This document provides information about Flamingo magazine, a Florida-focused publication. It introduces the spring 2016 media kit which highlights the magazine's content, mission, audience, and reach. The mission is to unify Florida's diverse cultures and landscapes through in-depth journalism, storytelling and photography. The target audience are adults ages 30-65 with household incomes over $100,000 who are native Floridians, newcomers, tourists, educated and curious about the state.
THE HOLIDAYS ARE UPON US ONCE AGAIN! Every year they seem to fly up,
and no matter how much prep is done, they are here and gone in the blink of an eye.
Time, in my opinion, is one of the greatest gifts a person can give. Whether it is time
spent with friends, family, in solitude, traveling, at home, snuggling pets and kids,
volunteering, or any combination; it is precious. Time spent with family and friends
is my favorite part of the holidays. We cook, laugh, reminisce about old memories,
and at the same time—we make new ones. These moments are cherished, especially now when we live in a society where everything moves at warp speed and
people feel accountable 24 hours a day, seven days a week.
For the December issue, we spent professional time getting to know some fabulous
businesses and people around the Twin Cities. Dr. Sam LaChance of Greenway
Dental has opened the doors to a new outlook on dentistry and talks about how
he plans to serve patients in the Uptown area. We spoke with Schmitt Music, a
company which is soon to be 125 years old, and learned how they are combining
their longstanding expertise in music with new technology. We interviewed Alisa
Halek-Schoenack, owner of Nedia Hair Loss Salon and Spa, whose team has more
than 100 years of experience combined in the hair loss industry. And finally, we
learned that behind the historic walls of the Alfred Pillsbury mansion, lies more than
what meets the eye. Not only does this property reflect a time past, but it bridges
organizations and charities within the community.
This holiday season, I hope you have the opportunity to spend and receive time with
those you are closest to, to smile and share moments together, and to truly focus
undivided attention on the things that matter most.
Wishing you all the happiest of holiday seasons and a safe New Year.
The Green.Beer.Fest. festival is a one day 'green', craft beer and indie music creative mashup celebrating Colorado's pioneers, thought leaders, and innovators across industry.
THE HOLIDAYS ARE UPON US ONCE AGAIN! Every year they seem to fly up,
and no matter how much prep is done, they are here and gone in the blink of an eye.
Time, in my opinion, is one of the greatest gifts a person can give. Whether it is time
spent with friends, family, in solitude, traveling, at home, snuggling pets and kids,
volunteering, or any combination; it is precious. Time spent with family and friends
is my favorite part of the holidays. We cook, laugh, reminisce about old memories,
and at the same time—we make new ones. These moments are cherished, especially now when we live in a society where everything moves at warp speed and
people feel accountable 24 hours a day, seven days a week.
For the December issue, we spent professional time getting to know some fabulous
businesses and people around the Twin Cities. Dr. Sam LaChance of Greenway
Dental has opened the doors to a new outlook on dentistry and talks about how
he plans to serve patients in the Uptown area. We spoke with Schmitt Music, a
company which is soon to be 125 years old, and learned how they are combining
their longstanding expertise in music with new technology. We interviewed Alisa
Halek-Schoenack, owner of Nedia Hair Loss Salon and Spa, whose team has more
than 100 years of experience combined in the hair loss industry. And finally, we
learned that behind the historic walls of the Alfred Pillsbury mansion, lies more than
what meets the eye. Not only does this property reflect a time past, but it bridges
organizations and charities within the community.
This holiday season, I hope you have the opportunity to spend and receive time with
those you are closest to, to smile and share moments together, and to truly focus
undivided attention on the things that matter most.
Wishing you all the happiest of holiday seasons and a safe New Year.
The Green.Beer.Fest. festival is a one day 'green', craft beer and indie music creative mashup celebrating Colorado's pioneers, thought leaders, and innovators across industry.
The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Even in times of record growth, you may feel in your gut that something’s changing. It can be disquieting given current success. Rob McMillan will walk though the current industry trends and share his view on what can be done to get out ahead of changing consumer tastes.
Considering relocating to Portland, Oregon? Check out this visitor's guide for Portland area information, things to do, where to eat and other Portland information.
Assigned creative director of branding team for Fiddlehead Brewery located in Shelburne, Vermont. Tasked with creating logo, tagline, and tap handle. Conducted competitive analysis of beers in the region. Responsible for assembling a social media campaign aimed to bring more customers to businesses supplying Fiddlehead products. Due to strong presentation skills, I was tasked with designing, creating, and implementing an all-inclusive PowerPoint presentation, encompassing all aspects of our new brand. Led presentation to the class earning an A, as well as a first place rank.
