITY ALARM SYSTEMS
• Wireless Alarm Systems –
GSM Based
• Wireless Alarm System – IP/
WIFI Based
• Wired Alarm System with
PSTN Support
ACCESS & TIME MANAGEMENT
SYSTEM
• RFID Systems
• Biometric Systems
• Guard Patrol Monitoring
Systems
• Time Attendance
Software
• Electronic Locks

6. THE
BRIEF
• Offeringdependablesecuritysolutions,nurturinginourcustomersand
communitiesaneternalsenseofsafetyandloyaltytowardsourproductsand
services.
• Marked improvement withthehelpofintegratedcommunications and
marketing campaignstogrowmarketshare
• Boostbrandawarenessandrecallvalue withthenewcropofdistributorsand
System Integrators (B2B).
• Penetrate emerging urban and rural areas and create a strong
distribution network.

7. IMMEDIATE
BRAND
OBJECTIVES
• Retain and grow market share
• Boost brand awareness
• Brand recall with the new crop of distributors and System
Integrators (B2B).
• Improve stakeholder relations
• Enhance customer relationships
• New customer (New Avenues) outreach
Vantage:e-Security

8. LONGTERM
BRAND
OBJECTIVES
• Forayintoanewsegmentof (EBU-EmergingBusinessSolutions)
• Implementthesuccessfulstrategicapproach ofVantage:CCTVCamerasfor
productlaunch
• EngagewithkeyEBSdistributorsacrossIndia
• Highsalesandbrandawareness inUrbanA
reas&Semi-UrbanAreas
(Primarily)
Vantage:Security and SmartHome &
IOT

9. SecurityMarket
in
India
MarketOverview-1/4

10. SecurityMarket
in
India
MarketOverview-2/4
Indian CCTV
Camera market is
expected to grow
with a CAGR of
about 27.16% in
the period from
2016 to 2021.
Security & Surveillance Market In India
Market
Share
(in % )
Product Category Top Players
55 CCTV CPPLUS, HIKVISION, DAHUA, Godrej, Panasonic etc.
Fire Alarm Systems
Honeywell +Siemens, Bosch, UTC, Zicom, Johnson
Controls, Agni, Gunnebo and Others
30
Access Control
Market
Tyco, Honeywell, UTC products, Lenel, Siemens,
Johnson Controls and Other companies such as Bosch,
Kaba, HID, Zicom, ESSL
4
Intrusion Alarm
Market
Tyco, Honeywell with Lyric home security, Zicom,
Bosch, Siemens Intrusion Detection Products &
Systems, UTC, Securens and Diebold
2
Intercom
(ADP/VDP)
9 Others (x-rays)

11. ElectronicSecurity
GrowthDrivers
MarketOverview-3/4
Growth drivers for surveillance market
in India
• Growing demand for public safety
• Demand for surveillance in organized retail
• Corporate Demand
• Increased demand in transportation
• Advancement in technology and sophisticated
solutions at lower cost
• Growing penetration of smartphones
• Growing deployment of security equipment's
• Increased demand from retail and corporate
• Advances in products and services
Cities Generating Demand
Tier I Cities:
• Delhi-NCR, Bangalore, Pune , Mumbai,
Kolkata, Bangalore, Chennai, Hyderabad,
Tier II Cities
• Bhubaneswar, Goa, Nagpur, Nasik, Bhopal,
• Gwalior, Chandigarh, Jaipur, Kanpur, Lucknow,

12. ElectronicSecurity
Market
Segmentation
MarketOverview-4/4
India : Electronic Security Market Segmentation
Categories
Segmentation
(Types)
Dynamics
• Building Automation Systems
• Sensors
• Automatic Identification
Technology
• Systems Integration
Segmentation by
Technology
 Segmentation Geography wise
• Northern region is the largest market followed by South India &
West
 Segmentation Industry Wise
• Government and industrial are largest customer segments; residenti
al is very small
 Business Model
• Government & large Cos purchase primarily through tenders while
• Private Business companies solicit quotations or consider referrals;
• The distributor model is important in the Indian market
 Drivers
• Significant boost in demand from government and businesses due
to increasing crime rate
 Challenges:
• Lack of awareness ;
• Unorganized industry;
 Competition
• Organized sector: Est. ~50 players (20 major & 30 mid‐sized)
• Unorganized sector: Est.@300‐350 units but concentrating on basic,
low‐end products
• Despite many unorganized players, organized sector accounts for 80
% of industry revenue
 Future Outlook
• IP and video analytics technologies are important in the future
• Government
• Banking and Financial
• Industrial
• Transportation
• Commercial Office/Building
• Hospitals/Hospitality
• Education
• Retail
Market
Segmentation by
End-User/ Sectors
• Sales and Installation
• Business Intelligence
• Remote Monitoring
• Cloud based
• Loss Prevention
• Software as a Service Based
Management
• * Surveillance or e surveillance
as a Service
Segmentation by
Type of Services

