SlideShare a Scribd company logo
Italo Oliveira
• Digital Designer
• 12-year-experience on interactive
projects, websites, apps, ecommerce, and more…
• 2 years of Locaweb, as Visual
Design Coordinator

Cargocollective.com.br/italoliveira
José Cipriano
• Musician and marathoner in his free
time
• Major in International Relations and
Marketing
• 12 years trying to find out solutions to
problems of users
• 1 year and a half handling products
interfaces of Locaweb

zecipriano7

jccipriano

jccipriano

jccipriano
About Locaweb
• 15 years
• +1000 employees
• Hosting & Infrastructure
Services leader in Brazil
and Latin America
• +260 K customers
• 25 products (SaaS, PaaS
and IaaS)
+
2
Million

About Locaweb

E-mail
accounts

• 15 years
• +1000 employees
• Hosting & Infrastructure
Services leader in Brazil
and Latin America
• +260 K customers
• 25 products (SaaS, PaaS
and IaaS)

+
450 K
Active
Websites

+
800 K
Domains

+
7,5 K
Cloud
Servers
Locaweb UX Team
• 10 members
• Works directly with Locweb
Product Teams
• Recently started working
with Website and
Customer Support Teams
WE BELIEVE IN LEAN UX
Think
• Create the main
personas
• Identify goals and
problems
• Formulate
hypotheses about
interactions

Do
• Draw, draw, draw
• Invite members of
the Team to draw
• Design
wireframes and/or
prototypes from
the best ideas

Test
• Show them to the
Team and ask
feedback

• Invite real users and
who is near you to test
• Adjust the prototype
and keep iterating
=
DEVELOPING
STANDARDS
WHAT IS OUR PROBLEM?
There is no pattern to our product interactions

•
•
•
•

Difficulty to conduct processes concerning panels implementation
UX Team is not close to Front-end Team
User Tests? NO WAY!
Lack of time to draw and code Panels interfaces
LOCASTYLE BOTTOM LINE
Customer
Workbench

 Recently updated Panel
 Research and Interview
with customers
 Personas created
 Tests performed with
real customers

 Easy customization
 Easy maintenance
 Large number of
elements
 Scalable
BETA PROJECT
• Simple and low impact panel
• Elements created on demand
• Work of co-creation between
some members of the UX
teams and front-end
• Prototyping and test
application with users
• Ready in 2 months
THE EVOLUTION
• Remodeling of Email Marketing
panel (a “core business”
product of the company)
• Crucial for creating standards
to the next panels
• +80% of Locastyle elements
were created during this project
THE EVOLUTION
• Remodeling of Email Marketing
panel (a “core business”
product of the company)
• Crucial for creating standards
to the next panels
• +80% of Locastyle elements
were created during this project
AND FINALLY…
• We released our Library to the
GitHub developers community
…UP TO NOW:
10

40

+1500

Panels

GitHub

Projects
OUR BENEFITS
• Nimble creating of high fidelity
prototypes
• Helped in the design of new
products and the remodeling and
improvement of existing ones
• Today the user test is included on
a daily basis
NOT ALWAYS A BED OF ROSES
• Responsiveness and Library documentation process
were postponed
• Some elements did not fit all cases
• Not all members of the Team were involved
Next steps
•
•
•

•

•

Mobile First
UX Library documentation
Validating individual and
combined elements (mobile
first requirement)
All members of the Team
joined activities of creating
elements
Co-creation workshops with
UX and Front-end Teams
Locastyle standards: creating interfaces in an agile, scalable and responsive way

More Related Content

Similar to Locastyle standards: creating interfaces in an agile, scalable and responsive way

BizTalk360 - About the organization
BizTalk360 - About the organizationBizTalk360 - About the organization
BizTalk360 - About the organization
BizTalk360
 
Investor deck
Investor deckInvestor deck
Investor deck
Raul Troyo
 
ASME's Digital Path Initiative: Don't Make a Molehill Out of a Mountain!
ASME's Digital Path Initiative: Don't Make a Molehill Out of a Mountain!ASME's Digital Path Initiative: Don't Make a Molehill Out of a Mountain!
ASME's Digital Path Initiative: Don't Make a Molehill Out of a Mountain!
dclsocialmedia
 
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
Patrick McDonnell
 
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
Michael Rembetsy
 
New life inside monolithic application
New life inside monolithic applicationNew life inside monolithic application
New life inside monolithic application
Taras Matyashovsky
 
Making the Invisible Visible: Showing WIP & Flow at Portfolio Level in Waterf...
Making the Invisible Visible: Showing WIP & Flow at Portfolio Level in Waterf...Making the Invisible Visible: Showing WIP & Flow at Portfolio Level in Waterf...
Making the Invisible Visible: Showing WIP & Flow at Portfolio Level in Waterf...
AgileNZ Conference
 
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launchLean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
People10 Technosoft Private Limited
 
AD1545 - Extending the XPages Extension Library
AD1545 - Extending the XPages Extension LibraryAD1545 - Extending the XPages Extension Library
AD1545 - Extending the XPages Extension Library
paidi_ed
 