Social Media Campaign for Molly's Party ClubKaci Guerra
For my Social Media Strategies class in the Fall of 2017, I, along with a partner, had to create a social media campaign for a local business in the town of Maryville and make it appeal to the larger audience.
The book "The future of the wine has changed" was presented at the #10thWBWE. The author himself, Robert Joseph, consultant for and editor of Wine Business International, also participated in a round table discussion on the bag-in-box market.
Estes SureMove: Enjoying America Like a LocalEstes SureMove
Moving to a new city can be worrisome. You're not sure where to shop, where to eat or what to do! Start making your new city feel like home and test out a few of the local's favorite spots to frequent with our guide to enjoying the local lifestyle.
Noche de Gourmet is not only one of the Valley’s premier charity events; it’s a highly anticipated social affair as well. The brochure's original copy had become outdated and while close, didn't completely reflect the sophistication of the event. With refreshed copy and a stronger sell, sponsorship opportunities sold out.
The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Even in times of record growth, you may feel in your gut that something’s changing. It can be disquieting given current success. Rob McMillan will walk though the current industry trends and share his view on what can be done to get out ahead of changing consumer tastes.
Considering relocating to Portland, Oregon? Check out this visitor's guide for Portland area information, things to do, where to eat and other Portland information.
Assigned creative director of branding team for Fiddlehead Brewery located in Shelburne, Vermont. Tasked with creating logo, tagline, and tap handle. Conducted competitive analysis of beers in the region. Responsible for assembling a social media campaign aimed to bring more customers to businesses supplying Fiddlehead products. Due to strong presentation skills, I was tasked with designing, creating, and implementing an all-inclusive PowerPoint presentation, encompassing all aspects of our new brand. Led presentation to the class earning an A, as well as a first place rank.
Social Media Campaign for Molly's Party ClubKaci Guerra
For my Social Media Strategies class in the Fall of 2017, I, along with a partner, had to create a social media campaign for a local business in the town of Maryville and make it appeal to the larger audience.
The book "The future of the wine has changed" was presented at the #10thWBWE. The author himself, Robert Joseph, consultant for and editor of Wine Business International, also participated in a round table discussion on the bag-in-box market.
Estes SureMove: Enjoying America Like a LocalEstes SureMove
Moving to a new city can be worrisome. You're not sure where to shop, where to eat or what to do! Start making your new city feel like home and test out a few of the local's favorite spots to frequent with our guide to enjoying the local lifestyle.
Noche de Gourmet is not only one of the Valley’s premier charity events; it’s a highly anticipated social affair as well. The brochure's original copy had become outdated and while close, didn't completely reflect the sophistication of the event. With refreshed copy and a stronger sell, sponsorship opportunities sold out.
Drumroll, please! 🎉 The wait is over, Spenderrific's first-ever Digital Magazine is now LIVE! 🚀
Link: https://t.ly/STggY
Welcome to Spenderrific, where every page is an invitation to discover, connect, and celebrate the extraordinary moments that make life truly remarkable.
Welcome to the inaugural issue of Spenderrific, where our journey from a humble blog to a vibrant digital magazine unfolds before your eyes. It is with great joy and enthusiasm that we present to you the evolution of Spenderrific, a journey that began on November 1, 2015.
Five years ago, we embarked on this venture as a blog with a passion for exploring the realms of travel, lifestyle, and the latest in pet care tips and accessories. The inception was marked by a desire to share experiences, connect with like-minded individuals, and build a community that celebrates the beauty of life in its various forms.
As we reflect on our beginnings, we are proud to announce the transformation of Spenderrific into a digital magazine. This evolution is a testament to the unwavering support and engagement from our incredible readership.
Your enthusiasm has fueled our growth, and we are excited to bring you a richer, more immersive experience.
In these pages, you will find curated content that goes beyond the ordinary—a celebration of travel adventures, a glimpse into diverse lifestyles, and a dedicated section on pet care tips and accessories
Our commitment to quality and authenticity remains steadfast, and we are eager to continue inspiring and entertaining you through this new chapter.
Join us as we navigate the digital landscape with the same passion and dedication that marked our beginnings. Spenderrific, now a digital magazine, is not just about stories; it's about creating a shared space where we can explore, learn, and connect with the world and each other.
Thank you for being an integral part of our journey. Here's to many more years of exploration, discovery, and shared moments.
The twenty-second issue of our monthly penny saver/zine-inspired print edition of Bungalower is out on the town, y’all.
Each month we share a new print edition of our hyper-local online coverage from the previous month; including our top ten headlines of the previous month, the best events to check out in the next 30 days, a short story by local author and playwright Scottie Campbell called “Storied Orlando,” and much more.
