In October, I was asked, alongside David Fieldhouse of Lucidity Mobile, to present our thoughts on the current state and future of Location-Based Services. Our key thought was the idea that the age of Austerity (hence the "Thank You George") was a key driver for the consumer adoption of Location-Based Services. Driving consumers to find a good deal through check-ins. I will also be uploading the script for the presentation, but this doesn't contain David's script or slides.

1. Location- Based Services
From Hype to Hyper

5. The Truth Is Location-Based Marketing
isn’t new… its just become more
participative

7. Location Based Services:
Social Hype to Socially Hyper

10. You don’t get 500 Million friends by using
FourSquare
2.6m users of FourSquare = 78m Check-Ins
That’s approximately 30 check-ins per
user…
The Facebook Social Check-In Equation
500m users of Facebook x 30 Check-Ins per
user
= 15,000,000,000
So The Social Network sequel:
You don’t get to 15 billion check-ins without
making a few enemies…

11. Who is doing it.

12. Informa(on
Rewards
Product

13. Informa(on
Rewards
Product

14. Gowalla and NatGeo - Location Information

15. MTV VMAs- Location Information

16. Informa(on
Rewards
Product

17. Vida e Caffe - Location Rewards

18. Nike Grid London – Location Rewards

19. Informa(on
Rewards
Product

21. James Blunt Facebook Places Integration

22. Well done George.

23. Voucher Codes Increase

24. Rewarded Loyalty Increase

25. Location-Based Service
Increase

26. PROVIDE
A
UTILITY
BEING
BUSINESS
EFFICIENT
Brand Usage will increase