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Long Tail Curve & Conversions - Quick Look

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Preston Van Dyke
Preston Van Dyke

A quick visualization of the long tail curve as it applies to search terms and phrases and their propensity to convert upon website visit.

Marketing
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Keywords and conversionsKeywordSearchVolume Head Long TailMiddle
Keywords and conversionsKeywordSearchVolume 18.5% 11.5% 70%
Keywords and conversionsKeywordSearchVolume ConversionRate 0 to 5 6 to 10 11 to 15 16 to 20 21 to 25 26 to 30 31 to 35 36 to 40 > 40 Length of Search Queries

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Long Tail Curve & Conversions - Quick Look