Loki is a live streaming service that enables a team of people to go live instantly from multiple perspectives. Viewers are then able to knit the points of view together into their own personal broadcast, where they can watch live and on-demand playback of any event from any angle they choose. The presentation is just the latest of dozens of presentations that I designed and used for pitch competitions and investor presentations.

1. LOKI
The First Ever
Multi-Camera
Live Studio
in your Pocket
LOKI.LIVE

2. PROBLEM
No easy way exists to create a live multi-camera production
Time
It can take hours, even days, to set up cameras, run cabling, connect
the video switcher, capture device, audio mixer and more
Cost
The large amount of equipment, professional software and hired
professionals needed can add up quickly for events on a budget
Authenticity
What the audience sees is dictated by what camera angle the
director chooses to show, resulting in a limited viewing experience
Vimeo • Livestream Official Budgeting Guide

3. SOLUTION
A streaming platform where teams can easily capture
their live events from multiple points of view
GO LIVE INSTANTLY
Anytime, anywhere with unlimited cameras
SAVE MONEY
Minimal equipment needed
SEE EVERYTHING
Choose what angles to watch from

4. HOW LOKI WORKS 1/3
Create|Record|Watch
Host a new Loki
Go Live
1Tap into the ‘Broadcast Center’ to start a
new Loki for your event
2 Once you go live, your Loki becomes
discoverable, your subscribers are notified,
and a geo-fence is formed around you
Others join in
Team members inside the geo-fence
can instantly add their perspective
3

5. HOW LOKI WORKS 2/3
Create|Record|Watch
Unlimited Camera Angles
There is no limit to the number of cameras
that can join a broadcast for an event
Minimal Equipment Needed
No video switcher, encoder, cables or
professional broadcasting software
Track Real-Time Views & Scores
See live viewer statistics of your stream and
get awarded points by your audience

6. HOW LOKI WORKS 3/3
Create|Record|Watch
Viewers control their experience
See previews of all the angles, and tap to
switch to a new one at any time
Auto-Synced Timeline
When you switch to a new angle, the event
continues from the same moment in time
Watch Live and On-Demand
All Lokis are stored, so you can go back and
experience an event any number of ways

7. WHY NOW?
Evolution of live broadcasting & recent trends that make Loki possible
Historically
Brands sell distribution rights to TV companies, who sell live coverage rights to
professional broadcasters
Trending Now
Brands are creating their own single camera broadcasts on User Generated Content
platforms…. Why?
● Direct engagement with their audiences
● Audiences value authenticity as much as video quality
Moving Forward
New technology is bridging the divide between “Content Creator” & “Audience Member”
● Twitch: Audiences dictate real-time decisions for their favorite gamers to make
● Netflix|Bandersnatch: First mainstream ‘choose your own adventure’ movie
Through Loki, brands can increase their production value with multiple angles,
maintain authenticity, and allow audiences to participate live

8. INITIAL MARKET SIZE
Target small to medium events, venues & creator groups
Live Events & Broadcast Revenue
Total Available Market
Small to medium events
Loki’s Initial Market Share
Live-Streaming Revenue
Total Serviceable Market
$545B
Deloitte | Live Thrives in an online world
$7.4B
$74M

9. COMPETITIVE ADVANTAGES
The leader in ‘Multi-Perspective Interactive Media’
Multi-Cam Streaming
Multi-Angle Watching
Team Collaboration
Minimal Setup
Custom Extensions