Southeast Dreamin' 2016 Presentation: Nonprofit Starter Pack Advisory Board
Southeast Dreamin' 2016 Presentation: Nonprofit Starter Pack Advisory Board Southeast Dreamin' 2016 Presentation: Nonprofit Starter Pack Advisory Board
Southeast Dreamin' 2016 Presentation: Nonprofit Starter Pack Advisory Board
Cloud for Good
 
Wizard - Credential 2013
Wizard - Credential 2013Wizard - Credential 2013
Wizard - Credential 2013
Vũ Thịnh
 
LF_APIStrat17_Creating an API Ecosystem that Benefits Producers and Consumers
LF_APIStrat17_Creating an API Ecosystem that Benefits Producers and ConsumersLF_APIStrat17_Creating an API Ecosystem that Benefits Producers and Consumers
LF_APIStrat17_Creating an API Ecosystem that Benefits Producers and Consumers
LF_APIStrat
 
Managing Experimentation in a Continuously Deployed Environment
Managing Experimentation in a Continuously Deployed EnvironmentManaging Experimentation in a Continuously Deployed Environment
Managing Experimentation in a Continuously Deployed Environment
C4Media
 
Transitioning to Kanban: From Theory to Practice
Transitioning to Kanban: From Theory to PracticeTransitioning to Kanban: From Theory to Practice
Transitioning to Kanban: From Theory to Practice
TechWell
 
Webinar: 2 Billion Data Points Each Day
Webinar: 2 Billion Data Points Each DayWebinar: 2 Billion Data Points Each Day
Webinar: 2 Billion Data Points Each Day
DataStax
 
CrowdFlower Product Webinar - Graphical Editor and Visual Reports
CrowdFlower Product Webinar - Graphical Editor and Visual ReportsCrowdFlower Product Webinar - Graphical Editor and Visual Reports
CrowdFlower Product Webinar - Graphical Editor and Visual Reports
CrowdFlower
 
[Pharma] Bonita Live Tour 2019 - Business Process Automation
[Pharma] Bonita Live Tour 2019 - Business Process Automation[Pharma] Bonita Live Tour 2019 - Business Process Automation
[Pharma] Bonita Live Tour 2019 - Business Process Automation
Bonitasoft
 
DevOps maturity models Knowit and DASA
DevOps maturity models Knowit and DASADevOps maturity models Knowit and DASA
DevOps maturity models Knowit and DASA
Kari Kakkonen
 
StackDive: Yesware
StackDive: YeswareStackDive: Yesware
StackDive: Yesware
StackDive
 
Startup Kitchen - Bandung Ventures Night 2011
Startup Kitchen - Bandung Ventures Night 2011Startup Kitchen - Bandung Ventures Night 2011
Startup Kitchen - Bandung Ventures Night 2011
Batista Harahap
 

Similar to Locastyle standards: creating interfaces in an agile, scalable and responsive way (20)

BizTalk360 - About the organization
BizTalk360 - About the organizationBizTalk360 - About the organization
BizTalk360 - About the organization
 
Investor deck
Investor deckInvestor deck
Investor deck
 
ASME's Digital Path Initiative: Don't Make a Molehill Out of a Mountain!
ASME's Digital Path Initiative: Don't Make a Molehill Out of a Mountain!ASME's Digital Path Initiative: Don't Make a Molehill Out of a Mountain!
ASME's Digital Path Initiative: Don't Make a Molehill Out of a Mountain!
 
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
 
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
Continuously Deploying Culture: Scaling Culture at Etsy - Velocity Europe 2012
 
New life inside monolithic application
New life inside monolithic applicationNew life inside monolithic application
New life inside monolithic application
 
Making the Invisible Visible: Showing WIP & Flow at Portfolio Level in Waterf...
Making the Invisible Visible: Showing WIP & Flow at Portfolio Level in Waterf...Making the Invisible Visible: Showing WIP & Flow at Portfolio Level in Waterf...
Making the Invisible Visible: Showing WIP & Flow at Portfolio Level in Waterf...
 
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launchLean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
 
AD1545 - Extending the XPages Extension Library
AD1545 - Extending the XPages Extension LibraryAD1545 - Extending the XPages Extension Library
AD1545 - Extending the XPages Extension Library
 
Southeast Dreamin' 2016 Presentation: Nonprofit Starter Pack Advisory Board
Southeast Dreamin' 2016 Presentation: Nonprofit Starter Pack Advisory Board Southeast Dreamin' 2016 Presentation: Nonprofit Starter Pack Advisory Board
Southeast Dreamin' 2016 Presentation: Nonprofit Starter Pack Advisory Board
 
Wizard - Credential 2013
Wizard - Credential 2013Wizard - Credential 2013
Wizard - Credential 2013
 
LF_APIStrat17_Creating an API Ecosystem that Benefits Producers and Consumers
LF_APIStrat17_Creating an API Ecosystem that Benefits Producers and ConsumersLF_APIStrat17_Creating an API Ecosystem that Benefits Producers and Consumers
LF_APIStrat17_Creating an API Ecosystem that Benefits Producers and Consumers
 
