Engaging a community or an audience is never easy. Factor in a very hyperlocal target audience, and reaching and engaging them can be even more challenging. However, leveraging content, social, email and event marketing tactics in unique ways can not only create lasting engagement but develop a resource for a community.
In this presentation, learn how LoganSquarist, a hyperlocal news website serving Chicago's Logan Square neighborhood does just this. For more than four years, LoganSquarist has evolved into a neighborhood go-to resource that serves the area, all with a volunteer-based staff.
Check out LoganSquarist (http://logansquarist.com) or learn more about founder + publisher Kate Hamilton (http://katemhamilton.com).
The Mickey Mouse Giant: The Impact the Walt Disney Company Has on ABC NewsKate Hamilton
In 2003, I wrote a paper on the Walt Disney company from a media conglomeration standpoint, exploring the impact mixed media ownership has on journalistic ethics and integrity. What is common knowledge now was just being explored in the early 2000s, though many communications experts predicted such influence and control over American airwaves, news dissemination and information after the Telecommunications Act of 1996 was passed. That research was synthesized into this presentation.
Building Engaging Communities on a Hyper-Local Scale: An Experiment in Commun...Kate Hamilton
Presented at Social Media Week Chicago 2014, Kate Hamilton reviews how blending quality content, digital technologies and social media can help create long-lasting, engaged communities, and shares key observations from her experiment with hyper-local community organization LoganSquarist that digital marketers, brands and storytellers can apply to their own strategies and tactics to full effect. She pairs these learnings with her experience as director of digital strategy and social media at Chicago-based precision content marketing agency IntraLink Global.
In the last decade, hyper-local journalism has grown exponentially nationwide as media companies have merged and coverage has become more homogenized in the top-tier outlets, which fail to report news of relevance and significance to local communities. This has led to the growth of, and a new appreciation for, local news reporting, which is evident in two ways: “block to block” coverage in community outlets, and citizen reporting through community blogs such as EveryBlock.
LoganSquarist, a hyperlocal news website serving Chicago’s Logan Square, was founded by Kate Hamilton in 2011, partly as an experiment in using social media to build community. Since its inception, LoganSquarist has grown from a Twitter handle to an influencer in its local community with a full-fledged weekly news publication and a 30-person volunteer staff organization.
The Mickey Mouse Giant: The Impact the Walt Disney Company Has on ABC NewsKate Hamilton
In 2003, I wrote a paper on the Walt Disney company from a media conglomeration standpoint, exploring the impact mixed media ownership has on journalistic ethics and integrity. What is common knowledge now was just being explored in the early 2000s, though many communications experts predicted such influence and control over American airwaves, news dissemination and information after the Telecommunications Act of 1996 was passed. That research was synthesized into this presentation.
Building Engaging Communities on a Hyper-Local Scale: An Experiment in Commun...Kate Hamilton
Presented at Social Media Week Chicago 2014, Kate Hamilton reviews how blending quality content, digital technologies and social media can help create long-lasting, engaged communities, and shares key observations from her experiment with hyper-local community organization LoganSquarist that digital marketers, brands and storytellers can apply to their own strategies and tactics to full effect. She pairs these learnings with her experience as director of digital strategy and social media at Chicago-based precision content marketing agency IntraLink Global.
In the last decade, hyper-local journalism has grown exponentially nationwide as media companies have merged and coverage has become more homogenized in the top-tier outlets, which fail to report news of relevance and significance to local communities. This has led to the growth of, and a new appreciation for, local news reporting, which is evident in two ways: “block to block” coverage in community outlets, and citizen reporting through community blogs such as EveryBlock.
LoganSquarist, a hyperlocal news website serving Chicago’s Logan Square, was founded by Kate Hamilton in 2011, partly as an experiment in using social media to build community. Since its inception, LoganSquarist has grown from a Twitter handle to an influencer in its local community with a full-fledged weekly news publication and a 30-person volunteer staff organization.
slide presentation by Abbbi Siler Alt Consulting in seminar on social media marketing for area chambers and economimc development groups through Delta Center
Delighted to speak for Channel 4 for the second year running on the Enterprising Use of Social Media for Global Entrepreneurs Week.
Here is my slide deck.
eTapestry presentation on nonprofit organizations utilizing social media and Web 2.0 to raise awareness and cultivate relationships.
Given in the following cities on the following dates:
Seattle, WA - 9/16
Portland, OR - 9/17
Charleston, SC - 10/22
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
SeeClickFix Webinar: Local Government Social Media TrainingCaroline Smith
Want to develop your own local government social media strategy? Ron Cochran of the City of Malden, MA and Chris Floore of Macon-Bibb County, GA give their tips & tricks.
Impactism power point - GETTING STARTEDDavid H Hall
IMPACTISM.com
A new web portal designed for a one site destination for all philanthropic needs. From nonprofit profiles, to volunteerism opps., to careers in the sector, IMPACTism.com is designed with you in mind.
