SlideShare a Scribd company logo
I S P R O U D T O I N T R O D U C E
M E D I A K I T 2 0 1 6
JSR MEDIA
SCENIC DRIVES, RARE OYSTERS, HUNGRY SHARKS, BIG BOATS,
GLAM HOTELS & 50 MORE THINGS TO LOVE
+SEASONAL
RECIPES
for Cocktails
& Quail
STEVE
BERRY’S
Book Picks
pg.90
ICONICFLORIDA
For Floridians. By Floridians. /// Spring 2016
THE
PREMIERE
ISSUE
MADE
in FLA
Cool
Stuff
Hot
shopspg.18
BEST-SELLER
pg.50
Exclusive Interview with JEANETTE RUBIO at Home in Miami
No.
1
SCARFACE
REVISITED
BEHIND THE
CIGAR SMOKE
AND RUMORS
OF THE
LEGENDARY
FILM
pg.92
pg.16
Flamingo is Florida’s only state-wide feature magazine and website covering people,
travel, outdoor pursuits, food, conservation, culture and style across the state. An
unmatched combination of meaningful narratives, serious reporting and beautiful
images elevates Flamingo above other lifestyle and general interest publications in
the state. Flamingo, in print and online, will be the authority on living an authentic
Florida lifestyle, from Pensacola to Key West and all points in between.
Tourists will turn to it. Locals will live by it.
THE MISSION Unify Florida’s diverse cultures and vast landscapes through
in-depth journalism, rich storytelling and brilliant photography. // Create the go-
to destination for stories on the most compelling people, places and happenings
across Florida. // Inspire a community of readers to go out and experience the land,
waterways, food, arts and culture of Florida.
THE MAGAZINE
Nearly 20 million residents
make Florida the third most
populous state
| No. 1 State for Innovation
| No. 2 State for Business
| Miami ranks among the
top 10 most important cities
globally for wealth
TRAVEL AND LEISURE
| A record 54 million visitors
in the first half of 2015
| 100 million annual
visitorsspendnearly
$200 million daily
| More than 80 million
domestic travelers
| 82 percent of bookings,
made from Florida’s four
metropolitan areas, were for
intrastate travel
Unparalleled Access to
| 8,426 miles of tidal shoreline
| 161 state parks
| Thousands of golf courses
| Headquarters for PGA TOUR,
LPGA, ATP, WTA
| Home to 10 professional
sports teams
| Leading international arts
and culture scene
Diverse. Wealthy. Savvy.
Iconic. Thoughtful. Floridian.
THE STATE
Flamingo’s readers are passionately pursuing Florida’s good life.
Inspired by Flamingo’s pages, readers will take action by traveling
to the cities, dining in the eateries and buying the Florida-made
products featured in each issue and online.
| 20,000 magazinesdistributedstatewide
| 15,000 copies of the launch issue will
be distributed across the state through
a combination of direct mail and
newsstand sales in Whole Foods, Publix,
and Winn Dixie.
| 5,000 issues placed in private social
clubs, high-end hotels, regional events
and conferences, food and wine
festivals, and professional and
collegiate sporting event suites.
| Adults ages 30 to 65
| Household incomes of
more than $100,000
| Natives, newcomers,
part-timers, tourists
| Educated, discerning, curious
| Athletic, outdoor-
enthusiasts, traveled
FLORIDIANS
Tastemakers | Politicians |
Change Agents | Leaders
PURSUITS
On the Water | In the Field |
In the Saddle | On the Beach
TRAVEL
Beaches | Byways |
Small Towns | Big Cities
FARE
Restaurants | Chefs | Food |
Drinks | Festivals
HABITATS
Agriculture | Wildlife |
Ecosystems | Conservation
CULTURE
Art | Entertainment |
Music | Books
STYLE
FLA-Made Products | Design
Real Estate | Home  Garden
ISSUES
Current Affairs | Opinions |
Happenings
THE Reach
THE CONTENT
Targeted. Strategic. Effective.
The Audience
Smart. Adventurous. Inspired.
Digital
Flamingomag.com provides immediate visibility to
millions of Floridians, engaging intelligent readers
with fresh, original content, strategic SEO marketing
and social media campaigns.
SPRING 2016 /// FLAMINGOMAG.COM 77
Holy ShipsBy JAN FOGT // Photography by ROBERT HOLLAND
For decades, captains have swooned over
the innovative designs of Florida’s master
boat builders, Rybovich and Merritt. Now, the
families running these rival companies have a
bond that fortifies their shared legacies as
the old men of the sea.
Just another day at the
office (the sea) near North
Palm Beach in winter
2015. (Left to right) 32’
walkaround, “Charmer,” with
Michael and Dusty Rybovich.
A 64’ walkaround Rybovich,
“Lizzy Bee,” with Captain
Larry Wilson.
60 FLAMINGOMAG.COM /// SPRING 2016 SPRING 2016 /// FLAMINGOMAG.COM 61
S h a r k- a t t a c k
hy p e h a s s o m e
F l o r i d i a n s s c a re d
s h a r k l e ss , w h i l e
o t h e r s d i ve
h e a d f i r st i n to t h e
wa te r y w i l d e r n e ss .
H ow s a fe a re
o u r o ce a n s?
FinFrenzy
By LYNN WADDELL
20 FLAMINGOMAG.COM /// SPRING 2016 SPRING 2016 /// FLAMINGOMAG.COM 21
which get moved aside to make room for yoga
and Pilates classes.
“We want people to gather here,”
says Busch-Transou, who holds an
MBA from Northwestern’s Kellogg
School of Management and has
spent most of her career in hospitali-
ty. “We’ve taken the same principles
of hospitality and applied them to
retail. In the beer business we say,
‘Making friends is our business.’ It’s
the same here.”
Of course, plenty of locals are
glad for the instant gratification that
comes with having high-end offerings at the
ready, but Hearth  Soul fills many commu-
nity voids beyond retail.
Open at 8 a.m. on weekdays, it’s an inviting
spot for coffee in lieu of the routine Starbucks.
Inside the space, garden and book clubs
meet, philanthropies circle up, brainstorming
runs wild. And Busch-Transou doesn’t simply
shutter the store’s doors at the end of the day.
She frequently hosts gatherings at night too.
In the spirit of altruism, Hearth  Soul
sponsors a non-profit each month by selling
candles (symbolically “shining a light”) and
donating the net profit proceeds to a chosen
cause. True to its gathering ethos, Hearth 
Soul then hosts a get-together for the organi-
zation on the shop’s premises.
WADING IN:MADE IN FLA
A beer mogul pours her heart into a new
lifestyle space, offering clothes, lattes,
furniture and friendship under one roof
Different
BREW
S
usie Busch-Transou (née Busch, as in Anheuser
Busch), has helmed a beer distribution company
with her husband, Tripp, for the last 19 years, but
recently, the spunky, bright-eyed Tallahassee influencer
had an unlikely entrepreneurial call to heart, or hearth
that is.
Hearth  Soul, a fresh retail concept, was launched in
September 2015. Although the storefront might appear
along a hodgepodge of strip mall facades in a winding
complex, its alluring entryway, clad in sleek wood and
flanked by glowing gas lanterns, hints that this space
bucks the traditions of most Tallahassee boutiques.
Even to call Hearth  Soul a mere “shop” undercuts
its innovative layout, loosely arranged like a house, each
room fully outfitted with buyable merchandise. The
light-filled foyer gives way to a living room equipped
with comfy sofas, cowhide rugs and a fireplace. Oppo-
site the living room, an open kitchen space with a vast
Susie Busch-Transou stands in the kitchen at Hearth  Soul. A photo by Gina Weaver hangs in the background.
The impetus for Hearth  Soul came
about when Busch-Transou and other guests
were invited for a celebratory girls’ weekend
at a friend’s Georgia plantation. As part of
the festivities, the Reverend Catherine Paretti
provided life-coaching sessions to attendees.
When she asked Busch-Transou, “What
feeds your soul?,” the beer chief dwelled on
the question, ultimately determining that
what mattered to her most was family, home,