13. ElectronicSecurity
Market
Competition
Competition Analysis– 1/3
Security & Surveillance Market In India
Product Category wise Market Segmentation
Market Share
(in % )
Product Category Top Players
55 CCTV CPPLUS, HIKVISION, DAHUA, Godrej, Panasonic etc.
Fire Alarm Systems Honeywell +Siemens, Bosch, UTC, Zicom, Johnson Controls, Agni, Gunnebo and Others
30 Access Control Market
Tyco, Honeywell, UTC products, Lenel, Siemens, Johnson Controls and Other companies
such as Bosch, Kaba, HID, Zicom, ESSL
4 Intrusion Alarm Market
Tyco, Honeywell with Lyric home security, Zicom, Bosch, Siemens Intrusion Detection
Products & Systems, UTC, Securens and Diebold
2 Intercom (ADP/VDP)
9 Others (x-rays)
Industry Electronic Security & Surveillance
Top 3 Competition
CPPLUS,HIKVISION,DAHUA
TG
Upper -Upper Class, Upper Middle-Class,Middle
Class: SMB,Large Enterprise/Govt.
Product MIX
CCTV
Fire Alarm Systems
Access Control Market
Intrusion Alarm Market
Intercom (ADP/VDP)
Others (x-rays)
Critical /Key
success factors
R&D> Cust.Oriented> QC>Quality Products
Price
Post Sales Services
Distribution (Reach)
Brand Awareness
KSF Ranking
1.Quality Products
2.Post Sales Services
3.Distribution (Reach)
4. Price
5.Brand Awareness
*Competitors on KSFs (on scale of 5)
KSF
Ranking Vantage HIKVISION DAHUA CPPLUS
Quality
Products
3 5 5 3
Post Sales
Services
3 4 4 3
Distribution
(Reach)
3 4 4 3
Price 3 4 4 2
Brand
Awareness
2 3 3 5
Brand
Value/Equit
y
2 4 3 3
*Rating
5 Excellent/Customer Delight
4 Very Good/High
3 Good/Average/Medium
2 Poor/Bad/Low
1 Very Poor