Subtitled “Absolutely Chic, Perfectly Easy,” Chef’s Cookbook includes recipes and wine pairings, along with secret tips for creating the perfect entertaining atmosphere, getting the food just right, and presenting it all with impeccable manners.
Further Information: www.chefscookbook.guru
Guru of Luxury proudly announces the release of Chef's COOKBOOK, by Yvonne Roberts
Subtitled “Absolutely Chic, Perfectly Easy,” Chef’s COOKBOOK includes recipes and wine pairings, along with secret tips for creating the perfect entertaining atmosphere, getting the food just right, and presenting it all with impeccable manners.
To learn more about Chef’s Cookbook ($39.95), visit www.chefscookbook.guru or www.guruofluxury.com
1. I S P R O U D T O I N T R O D U C E
M E D I A K I T 2 0 1 6
JSR MEDIA
2. SCENIC DRIVES, RARE OYSTERS, HUNGRY SHARKS, BIG BOATS,
GLAM HOTELS & 50 MORE THINGS TO LOVE
+SEASONAL
RECIPES
for Cocktails
& Quail
STEVE
BERRY’S
Book Picks
pg.90
ICONICFLORIDA
For Floridians. By Floridians. /// Spring 2016
THE
PREMIERE
ISSUE
MADE
in FLA
Cool
Stuff
Hot
shopspg.18
BEST-SELLER
pg.50
Exclusive Interview with JEANETTE RUBIO at Home in Miami
No.
1
SCARFACE
REVISITED
BEHIND THE
CIGAR SMOKE
AND RUMORS
OF THE
LEGENDARY
FILM
pg.92
pg.16
Flamingo is Florida’s only state-wide feature magazine and website covering people,
travel, outdoor pursuits, food, conservation, culture and style across the state. An
unmatched combination of meaningful narratives, serious reporting and beautiful
images elevates Flamingo above other lifestyle and general interest publications in
the state. Flamingo, in print and online, will be the authority on living an authentic
Florida lifestyle, from Pensacola to Key West and all points in between.
Tourists will turn to it. Locals will live by it.
THE MISSION Unify Florida’s diverse cultures and vast landscapes through
in-depth journalism, rich storytelling and brilliant photography. // Create the go-
to destination for stories on the most compelling people, places and happenings
across Florida. // Inspire a community of readers to go out and experience the land,
waterways, food, arts and culture of Florida.
THE MAGAZINE
Nearly 20 million residents
make Florida the third most
populous state
| No. 1 State for Innovation
| No. 2 State for Business
| Miami ranks among the
top 10 most important cities
globally for wealth
TRAVEL AND LEISURE
| A record 54 million visitors
in the first half of 2015
| 100 million annual
visitorsspendnearly
$200 million daily
| More than 80 million
domestic travelers
| 82 percent of bookings,
made from Florida’s four
metropolitan areas, were for
intrastate travel
Unparalleled Access to
| 8,426 miles of tidal shoreline
| 161 state parks
| Thousands of golf courses
| Headquarters for PGA TOUR,
LPGA, ATP, WTA
| Home to 10 professional
sports teams
| Leading international arts
and culture scene
Diverse. Wealthy. Savvy.
Iconic. Thoughtful. Floridian.
THE STATE
3. Flamingo’s readers are passionately pursuing Florida’s good life.
Inspired by Flamingo’s pages, readers will take action by traveling
to the cities, dining in the eateries and buying the Florida-made
products featured in each issue and online.
| 20,000 magazinesdistributedstatewide
| 15,000 copies of the launch issue will
be distributed across the state through
a combination of direct mail and
newsstand sales in Whole Foods, Publix,
and Winn Dixie.
| 5,000 issues placed in private social
clubs, high-end hotels, regional events
and conferences, food and wine
festivals, and professional and
collegiate sporting event suites.
| Adults ages 30 to 65
| Household incomes of
more than $100,000
| Natives, newcomers,
part-timers, tourists
| Educated, discerning, curious
| Athletic, outdoor-
enthusiasts, traveled
FLORIDIANS
Tastemakers | Politicians |
Change Agents | Leaders
PURSUITS
On the Water | In the Field |
In the Saddle | On the Beach
TRAVEL
Beaches | Byways |
Small Towns | Big Cities
FARE
Restaurants | Chefs | Food |
Drinks | Festivals
HABITATS
Agriculture | Wildlife |
Ecosystems | Conservation
CULTURE
Art | Entertainment |
Music | Books
STYLE
FLA-Made Products | Design
Real Estate | Home Garden
ISSUES
Current Affairs | Opinions |
Happenings
THE Reach
THE CONTENT
Targeted. Strategic. Effective.
The Audience
Smart. Adventurous. Inspired.