friends, and connecting people to help them
solve problems and uncover opportunities.
Reverend Paretti suggested that a storefront
could be in Busch-Transou’s future, a big idea
that combined all the things that fed her soul.
On a recent afternoon at Hearth  Soul,
Busch-Transou buzzed from room to room,
inviting customers to linger a little longer. Her
father, August Busch III, would soon fire up
his Budweiser shrimp dish in the kitchen, and
serve it with malt beverage pairings, natural-
ly. Soon enough, friends and family would be
gathering around the hearth—the tangible,
visible sign of home.
Through it all is Busch-Transou with her
playful laugh, her fun energy, her undeniable
charm and a tough-to-pinpoint magnetism
that no single word can convey. Or maybe it’s
just soul.
quartz-top island serves as the gathering
point for tastings and cooking demos. There
are shelves of fine larder products,
like Kentuckyaki (a teriyaki sauce
infused with bourbon) and Squirrel
Brand nuts; a mudroom with yarn-
wrapped balls for pups; a dining
room with coffee service; both an
enviable women’s closet and men’s
closet stocked with seasonal must-
wears by top contemporary labels
like Vince, Chan Luu and True Grit.
Back near the fitting rooms, plush
towels and luxurious pillow-tops fill
out a bed and bath section. Outside on the
patio (yep, there’s an outdoor space too),
Palecek furniture is clustered around fire pits,
BOUTIQUE
OF A
By Cameron M. Lucie • Photography by Eliza Schneider-Green
HEARTH
 SOUL
— LOCATION —
1410 MARKET ST.
TALLAHASSEE, FL
— HOURS —
MON-FRI: 8 A.M. - 6 P.M.
SAT: 10 A.M. - 6 P.M.
SUN: 12 - 5 P.M.
hearthandsoul.com
Left: Freshwater pearls strung with a quartz
cabochon dipped in gold Right: A cozy corner
vignette displays a range of exotic finds Bottom
left: The “living room” at the shop’s entrance
/2016
The plan
MY FLORIDA
First-person essays from
the Sunshine State
MADE IN FLA
Homegrown products,
designers and shops
THE SLICE
Fun facts illustrating a
noteworthy numerical
take on our state
THE TIDE
Road-trip-worthy events
JUST HATCHED
Openings of hotels,
restaurants and shops
around the state
THE SPREAD
Florida-fresh bites and bevs
for entertaining
CAPITAL DAME
Unfiltered fodder from
columnist Diane Roberts
GROVE STAND
Seasonal recipes and chef
profiles
THE ROOST
Regional real estate
comparisons
PLUME
Author-recommended
must-reads
BIRD’S EYE
A walking guide to
our favorite
neighborhoods
FLORIDIANA
An homage to vintage
Florida. Pretty things
to buy, collect or inspire
dreams
E D I T O R I A L C A L E N D A R
12 FLAM
INGOMAG.C
OM
/// SPRING 2016
PHOTO
GRAPHY
BY(LEFT)
TRACEY
WILLIA
MS;(RIGHT
)JESSIE
PREZA
Make an unusu
al fin
d on
a Flo
rid
a coa
st?
Send
your
pics and storie
s to us at info@
flamingomag. Your
subm
ission
may
appe
ar in an upco
ming
issue
or on our socia
l medi
a channels.
S
arah Hyde, 25, of Vero Beach,
stumbled upon
this old Cuban
rum bottle encapsulating a
message written in Spanish, while
walking at Bathtub Reef Beach in
November 2015. “I was surprised.
It was really
cool, and I wasn’t
expecting
it,” says Hyde.
A translation of the letter, written
on lined notebook
paper, revealed
that the author is most likely
a lonely
mother, with children in another
country. The anguished
note asks for
help and health. “It’s sad that she sent
out this message,”
says Hyde, who
keeps it on her dresser. “I’d never
send one, but finding them
doesn’t
just happen in movies.” J
eanne Laxton, 40, of Jacksonville Beach, found this corked treasure
and enclosed note written in blue ink on parchment paper during
International Coastal Cleanup Day in September 2015. “The
letter
was
to a 14-year-old girl who died in 2014,” Laxton says. The teenager’s grieving
parents and sisters sent her many bottled messages on the anniversary of her
death
. Because this bottle was found along
Sisters Creek in Jacksonville,
they say they know
she is ok. “The
mother wanted me to keep the bottle as a
reminder to cherish the little things...every minute with loved
ones is precious.
I keep it next to a picture of my son,”
says Laxton.
||||| HOPE|||||||||||||||||||||||
FLOATS
Imagine taking a casual beach walk and discovering—
surprise!—a glass vessel that has transported a
stranger’s ultimate written expression of love, hope,
desperation or grief. For two Floridians, this rarity
became a reality.
FOUND
Sept. 2015
FOUND
Nov.
2015
WADING IN:COQUINA
SHORE THINGS FROM OUR WATERWAYS
By Chri
stina
Boyle Cush
90 FLAM
INGOMAG.C
OM /// SPRING 2016
ON THE FLY:PLUME
PHOTO
GRAPHY:
TRACEY
WILLIA
MS;STEVEB
ERRY.O
RG
A sunshine state star and world-class writer
stocks your nightstand
7 MUST-READS
for Every Floridian
1. FIND
ING FLOR
IDA:
The True
Histo
ry
of the Suns
hine
State
by T.D.
Allma
n“An excel
lent overv
iew
of the state
’sfascin
ating
histo
ry.”
(GRO
VE PRES
S, 2014
)2. FLOR
IDAROA
DKIL
Lby Tim
Dorse
y“Wel
come
to TimDors
ey’s versio
nof Florid
a.It ain’t
prett
y.”(MOR
ROW,
1999
)
3. CON
DOM
INIUM:
A Nove
lby John
D. MacD
onald
“Tells
the sordi
d story
of how
parad
isedisap
pears
.”(RAN
DOM
HOUS
E, 1977
)
4. NAK
ED INGAR
DEN
HILL
S
by Harr
y Crew
s
“An irreve
rent lookat the down
sideof prog
ress,
told by
a man
who
lovedthe state
.”(MOR
ROW,
1969
)
5. THE
YEARLIN
G
by Marj
orieKinna
n Rawl
ings“Writ
ten for youn
g
adult
s, but all agescan love
it. A Pulitz
er
Prize
winn
er.”(CHA
RLES
SCRI
BNER
’S
SONS
, 1938
)
6. STOR
MYWEA
THERby Carl
Hiaa
sen“Wha
t’s Florid
a witho
ut
a hurric
ane?
Thishilari
ous nove
l takes
it
all on, front
and cente
r.”
(ALFR
ED A. KNOP
F,
1995
)
7. HENRY FLAG
LER:
The Asto
nishi
ng Life
and Time
s of theVisio
nary...by David
Leon
Chan
dler
“The
title says
it all.”
(MAC
MILL
AN, 1986
)
1
2
4
5
6
7
Steve
Berry, best-selling author,
trave
ls the world resea
rchin
g his
next
big book
idea
and plott
ing
intric
ate story
lines
while
at the
same
time
fighting to save
histo
ric
build
ings and mentoring aspir
ing authors
throu
gh his write
rs’ work
shop
s. So perhaps
the biggest shoc
k for fans of this write
r
of thrillers (and
St. Augustin
e resid
ent)
is that he still finds
time
to read
for fun.
Below, is his anno
tated
best-of list of
iconic Florida book
s
3
Whe
re does
Berry
curl up with
a good
book
?
He says,
“I actua
lly read
in bed,
at night
,
right
befor
e I go to sleep
. It’s an old habit
that’s
hard
to break
.”
108 FLAMINGOMAG.COM /// SPRING 2016
FLORIDIANA
PHOTOGRAPHYBYJESSIEPREZZA
Old Florida imagery and fine linen fabrics
set the scene for memorable meals
The Great
TABLESCAPE
FLORIDIANA
ALL THINGS VINTAGE
W
hen tourists visited the Sunshine State in the ’40s, ’50s and
’60s, they sought souvenirs that would last longer than their
tans. Ceramics, linens and postcards commemorated vacations
with colorful illustrations of Florida’s symbols and locales. Third-
generation Floridian Tracie Schneider, of Tallahassee, has been
amassing these kitschy relics since the 1980s, when she stumbled upon Larry
Roberts’ antique shop in Micanopy, devoted entirely to Floridiana: vintage items
celebrating the state’s history, geography, folklore and cultural heritage. Under the
name “3floridagirls,” Schneider and her two daughters peddle their pieces of the
past on Etsy. Here’s a sample of their collection.
Left: Ceramic flamingo, a favorite Old Florida symbol, $40.
Above: This 1950s linen tablecloth celebrates the state’s citrus and
maritime industries and pre-Disney landmarks, similar tablecloths
starting at $130; Right: (Tea towels, top to bottom) Horse racing
motif, $40; Palm trees, bathing beauties and sailboat print, $35;
Calypso dancing and waterskiing pattern, $40.
