This document discusses the differences between logos and slogans for companies and organizations. It states that a logo is a name, symbol or trademark that represents a company and projects its intended image, while a slogan is a memorable phrase or motto that expresses a company's aim and sticks in customers' minds. The document provides examples of well-known logos and discusses how persuasive paragraphs can be used to get an audience to think and react in a desired way about something by appealing to their emotions.