Digital
Flamingomag.com provides immediate visibility to
millions of Floridians, engaging intelligent readers
with fresh, original content, strategic SEO marketing
and social media campaigns.
SPRING 2016 /// FLAMINGOMAG.COM 77
Holy ShipsBy JAN FOGT // Photography by ROBERT HOLLAND
For decades, captains have swooned over
the innovative designs of Florida’s master
boat builders, Rybovich and Merritt. Now, the
families running these rival companies have a
bond that fortifies their shared legacies as
the old men of the sea.
Just another day at the
office (the sea) near North
Palm Beach in winter
2015. (Left to right) 32’
walkaround, “Charmer,” with
Michael and Dusty Rybovich.
A 64’ walkaround Rybovich,
“Lizzy Bee,” with Captain
Larry Wilson.
4. 60 FLAMINGOMAG.COM /// SPRING 2016 SPRING 2016 /// FLAMINGOMAG.COM 61
S h a r k- a t t a c k
hy p e h a s s o m e
F l o r i d i a n s s c a re d
s h a r k l e ss , w h i l e
o t h e r s d i ve
h e a d f i r st i n to t h e
wa te r y w i l d e r n e ss .
H ow s a fe a re
o u r o ce a n s?
FinFrenzy
By LYNN WADDELL
20 FLAMINGOMAG.COM /// SPRING 2016 SPRING 2016 /// FLAMINGOMAG.COM 21
which get moved aside to make room for yoga
and Pilates classes.
“We want people to gather here,”
says Busch-Transou, who holds an
MBA from Northwestern’s Kellogg
School of Management and has
spent most of her career in hospitali-
ty. “We’ve taken the same principles
of hospitality and applied them to
retail. In the beer business we say,
‘Making friends is our business.’ It’s
the same here.”
Of course, plenty of locals are
glad for the instant gratification that
comes with having high-end offerings at the
ready, but Hearth Soul fills many commu-
nity voids beyond retail.
Open at 8 a.m. on weekdays, it’s an inviting
spot for coffee in lieu of the routine Starbucks.
Inside the space, garden and book clubs
meet, philanthropies circle up, brainstorming
runs wild. And Busch-Transou doesn’t simply
shutter the store’s doors at the end of the day.
She frequently hosts gatherings at night too.
In the spirit of altruism, Hearth Soul
sponsors a non-profit each month by selling
candles (symbolically “shining a light”) and
donating the net profit proceeds to a chosen
cause. True to its gathering ethos, Hearth
Soul then hosts a get-together for the organi-
zation on the shop’s premises.
WADING IN:MADE IN FLA
A beer mogul pours her heart into a new
lifestyle space, offering clothes, lattes,
furniture and friendship under one roof
Different
BREW
S
usie Busch-Transou (née Busch, as in Anheuser
Busch), has helmed a beer distribution company
with her husband, Tripp, for the last 19 years, but
recently, the spunky, bright-eyed Tallahassee influencer
had an unlikely entrepreneurial call to heart, or hearth
that is.
Hearth Soul, a fresh retail concept, was launched in
September 2015. Although the storefront might appear
along a hodgepodge of strip mall facades in a winding
complex, its alluring entryway, clad in sleek wood and
flanked by glowing gas lanterns, hints that this space
bucks the traditions of most Tallahassee boutiques.
Even to call Hearth Soul a mere “shop” undercuts
its innovative layout, loosely arranged like a house, each
room fully outfitted with buyable merchandise. The
light-filled foyer gives way to a living room equipped
with comfy sofas, cowhide rugs and a fireplace. Oppo-
site the living room, an open kitchen space with a vast
Susie Busch-Transou stands in the kitchen at Hearth Soul. A photo by Gina Weaver hangs in the background.
The impetus for Hearth Soul came
about when Busch-Transou and other guests
were invited for a celebratory girls’ weekend
at a friend’s Georgia plantation. As part of
the festivities, the Reverend Catherine Paretti
provided life-coaching sessions to attendees.
When she asked Busch-Transou, “What
feeds your soul?,” the beer chief dwelled on
the question, ultimately determining that
what mattered to her most was family, home,
friends, and connecting people to help them
solve problems and uncover opportunities.
Reverend Paretti suggested that a storefront
could be in Busch-Transou’s future, a big idea
that combined all the things that fed her soul.
On a recent afternoon at Hearth Soul,
Busch-Transou buzzed from room to room,
inviting customers to linger a little longer. Her
father, August Busch III, would soon fire up
his Budweiser shrimp dish in the kitchen, and
serve it with malt beverage pairings, natural-
ly. Soon enough, friends and family would be
gathering around the hearth—the tangible,
visible sign of home.