SCENIC DRIVES, RARE OYSTERS, HUNGRY SHARKS, BIG BOATS,
GLAM HOTELS  50 MORE THINGS TO LOVE
+SEASONAL
RECIPES
for Cocktails
 Quail
STEVE
BERRY’S
Book Picks
pg.90
ICONICFLORIDA
For Floridians. By Floridians. /// Spring 2016
THE
PREMIERE
ISSUE
MADE
in FLA
Cool
Stuff
Hot
shopspg.18
BEST-SELLER
pg.50
Exclusive Interview with JEANETTE RUBIO at Home in Miami
No.
1
SCARFACE
REVISITED
BEHIND THE
CIGAR SMOKE
AND RUMORS
OF THE
LEGENDARY
FILM
pg.92
pg.16
SPRINGIconic Florida
Issue
Celebrating the salty,
sun-kissed, fresh-picked
places, people and
things that make us
proud Floridians.
SUMMERTravel Issue
The ultimate guide
to navigating Florida’s
back roads, beaches, small
towns and big cities.
FALLArts  Culture
Issue
Discovering the best art,
design, music, food and
literature around the state.
WINTEROutside Issue
Exploring perfect
winter excursions—
from Perdido Key to
the Dry Tortugas.
18 FLAMINGOMAG.COM /// SPRING 2016 SPRING 2016 /// FLAMINGOMAG.COM 19
1. Alligator and
rattlesnake skin clutches:
From $225, by Dragon
Backbone, Ocala,
dragonbackbone.com
2. Oyster candlesticks:
$200 each, by Barbara
Green, St. Augustine,
shopdhdhome.com
3. Hand-carved wood
in-shore fishing lures:
From $17, by Hall ’em
In Lures, Orlando,
halleminlures.com
4. Python bracelets
with magnetic clasps:
$49 each, by Laurel
Baker, St. Augustine,
anchorboutique.com
5. Coasters made of
locally foraged wood:
$25 for both, by Chic
Verte, Tallahassee,
chicverte.com
6. Agatized coral (the
state stone) necklace:
$120, by Laurel Baker
7. Deer antler (naturally
shedded) cuff links: $58,
by Chic Verte
8. Knife with deer antler
and alligator bone
handle and alligator skin
sheath: $175, by Dragon
Backbone
9. Solid pecky cypress
treasure trove with elk
horn handle: $475, by
Hall ’em In Lures
10. Python and crocodile
belts: From $349,
Roger Ximenez, Miami,
rogerximenez.com
WADING IN:MADE IN FLA
7
2
3
5 6
10
9
8
1
PHOTOGRAPHYBYTRACEYWILLIAMS
4
Natural
Selection
Great goods created by
in-state artisans out of
indigenous materials
SPRING 2016 /// FLAMINGOMAG.COM 41
Where
Have
Allthe
Oysters
Gone?
By KATIE HENDRICK // Photography by JEREMIAH STANLEY
Roscoe Rotella (left) and
Terry Nowling relax on their
oyster boat after a day of
oystering on the Apalachicola
Bay. Both men have been
catching oysters for their
entire lives.
Apalachicola Bay was once robust with
renowned bivalve mollusks. Misfortune
robbed oystermen of their generations-deep
livelihood. This tight-knit community looks
for hope in an uncertain future.
In Every Issue
who are we
JAMIE RICH is the founder, publisher and editor in chief of
Flamingo. Before launching Flamingo, Jamie worked as an
editor and journalist covering travel and culture around the
world. Her articles have appeared in national and international
magazines and newspapers including the Washington Post,
Slate and Garden  Gun. Jamie has spent much of her
professional life abroad and worked in newsrooms from The
Moscow Times to The Times of London. In 2012, Jamie, her
husband and their two daughters moved to Florida, where
she spent part of her upbringing. She holds a master’s in
journalism from Georgetown University and a bachelor’s in
creative writing from Florida State University.
HOLLY KEEPERMAN is the consulting creative director
and brand designer of Flamingo. An award-winning art
director, she has more than 15 years of design experience at
national and upscale regional magazines, including Esquire
and American Salon. A graduate of the School of Visual
Arts in New York City, she has a passion for the luxury and
beauty sectors. Holly creates striking editorial layouts, directs
photo shoots, conceptualizes brand elements, and ensures
cohesiveness for multimedia assets. This married mom loves
playing with her wacky cat and tiring out her
two active boys on the beach.
CHRISTINA BOYLE CUSH is the executive editor of Flamingo.
She has 20-plus years of national magazine editing experience,
and has held positions at Rolling Stone, Redbook, Good
Housekeeping, Young  Modern, Modern Bride and Kiwi. She
is the co-author of a nationally published parenting book and
is working on her second nonfiction book. Her feature writing
has appeared in numerous national magazines and newspapers
including Coastal Living, Cosmopolitan, Parenting and the
Washington Post. Christina graduated from The College of
the Holy Cross in Worcester, Mass. She happily lives in Florida
with her husband, their three kids and her tennis racket.
KATIE HENDRICK is the departments editor of Flamingo.
The fifth-generation Floridian has a master’s in mass
communication from the University of Florida’s College of
Journalism and Communication. Her work has appeared in
Garden  Gun, Popular Mechanics, Paste, Our State, The Local
Palate, The Gainesville Sun, and The Citrus County Chronicle.
She lives in Sarasota and is an avid tennis player.
A D V E R T I S I N G S P E C I F I C AT I O N S
AD SIZES ( WIDTH x Height )
A. 2-PAGE SPREAD with BLEED: 18.25x 11.25 (TRIM: 18x 11)
B. 2-PAGE SPREAD: 17x 9.75
C. FULL-PAGE with BLEED: 9.25x 11.25 (TRIM: 9x 11)
D. FULL-PAGE: 7.8125 x 9.75
E. 2/3 PAGE: 5.15 x 9.75
F. 1/2 VERTICAL: 3.8125 x 9.75
G. 1/3 SQUARE: 5.125 x 4.75
H. 1/3 VERTICAL: 2.5 x 9.75
I. 1/2 HORIZONTAL: 7.8125 x 4.75
AD SIZES DIGITAL ( WIDTH x Height )
J. Vertical: 300 x 600 pxl
K. Horizontal: 970 x 250 pxl
Ad DELIVERY
All ads will be reviewed before going on press. Ads will only
be received as high resolution PDF-X1a files with all fonts and
images embedded. Please be sure that all art elements have a
resolution of at least 300 DPI at 100% in size.
Ad PROOFS
Ads submitted without a SWOP-standard proof waive
the right to question color/reproduction. Upon request,
we can pull a proof on your behalf for an additional fee.
Please contact us for more information on page proofs.
Design Services
Flamingo offers ad design services upon request
at a rate of $125 per hour
AD CHANGES
Flamingo wants your ads to print correctly.
Late ads with problems or last-minute changes
increase the chance of print error. Please deliver
your materials on time and to our specifications.
Any ad intervention requested by the advertisers
and/or required by our printer may result in
additional charges to you.
CONTACT/QUESTIONS
Contact: Holly Keeperman
Phone: 904.395.3272
Email: ads@flamingomag.com
GENERAL INFO
Trim Size: 9x 11 Bleed: .125
Safety: .25 from trim on all sides
Binding Method: Perfect bound
Image Sesolution: 300 DPI
Line Screen: 150 DPI
Color Space: CMYK only,
(no RGB, LAB or SPOT color)
A
E
b
F
C
G
D
H I
100 Executive Way / Suite 106, Ponte Vedra Beach, FL 32082 / 904.395.3272 / flamingomag.com
J
K
4-COLOR	 1X	 2X	 3X	4X
Spread	 $ 10,000	 $ 9,000	 $ 8,500	 $ 8,000
Page 3	 $ 6,000	 $ 5,400	 $ 5,100	 $ 4,800
Full page	 $ 5,000	 $ 4,500	 $ 4,250	 $ 4,000
2/3 page	 $ 3,500	 $ 3,150	 $ 2,975	 $ 2,800
1/2 page	 $ 2,500	 $ 2,250	 $ 2,125	 $ 2,000
1/3 page	 $ 1,750	 $ 1,575	 $ 1,488	 $ 1,400
COVERS	 1X	 2X	 3X	4X
Front Inside	 $ 6,500	 $ 5,850	 $ 5,525	 $ 5,200
Back Inside	 $ 6,000	 $ 5,400	 $ 5,100	 $ 4,800
Back	 $ 7,000	 $ 6,300	 $ 5,950	 $ 5,600
DIGITAL	 1 Mon.	 3 Mon.	 6 Mon.	 12 Mon.
Horizontal	 $ 500	 $ 1,500	 $ 2,500	 $ 5,000
Vertical	 $ 500	 $ 1,500	 $ 2,500	 $ 5,000
Advertorial*	 $ 1,000	 $ 3,000	 $ 6,000	 $ 11,000
*subject to approval
THE RATES
2016 Rate Base 20,000 // 4 X Frequency
100 Executive Way / Suite 106, Ponte Vedra Beach, FL 32082
904.395.3272 / info@flamingomag.com
flamingomag.com
editorial calendar
2016
SPRING
Florida Icons
AD CLOSE: Jan. 15
ISSUE RELEASE: Feb. 23
SUMMER
Travel
	