Managing Experimentation in a Continuously Deployed Environment
Managing Experimentation in a Continuously Deployed EnvironmentManaging Experimentation in a Continuously Deployed Environment
Managing Experimentation in a Continuously Deployed Environment
 
Transitioning to Kanban: From Theory to Practice
Transitioning to Kanban: From Theory to PracticeTransitioning to Kanban: From Theory to Practice
Transitioning to Kanban: From Theory to Practice
 
Webinar: 2 Billion Data Points Each Day
Webinar: 2 Billion Data Points Each DayWebinar: 2 Billion Data Points Each Day
Webinar: 2 Billion Data Points Each Day
 
CrowdFlower Product Webinar - Graphical Editor and Visual Reports
CrowdFlower Product Webinar - Graphical Editor and Visual ReportsCrowdFlower Product Webinar - Graphical Editor and Visual Reports
CrowdFlower Product Webinar - Graphical Editor and Visual Reports
 
[Pharma] Bonita Live Tour 2019 - Business Process Automation
[Pharma] Bonita Live Tour 2019 - Business Process Automation[Pharma] Bonita Live Tour 2019 - Business Process Automation
[Pharma] Bonita Live Tour 2019 - Business Process Automation
 
DevOps maturity models Knowit and DASA
DevOps maturity models Knowit and DASADevOps maturity models Knowit and DASA
DevOps maturity models Knowit and DASA
 
StackDive: Yesware
StackDive: YeswareStackDive: Yesware
StackDive: Yesware
 
Startup Kitchen - Bandung Ventures Night 2011
Startup Kitchen - Bandung Ventures Night 2011Startup Kitchen - Bandung Ventures Night 2011
Startup Kitchen - Bandung Ventures Night 2011
 

Recently uploaded

GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
ThomasParaiso2
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Nexer Digital
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Neo4j
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Aggregage
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
DianaGray10
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance
 

Recently uploaded (20)

GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...GridMate - End to end testing is a critical piece to ensure quality and avoid...
GridMate - End to end testing is a critical piece to ensure quality and avoid...
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
 

Locastyle standards: creating interfaces in an agile, scalable and responsive way

  • 1.
  • 2. Italo Oliveira • Digital Designer • 12-year-experience on interactive projects, websites, apps, ecommerce, and more… • 2 years of Locaweb, as Visual Design Coordinator Cargocollective.com.br/italoliveira
  • 3. José Cipriano • Musician and marathoner in his free time • Major in International Relations and Marketing • 12 years trying to find out solutions to problems of users • 1 year and a half handling products interfaces of Locaweb zecipriano7 jccipriano jccipriano jccipriano
  • 4. About Locaweb • 15 years • +1000 employees • Hosting & Infrastructure Services leader in Brazil and Latin America • +260 K customers • 25 products (SaaS, PaaS and IaaS)
  • 5. + 2 Million About Locaweb E-mail accounts • 15 years • +1000 employees • Hosting & Infrastructure Services leader in Brazil and Latin America • +260 K customers • 25 products (SaaS, PaaS and IaaS) + 450 K Active Websites + 800 K Domains + 7,5 K Cloud Servers
  • 6. Locaweb UX Team • 10 members • Works directly with Locweb Product Teams • Recently started working with Website and Customer Support Teams
  • 7. WE BELIEVE IN LEAN UX Think • Create the main personas • Identify goals and problems • Formulate hypotheses about interactions Do • Draw, draw, draw • Invite members of the Team to draw • Design wireframes and/or prototypes from the best ideas Test • Show them to the Team and ask feedback • Invite real users and who is near you to test • Adjust the prototype and keep iterating
  • 9. WHAT IS OUR PROBLEM? There is no pattern to our product interactions • • • • Difficulty to conduct processes concerning panels implementation UX Team is not close to Front-end Team User Tests? NO WAY! Lack of time to draw and code Panels interfaces
  • 10. LOCASTYLE BOTTOM LINE Customer Workbench  Recently updated Panel  Research and Interview with customers  Personas created  Tests performed with real customers  Easy customization  Easy maintenance  Large number of elements  Scalable
  • 11. BETA PROJECT • Simple and low impact panel • Elements created on demand • Work of co-creation between some members of the UX teams and front-end • Prototyping and test application with users • Ready in 2 months
  • 12. THE EVOLUTION • Remodeling of Email Marketing panel (a “core business” product of the company) • Crucial for creating standards to the next panels • +80% of Locastyle elements were created during this project
  • 13. THE EVOLUTION • Remodeling of Email Marketing panel (a “core business” product of the company) • Crucial for creating standards to the next panels • +80% of Locastyle elements were created during this project AND FINALLY… • We released our Library to the GitHub developers community
  • 15. OUR BENEFITS • Nimble creating of high fidelity prototypes • Helped in the design of new products and the remodeling and improvement of existing ones • Today the user test is included on a daily basis
  • 16. NOT ALWAYS A BED OF ROSES • Responsiveness and Library documentation process were postponed • Some elements did not fit all cases • Not all members of the Team were involved
  • 17. Next steps • • • • • Mobile First UX Library documentation Validating individual and combined elements (mobile first requirement) All members of the Team joined activities of creating elements Co-creation workshops with UX and Front-end Teams