The design uses the initials "S" and "J" from the artist "Sam James" in a simple, bold, and sharp font in white. White was chosen because it stands out and is the color used in Ed Sheeran's logo, the artist they are replicating. The logo will be placed between titles and on the edges of photographs on their digipak.

2. Design Ideas:

3. Final Design: We have used the initial of
‘Sam James’ who is our
artist’s name.
The design and font is
simple, bold, sharp and
effective.
The colour white is
effective as it
stands out, also Ed
Sheeran uses the
colour white for his
logo which is
effective as he is
the artist we are
replicating.
The logo will be
used in between
our titles and edges
of our digipak
photographs.