14. Off-line
Competition
Landscape
Competition Analysis– 2/3
Company /Brand
Name
Website URL Type of services/Positioning
Global
Ranking
Country
Ranking
Category
Ranking
Estimated
Employees
Headquarter
s
Honeywell honeywell.com
Our company invents and manufactures technologies that address some of the world’s most
critical challenges around energy, safety, security, productivity and global urbanization.
Our solutions enhance the quality of life of people around the globe and create new markets
and even new industries.
17,823 6,577 37 > 10,000
MORRIS PLAINS,
NJ, United
States
Hikvision hikvision.com Hikvision is the world’s leading provider of innovative security products and solutions. 20,287 4,971 40 5,000 - 10,000
HANGZHOU,
China
Securens securens.in
is a new age Internet of Things (IoT) company with a vision of being the largest provider of
Electronic Surveillance (E-Surveillance) services in India.
28,08,384 1,24,425 78,312 500 - 1,000
Navi
Mumbai,India
Essl Security esslsecurity.com
is one amongst the leading biometric companies in India and has grown into international
territories since inception (2002).
With the vision of being a top player on the global scale, eSSL has built in-house expertise to be
the vision.
9,43,859 40,874 1,740 200 - 500
BANGALORE,
India
Real Time Biometric
realtimebiometric
s.com
is a major performer and provider of fingerprint core technology. The fundamental principle
and key ingredients behind the great success of Biometric strategy has been mainly its two main
components (a) Its Research, (b) Its Development.
18,14,763 74,854 7,813 10 New Delhi,India
Bosch bosch.in
invented for life: we want our products to spark enthusiasm, improve quality of life, and help
conserve natural resources.
3,73,851 17,108 906 5,000 - 10,000
BANGALORE,
India
cpplusworld cpplusworld.com
cp plus offers a myriad of advanced camera security & surveillance solutions for an entire
spectrum of industries to deliver specific results for effective and efficient security coverage
3,33,813 17,028 2,429 200 - 500
NOIDA DELHI
NCR, UP, India
Dahuasecurity
dahuasecurity.co
m
is a world-leading video-centric smart IoT solution and service provider. Based on technological
innovations, Dahua Technology offers end-to-end security solutions, systems, and services to
create values for city operations, corporate management, and consumers.
53,872 11,343 3,520
HANGZHOU,
China
zicom zicom.com
Zicom stands tall as a leader in the Security Surveillance domain, the first company of its kind to
be Pioneer in IOT based security services called `ESAAS
14,24,534 68,418 3,785 500 - 1,000 MUMBAI, India
Evisionindia evisionindia.com
is a leading solution provider of electronic security and safety equipment in India since 2000.
1,17,52,169 6,36,343 29,656 50 New Delhi,India
Axiestechnologies
axiestechnologies.
com
To be the leading provider of security products, services and solutions in India and establishing
ourselves as a premier brand in the global market by continuous commitment towards
excellence in quality, high performance, dedicated teamwork and customer satisfaction,
allowing us to achieve sustainable
1,55,84,175 3,71,125 2,44,862 India
Hifocuscctv
www.hifocuscctv.c
om
aims to bring you the most sophisticated and branded CCTV surveillance systems that can
combine high volumes to data to produce significant and meaningful information.
19,12,521 83,054 2,50,680
Vantage ISecurity
www.vantagesecu
rity.com
Offering dependable security solutions, nurturing in our customers and communities an eternal
sense of safety and loyalty towards our products and services. 19,96,096 1,23,299 11,855 300+
NOIDA DELHI
NCR, UP, India
Eurovigil Electronic
Security Solution
www.eurovigil.in
Eurovigil 4D Home Security Solution
India’s most advanced electronic security system, is part of the Eureka Forbes family.
10,48,367 17,198 14,477 300-500
Navi Mumbai,
India

15. Online
Competition
Landscape
Competition Analysis– 3/3
Company /Brand
Name
Type of Site/Business Website URL
Country
Ranking
(Alexa)
Global Ranking
(Alexa)
Architonic
Architonic is the number-one online community for architects,
designers, home-owners and design enthusiasts.
https://www.architonic.com 438 21,138
Panasonic Security Products https://www.panasonic.com 748 4,142
Hikvision Security Company https://www.hikvision.com 2,614 6,626
Cpplus World Security Company www.cpplusworld.com 8,639 1,06,876
Lorex Technology Security Company https://www.lorextechnology.com 14,636 64,856
Safewise B2B https://www.safewise.com 15,922 62,951
Essl Security Security Company esslsecurity.com 16,897 2,38,011
Bio Enable Tech
BioEnable is leading STQC certified supplier of key Biometric product
for Aadhaar project in India.
https://www.bioenabletech.com 27,185 2,69,707
Safety Home security systems https://www.safety.com 27,363 1,07,512
Godrej Secure CCTV Security Company www.godrejsecure.com 38,923 4,88,838
CCTV Camera World
CCTV Camera World is an established CCTV equipment distributor in
the USA with shipping locations nationwide.
https://www.cctvcameraworld.com 39,985 1,36,228
Atlas RFID Store Distributor https://www.atlasrfidstore.com 68,269 1,37,715
Security Systems Store Distributor https://securitysystemstore.in 1,05,702 7,96,321
Security Camera King Distributor https://www.securitycameraking.com 1,11,264 2,01,912
Hanwha Security Security Company https://www.hanwhasecurity.com 1,15,865 2,93,061
CCTV Security Pros
leading USA supplier of professional-grade HD security cameras and
systems with the largest selection security cameras available.
https://www.cctvsecuritypros.com 1,22,225 4,44,959
Real Time Biometric
Smart Safety India Biometric is a budding organization trying to
cement its position in security industry
www.realtimebiometric.in 2,75,195 36,07,910
SK Biometrics
SK Biometrics is the renowned name in the stream of Biometric
attendance system in Delhi that deals in handling the crucial task of
managing the security challenges of modern era.
www.skbiometrics.com 1,01,39,377
Hayward Turnstiles
Hayward Turnstiles’ parent company has developed its expertise in
the manufacturing of precision aircraft parts.
https://www.haywardturnstiles.com 42,55,271
Turnstile Security
Turnstile Security Systems didn't just happen upon the security
market, it has been an evolving journey of over 35 years.
www.turnstilesecurity.com 58,29,205
Turnstiles
Quality integrated, high-tech pedestrian and vehicle access security
systems, loss control products and designs are the outstanding
advantages you receive from TURNSTILES.us
https://turnstiles.us 84,65,155
Flap Barrier System Flap Barrier, Security Gate based company https://www.flapbarriersystem.com
Iluminarinc Iluminarinc Company https://www.iluminarinc.com 34,83,914

