Local Search Changes That Matter in 2018
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Google is constantly releasing new features and changing how things work. What updates/changes in 2018 do you need to be aware of and how should you change your SEO strategy as a result of these?
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Local Search Changes That Matter in 2018
- 1. Local Search Changes that Matter in 2018 By: Joy Hawkins Pubcon Las Vegas 2018
- 3. January 2018 Google Updates the Review Filter
- 4. If you have reviews on disappear, it could be 1 of 3 things.
- 5. 1. They were removed manually by Google due to violating policies. 3244 to 622
- 6. 2. There is a bug that caused them to disappear
- 7. 3. They got removed automatically by the algorithm. ● There are some trigger words that will cause reviews to get filtered. ● These don’t seem to vary based on language. ● They are the same words that will cause a Google Post to get rejected.
- 8. Words that Trigger Removals ● Tool ● Bite Me ● Yuk ● Coon (as in Coon Rapids) ● Stripping (as in weather stripping)
- 9. Google Adds Opening Date in GMB February 2018
- 12. Google Launches Product Posts March 2018
- 15. Google Updates Review Guidelines April 2018
- 16. “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”
- 17. Are you happy with our service? Leave us a Google Review! Private Feedback Form
- 18. This was not a new policy, just a clarification.
- 19. Recent Case: ● 400+ Reviews ● Over 80% were removed ● Dating back 2 years ● Average rating dropped by 0.2
- 21. Google Emails Customers Review Responses May 2018
- 22. June 2018 Google Launches the GMB Agency Dashboard
- 24. Easier to Manage Pending Invitations
- 25. Easier to Get Employees Access to Listings
- 26. GMB Launches Search Queries July 2018
- 27. ★ July 2018: GMB Search Queries Launches ★ August 2018: Became available for everyone
- 28. Yes, You Need to Pay Attention to These.
- 32. They report on 3-packs that return no websites which are not reported in Search Console.
- 33. Use UTM Codes in GMB! 1/2 the impressions, yet twice the clicks.
- 34. More than 4x the Conversions
- 35. Google Releases the (Medic) Algorithm Update August 2018
- 36. According to a study done by Nifty Marketing in 2016: 75% of ranking local listings also rank organically on the first page
- 37. local algorithm = organic algorithm + some local factors
- 39. I have personally witnessed several factors that are not organic ranking factors impact local ranking.
- 40. The gap between organic and local is increasing.
- 41. Don’t be shocked when you see listings without websites outranking you.
- 42. [auto insurance + NYC] July 17, 2018 August 9, 2018
- 43. [auto insurance] July 17, 2018 August 9, 2018
- 44. localfalcon.com
- 45. Be happy you’re not these guys...
- 46. Stay In Touch! 1. www.localsearchforum.com 2. www.sterlingsky.ca/newsletter 3. https://localu.org/experts-guide-local-seo/ * *PROMO Code: PUBCON15 (15% off until October 31st)
Editor's Notes
- Just like virtual offices.
- You don’t have to get rid of your pre-screening to see if people are happy. This is the page that people get when they’re unhappy.
- Why near me terms are so under-reported in SC is likely due to the fact that they are highly searched on mobile and often don’t return websites in the local results. No website = no SC impression.
- Impacted the organic and local results. A lot of people get confused at how these 2 algoritms differ.
- When I first started in SEO, it was commonly believed that the local algorithm was basically the organic algorithm plus a bunch of local factors (reviews, citations)
- I did a poll a few months ago on Twitter and G+ and had over 100 responses. Most of these were from people who work in the Local SEO space.
- There has been a lot covered on the organic side of things so I’ll show you a few things we saw on the local side.