AD CLOSE: April 15
ISSUE RELEASE: May 25
WINTER
Outside
AD CLOSE: Oct. 25
ISSUE RELEASE: Nov. 24
FALL
Arts  Culture
AD CLOSE: July 15
ISSUE RELEASE: Aug. 25
FLAMINGO
MAG.COM
Our digital platform gives a
community of spirited Floridians,
and those who just love the state,
a place to gather and relish in fresh
content in between the arrival of
each printed issue of Flamingo.
Flamingomag.com offers a
dynamic mix of behind-the-scenes
videos, blogs and a carefully
curated calendar of events
to complement Flamingo
magazine’s thoughtful editorial
and Florida-fresh design.
An active social media life
provides Flamingo and our
advertisers with multiple points
of contact and dialogue with
audiences across the state
and beyond.
Online sponsored content
and advertorials provide
advertisers with opportunities
for engagement with Flamingo’s
inspired readers, always on the
hunt for ways in which to
live a more authentic
Florida lifestyle.
For Floridians. By Floridians.

More Related Content

What's hot

2020 Oregon Wine Symposium | State of the Industry
2020 Oregon Wine Symposium | State of the Industry2020 Oregon Wine Symposium | State of the Industry
2020 Oregon Wine Symposium | State of the Industry
Oregon Wine Board
 
Rhinegeist_Book_of_Insights_Spring_2016_linkedin
Rhinegeist_Book_of_Insights_Spring_2016_linkedinRhinegeist_Book_of_Insights_Spring_2016_linkedin
Rhinegeist_Book_of_Insights_Spring_2016_linkedinAndrea Niemeyer
 
Irish Daily Mail, Oct 2016
Irish Daily Mail, Oct 2016Irish Daily Mail, Oct 2016
Irish Daily Mail, Oct 2016Molly Yun
 
Portland Visitor's Guide
Portland Visitor's GuidePortland Visitor's Guide
Portland Visitor's Guide
MarshallRosario
 
Kindred spitits presentation
Kindred spitits presentationKindred spitits presentation
Kindred spitits presentation
Elisa Smith
 
Fiddlehead Approach Presentation
Fiddlehead Approach Presentation Fiddlehead Approach Presentation
Fiddlehead Approach Presentation
Lochlan Dougherty
 
Smooth Ambler Marketing Brief
Smooth Ambler Marketing Brief Smooth Ambler Marketing Brief
Smooth Ambler Marketing Brief
stonehel
 
Social Media Campaign for Molly's Party Club
Social Media Campaign for Molly's Party ClubSocial Media Campaign for Molly's Party Club
Social Media Campaign for Molly's Party Club
Kaci Guerra
 
Concierge auctions june catalogue 2016
Concierge auctions   june catalogue 2016Concierge auctions   june catalogue 2016
Concierge auctions june catalogue 2016
Chad Roffers
 
Rachel Wexler Senior Honors Thesis Eating in the Underground - Voided Space i...
Rachel Wexler Senior Honors Thesis Eating in the Underground - Voided Space i...Rachel Wexler Senior Honors Thesis Eating in the Underground - Voided Space i...
Rachel Wexler Senior Honors Thesis Eating in the Underground - Voided Space i...Rachel Wexler
 
Friends Fun Wine Presentation
Friends Fun Wine PresentationFriends Fun Wine Presentation
Friends Fun Wine Presentationjayfrid
 
The American Cocktail, Straight Up: Documenting Punch, Bath-tub Gin, and the ...
The American Cocktail, Straight Up: Documenting Punch, Bath-tub Gin, and the ...The American Cocktail, Straight Up: Documenting Punch, Bath-tub Gin, and the ...
The American Cocktail, Straight Up: Documenting Punch, Bath-tub Gin, and the ...Kira A. Dietz
 
Petal to plate campaign overview 2017/18
Petal to plate campaign overview 2017/18Petal to plate campaign overview 2017/18
Petal to plate campaign overview 2017/18
Mark Rudyk
 
"The future of the wine has changed" by Robert Joseph
"The future of the wine has changed" by Robert Joseph"The future of the wine has changed" by Robert Joseph
"The future of the wine has changed" by Robert Joseph
World Bulk Wine Exhibition Amsterdam - Asia
 
Grand Lake Guest Guide | Rocky Mountain National Park
Grand Lake Guest Guide | Rocky Mountain National ParkGrand Lake Guest Guide | Rocky Mountain National Park
Grand Lake Guest Guide | Rocky Mountain National Park
grandlakechamber
 
Fdl jul scene_v2
Fdl jul scene_v2Fdl jul scene_v2
Fdl jul scene_v2
CalumetPress
 

What's hot (18)

2020 Oregon Wine Symposium | State of the Industry
2020 Oregon Wine Symposium | State of the Industry2020 Oregon Wine Symposium | State of the Industry
2020 Oregon Wine Symposium | State of the Industry
 
Rhinegeist_Book_of_Insights_Spring_2016_linkedin
Rhinegeist_Book_of_Insights_Spring_2016_linkedinRhinegeist_Book_of_Insights_Spring_2016_linkedin
Rhinegeist_Book_of_Insights_Spring_2016_linkedin
 
Irish Daily Mail, Oct 2016
Irish Daily Mail, Oct 2016Irish Daily Mail, Oct 2016
Irish Daily Mail, Oct 2016
 
Portland Visitor's Guide
Portland Visitor's GuidePortland Visitor's Guide
Portland Visitor's Guide
 
Kindred spitits presentation
Kindred spitits presentationKindred spitits presentation
Kindred spitits presentation
 
Fiddlehead Approach Presentation
Fiddlehead Approach Presentation Fiddlehead Approach Presentation
Fiddlehead Approach Presentation
 
Smooth Ambler Marketing Brief
Smooth Ambler Marketing Brief Smooth Ambler Marketing Brief
Smooth Ambler Marketing Brief
 
Social Media Campaign for Molly's Party Club
Social Media Campaign for Molly's Party ClubSocial Media Campaign for Molly's Party Club
Social Media Campaign for Molly's Party Club
 
Final
FinalFinal
Final
 
Concierge auctions june catalogue 2016
Concierge auctions   june catalogue 2016Concierge auctions   june catalogue 2016
Concierge auctions june catalogue 2016
 
Rachel Wexler Senior Honors Thesis Eating in the Underground - Voided Space i...
Rachel Wexler Senior Honors Thesis Eating in the Underground - Voided Space i...Rachel Wexler Senior Honors Thesis Eating in the Underground - Voided Space i...
Rachel Wexler Senior Honors Thesis Eating in the Underground - Voided Space i...
 
