1) The document describes a mid-century modern home in Palm Springs called PS Tiki, known for its vibrant tropical decor and hosting cocktail events. 2) It profiles Ashley Marsh, the National Sailor Jerry Spiced Rum Brand Ambassador, who was on hand to discuss the brand's history and introduce three classic tiki cocktails. 3) The home serves as the ideal setting to celebrate tiki culture and mid-century design through drinks and an upcoming art party, transporting guests to a permanent vacation state of mind.

1. PS TIKI
655 E Racquet Club Dr
Palm Springs, CA 92262
“Even with
vacation mode
fully activated,
the glamorous
tropical splendor
beyond the
tangerine door is
sure to surprise;
chic, polished
decor in bright
cheery hues,
simply oozing
with midcentury
tiki flair.”
128 | LOCALE MAGAZINE

2. WRITTEN BY: SARA ABBAS
PHOTOGRAPHED BY: GEORGE DUCHANNES
Bringing the Sailor Jerry’s Luau to a
Mid-Century Desert Home
TIKIS
&
Tats
like no other; a portal to mid-century vacationville where the
sun is always shining and picture-perfect California palms
frame the ultra-mod, single-story dwellings on either side.
One of these homes in particular stands out as being the
most enchanting. With whimsical desert foliage and a vibrant
tangerine-colored door, there will be no question when you
reach your destination—pure oasis perfection.
TRAVELING DOWN RACQUET CLUB
DRIVE IS A NOSTALGIC TREAT
SU CASA
Our sneak peek inside gorgeous local homes
LOCALE MAGAZINE | 129

3. and perhaps for many who do, simply being in this vibrant SoCal city will ease
you into the holiday mindset. But, even with vacation mode fully activated, the
glamorous tropical splendor beyond the tangerine door is sure to surprise; chic,
polished decor in bright cheery hues, simply oozing with mid-century tiki
flair. A more appropriate place to soak in Palm Springs’ Modernism Week
simply does not exist. There are playful inviting spaces in every direction,
perfect for relaxing, socializing or all-out entertaining.
This spectacular home was originally designed by famed architect William
Krisel in 1959 and boasts over 4,000 square feet of living space, making
this the largest home in the sought-after Racquet Club Estates enclave.
With a gallery-worthy collection of art and modern updates galore, the
estate includes every high-tech amenity a guest could possibly need or
want. And if that wasn’t enough to completely excite, this luxurious gem
is also solar-powered and extremely eco-friendly.
Just as stunning as this majestic home is our woman of the hour, The Original,
Ashley Marsh (@TheOriginalAshe on Instagram and Twitter). She enters the
room with a pineapple in one hand, a booze-filled coconut in the other and a
mischievous smile. Her bubbly demeanor sets the tone for a warm welcome and
lots of laid-back laughter about her many adventures in the wild world of spirits.
Marsh is the National Sailor Jerry Spiced Rum Brand Ambassador serving the
entire Western U.S., a coveted role reserved only for those who have a
keen knack for crafting creative cocktails and curating an unparalleled
fondness for the Sailor Jerry Brand, among many other necessary talents.
Her poise, classic beauty and fun-loving demeanor blended seamlessly
with our surroundings in the most natural of ways.
“Sailor Jerry Spiced Rum and Tiki Culture go hand in hand. And, let’s
face it, you can’t have a tropical cocktail without great rum!” Ashley
went on to artfully articulate the history of the Sailor Jerry brand, which
pays homage to the famed tattoo artist Norman Collins. Collins’ tattoo
artwork generated an enormous following after the 1930s establishment
of his tattoo parlor in Honolulu. Being a former sailor himself, Collins’ work was
especially popular throughout the sailing communities. Sailors would flock to his
shop any time their ships docked in Hawaii. Later came a line of Sailor Jerry
clothing and accessories dedicated to Collins’ art, and finally, Sailor Jerry Spiced
FOR THOSE WHO DO NOT CALL PALM SPRINGS “HOME,”
Collins’ tattoo
artwork
generated
an enormous
following after
the 1930s
establishment of
his tattoo parlor
in Honolulu.
JERRY’S FOGCUTTER
PALM SPRINGS PUNCH
THE WILDLING
130 | LOCALE MAGAZINE

4. Rum. The cult following is not what made the rum so popular, however. Year after
year, the rum has proven itself in the industry by being a heavily-awarded spirit,
winning an arsenal of prestigious accolades, such as the 2015 Rum Master’s Gold
medal (which it also won in 2013 and 2014).
“I’m not here to sell, my role is to educate, amplify, and enhance the brand. Today
we’re celebrating with classic mid-century cocktails,” said Ashley.
Of course we are. She proceeded to present three crowd-pleasing libations which
were hand-picked as being the three best from some of the top Tiki Bars in Palm
Springs. The heavenly cocktails were also being served that evening for the much-
anticipated Shag Party taking place at the house, which is precisely why they
had chosen this vacation rental. It’s a righteous setting for a celebration to honor
Shag, also known as Josh Agle, a modernist artist whose work has a very fitting
midcentury feel.
Did your invitation get lost in the mail? Fear not! Even if you weren’t one of the
chosen few to receive an invite to this artsy affair, you can still rent the amazing
home at www.pslux.com.
Somewhere between the perpetually-sunny locale, the permanent vacation home,
the hospitable cocktail aficionado, and the uplifting tropical vibe, you began to
wonder why one would ever leave. Aloha, perfection!
"I’M NOT HERE TO SELL,
MY ROLE IS TO EDUCATE,
AMPLIFY, AND ENHANCE
THE BRAND. TODAY WE'RE
CELEBRATING WITH
CLASSIC MID-CENTURY
COCKTAILS."
—ASHLEY MARSH
ASHLEY MARSH
National Sailor Jerry Spieced
Rum Brand Ambassador
That’s okay too!
Add some tropical,
mid-century
excitement to your
day right now by
shaking up one
of the winning
cocktails:
1
JERRY’S
FOGCUTTER
2 oz Sailor Jerry
Spiced Rum
0.5 oz Amaretto
0.5 oz Cream Sherry
0.25 oz Passion
Fruit Syrup
0.5 oz Orange Juice
2 dash x Angostura
Orange Bitters
Garnish:
Umbrella, cherry
Creator: Marie King,
Tonga hut
2
PALM SPRINGS
PUNCH
1.5 oz Sailor Jerry
Spiced Rum
0.5 oz Cointreau
0.5 oz Crème de
Noyaux
1 oz Pineapple Juice
1.5 oz Lime Juice
0.75 oz Simple Syrup
Garnish: Mint, cherry,
orange slice
Creator: Rory Snyder,
Tiki Caliente Event
3
THE WILDLING
2 oz Sailor Jerry
Spiced Rum
0.75 oz Fresh
Lime Juice
1 oz Pineapple Juice
1 oz Donn’s Spice #1
0.75 oz Compari
0.5 oz Orgreat syrup
Garnish: Orchid
& two pineapple
wedges
Creator: Chad,
Bootlegger Tiki
CAN’T
SNEAK AWAY
TO PALM SPRINGS
AT THE MOMENT?
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