16. Client Category 1 Client Category 2 Client Category 3
Our clients/customer Individual /Household
(SOHO)
Demo : Age Group : 24-55
Socio Eco: Upper Class,
Upper Middle-Class,
Middle-Middle Class
Geo : Tier –I & Tier-II
SMBs/SMEs Large Org./Govt. Viz;
• Central /State Govt.
• Hospitality
• Services
• Banking
• Healthcare
• Retail & transportation
• Commercial
Our offering to them 1.CCTV Surveilliance
Camera (AHD,IP,Smart),
2.Door Coomunication
System( ADP/VDP),
3.DVR/NVR,
4.Wireless Alarm System,
1.CCTV Surveillance Camera
(AHD,IP,Smart)
2.DVR/NVR,
3.Vehicle Cameras
(AHD,Mobile Surveillance
Solution),
4.Access & Time
Mgt.(RFID,Biometrics,Guard
Monitoring),
5.Electronic Article Security
Systems
(AM Based , RF Based)
1.CCTV Surveillance Camera
(AHD,IP,Smart)
2.DVR/NVR,
3.Vehicle Cameras (AHD,Mobile
Surveillance Solution),
4.Access & Time
Mgt.(RFID,Biometrics,Guard
Monitoring),
6.Electronic Article Security Systems
(AM Based , RF Based),
5.Entrance Mgt. Systems (people &
Vehicle),
They pay us for 1.Security :
2.Convenience :
1.Security :
2.Convenience :
3.Knowledge/Insights :
4.Cost Reduction :
1.Security :
2.Convenience :
3.Knowledge/Insights :
4.Cost Reduction :
Product
CategoryWise
TG
Landscape
Vantage
Target Audience Profile

17. Dynamicsofthe Industry
Low Repeat Purchase
Varied Price Points
Dealer Push
Tons of Brands
Unorganised Sector
Considered Supplementary Buy
Push Category

18. GoalSpecific
BrandStrategy
The Brand Strategy-1/4 Understanding and
analysingthe
competition
Understanding
the target
audiencebehaviour
andtraits
What isthe
'Vantage'
edge?
Strategyfor TierI
andTier-II
segments keeping
inmind business
goals
marketingand
PRplan

19. Whatisour
Competition
About?
The Brand Strategy-2/4
Superior
Quality
Innovation
Reach
Quality
Innovation
Reach
Cost
Effective
Prices
Reach
Brand
Awareness
Service

20. Identifyingthe
Tentacles
THE BRAND STRATEGY-3/4
WHAT ARE THESE BRANDS
TRYING TO
COMMUNICATE?
DO THEY STAND FOR
SOMETHING BIGGER?
WHAT DO THEIR
CUSTOMERS
REMEMBER THEM
FOR ?
HOW WILL Vantage DISTINGUISH
ITSELF FROM THEM IN THIS
‘PUSH CATEGORY’ USING THE
SAME APPROACH?
IS THERE A DIFFERENTOR
THAT Vantage CAN BRING TO
THIS PUSH CATEGORY?