The days of purely ad-supported media are numbered. Declining print circulation and dirt-cheap online CPMs (not to mention ad blockers) are precipitating a new model for news organizations. And it’s a good one, much more dynamic, but also more stable, with more evenly distributed sources of revenue. This presentation offers a better understanding of the trends so that viewers may come away with hands-on strategies for identifying and selecting the revenue models that best match your current and future reader base.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
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slide presentation by Abbbi Siler Alt Consulting in seminar on social media marketing for area chambers and economimc development groups through Delta Center
Delighted to speak for Channel 4 for the second year running on the Enterprising Use of Social Media for Global Entrepreneurs Week.
Here is my slide deck.
eTapestry presentation on nonprofit organizations utilizing social media and Web 2.0 to raise awareness and cultivate relationships.
Given in the following cities on the following dates:
Seattle, WA - 9/16
Portland, OR - 9/17
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Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
SeeClickFix Webinar: Local Government Social Media TrainingCaroline Smith
Want to develop your own local government social media strategy? Ron Cochran of the City of Malden, MA and Chris Floore of Macon-Bibb County, GA give their tips & tricks.
Impactism power point - GETTING STARTEDDavid H Hall
IMPACTISM.com
A new web portal designed for a one site destination for all philanthropic needs. From nonprofit profiles, to volunteerism opps., to careers in the sector, IMPACTism.com is designed with you in mind.
The days of purely ad-supported media are numbered. Declining print circulation and dirt-cheap online CPMs (not to mention ad blockers) are precipitating a new model for news organizations. And it’s a good one, much more dynamic, but also more stable, with more evenly distributed sources of revenue. This presentation offers a better understanding of the trends so that viewers may come away with hands-on strategies for identifying and selecting the revenue models that best match your current and future reader base.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
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How to use the Video Matrix
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. HAMILTON
KATE M
SOCIAL DISCUSSION
IDENTIFIED INTEREST
BUSINESSES CAME,
ACTIVITY INCREASED
LOCAL LOGAN SQUARE
COVERAGE SPARSE
Responding to growth + lack of coverageLOGANSQUARIST
More than 20 new
businesses opened
between 2011 and 2012,
along with a number of
events, organizations and
groups coming to the area.
Increased conversation on
Twitter, and curiosity among
local neighbors, established
a need for a curated content
source to disseminate
hyperlocal information and
area updates.
In early 2011, no
established local or
mainstream media resource
consistently covered the
quickly growing Logan
Square neighborhood,
other than criminal activity.
4. HAMILTON
KATE M
Leveraging content, social media + web to fill a voidTAILORED SOLUTION
Socialize by coordinating + hosting events
that bring different community members
together.
Share unique content in the form of curated
news, information + posts, including staff-
written articles.
Serve as a neighborhood resource by
providing information on events, businesses,
organizations + neighbors.
Leverage neighbors to support organization
needs through writing, event planning +
promotion.
5. HAMILTON
KATE M
Setting objectives + goals for organizationMISSION + PURPOSE
LoganSquarist.com is a hyperlocal neighborhood website that covers: neighborhood news, food +
drink, business, arts + entertainment, politics, crime, living + lifestyle topics, family + youth,
historical information and events throughout the Logan Square, Chicago neighborhood.
7. HAMILTON
KATE M
Using various outreach tacticsINTEGRATED PLAN
Disseminate content
via a number of
social channels
Social
Cultivate community
through local events
at areas businesses
Events
Reach audiences via
regular distributions:
daily, weekly and
events
Email
Ask for staffing
support in the
neighborhood to
leverage skills
Volunteers
Content
Develop unique, local-interest content
that other resources are not providing
and that is relevant to audiences
8. HAMILTON
KATE M
Identifying key targets interested in organization’s offeringsKEY TARGETS
Neighbors
+ Fans
seeking information
news, + events
about Logan Square
area
Business
Owners
looking to inform +
reach neighbors
about services, sales
+ offerings
Orgs/
Govs
i n t e r e s t e d i n
communicating
local community
actions + laws
Staff +
Interns
wanting to cultivate
c r e a t i v e s k i l l s
o u t s i d e o f
profession
Media +
Bloggers
d e s i r i n g t o
c o m p l e m e n t
existing coverage
with local insights
9. HAMILTON
KATE M
Refining main audience interest areasNEIGHBORS’ NEEDS
ABILITYTO CONNECT
NEWS, EVENTS + ALERTS
DISCOVER NEW THINGS
COMMUNITY INFO
KNOW NEIGHBORS
{
10. HAMILTON
KATE M
Tapping local resources to support organization’s needsVOLUNTEER STAFF
COMMUNITY-
BUILT,
COMMUNITY-
DRIVEN,
COMMUNITY-
FOCUSED
✶ VOLUNTEER-RUN ✶
LoganSquarist has been fueled by the commitment and energy of passionate neighbors providing
writing, photography, events planning, marketing, digital technology and skills.
