Local Vocal iConference Presentation
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The document discusses how design thinking and social media can be used to promote civic engagement and social entrepreneurship. It examines research questions around how members of the Local Vocal community organization should approach community design challenges and what knowledge and tools they need. It then provides an overview of design thinking theory, methods like brainstorming and storytelling, and the 5 modes of the design thinking process. The document proposes implementing design thinking in Local Vocal to help address community problems.
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Local Vocal iConference Presentation
- 1. Where Design Thinking Meets Social Media and Creates Civic Engagement and Social Entrepreneurship iConference Social Media Expo 2014 Kinyetta L. Nance, Christopher R. Nixon, William K. Langston Graduate School of Library and Information Science Local Vocal
- 2. Research Questions ● How should Local Vocal members best approach community design challenges? ● What knowledge and tools should Local Vocal members obtain through the application to allow them to successfully address community design problems?
- 3. Design Thinking Theory & Methods Design Thinking is a solution based, human centered, methodological process, activity, and way of thinking aimed to creatively solve problems in any field. (Gavin Melles, 2012) ● Design Thinking Theory & Assumptions o Multidisciplinary teams are more innovative o Design teams with design thinking instruction are more innovative (Design Thinking-Understand-Improve-Apply, 2010) ● Design Thinking Methods o Brainstorming o Storytelling o Journey Map o Composite Character Profile (Bootcamp Bootleg, 2010)
- 4. 5 Modes of the Design Thinking Process (Bootcamp Bootleg, 2010)
- 10. Design Thinking Implementation in Local Vocal
- 11. Final Thoughts
Editor's Notes
- William
- Kinyetta To begin the exploration of Local Vocal we start with these research questions. We really want to provide the Local Vocal community with the best tools and methods via the web application to fulfill the end goals they may have. These questions are used as assessment tools to gauge how well Local Vocal is doing at fostering civic engagement and social entrepreneurship and thus guiding projects from ideation to creation.
- Kinyetta Design thinking is a participatory, human centered, design process. Because I feel this slide is very important to lay a theoretical framework, I will read it. There is evidence that multidisciplinary teams do better at solving problems, but how can we foster collaboration, and creative ingenuity? These are the questions Local Vocal raises. Research shows that multidisciplinary teams do better at problem solving...but successfully collaboration is the secret sauce for making that happen. With that said, what does project collaboration look like in the digital space, how about civic engagement or social entrepreneurial? Local Vocal provides us with an opportunity to hypothesize, test, observe and strategize new ways to make community collaboration and innovation more successful.
- Kinyetta The 5 modes of design thinking is a central part of the design process. Design Thinking utilizes these linearly drawn, yet iterative, steps as a guide to the design process. In each mode various design methods are used to stir creativity such as those we saw on the previous slide (storytelling, personas, brainstorming etc.). To begin, we start with Empathize, in this mode, the problem solver becomes an ethnographer and observes, engages and immerses himself or herself in the user experience to gain first hand knowledge of problems and opportunities faced by their users. Once that knowledge is obtained and synthesized and clearly defined executable problem is formulated in the Define mode. Ideate mode is viewed as the “brainstorming” Mode where problem solvers devise solutions for the problem outlined in the previous step. Once the ideas are proposed, Prototypes are created to bring the ideas to life and then those ideas are Tested in the last Mode to verify if the assumptions truly work. This process is iterative and problem solvers may attempt the design process multiple times until a solution is rendered, if one is found at all. The “wicked problems” often being attempted are embedded dynamic complex social problems, often with no one set solution. e to think about problem solving.
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