21. Whatisthe
Vantage
Edge?
The Brand Strategy-4/4
ONE STOP SOLUTION PROVIDER with HIGHER ROI
LONG RANGE Of SECURITY & SURVEILLACE PRODUCTS
MANUFACTURER + DISTRIBUTOR + SYSTEM INTEGRATOR

22. Vantage is your companion who adds to the effort
you put in to make your life easier!
Vantage
EDGE

23. OBJECTIVE
To regain and retain
the leading Position
in the Security
market (Domestic)
INSIGHT
Peoplewillalwaysremember
you forthat extraeffortthat
youput into maketheirlives
easier
CHALLENGE
Thechallengeistocreateniche
BUILDING - A Brand Story
ISSUE
Toomanyplayersinahighly
unorganizedSecurityand
Surveillancesectorwithhighsupply

24. Creative
Campaign
Concept
OrganisingIdeas
Strategic Level
The next stage of
communication moving from
a product centric to collective
benefit.
Evolving from current
positioning of “ Keeping You
Safe “ by Offering dependable
security solutions.
Emotional Level
You can protect what matters to you the most. From
family, to home, and to your business, you can feel
secure every day.
We want People to Feel safe with us !
.

25. • Newspapers
• Magazine
• Supplements
• Jacket Ads
• B2BSites
• Socialmedia
• Marketing
• Website
• Emailers
• YouTube
• SEO
• SMSCampaign
• Hoarding
• AirportBranding
• Cinema
• MallBranding
• RadioJingle
• Television
• IVR (withbrandambassadors
voiceover)
Festival/
Event
&
Exhibition
Print Digital
Out Door
Electronics The
Media
Plan

26. URBAN
SEGMENT
MARKETINGAND
COMMUNICA
TIONS STRATEGY
Urbanaudienceismuchmoreevolvedand understandimmediately
ifabrandistryingtohard sell.Hence,heretheinitiativesarefroma
perspectiveofbeingpartofaconsciousstatement.

27. Offline
Online
DistributorsNetwork
PR
T
rade
URBAN
(Tier-I Cities)
SEGMENT

28. • Onlineadson electronic securityoriented
websitesto reachanewTGbyutilising web
advertisements in formof search, display,
video,and mobileadvertisements.
• GeotaggedFacebookcampaigns, targeting
urbanregions.
• B2BsitesSubscriptions(viz;IndiaMart&Trade
India):Toensurenoofleads+Visibility
• AMAZON.in(Product Listing )
• Blog Creation & emailers
• Management of Social Media Pages
• Content Development (Content
curation) to engage customer
• Aggressive SEO (to ensure leads+
Visibility)
• Performance)Tracking)and)Reporting
MEDIA
(Online)

29. Offline
ATL,TTL,BTL

30. Offline
(ATL)&(TTL)
KeyLever
• TVC : Geo Targeted Ads (with the help of
Amagi Ads)
Electronic
Media-TV
1a
Electronic
Media-Radio
1b
• Pan-Country or Pan-city radio broadcasts
Activities
Category
• Print media: Promotional messages in
newspapers, online articles, and
advertisements
Non-Electronic
Media
2
• Using both ATL and BTL activities – Viz;, a
television advertisement supplemented
with pamphlets of the product attached
to newspapers.
• Digital marketing: SEO,SMO, SEM-
integrated Approach
360-degree
marketing
1
Activities
Category

31. Offline
BTL
(KeyLevers)
• Dealers/Distributors
• Customer service centres
• Call Centres (in case of VAS)
• Festival (Diwali Mela etc)
• Trade/Exhibitions (IFSEC etc.)
Point of Sales -
traditional
Events
Promotions
• Discounts
• Tie-ups / Alliances
• Free Audit
• Direct mailers, SMS
• Loyalty initiatives
• Trade schemes
1a
2
3
Point of Sales –
non traditional
1b • Internet Marketing (Geo Tag.)
• Outbound Dialers (OBD)
• SMS/emailers
Activities
Category
Events
Point of sales
Promotions
Consumer
promotions
Trade promotions

32. DISTRIBUTORS
NETWORK
Creating a distributors relationship manager programme across Semi-Urban (Tier-II)
and Urban regions (Tier-II), influencing the buying power of the customer through
indirect sales and reaching to remote areas with the help of a strong distribution
network.
Enhancing relationships and creating trustworthy partnerships by influencing
distributors across India through different distributor relationship programmes and
benefits.