Logan
Square
Community
LoganSquarist
Staffing
Needs
Volunteer’s
Individual
Growth
12. HAMILTON
KATE M
Identifying key areas of coverage that serve audienceFOCUSED CONTENT
Business
Arts + Entertainment
Food + Drink
Crime
History
Living
Politics
Neighborhood
Family
Events
most popular topics include Neighborhood, Food + Drink, Arts + Entertainment, and Business
13. HAMILTON
KATE M
Varying types of article coverage to provide depth + interestCONTENT VARIETY
Totaling 730 articles to date
ranging from profiles,
interviews, photo stories,
curated-content roundups
and user-generated content
stories (Storify).
14. HAMILTON
KATE M
Offering four frequency + content type options to listEMAIL CAMPAIGNS
+31% open rate and +10% CTR resulting in 9% total traffic for hyperlocal community organization
Daily Update Weekly Edition Events Daily To-Do List
15. HAMILTON
KATE M
Engaging audiences daily with original + curated content across channelsSOCIAL MEDIA
Automation: using tools such as
Twitterfeed, Paper.li + IFTTT, automatically
promote articles + relevant content
Promotion: support promotion of content
with staff members, + dedicated community
manager
Conversation: spur conversation by
responding to comments + messages, +
asking questions whenever possible
Curation: supplement content with
reshaped content from respected sources,
businesses + influencers
3250
6680
660
88
5800
288
AudienceSizebyChannel
totaling 25% referral traffic to website
16. HAMILTON
KATE M
Facilitating authentic connections made by hosting meetups + eventsOFFLINE EVENTS
LOGANSQUARIST | socializing the neighborhood
LOGANSQUARIST
socializing the neighborhood
logansquarist.com
hello@logansquarist.com
/logansquarist
meetups + events
hosted around the Logan
Square area
45
neighbor attendees
participated in monthly
event since 2013
2k
average attendees and
volunteers attending
every month
50
From monthly gatherings to special
unique, one-off events, LoganSquarist
Events help neighbors come together
and experience Logan Square.
With its LoganSquarist Presents
series, LoganSquarist partners with
unique local businesses to create one-
of-a-kind, authentic events.
Every third Wednesday of the month,
LoganSquarist Neighbor Meetups
are held at a different Logan Square
restaurant or venue.
17. HAMILTON
KATE M
Maximizing limited resources with unique organizational structureRESOURCE MANAGEMENT
Defined job descriptions + responsibilities
create accountability + expectations, +
maximize limited resources
Established, Clear Structure
Allowed staffers to choose their area of
focus, rather than assign roles, to
maximize commitment + interest
Tapped Innate Capabilities
Captured procedures allow for
redundancies + ability to transition roles,
as well as leveraging tools
Documented Processes
100%
of staff volunteers commit
their spare time to the project
wiki
housed instructions provides
comprehensive resource
made possible by ideas
generated by staff members
growth
19. HAMILTON
KATE M
CONSISTENT GROWTH
20152014201320122011
ORGANIZATION GROWS BEYOND INITIALVISION
From a Twitter handle to a full-fledged volunteer-run neighborhood org
LoganSquarist.com
launches redesign
to meet growing
needs, including
comprehensive
neighborhood
directory + store.
Website launches
featuring an events
calendar + directory.
Call for volunteers
garners staff. Second
neighbor meetup
occurs.
LoganSquarist
incorporates thanks
to neighbors +
businesses. Neighbor
meetups occur each
month. Sessions
surpass 10k monthly.
Twitter handle
launches to share
local info +
connecting with active
community members.
First neighbor meetup
hosted.
Unique events are
introduced drawing
new audiences +
revenue.Advertising
sales support ongoing
expenses.
plans for 2016 include increasing article coverage, expanding event offerings, introducing new
revenue streams to businesses (enhanced calendar + directory listings) + giving campaign, and
relaunching the store.
20. HAMILTON
KATE M
Integrated + established digital footprint reaches the target communitySTATS + NUMBERS
3k newsletter
recipients
Receiving weekly update emails +
upcoming event notifications every
month.
Website yields an average of 12.6k
unique users—56% returning—per
month.
18k page
views
For Chicago’s largest neighborhood,
LoganSquarist engages 19% of Logan
Square’s 89.5k population.
17k engaged
social fans
Leveraging web, social (seven main
networks), Eventbrite + Mailchimp to
reach + engage community.
10 digital tools
+ networks
Average engagement interactions with
235k impressions every month across
social networks.
13k comments
+ shares2k meetup
attendees
Attending 26 events during the past
two years, all managed through
EventBrite.