Friends Fun Wine Presentation
Friends Fun Wine PresentationFriends Fun Wine Presentation
Friends Fun Wine Presentation
 
The American Cocktail, Straight Up: Documenting Punch, Bath-tub Gin, and the ...
The American Cocktail, Straight Up: Documenting Punch, Bath-tub Gin, and the ...The American Cocktail, Straight Up: Documenting Punch, Bath-tub Gin, and the ...
The American Cocktail, Straight Up: Documenting Punch, Bath-tub Gin, and the ...
 
Petal to plate campaign overview 2017/18
Petal to plate campaign overview 2017/18Petal to plate campaign overview 2017/18
Petal to plate campaign overview 2017/18
 
"The future of the wine has changed" by Robert Joseph
"The future of the wine has changed" by Robert Joseph"The future of the wine has changed" by Robert Joseph
"The future of the wine has changed" by Robert Joseph
 
Grand Lake Guest Guide | Rocky Mountain National Park
Grand Lake Guest Guide | Rocky Mountain National ParkGrand Lake Guest Guide | Rocky Mountain National Park
Grand Lake Guest Guide | Rocky Mountain National Park
 
Fdl jul scene_v2
Fdl jul scene_v2Fdl jul scene_v2
Fdl jul scene_v2
 
Case Description
Case DescriptionCase Description
Case Description
 

Similar to Flamingo Media Kit 3.16 FINAL for DOWNLOAD

Fordham_PlanningPortfolio
Fordham_PlanningPortfolioFordham_PlanningPortfolio
Fordham_PlanningPortfolioKyle Fordham
 
Estes SureMove: Enjoying America Like a Local
Estes SureMove: Enjoying America Like a LocalEstes SureMove: Enjoying America Like a Local
Estes SureMove: Enjoying America Like a Local
Estes SureMove
 
Noche de Gourmet Sponsorship Brochure
Noche de Gourmet Sponsorship BrochureNoche de Gourmet Sponsorship Brochure
Noche de Gourmet Sponsorship Brochure
Jessica Carlson
 
Wis scene oct16
Wis scene oct16Wis scene oct16
Wis scene oct16
CalumetPress
 
PHOENIX-Magazine-Media-Kit-2016
PHOENIX-Magazine-Media-Kit-2016PHOENIX-Magazine-Media-Kit-2016
PHOENIX-Magazine-Media-Kit-2016Joanna Lawson
 
CMW - Dec14JanFeb15
CMW - Dec14JanFeb15CMW - Dec14JanFeb15
CMW - Dec14JanFeb15Crystal Nutt
 
Combined pages
Combined pagesCombined pages
Combined pages
Bayou-Boogaloo
 
Spenderrific Digital Magazine: Travel Issue #01
Spenderrific Digital Magazine: Travel Issue #01Spenderrific Digital Magazine: Travel Issue #01
Spenderrific Digital Magazine: Travel Issue #01
Spenderrific Inc
 
Bungalower July Zine, 2019
Bungalower July Zine, 2019Bungalower July Zine, 2019
Bungalower July Zine, 2019
Brendan O'Connor
 
Drake Mag Summer 2022
Drake Mag Summer 2022Drake Mag Summer 2022
Drake Mag Summer 2022
RihardsSergis
 
September 2020 GB Catalog_animation testing.pdf
September 2020 GB Catalog_animation testing.pdfSeptember 2020 GB Catalog_animation testing.pdf
September 2020 GB Catalog_animation testing.pdf
Eric Burgess
 
The Quarterly- Writing Sample; %22California Wine%22
The Quarterly- Writing Sample; %22California Wine%22The Quarterly- Writing Sample; %22California Wine%22
The Quarterly- Writing Sample; %22California Wine%22Jessica Moog
 
Hot Dogs for Homeless 2016
Hot Dogs for Homeless 2016Hot Dogs for Homeless 2016
Hot Dogs for Homeless 2016
PowerhousePR
 
BUNGALOWER ZINE DECEMBER 19
BUNGALOWER ZINE DECEMBER 19BUNGALOWER ZINE DECEMBER 19
BUNGALOWER ZINE DECEMBER 19
Brendan O'Connor
 
Chef's COOKBOOK 'Snippets' By Yvonne Roberts
Chef's COOKBOOK 'Snippets' By Yvonne RobertsChef's COOKBOOK 'Snippets' By Yvonne Roberts
Chef's COOKBOOK Snippets
Chef's COOKBOOK SnippetsChef's COOKBOOK Snippets
August 2017 issue of Enjoy
August 2017 issue of EnjoyAugust 2017 issue of Enjoy
August 2017 issue of Enjoy
Pete Gerardi
 

Similar to Flamingo Media Kit 3.16 FINAL for DOWNLOAD (20)

Fordham_PlanningPortfolio
Fordham_PlanningPortfolioFordham_PlanningPortfolio
Fordham_PlanningPortfolio
 
Estes SureMove: Enjoying America Like a Local
Estes SureMove: Enjoying America Like a LocalEstes SureMove: Enjoying America Like a Local
Estes SureMove: Enjoying America Like a Local
 
Noche de Gourmet Sponsorship Brochure
Noche de Gourmet Sponsorship BrochureNoche de Gourmet Sponsorship Brochure
Noche de Gourmet Sponsorship Brochure
 
Winter newsletter 2011 12
Winter newsletter 2011 12Winter newsletter 2011 12
Winter newsletter 2011 12
 
Wis scene oct16
Wis scene oct16Wis scene oct16
Wis scene oct16
 
PHOENIX-Magazine-Media-Kit-2016
PHOENIX-Magazine-Media-Kit-2016PHOENIX-Magazine-Media-Kit-2016
PHOENIX-Magazine-Media-Kit-2016
 
CMW - Dec14JanFeb15
CMW - Dec14JanFeb15CMW - Dec14JanFeb15
CMW - Dec14JanFeb15
 
Combined pages
Combined pagesCombined pages
Combined pages
 
Spenderrific Digital Magazine: Travel Issue #01
Spenderrific Digital Magazine: Travel Issue #01Spenderrific Digital Magazine: Travel Issue #01
Spenderrific Digital Magazine: Travel Issue #01
 
2015DCWAF_WEB
2015DCWAF_WEB2015DCWAF_WEB
2015DCWAF_WEB
 
Bungalower July Zine, 2019
Bungalower July Zine, 2019Bungalower July Zine, 2019
Bungalower July Zine, 2019
 
Drake Mag Summer 2022
Drake Mag Summer 2022Drake Mag Summer 2022
Drake Mag Summer 2022
 
September 2020 GB Catalog_animation testing.pdf
September 2020 GB Catalog_animation testing.pdfSeptember 2020 GB Catalog_animation testing.pdf
September 2020 GB Catalog_animation testing.pdf
 
The Quarterly- Writing Sample; %22California Wine%22
The Quarterly- Writing Sample; %22California Wine%22The Quarterly- Writing Sample; %22California Wine%22
The Quarterly- Writing Sample; %22California Wine%22
 
Hot Dogs for Homeless 2016
Hot Dogs for Homeless 2016Hot Dogs for Homeless 2016
Hot Dogs for Homeless 2016
 
BUNGALOWER ZINE DECEMBER 19
BUNGALOWER ZINE DECEMBER 19BUNGALOWER ZINE DECEMBER 19
BUNGALOWER ZINE DECEMBER 19
 
Chef's Cookbook Snippets
Chef's Cookbook Snippets Chef's Cookbook Snippets
Chef's Cookbook Snippets
 
Chef's COOKBOOK 'Snippets' By Yvonne Roberts
Chef's COOKBOOK 'Snippets' By Yvonne RobertsChef's COOKBOOK 'Snippets' By Yvonne Roberts
Chef's COOKBOOK 'Snippets' By Yvonne Roberts
 
Chef's COOKBOOK Snippets
Chef's COOKBOOK SnippetsChef's COOKBOOK Snippets
Chef's COOKBOOK Snippets
 
August 2017 issue of Enjoy
August 2017 issue of EnjoyAugust 2017 issue of Enjoy
August 2017 issue of Enjoy
 