33. Tier-II Cities
(emerging
markets)
Marketing Channel Strategies-1/2
Educating Customers
Building Brand Trust
Build Influencer Support
• Loyalty Cards/Service Cards @ time of installation
• Get Service with TAT anywhere in India
• School Transportation Powered by Vantage
• Vantage Employment Opportunity – Creating a source of
Income for Tier-II Cities. Training SIs
• Dealers/System Installers play a key role in influencing buying
decisions . Constant engagement with these channel is crucial,
however incentivizing is critical
• Identify and befriend key S.I’s in target markets
• Vantage representative to regularly engage, educate influencer to
convert into Vantage brand ambassadors
• These influencers would be expected to convey Vantage key
messages to their customers
• An influencer incentive and recognition scheme is to be created
to keep them motivated and loyal to Vantage
• Loyalty Cards to upgrade or get Discount
• Service Cards @ time of installation
• Event Activations/Road Shows
Customer Engagement
• As a measure of extending additional services to our
customers and dealers, we can introduce
• Vantage MISSED CALL SERVICE where people can dial in on
our missed call number and receive a call back from us.

34. Tier-II Cities
(emerging
markets)
Marketing Channel Strategies-2/2
Strengthening Distribution Network
Dealer Support: Showrooms, Shops, dealer POS, product demos and
training sessions for dealers to ensure they know the key USP’s of the
product, what makes it better than others to boost sales.
Creating a channel of active distributors in Tier-II and Tier-I Cities
Boosting awareness about the product.
Technical Training and product demos to increase product knowledge
and awareness.
Performance based incentives for distributors.
Build loyalty through a R & R. annual program
Collateral support for dealers :
Dealer/ Signboard : Most of the Dealers/SI’s have little to
no branding in their shops.
Vantage can make the most out of it since consumers are more likely go
to SI’s/Dealers shops (for any kind of servicer related to CCTV.
Danglers : Dealers will be provided with danglers to set up in their
shops/stations to spread awareness and create a high recall value.
Branded Standees & Canopies : Distributors will be provided with
Vantage BRANDED Standees & Canopies to ensure Canopy Activity.
Festive wishes from Vantage
Customised cards for the dealer network for Holi, Diwali etc. from
Vantage
Online Distributor/Dealer Page linked to our Domain

35. TRADE
AWARENESS
19-21 December 2019
Pragati Maidan, New Delhi
7 - 9 May 2020
Mumbai India
19 - 21 January,
2020 Dubai, UAE

36. PR
Interviewsin
business magazines
(Forbes, Business
India,INC.India),
speaking
opportunitiesin
important eventsand
seminars (IFSECIndia,
INTERSEC,Dubai
,SecuTechetc.).
Creatingastoryline
thatbeautifully
captures thejourney
of Vantage,whatit
standsfor,
emotionally
connecting withthe
audience and what
makes us thebest in
thebusiness.
Content
strategyand
curation for
blogson
popularsites
and forums,
social media
accounts,
press and
mediakits

37. Celebrity
Endorsement
Celebrity association
Using the power of celebrity to catapult awareness of
the brand, be it on TV ads, social media or events.
(like CP Plus)
Celebrity Association-1/2

38. Celebrity
Endorsement
John Abraham
• Huge fan following
Like Salman Khan
• Good built
Rahul Dravid
• Huge fan following
• fondly called as Mr.
Dependable
Akshay Kumar
• Huge fan following
Like Salman Khan
• Good built
Recommended as We offer
dependable services
Celebrity Association-1/2

39. Keep an eye on your Clinic or Business from anywhere in the world
GTM
Target Market : Delhi-NCR
Future Strategy
Upselling : May be some up gradation or higher quality
Target Group : Medical Fraternity : Doctors/Medical Directors/Admin
Manager/Owner
Cross-Selling : May be for next clinic or new office or home + New Products
Relevant to them
Value Proposition : all security need @ one place in bundle offer/even we can
pitch or test Saas model for storage also or product as a whole means one time
setup cost then maintenance
New Product Line of Extension or Allied Business Extension
Marketing Promotion :
Help in Product repositioning or Adjustment (if required)
Telemarketing,
email Marketing,
Business Whatsapp,
SMS Marketing,
Network through Linkedin ,
*to avoid conflict of interest , we will use these channel of marketing ,Later on we
can replicate the same and then we could use other means also.
Pricing Strategy : Bundle Pricing
Channel : in-house sales teams or Direct Sales
Products are to be designed for Medical Fraternity Requirement Commercials T & C
Clinics- Stand Alone
*CCTV-4,DVR,Storage,installation
Starting from ₹
9999/-
Inclusive of all * + Glow sign : Vantage + Clinic
Chain of Clinics or Group
Products are to be designed for Education Fraternity Requirement Commercials T & C
Products are to be designed for Education Fraternity
Stand Alone
Chain of Schools or Group
Products are to be designed for Restaurant Business Requirement Commercials T & C
Products are to be designed for Restaurant Business
Stand Alone
Chain of Restaurant
Products are to be designed for Start-ups Requirement Commercials T & C
Products are to be designed for Start-up Business
Single Locations
Multiple Offices, Locations or Cities
Roles and Responsibility Deliverables
Marketing
Drive the Promotion and Lead Generation Programme insync with Project Sales
under Guidance of ED
For F2F SMB Team will drive the sales under guidance of Project Sales Team>ED
Delivery /Fulfilment Service Team will takecare of the installation
Support Required
Product Related Product are to be designed (Value Pack) Manpower : Can Hire Engg./MGt. Trainees and give them certificates
Promotional Support SMS Volume Required for bulk SMS + Can hire them fulltime if we like performance
Incentive Plan For Telecallers
Manpower Additional Manpower (which I will ask HR for outbound calls) DB : I have some DB of Drs, Hospitals and Schools which I will search and can
be used
Database
To generate DB and structure & Refine the data for calling purpose and Network
with TG on Linkedin, Whatsapp
A Proactive Approach
Towards Business