Through it all is Busch-Transou with her
playful laugh, her fun energy, her undeniable
charm and a tough-to-pinpoint magnetism
that no single word can convey. Or maybe it’s
just soul.
quartz-top island serves as the gathering
point for tastings and cooking demos. There
are shelves of fine larder products,
like Kentuckyaki (a teriyaki sauce
infused with bourbon) and Squirrel
Brand nuts; a mudroom with yarn-
wrapped balls for pups; a dining
room with coffee service; both an
enviable women’s closet and men’s
closet stocked with seasonal must-
wears by top contemporary labels
like Vince, Chan Luu and True Grit.
Back near the fitting rooms, plush
towels and luxurious pillow-tops fill
out a bed and bath section. Outside on the
patio (yep, there’s an outdoor space too),
Palecek furniture is clustered around fire pits,
BOUTIQUE
OF A
By Cameron M. Lucie • Photography by Eliza Schneider-Green
HEARTH
SOUL
— LOCATION —
1410 MARKET ST.
TALLAHASSEE, FL
— HOURS —
MON-FRI: 8 A.M. - 6 P.M.
SAT: 10 A.M. - 6 P.M.
SUN: 12 - 5 P.M.
hearthandsoul.com
Left: Freshwater pearls strung with a quartz
cabochon dipped in gold Right: A cozy corner
vignette displays a range of exotic finds Bottom
left: The “living room” at the shop’s entrance
/2016
The plan
MY FLORIDA
First-person essays from
the Sunshine State
MADE IN FLA
Homegrown products,
designers and shops
THE SLICE
Fun facts illustrating a
noteworthy numerical
take on our state
THE TIDE
Road-trip-worthy events
JUST HATCHED
Openings of hotels,
restaurants and shops
around the state
THE SPREAD
Florida-fresh bites and bevs
for entertaining
CAPITAL DAME
Unfiltered fodder from
columnist Diane Roberts
GROVE STAND
Seasonal recipes and chef
profiles
THE ROOST
Regional real estate
comparisons
PLUME
Author-recommended
must-reads
BIRD’S EYE
A walking guide to
our favorite
neighborhoods
FLORIDIANA
An homage to vintage
Florida. Pretty things
to buy, collect or inspire
dreams
E D I T O R I A L C A L E N D A R
12 FLAM
INGOMAG.C
OM
/// SPRING 2016
PHOTO
GRAPHY
BY(LEFT)
TRACEY
WILLIA
MS;(RIGHT
)JESSIE
PREZA
Make an unusu
al fin
d on
a Flo
rid
a coa
st?
Send
your
pics and storie
s to us at info@
flamingomag. Your
subm
ission
may
appe
ar in an upco
ming
issue
or on our socia
l medi
a channels.
S
arah Hyde, 25, of Vero Beach,
stumbled upon
this old Cuban
rum bottle encapsulating a
message written in Spanish, while
walking at Bathtub Reef Beach in
November 2015. “I was surprised.
It was really
cool, and I wasn’t
expecting
it,” says Hyde.
A translation of the letter, written
on lined notebook
paper, revealed
that the author is most likely
a lonely
mother, with children in another
country. The anguished
note asks for
help and health. “It’s sad that she sent
out this message,”
says Hyde, who
keeps it on her dresser. “I’d never
send one, but finding them
doesn’t
just happen in movies.” J
eanne Laxton, 40, of Jacksonville Beach, found this corked treasure
and enclosed note written in blue ink on parchment paper during
International Coastal Cleanup Day in September 2015. “The
letter
was
to a 14-year-old girl who died in 2014,” Laxton says. The teenager’s grieving
parents and sisters sent her many bottled messages on the anniversary of her
death
. Because this bottle was found along
Sisters Creek in Jacksonville,
they say they know
she is ok. “The
mother wanted me to keep the bottle as a
reminder to cherish the little things...every minute with loved
ones is precious.
I keep it next to a picture of my son,”
says Laxton.
||||| HOPE|||||||||||||||||||||||
FLOATS
Imagine taking a casual beach walk and discovering—
surprise!—a glass vessel that has transported a
stranger’s ultimate written expression of love, hope,
desperation or grief. For two Floridians, this rarity
became a reality.
FOUND
Sept. 2015
FOUND
Nov.
2015
WADING IN:COQUINA
SHORE THINGS FROM OUR WATERWAYS
By Chri
stina
Boyle Cush
90 FLAM
INGOMAG.C
OM /// SPRING 2016
ON THE FLY:PLUME
PHOTO
GRAPHY:
TRACEY
WILLIA
MS;STEVEB
ERRY.O
RG
A sunshine state star and world-class writer
stocks your nightstand
7 MUST-READS
for Every Floridian
1. FIND
ING FLOR
IDA:
The True
Histo
ry
of the Suns
hine
State
by T.D.