Flamingo Media Kit 3.16 FINAL for DOWNLOAD

  • 1. I S P R O U D T O I N T R O D U C E M E D I A K I T 2 0 1 6 JSR MEDIA
  • 2. SCENIC DRIVES, RARE OYSTERS, HUNGRY SHARKS, BIG BOATS, GLAM HOTELS & 50 MORE THINGS TO LOVE +SEASONAL RECIPES for Cocktails & Quail STEVE BERRY’S Book Picks pg.90 ICONICFLORIDA For Floridians. By Floridians. /// Spring 2016 THE PREMIERE ISSUE MADE in FLA Cool Stuff Hot shopspg.18 BEST-SELLER pg.50 Exclusive Interview with JEANETTE RUBIO at Home in Miami No. 1 SCARFACE REVISITED BEHIND THE CIGAR SMOKE AND RUMORS OF THE LEGENDARY FILM pg.92 pg.16 Flamingo is Florida’s only state-wide feature magazine and website covering people, travel, outdoor pursuits, food, conservation, culture and style across the state. An unmatched combination of meaningful narratives, serious reporting and beautiful images elevates Flamingo above other lifestyle and general interest publications in the state. Flamingo, in print and online, will be the authority on living an authentic Florida lifestyle, from Pensacola to Key West and all points in between. Tourists will turn to it. Locals will live by it. THE MISSION Unify Florida’s diverse cultures and vast landscapes through in-depth journalism, rich storytelling and brilliant photography. // Create the go- to destination for stories on the most compelling people, places and happenings across Florida. // Inspire a community of readers to go out and experience the land, waterways, food, arts and culture of Florida. THE MAGAZINE Nearly 20 million residents make Florida the third most populous state | No. 1 State for Innovation | No. 2 State for Business | Miami ranks among the top 10 most important cities globally for wealth TRAVEL AND LEISURE | A record 54 million visitors in the first half of 2015 | 100 million annual visitorsspendnearly $200 million daily | More than 80 million domestic travelers | 82 percent of bookings, made from Florida’s four metropolitan areas, were for intrastate travel Unparalleled Access to | 8,426 miles of tidal shoreline | 161 state parks | Thousands of golf courses | Headquarters for PGA TOUR, LPGA, ATP, WTA | Home to 10 professional sports teams | Leading international arts and culture scene Diverse. Wealthy. Savvy. Iconic. Thoughtful. Floridian. THE STATE
  • 3. Flamingo’s readers are passionately pursuing Florida’s good life. Inspired by Flamingo’s pages, readers will take action by traveling to the cities, dining in the eateries and buying the Florida-made products featured in each issue and online. | 20,000 magazinesdistributedstatewide | 15,000 copies of the launch issue will be distributed across the state through a combination of direct mail and newsstand sales in Whole Foods, Publix, and Winn Dixie. | 5,000 issues placed in private social clubs, high-end hotels, regional events and conferences, food and wine festivals, and professional and collegiate sporting event suites. | Adults ages 30 to 65 | Household incomes of more than $100,000 | Natives, newcomers, part-timers, tourists | Educated, discerning, curious | Athletic, outdoor- enthusiasts, traveled FLORIDIANS Tastemakers | Politicians | Change Agents | Leaders PURSUITS On the Water | In the Field | In the Saddle | On the Beach TRAVEL Beaches | Byways | Small Towns | Big Cities FARE Restaurants | Chefs | Food | Drinks | Festivals HABITATS Agriculture | Wildlife | Ecosystems | Conservation CULTURE Art | Entertainment | Music | Books STYLE FLA-Made Products | Design Real Estate | Home Garden ISSUES Current Affairs | Opinions | Happenings THE Reach THE CONTENT Targeted. Strategic. Effective. The Audience Smart. Adventurous. Inspired. Digital Flamingomag.com provides immediate visibility to millions of Floridians, engaging intelligent readers with fresh, original content, strategic SEO marketing and social media campaigns. SPRING 2016 /// FLAMINGOMAG.COM 77 Holy ShipsBy JAN FOGT // Photography by ROBERT HOLLAND For decades, captains have swooned over the innovative designs of Florida’s master boat builders, Rybovich and Merritt. Now, the families running these rival companies have a bond that fortifies their shared legacies as the old men of the sea. Just another day at the office (the sea) near North Palm Beach in winter 2015. (Left to right) 32’ walkaround, “Charmer,” with Michael and Dusty Rybovich. A 64’ walkaround Rybovich, “Lizzy Bee,” with Captain Larry Wilson.
  • 4. 60 FLAMINGOMAG.COM /// SPRING 2016 SPRING 2016 /// FLAMINGOMAG.COM 61 S h a r k- a t t a c k hy p e h a s s o m e F l o r i d i a n s s c a re d s h a r k l e ss , w h i l e o t h e r s d i ve h e a d f i r st i n to t h e wa te r y w i l d e r n e ss . H ow s a fe a re o u r o ce a n s? FinFrenzy By LYNN WADDELL 20 FLAMINGOMAG.COM /// SPRING 2016 SPRING 2016 /// FLAMINGOMAG.COM 21 which get moved aside to make room for yoga and Pilates classes. “We want people to gather here,” says Busch-Transou, who holds an MBA from Northwestern’s Kellogg School of Management and has spent most of her career in hospitali- ty. “We’ve taken the same principles of hospitality and applied them to retail. In the beer business we say, ‘Making friends is our business.’ It’s the same here.” Of course, plenty of locals are glad for the instant gratification that comes with having high-end offerings at the ready, but Hearth Soul fills many commu- nity voids beyond retail. Open at 8 a.m. on weekdays, it’s an inviting spot for coffee in lieu of the routine Starbucks. Inside the space, garden and book clubs meet, philanthropies circle up, brainstorming runs wild. And Busch-Transou doesn’t simply shutter the store’s doors at the end of the day. She frequently hosts gatherings at night too. In the spirit of altruism, Hearth Soul sponsors a non-profit each month by selling candles (symbolically “shining a light”) and donating the net profit proceeds to a chosen cause. True to its gathering ethos, Hearth Soul then hosts a get-together for the organi- zation on the shop’s premises. WADING IN:MADE IN FLA A beer mogul pours her heart into a new lifestyle space, offering clothes, lattes, furniture and friendship under one roof Different BREW S usie Busch-Transou (née Busch, as in Anheuser Busch), has helmed a beer distribution company with her husband, Tripp, for the last 19 years, but recently, the spunky, bright-eyed Tallahassee influencer had an unlikely entrepreneurial call to heart, or hearth that is. Hearth Soul, a fresh retail concept, was launched in September 2015. Although the storefront might appear along a hodgepodge of strip mall facades in a winding complex, its alluring entryway, clad in sleek wood and flanked by glowing gas lanterns, hints that this space bucks the traditions of most Tallahassee boutiques. Even to call Hearth Soul a mere “shop” undercuts its innovative layout, loosely arranged like a house, each room fully outfitted with buyable merchandise. The light-filled foyer gives way to a living room equipped with comfy sofas, cowhide rugs and a fireplace. Oppo- site the living room, an open kitchen space with a vast Susie Busch-Transou stands in the kitchen at Hearth Soul. A photo by Gina Weaver hangs in the background. The impetus for Hearth Soul came about when Busch-Transou and other guests were invited for a celebratory girls’ weekend at a friend’s Georgia plantation. As part of the festivities, the Reverend Catherine Paretti provided life-coaching sessions to attendees. When she asked Busch-Transou, “What feeds your soul?,” the beer chief dwelled on the question, ultimately determining that what mattered to her most was family, home, friends, and connecting people to help them solve problems and uncover opportunities. Reverend Paretti suggested that a storefront could be in Busch-Transou’s future, a big idea that combined all the things that fed her soul. On a recent afternoon at Hearth Soul, Busch-Transou buzzed from room to