40. Total Budget Marketing Budget
₹ 200
Branding Traffic Building (Lead or Sales)
Conversion Rate
Optimization
Budget Allocation 80 80 40
Marketing Communications Budget
Marketing Budget
Budget Categories Options Total Budget
Year To Date
Spend
Budget
Remain
ing
%
Remain
ing
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Traffic
Building
B2B Subscriptions & Software
Subscriptions Renewal : India Mart,TradeIndia ₹ 10 ₹ 2 ₹ 8 80% ₹ 0 ₹ 0 ₹ 0 ₹ 2 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
emails/SMS Renewal ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Marketing Automation Software - Hubspot/aref ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Tender Alert : Palladium ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Digital
SEO,SEM (For India Geography wherever required as
per Lead Tracker),SMO
₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Blog Creation,Website Revamp or ecommmerce
Website for all products
₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Amazon Listing ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Contact List /Data for Calling,email,SMS via Yellow
pages, B2B Directories etc.
₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Branding
Public Relations
Dealer Meet in sync with Press ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Architect Conclave ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Contractors/SI Conclave ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
ATL
Auto & Bus Ads ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
DIGITAL Ads Product Category Wise ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
OOH (with QR Code) ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
TVC (Geo Tagged) ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Content Production : AV for TVC ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Creative Agency Fees : Celebrity Endorsement,DIGITAL
Content,OOH,TVC
₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
CRO
BTL
Event and Exhibition : IFSEC, Secutech,Festive Events ₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
POP (Poster,Dangler,Company
Profile,Catalogues,Canopy,Standees,Flex Board,Glow
Sign),Key Rings,Caution Stickers,Invoice Book or Pad &
Pen
₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Visting Cards (Dealers & Distributors) & Black Book For
Sales Personnel
₹ 10 ₹ 0 ₹ 10 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Totals ₹ 200 ₹ 0 ₹ 200 100% ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0
Cumulative Spend ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0 ₹ 0

41. A Proactive Approach
Towards Business
Insights : Medical Fraternity
463 Medical Colleges for MBBS ;
(263 Private medical colleges;
200 Government medical colleges)
Hospitals in India : 595 Govt.District Hospitals
Private Hospitals : 29680 (include clinics) :
Source : www.nhp.gov.in
Current Number of Physicians in India
as per MCI
Around 8 Lacs out of which around 1 Lac faculty members work in Medical Colleges
Around 2-3 Lac doctors either don’t live in India or are running their own Clinics Only
Around 3 Lac doctors are working in Hospitals in India
Insights : Education Fraternity
Number of Recognized Institutions:
2015-16
Type Number of Schools*
Level-wise Primary 840546
Upper Primary(in total) 429624
Secondary(in total) 139539
Senior Secondary (in total) 112637
Total : 15,22346
Management-wise
Government 1102783
Government Aided 83787
Private Unaided 33,5776
Total 1522346
Circular :
Minimum Standards of School Safety '17 in
Delhi-NCR
5,798 - 2015-16
Private : 3000
Institutions in Higher Education
University
Central University 43
State Public University 329
Deemed University 122
State Private University 197
Central Open University 1
State Open University 13
Institution of National Importance 75
State Private Open University 1
Institutions under State Legislature Act 5
Others 13
Total 799 College 39071 Stand Alone
Institution Diploma Level Technical 3867
PGDM 435 Diploma Level Nursing 3060
Diploma Level Teacher Training 4403
Institute under Ministries 158 Total
11923
Similarly, we can prepare it for Restaurant etc.