Allma
n“An excel
lent overv
iew
of the state
’sfascin
ating
histo
ry.”
(GRO
VE PRES
S, 2014
)2. FLOR
IDAROA
DKIL
Lby Tim
Dorse
y“Wel
come
to TimDors
ey’s versio
nof Florid
a.It ain’t
prett
y.”(MOR
ROW,
1999
)
3. CON
DOM
INIUM:
A Nove
lby John
D. MacD
onald
“Tells
the sordi
d story
of how
parad
isedisap
pears
.”(RAN
DOM
HOUS
E, 1977
)
4. NAK
ED INGAR
DEN
HILL
S
by Harr
y Crew
s
“An irreve
rent lookat the down
sideof prog
ress,
told by
a man
who
lovedthe state
.”(MOR
ROW,
1969
)
5. THE
YEARLIN
G
by Marj
orieKinna
n Rawl
ings“Writ
ten for youn
g
adult
s, but all agescan love
it. A Pulitz
er
Prize
winn
er.”(CHA
RLES
SCRI
BNER
’S
SONS
, 1938
)
6. STOR
MYWEA
THERby Carl
Hiaa
sen“Wha
t’s Florid
a witho
ut
a hurric
ane?
Thishilari
ous nove
l takes
it
all on, front
and cente
r.”
(ALFR
ED A. KNOP
F,
1995
)
7. HENRY FLAG
LER:
The Asto
nishi
ng Life
and Time
s of theVisio
nary...by David
Leon
Chan
dler
“The
title says
it all.”
(MAC
MILL
AN, 1986
)
1
2
4
5
6
7
Steve
Berry, best-selling author,
trave
ls the world resea
rchin
g his
next
big book
idea
and plott
ing
intric
ate story
lines
while
at the
same
time
fighting to save
histo
ric
build
ings and mentoring aspir
ing authors
throu
gh his write
rs’ work
shop
s. So perhaps
the biggest shoc
k for fans of this write
r
of thrillers (and
St. Augustin
e resid
ent)
is that he still finds
time
to read
for fun.
Below, is his anno
tated
best-of list of
iconic Florida book
s
3
Whe
re does
Berry
curl up with
a good
book
?
He says,
“I actua
lly read
in bed,
at night
,
right
befor
e I go to sleep
. It’s an old habit
that’s
hard
to break
.”
108 FLAMINGOMAG.COM /// SPRING 2016
FLORIDIANA
PHOTOGRAPHYBYJESSIEPREZZA
Old Florida imagery and fine linen fabrics
set the scene for memorable meals
The Great
TABLESCAPE
FLORIDIANA
ALL THINGS VINTAGE
W
hen tourists visited the Sunshine State in the ’40s, ’50s and
’60s, they sought souvenirs that would last longer than their
tans. Ceramics, linens and postcards commemorated vacations
with colorful illustrations of Florida’s symbols and locales. Third-
generation Floridian Tracie Schneider, of Tallahassee, has been
amassing these kitschy relics since the 1980s, when she stumbled upon Larry
Roberts’ antique shop in Micanopy, devoted entirely to Floridiana: vintage items
celebrating the state’s history, geography, folklore and cultural heritage. Under the
name “3floridagirls,” Schneider and her two daughters peddle their pieces of the
past on Etsy. Here’s a sample of their collection.
Left: Ceramic flamingo, a favorite Old Florida symbol, $40.
Above: This 1950s linen tablecloth celebrates the state’s citrus and
maritime industries and pre-Disney landmarks, similar tablecloths
starting at $130; Right: (Tea towels, top to bottom) Horse racing
motif, $40; Palm trees, bathing beauties and sailboat print, $35;
Calypso dancing and waterskiing pattern, $40.
SCENIC DRIVES, RARE OYSTERS, HUNGRY SHARKS, BIG BOATS,
GLAM HOTELS 50 MORE THINGS TO LOVE
+SEASONAL
RECIPES
for Cocktails
Quail
STEVE
BERRY’S
Book Picks
pg.90
ICONICFLORIDA
For Floridians. By Floridians. /// Spring 2016
THE
PREMIERE
ISSUE
MADE
in FLA
Cool
Stuff
Hot
shopspg.18
BEST-SELLER
pg.50
Exclusive Interview with JEANETTE RUBIO at Home in Miami
No.
1
SCARFACE
REVISITED
BEHIND THE
CIGAR SMOKE
AND RUMORS
OF THE
LEGENDARY
FILM
pg.92
pg.16
SPRINGIconic Florida
Issue
Celebrating the salty,
sun-kissed, fresh-picked
places, people and
things that make us
proud Floridians.