room, inviting customers to linger a little longer. Her father, August Busch III, would soon fire up his Budweiser shrimp dish in the kitchen, and serve it with malt beverage pairings, natural- ly. Soon enough, friends and family would be gathering around the hearth—the tangible, visible sign of home. Through it all is Busch-Transou with her playful laugh, her fun energy, her undeniable charm and a tough-to-pinpoint magnetism that no single word can convey. Or maybe it’s just soul. quartz-top island serves as the gathering point for tastings and cooking demos. There are shelves of fine larder products, like Kentuckyaki (a teriyaki sauce infused with bourbon) and Squirrel Brand nuts; a mudroom with yarn- wrapped balls for pups; a dining room with coffee service; both an enviable women’s closet and men’s closet stocked with seasonal must- wears by top contemporary labels like Vince, Chan Luu and True Grit. Back near the fitting rooms, plush towels and luxurious pillow-tops fill out a bed and bath section. Outside on the patio (yep, there’s an outdoor space too), Palecek furniture is clustered around fire pits, BOUTIQUE OF A By Cameron M. Lucie • Photography by Eliza Schneider-Green HEARTH SOUL — LOCATION — 1410 MARKET ST. TALLAHASSEE, FL — HOURS — MON-FRI: 8 A.M. - 6 P.M. SAT: 10 A.M. - 6 P.M. SUN: 12 - 5 P.M. hearthandsoul.com Left: Freshwater pearls strung with a quartz cabochon dipped in gold Right: A cozy corner vignette displays a range of exotic finds Bottom left: The “living room” at the shop’s entrance /2016 The plan MY FLORIDA First-person essays from the Sunshine State MADE IN FLA Homegrown products, designers and shops THE SLICE Fun facts illustrating a noteworthy numerical take on our state THE TIDE Road-trip-worthy events JUST HATCHED Openings of hotels, restaurants and shops around the state THE SPREAD Florida-fresh bites and bevs for entertaining CAPITAL DAME Unfiltered fodder from columnist Diane Roberts GROVE STAND Seasonal recipes and chef profiles THE ROOST Regional real estate comparisons PLUME Author-recommended must-reads BIRD’S EYE A walking guide to our favorite neighborhoods FLORIDIANA An homage to vintage Florida. Pretty things to buy, collect or inspire dreams E D I T O R I A L C A L E N D A R 12 FLAM INGOMAG.C OM /// SPRING 2016 PHOTO GRAPHY BY(LEFT) TRACEY WILLIA MS;(RIGHT )JESSIE PREZA Make an unusu al fin d on a Flo rid a coa st? Send your pics and storie s to us at info@ flamingomag. Your subm ission may appe ar in an upco ming issue or on our socia l medi a channels. S arah Hyde, 25, of Vero Beach, stumbled upon this old Cuban rum bottle encapsulating a message written in Spanish, while walking at Bathtub Reef Beach in November 2015. “I was surprised. It was really cool, and I wasn’t expecting it,” says Hyde. A translation of the letter, written on lined notebook paper, revealed that the author is most likely a lonely mother, with children in another country. The anguished note asks for help and health. “It’s sad that she sent out this message,” says Hyde, who keeps it on her dresser. “I’d never send one, but finding them doesn’t just happen in movies.” J eanne Laxton, 40, of Jacksonville Beach, found this corked treasure and enclosed note written in blue ink on parchment paper during International Coastal Cleanup Day in September 2015. “The letter was to a 14-year-old girl who died in 2014,” Laxton says. The teenager’s grieving parents and sisters sent her many bottled messages on the anniversary of her death . Because this bottle was found along Sisters Creek in Jacksonville, they say they know she is ok. “The mother wanted me to keep the bottle as a reminder to cherish the little things...every minute with loved ones is precious. I keep it next to a picture of my son,” says Laxton. ||||| HOPE||||||||||||||||||||||| FLOATS Imagine taking a casual beach walk and discovering— surprise!—a glass vessel that has transported a stranger’s ultimate written expression of love, hope, desperation or grief. For two Floridians, this rarity became a reality. FOUND Sept. 2015 FOUND Nov. 2015 WADING IN:COQUINA SHORE THINGS FROM OUR WATERWAYS By Chri stina Boyle Cush 90 FLAM INGOMAG.C OM /// SPRING 2016 ON THE FLY:PLUME PHOTO GRAPHY: TRACEY WILLIA MS;STEVEB ERRY.O RG A sunshine state star and world-class writer stocks your nightstand 7 MUST-READS for Every Floridian 1. FIND ING FLOR IDA: The True Histo ry of the Suns hine State by T.D. Allma n“An excel lent overv iew of the state ’sfascin ating histo ry.” (GRO VE PRES S, 2014 )2. FLOR IDAROA DKIL Lby Tim Dorse y“Wel come to TimDors ey’s versio nof Florid a.It ain’t prett y.”(MOR ROW, 1999 ) 3. CON DOM INIUM: A Nove lby John D. MacD onald “Tells the sordi d story of how parad isedisap pears .”(RAN DOM HOUS E, 1977 ) 4. NAK ED INGAR DEN HILL S by Harr y Crew s “An irreve rent lookat the down sideof prog ress, told by a man who lovedthe state .”(MOR ROW, 1969 ) 5. THE YEARLIN G by Marj orieKinna n Rawl ings“Writ ten for youn g adult s, but all agescan love it. A Pulitz er Prize winn er.”(CHA RLES SCRI BNER ’S SONS , 1938 ) 6. STOR MYWEA THERby Carl Hiaa sen“Wha t’s Florid a witho ut a hurric ane? Thishilari ous nove l takes it all on, front and cente r.” (ALFR ED A. KNOP F, 1995 ) 7. HENRY FLAG LER: The Asto nishi ng Life and Time s of theVisio nary...by David Leon Chan dler “The title says it all.” (MAC MILL AN, 1986 ) 1 2 4 5 6 7 Steve Berry, best-selling author, trave ls the world resea rchin g his next big book idea and plott ing intric ate story lines while at the same time fighting to save histo ric build ings and mentoring aspir ing authors throu gh his write rs’ work shop s. So perhaps the biggest shoc k for fans of this write r of thrillers (and St. Augustin e resid ent) is that he still finds time to read for fun. Below, is his anno tated best-of list of iconic Florida book s 3 Whe re does Berry curl up with a good book ? He says, “I actua lly read in bed, at night , right befor e I go to sleep . It’s an old habit that’s hard to break .” 108 FLAMINGOMAG.COM /// SPRING 2016 FLORIDIANA PHOTOGRAPHYBYJESSIEPREZZA Old Florida imagery and fine linen fabrics set the scene for memorable meals The Great TABLESCAPE FLORIDIANA ALL THINGS VINTAGE W hen tourists visited the Sunshine State in the ’40s, ’50s and ’60s, they sought souvenirs that would last longer than their tans. Ceramics, linens and postcards commemorated vacations with colorful illustrations of Florida’s symbols and locales. Third- generation Floridian Tracie Schneider, of Tallahassee, has been amassing these kitschy relics since the 1980s, when she stumbled upon Larry Roberts’ antique shop in Micanopy, devoted entirely to Floridiana: vintage items celebrating the state’s history, geography, folklore and cultural heritage. Under the name “3floridagirls,” Schneider and her two daughters peddle their pieces of the past on Etsy. Here’s a sample of their collection. Left: Ceramic flamingo, a favorite Old Florida symbol, $40. Above: This 1950s linen tablecloth celebrates the state’s citrus and maritime industries and pre-Disney landmarks, similar tablecloths starting at $130; Right: (Tea towels, top to bottom) Horse racing motif, $40; Palm trees, bathing beauties and sailboat print, $35; Calypso dancing and waterskiing pattern, $40. SCENIC DRIVES, RARE OYSTERS, HUNGRY SHARKS, BIG BOATS, GLAM HOTELS 50 MORE THINGS TO LOVE +SEASONAL RECIPES for Cocktails Quail STEVE BERRY’S Book Picks pg.90 ICONICFLORIDA For Floridians. By Floridians. /// Spring 2016 THE PREMIERE ISSUE MADE in FLA Cool Stuff Hot shopspg.18 BEST-SELLER pg.50 Exclusive Interview with JEANETTE RUBIO at Home in Miami No. 1 SCARFACE REVISITED BEHIND THE CIGAR SMOKE AND RUMORS OF THE LEGENDARY FILM pg.92 pg.16 SPRINGIconic Florida Issue Celebrating the salty, sun-kissed, fresh-picked places, people and things that make us proud Floridians. SUMMERTravel Issue The ultimate guide to navigating Florida’s back roads, beaches, small towns and big cities. FALLArts Culture Issue Discovering the best art, design, music, food and literature around the state. WINTEROutside Issue Exploring perfect winter excursions— from Perdido Key to the Dry Tortugas. 