46. B2B Sites 1180 Potential Revenue ₹ 5,79,44,500
Organic (SEO) 393 Realised Revenue ₹ 10,65,7002*
*60 Lacs not yet realised and many more not yet
updated
Properietry
(phone) 109
Source of Leads
Project
Govt.
Project Non-Govt.
Resellers/Distri
butors
SMB SOHO
Grand
Total
Lead Distribution
Event 1 3 17 21
Export India 2 1 1 4 North 857
Facebook 1 1 West 341
India ID 2 2 3 3 10 Central 264
India Mart 2 1 133 14 125 275 South 135
Info ID 5 2 21 1 13 42 East 68
Letzgain 1 12 6 9 28 North East 38
Marketing ID 1 34 7 2 44
Office landline 1 50 35 86
Office Mobile 1 6 2 13 22
Sales ID 13 17 86 68 78 262
Social Media 1 1 2
Trade India 4 5 409 112 375 905
Whatsapp 1 1
Grand Total 26 32 754 218 673 1703

47. Annual Consumption : POP Materials * (IFSEC Not Included)
Sales
Person
Region 3 Page Catalogues Company Profile Book Catalogues Stickers Pen Danglers Posters Notepad T shirt
RM
East,West,South,Central,
North East
3660 1990 1927 3791 727 2600 170 1532 6
NM North 785 473 131 330 0 369 40 0 0
Total 4445 2463 2058 4121 727 2969 210 1532 6
Available Stock
POP/Marketing Material
Type/Size/Shape/
Category
Product/Brand
Bundle/
Carton/Pcs Pcs/Unit (s)
Inventory Value
(in ₹)
Unit Price MSL (Min Stock Level)
Dangler Round Analaog-Camera -PTZ 2
100 ₹ 97,500 6.5 450
Dangler Round 4 in 1 AHD 2
Dangler Hexa Biometric 2
Dangler Hexa Alarm 2
Dangler Rectangular VDP 4
Stickers Round Caution 1 150 ₹ 525 3.5 1000
Stickers Rectangular Caution 1 150 ₹ 525 3.5
Poster Rectangular 4 in1 AHD 0
300
₹ 0 0 280
Poster Rectangular Alarm 0 ₹ 0 0 220
Poster Rectangular VDP 0 ₹ 0 0 280
Poster Rectangular Biometric 0 ₹ 0 0
Poster Rectangular IP Camera 0 ₹ 0 0 210
Corporate Profile-2017 Magazine Company Profile+Products 36 22 ₹ 0 0 1440
Catalogue-2018 Magazine Brand/Products 14 15 ₹ 17,220 82 520
Catalogue-2019 Magazine Brand/Products 14 15 ₹ 17,220 82 520
Catalogue Folds-2019 3 fold (6 Pages) Brand/Products 72 15 ₹ 6,480 6 0
Canopy 6'*6'*7' (L*B*H) Brand/Products 4 1 ₹ 9,600 2400 12
Standees 6'*3' Brand/Products 4 1 ₹ 6,000 1500 3
Diary 500 ₹ 0 0 0
Pen ₹ 0 0 0
Flex Banner ₹ 0 0 0
Flex Board ₹ 0 0
Glow Sign ₹ 0 0 0
T-Shirts ₹ 0
Bags for SI NA ₹ 0
Panels
4’x5’
4’x7'
4’x5’
5’x4’
7’x4’
6’x4’
3’x7’
Door Communication Solution
AHD Next Surveillance System
Access and Time Management Solution
Enterprise Series Cameras
Entrance Management System
Network IP Cameras
GSM Alarm & Stand Alone Alarm System
7 7 #VALUE! NA NA
Display Podiums 1.5'x3.5' 3 3 #VALUE! NA NA

48. Annexure (s)
Support Required
• Expectation from Mgt.: Long Term Goals >Mid Term Goals > Short
Term Goals & accordingly Plan
• Telesales Team for Lead Mgt. & Inside sales
• Marketing Budget