SUMMERTravel Issue
The ultimate guide
to navigating Florida’s
back roads, beaches, small
towns and big cities.
FALLArts Culture
Issue
Discovering the best art,
design, music, food and
literature around the state.
WINTEROutside Issue
Exploring perfect
winter excursions—
from Perdido Key to
the Dry Tortugas.
18 FLAMINGOMAG.COM /// SPRING 2016 SPRING 2016 /// FLAMINGOMAG.COM 19
1. Alligator and
rattlesnake skin clutches:
From $225, by Dragon
Backbone, Ocala,
dragonbackbone.com
2. Oyster candlesticks:
$200 each, by Barbara
Green, St. Augustine,
shopdhdhome.com
3. Hand-carved wood
in-shore fishing lures:
From $17, by Hall ’em
In Lures, Orlando,
halleminlures.com
4. Python bracelets
with magnetic clasps:
$49 each, by Laurel
Baker, St. Augustine,
anchorboutique.com
5. Coasters made of
locally foraged wood:
$25 for both, by Chic
Verte, Tallahassee,
chicverte.com
6. Agatized coral (the
state stone) necklace:
$120, by Laurel Baker
7. Deer antler (naturally
shedded) cuff links: $58,
by Chic Verte
8. Knife with deer antler
and alligator bone
handle and alligator skin
sheath: $175, by Dragon
Backbone
9. Solid pecky cypress
treasure trove with elk
horn handle: $475, by
Hall ’em In Lures
10. Python and crocodile
belts: From $349,
Roger Ximenez, Miami,
rogerximenez.com
WADING IN:MADE IN FLA
7
2
3
5 6
10
9
8
1
PHOTOGRAPHYBYTRACEYWILLIAMS
4
Natural
Selection
Great goods created by
in-state artisans out of
indigenous materials
SPRING 2016 /// FLAMINGOMAG.COM 41
Where
Have
Allthe
Oysters
Gone?
By KATIE HENDRICK // Photography by JEREMIAH STANLEY
Roscoe Rotella (left) and
Terry Nowling relax on their
oyster boat after a day of
oystering on the Apalachicola
Bay. Both men have been
catching oysters for their
entire lives.
Apalachicola Bay was once robust with
renowned bivalve mollusks. Misfortune
robbed oystermen of their generations-deep
livelihood. This tight-knit community looks
for hope in an uncertain future.
In Every Issue
5. who are we
JAMIE RICH is the founder, publisher and editor in chief of
Flamingo. Before launching Flamingo, Jamie worked as an
editor and journalist covering travel and culture around the
world. Her articles have appeared in national and international
magazines and newspapers including the Washington Post,
Slate and Garden Gun. Jamie has spent much of her
professional life abroad and worked in newsrooms from The
Moscow Times to The Times of London. In 2012, Jamie, her
husband and their two daughters moved to Florida, where
she spent part of her upbringing. She holds a master’s in
journalism from Georgetown University and a bachelor’s in
creative writing from Florida State University.
HOLLY KEEPERMAN is the consulting creative director
and brand designer of Flamingo. An award-winning art
director, she has more than 15 years of design experience at
national and upscale regional magazines, including Esquire
and American Salon. A graduate of the School of Visual
Arts in New York City, she has a passion for the luxury and
beauty sectors. Holly creates striking editorial layouts, directs
photo shoots, conceptualizes brand elements, and ensures
cohesiveness for multimedia assets. This married mom loves
playing with her wacky cat and tiring out her
two active boys on the beach.
CHRISTINA BOYLE CUSH is the executive editor of Flamingo.
She has 20-plus years of national magazine editing experience,
and has held positions at Rolling Stone, Redbook, Good
Housekeeping, Young Modern, Modern Bride and Kiwi. She
is the co-author of a nationally published parenting book and
is working on her second nonfiction book. Her feature writing
has appeared in numerous national magazines and newspapers
including Coastal Living, Cosmopolitan, Parenting and the
Washington Post. Christina graduated from The College of
the Holy Cross in Worcester, Mass. She happily lives in Florida
with her husband, their three kids and her tennis racket.
KATIE HENDRICK is the departments editor of Flamingo.
The fifth-generation Floridian has a master’s in mass
communication from the University of Florida’s College of
Journalism and Communication. Her work has appeared in
Garden Gun, Popular Mechanics, Paste, Our State, The Local
Palate, The Gainesville Sun, and The Citrus County Chronicle.
She lives in Sarasota and is an avid tennis player.