10. TECHNOLOGY
In production, in development & down the pipeline
Multi-Angle
Playback
Watch an event live from any
angle you want, or go back
later and re-experience it
multiple different ways.
Post-Live
Uploading
Ability to record live events in
poor network conditions and
automatically upload when
back on a better network.
Team
Channels
Groups of streamers can
broadcast together under a
unified brand and eventually
monetize their channel.
Smart Geo-Fences
(Patent Pending)
Use real-time device locations
to accurately group streams
together covering a common
subject.
Mobile
Client
Available for iOS on the
Apple App store, and
Android is available by
special access code only.
Robust
API
Add support for custom
extensions that give
producers new ways to
interact with their viewers.
Adaptive Bitrate
Streaming
Optimized for every viewer
according to their connection
speeds, ensuring best possible
experience for their network.
COMPLETE COMPLETECOMPLETE IN DEVELOPMENT
IN DEVELOPMENT UP NEXT UP NEXT
*FULLY DETAILED ROADMAP IN APPENDICES
Multiple
Ingest
Currently supporting HLS, with
plans to add other formats such
as RTMP to enable streaming w/
3rd party cameras.
UP NEXT

11. FINANCIALS
Projected Expenses
● Miscellaneous
● Legal Fees
● Office Space
● Employees
● Cloud Compute
● Founders

12. REVENUE MODEL
Enable organizations to both increase audiences and sell their products/services
SaaS
Venues, artists and organizations pay to integrate the Loki software
into their apps and websites
Channel Subscriptions
Earn revenue by accepting subscriptions from your viewers.
45% of audiences pay for live video from a favorite team, speaker or performer.
In-App Purchases
Enable in-app purchases for tickets to upcoming events, merch, etc.
67% of people who watch a livestream purchase a ticket to a similar event.
Gig Economy
Recruit the top scoring creators to join your team, and offer incentives
to them in exchange for full event coverage
Loki shares a 50/50 split of every transaction
Additional Perks
● 3rd party cameras
● Video Transcodes
● Audio Transcodes
● Priority Support
● Channel Analytics
...and more!

13. TEAM
In-house team of developers, designers and digital media experts
ANDREW GINZBERG
CEO
UConn 2016
Former D1 Athlete & Captain,
Interned w/ IBM & Medtronic
BRIAN KELLEHER
CTO & Dev
UConn 2017
Senior Web Developer for
UConn Communications
JEFFREY SANTI
Chief Architect & Dev
UConn 2018
Developer of Loki’s streaming
technology & consumer apps
CASE POLEN
CDO
UConn 2017
UX/UI designer for Cigna,
Founder of Beachparking.com
JEFFREY GINZBERG
General Counsel
Perelmutter, Potash &
Ginzberg P.C.
ROGER HESS
Advisor
Former VP/GM @ WFFF-TV
Nexstar Broadcasting
PARAJ MATHUR
Advisor
Media Entrepreneur & Analyst
@ Ulysses Diversified Holdings
KEITH FOX
Mentor
Former VP of Worldwide
Marketing @ Apple & Cisco
DAVID NOBLE
Mentor
Head of Werth Institute of
Entrepreneurship & Innovation
ERIC KNIGHT
Mentor
Serial Investor, Serial
Entrepreneur, Futurist
WINNERS OF

14. APPENDIX

15. PRODUCT ROADMAP

16. SECONDARY RESEARCH
https://cdn2.hubspot.net/hubfs/229276/liveUGC%20Research%20Report%20(2).pdf?__hstc=&__hs
sc=&hsCtaTracking=56abcdf5-de19-421b-98b1-2b456a2d93b1%7Cba45444a-4901-4515-b0fd-
ee885a9f4a27
https://livestream.com/blog/62-must-know-stats-live-video-streaming
https://admarketing.yahoo.net/rs/118-OEW-181/images/Yahoo_The%20Live%20Video%20Opport
unity_2016.pdf
http://lp.livestream.com/rs/582-GOU-684/images/Livestream%20Bugeting%20Guide.pdf
https://www.go-globe.com/blog/live-streaming-statistics/
https://www2.deloitte.com/content/dam/Deloitte/global/Images/infographics/technologymediatele
communications/gx-deloitte-tmt-2018-online-world-report.pdf
https://www.iab.com/wp-content/uploads/2018/06/IAB-Live-Video-Streaming-Trends.pdf