Lone Star Education network presentation given at WC 2012 on the use of social media to develop your personal brand.

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6. you
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7. (always)
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11. CONTROL VISIBILITY
+ The “search” you
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12. SHARE WHAT YOU WANT TO SHARE
+ Privacy settings are you friend
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13. SHARE WHAT YOU WANT TO SHARE
+ Connecting
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14. SHARE WHAT YOU WANT TO SHARE
+ Posting
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15. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE
+ Upload a professional image
Ok, I’m a bit biased about this one…
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16. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE
+ Create a compelling headline
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17. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE
+ List your current position and at least two past positions
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18. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE
+ Complete the “Summary” section of your profile
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19. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE
+ Complete the “Specialties” section of your profile
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20. CHECKLIST TO A POWERFUL AND COMPLETE PROFILE
+ Complete the “Interests” and “Groups and Associations” sections
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21. CHECKLIST TO GET FOUND BY CONTACTS
+ Edit your public LinkedIn URL, website listings, add Twitter link
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22. CHECKLIST TO GET FOUND BY CONTACTS
+ Make your entire LinkedIn profile publically visible to everyone
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23. GET PLUGGED IN WITH LINKEDIN APPLICATIONS
+ Slideshare
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24. GET PLUGGED IN WITH LINKEDIN APPLICATIONS
+ Reading List by Amazon
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25. GET PLUGGED IN WITH LINKEDIN APPLICATIONS
+ Events
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26. GET PLUGGED IN WITH LINKEDIN APPLICATIONS
+ Wordpress or Blog link
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27. GET YOUR NETWORK STARTED
+ Connect with your direct, first degree network
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28. GET YOUR NETWORK STARTED
+ Add previous colleagues and classmates to your network
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29. FILL YOUR NETWORK WITH VALUABLE NEW CONNECTIONS
+ Browse the networks of your immediate network
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30. FILL YOUR NETWORK WITH VALUABLE NEW CONNECTIONS
+ Use the “Advanced Search” option to search for people
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31. FILL YOUR NETWORK WITH VALUABLE NEW CONNECTIONS
+ Join groups that your target market joins
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32. FILL YOUR NETWORK WITH VALUABLE NEW CONNECTIONS
+ Save your people searches and create an alert
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33. FILL YOUR NETWORK WITH VALUABLE NEW CONNECTIONS
+ Follow your network’s updates and your contacts’ interactions
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34. DEVELOP A P.O.V.
+ Status updates
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35. DEVELOP A P.O.V.
+ LinkedIn answers
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36. GIVE YOURSELF AN EDGE
+ Give before asking for favors
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37. GIVE YOURSELF AN EDGE
+ Connect with everyone
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38. GIVE YOURSELF AN EDGE
+ Make your interactions personal
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39. GIVE YOURSELF AN EDGE
+ Use advanced applications to promote your own content
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40. EVALUATE YOUR APPROACH
+ Measure your LinkedIn reach
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41. EVALUATE YOUR APPROACH
+ Monitor the interactions in your LinkedIn groups
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42. EVALUATE YOUR APPROACH
+ Track your developing thought leadership
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44. RECOMMENDATIONS
+ You need at least 3 completed recommendations in order for
LinkedIn to label your profile “completed.”
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45. AGGREGATORS
+ Use aggregators to create a “branding page” all about you.
– Flavors.me
– About.me
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46. MAINTENANCE
+ You can’t set it and forget it
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