18 FLAMINGOMAG.COM /// SPRING 2016 SPRING 2016 /// FLAMINGOMAG.COM 19 1. Alligator and rattlesnake skin clutches: From $225, by Dragon Backbone, Ocala, dragonbackbone.com 2. Oyster candlesticks: $200 each, by Barbara Green, St. Augustine, shopdhdhome.com 3. Hand-carved wood in-shore fishing lures: From $17, by Hall ’em In Lures, Orlando, halleminlures.com 4. Python bracelets with magnetic clasps: $49 each, by Laurel Baker, St. Augustine, anchorboutique.com 5. Coasters made of locally foraged wood: $25 for both, by Chic Verte, Tallahassee, chicverte.com 6. Agatized coral (the state stone) necklace: $120, by Laurel Baker 7. Deer antler (naturally shedded) cuff links: $58, by Chic Verte 8. Knife with deer antler and alligator bone handle and alligator skin sheath: $175, by Dragon Backbone 9. Solid pecky cypress treasure trove with elk horn handle: $475, by Hall ’em In Lures 10. Python and crocodile belts: From $349, Roger Ximenez, Miami, rogerximenez.com WADING IN:MADE IN FLA 7 2 3 5 6 10 9 8 1 PHOTOGRAPHYBYTRACEYWILLIAMS 4 Natural Selection Great goods created by in-state artisans out of indigenous materials SPRING 2016 /// FLAMINGOMAG.COM 41 Where Have Allthe Oysters Gone? By KATIE HENDRICK // Photography by JEREMIAH STANLEY Roscoe Rotella (left) and Terry Nowling relax on their oyster boat after a day of oystering on the Apalachicola Bay. Both men have been catching oysters for their entire lives. Apalachicola Bay was once robust with renowned bivalve mollusks. Misfortune robbed oystermen of their generations-deep livelihood. This tight-knit community looks for hope in an uncertain future. In Every Issue
  • 5. who are we JAMIE RICH is the founder, publisher and editor in chief of Flamingo. Before launching Flamingo, Jamie worked as an editor and journalist covering travel and culture around the world. Her articles have appeared in national and international magazines and newspapers including the Washington Post, Slate and Garden Gun. Jamie has spent much of her professional life abroad and worked in newsrooms from The Moscow Times to The Times of London. In 2012, Jamie, her husband and their two daughters moved to Florida, where she spent part of her upbringing. She holds a master’s in journalism from Georgetown University and a bachelor’s in creative writing from Florida State University. HOLLY KEEPERMAN is the consulting creative director and brand designer of Flamingo. An award-winning art director, she has more than 15 years of design experience at national and upscale regional magazines, including Esquire and American Salon. A graduate of the School of Visual Arts in New York City, she has a passion for the luxury and beauty sectors. Holly creates striking editorial layouts, directs photo shoots, conceptualizes brand elements, and ensures cohesiveness for multimedia assets. This married mom loves playing with her wacky cat and tiring out her two active boys on the beach. CHRISTINA BOYLE CUSH is the executive editor of Flamingo. She has 20-plus years of national magazine editing experience, and has held positions at Rolling Stone, Redbook, Good Housekeeping, Young Modern, Modern Bride and Kiwi. She is the co-author of a nationally published parenting book and is working on her second nonfiction book. Her feature writing has appeared in numerous national magazines and newspapers including Coastal Living, Cosmopolitan, Parenting and the Washington Post. Christina graduated from The College of the Holy Cross in Worcester, Mass. She happily lives in Florida with her husband, their three kids and her tennis racket. KATIE HENDRICK is the departments editor of Flamingo. The fifth-generation Floridian has a master’s in mass communication from the University of Florida’s College of Journalism and Communication. Her work has appeared in Garden Gun, Popular Mechanics, Paste, Our State, The Local Palate, The Gainesville Sun, and The Citrus County Chronicle. She lives in Sarasota and is an avid tennis player.
  • 6. A D V E R T I S I N G S P E C I F I C AT I O N S AD SIZES ( WIDTH x Height ) A. 2-PAGE SPREAD with BLEED: 18.25x 11.25 (TRIM: 18x 11) B. 2-PAGE SPREAD: 17x 9.75 C. FULL-PAGE with BLEED: 9.25x 11.25 (TRIM: 9x 11) D. FULL-PAGE: 7.8125 x 9.75 E. 2/3 PAGE: 5.15 x 9.75 F. 1/2 VERTICAL: 3.8125 x 9.75 G. 1/3 SQUARE: 5.125 x 4.75 H. 1/3 VERTICAL: 2.5 x 9.75 I. 1/2 HORIZONTAL: 7.8125 x 4.75 AD SIZES DIGITAL ( WIDTH x Height ) J. Vertical: 300 x 600 pxl K. Horizontal: 970 x 250 pxl Ad DELIVERY All ads will be reviewed before going on press. Ads will only be received as high resolution PDF-X1a files with all fonts and images embedded. Please be sure that all art elements have a resolution of at least 300 DPI at 100% in size. Ad PROOFS Ads submitted without a SWOP-standard proof waive the right to question color/reproduction. Upon request, we can pull a proof on your behalf for an additional fee. Please contact us for more information on page proofs. Design Services Flamingo offers ad design services upon request at a rate of $125 per hour AD CHANGES Flamingo wants your ads to print correctly. Late ads with problems or last-minute changes increase the chance of print error. Please deliver your materials on time and to our specifications. Any ad intervention requested by the advertisers and/or required by our printer may result in additional charges to you. CONTACT/QUESTIONS Contact: Holly Keeperman Phone: 904.395.3272 Email: ads@flamingomag.com GENERAL INFO Trim Size: 9x 11 Bleed: .125 Safety: .25 from trim on all sides Binding Method: Perfect bound Image Sesolution: 300 DPI Line Screen: 150 DPI Color Space: CMYK only, (no RGB, LAB or SPOT color) A E b F C G D H I 100 Executive Way / Suite 106, Ponte Vedra Beach, FL 32082 / 904.395.3272 / flamingomag.com J K
  • 7. 4-COLOR 1X 2X 3X 4X Spread $ 10,000 $ 9,000 $ 8,500 $ 8,000 Page 3 $ 6,000 $ 5,400 $ 5,100 $ 4,800 Full page $ 5,000 $ 4,500 $ 4,250 $ 4,000 2/3 page $ 3,500 $ 3,150 $ 2,975 $ 2,800 1/2 page $ 2,500 $ 2,250 $ 2,125 $ 2,000 1/3 page $ 1,750 $ 1,575 $ 1,488 $ 1,400 COVERS 1X 2X 3X 4X Front Inside $ 6,500 $ 5,850 $ 5,525 $ 5,200 Back Inside $ 6,000 $ 5,400 $ 5,100 $ 4,800 Back $ 7,000 $ 6,300 $ 5,950 $ 5,600 DIGITAL 1 Mon. 3 Mon. 6 Mon. 12 Mon. Horizontal $ 500 $ 1,500 $ 2,500 $ 5,000 Vertical $ 500 $ 1,500 $ 2,500 $ 5,000 Advertorial* $ 1,000 $ 3,000 $ 6,000 $ 11,000 *subject to approval THE RATES 2016 Rate Base 20,000 // 4 X Frequency 100 Executive Way / Suite 106, Ponte Vedra Beach, FL 32082 904.395.3272 / info@flamingomag.com flamingomag.com editorial calendar 2016 SPRING Florida Icons AD CLOSE: Jan. 15 ISSUE RELEASE: Feb. 23 SUMMER Travel AD CLOSE: April 15 ISSUE RELEASE: May 25 WINTER Outside AD CLOSE: Oct. 25 ISSUE RELEASE: Nov. 24 FALL Arts Culture AD CLOSE: July 15 ISSUE RELEASE: Aug. 25 FLAMINGO MAG.COM Our digital platform gives a community of spirited Floridians, and those who just love the state, a place to gather and relish in fresh content in between the arrival of each printed issue of Flamingo. Flamingomag.com offers a dynamic mix of behind-the-scenes videos, blogs and a carefully curated calendar of events to complement Flamingo magazine’s thoughtful editorial and Florida-fresh design. An active social media life provides Flamingo and our advertisers with multiple points of contact and dialogue with audiences across the state and beyond. Online sponsored content and advertorials provide advertisers with opportunities for engagement with Flamingo’s inspired readers, always on the hunt for ways in which to live a more authentic Florida lifestyle. For Floridians. By Floridians.