6. A D V E R T I S I N G S P E C I F I C AT I O N S
AD SIZES ( WIDTH x Height )
A. 2-PAGE SPREAD with BLEED: 18.25x 11.25 (TRIM: 18x 11)
B. 2-PAGE SPREAD: 17x 9.75
C. FULL-PAGE with BLEED: 9.25x 11.25 (TRIM: 9x 11)
D. FULL-PAGE: 7.8125 x 9.75
E. 2/3 PAGE: 5.15 x 9.75
F. 1/2 VERTICAL: 3.8125 x 9.75
G. 1/3 SQUARE: 5.125 x 4.75
H. 1/3 VERTICAL: 2.5 x 9.75
I. 1/2 HORIZONTAL: 7.8125 x 4.75
AD SIZES DIGITAL ( WIDTH x Height )
J. Vertical: 300 x 600 pxl
K. Horizontal: 970 x 250 pxl
Ad DELIVERY
All ads will be reviewed before going on press. Ads will only
be received as high resolution PDF-X1a files with all fonts and
images embedded. Please be sure that all art elements have a
resolution of at least 300 DPI at 100% in size.
Ad PROOFS
Ads submitted without a SWOP-standard proof waive
the right to question color/reproduction. Upon request,
we can pull a proof on your behalf for an additional fee.
Please contact us for more information on page proofs.
Design Services
Flamingo offers ad design services upon request
at a rate of $125 per hour
AD CHANGES
Flamingo wants your ads to print correctly.
Late ads with problems or last-minute changes
increase the chance of print error. Please deliver
your materials on time and to our specifications.
Any ad intervention requested by the advertisers
and/or required by our printer may result in
additional charges to you.
CONTACT/QUESTIONS
Contact: Holly Keeperman
Phone: 904.395.3272
Email: ads@flamingomag.com
GENERAL INFO
Trim Size: 9x 11 Bleed: .125
Safety: .25 from trim on all sides
Binding Method: Perfect bound
Image Sesolution: 300 DPI
Line Screen: 150 DPI
Color Space: CMYK only,
(no RGB, LAB or SPOT color)
A
E
b
F
C
G
D
H I
100 Executive Way / Suite 106, Ponte Vedra Beach, FL 32082 / 904.395.3272 / flamingomag.com
J
K
7. 4-COLOR 1X 2X 3X 4X
Spread $ 10,000 $ 9,000 $ 8,500 $ 8,000
Page 3 $ 6,000 $ 5,400 $ 5,100 $ 4,800
Full page $ 5,000 $ 4,500 $ 4,250 $ 4,000
2/3 page $ 3,500 $ 3,150 $ 2,975 $ 2,800
1/2 page $ 2,500 $ 2,250 $ 2,125 $ 2,000
1/3 page $ 1,750 $ 1,575 $ 1,488 $ 1,400
COVERS 1X 2X 3X 4X
Front Inside $ 6,500 $ 5,850 $ 5,525 $ 5,200
Back Inside $ 6,000 $ 5,400 $ 5,100 $ 4,800
Back $ 7,000 $ 6,300 $ 5,950 $ 5,600
DIGITAL 1 Mon. 3 Mon. 6 Mon. 12 Mon.
Horizontal $ 500 $ 1,500 $ 2,500 $ 5,000
Vertical $ 500 $ 1,500 $ 2,500 $ 5,000
Advertorial* $ 1,000 $ 3,000 $ 6,000 $ 11,000
*subject to approval
THE RATES
2016 Rate Base 20,000 // 4 X Frequency
100 Executive Way / Suite 106, Ponte Vedra Beach, FL 32082
904.395.3272 / info@flamingomag.com
flamingomag.com
editorial calendar
2016
SPRING
Florida Icons
AD CLOSE: Jan. 15
ISSUE RELEASE: Feb. 23
SUMMER
Travel
AD CLOSE: April 15
ISSUE RELEASE: May 25
WINTER
Outside
AD CLOSE: Oct. 25
ISSUE RELEASE: Nov. 24
FALL
Arts Culture
AD CLOSE: July 15
ISSUE RELEASE: Aug. 25
FLAMINGO
MAG.COM
Our digital platform gives a
community of spirited Floridians,
and those who just love the state,
a place to gather and relish in fresh
content in between the arrival of
each printed issue of Flamingo.
Flamingomag.com offers a
dynamic mix of behind-the-scenes
videos, blogs and a carefully
curated calendar of events
to complement Flamingo
magazine’s thoughtful editorial
and Florida-fresh design.
An active social media life
provides Flamingo and our
advertisers with multiple points
of contact and dialogue with
audiences across the state
and beyond.
Online sponsored content
and advertorials provide
advertisers with opportunities
for engagement with Flamingo’s
inspired readers, always on the
hunt for ways in which to
live a more authentic
Florida lifestyle.
For Floridians. By Floridians.