Local Economic Development in the Urban Context discusses the evolution of LED thinking and strategies. Current LED views focus on (1) building economic capacity and improving the future quality of life for all, and (2) collaborative partnerships between public, business, and non-governmental sectors to create better economic growth conditions. Cities have natural economic advantages due to agglomeration effects, and good urban planning can enhance these advantages through compact, mixed-use development centered around pedestrian access. LED strategies should leverage cities' role as economic engines by focusing on urban regeneration and quality of life improvements.
Local Economic Development in the urban context a missed opportunityNachman Shelef
Presented to the Milken-Koret fellows program 2011
Abstract: After more than 50 years of massive investment in Local Economic Development (LED) worldwide, what has been learned regarding what works and what does not? If in the past economic development was focused on employment generation, today the accepted definitions of LED are much more intricate – they define the purpose of LED as achieving “quality of life for all” and the process as a collective effort of “public, business and non-governmental sector partners“. This sober view has developed over decades of huge but mostly fruitless investments in LED worldwide, in three waves, that where kicked off by the success of the Marshal Plan.
Have the lessons of the past been learned or do we keep investing in approaches that have failed in the past? Unfortunately not, we still see; Top down efforts by central government to lead LED programs, instead of a participatory approach, including all stakeholders and sectors, led by local government. A focus on outside big business transplant, instead of support of innovation, entrepreneurship and policies focused on the success of local businesses. Attempts to jumpstart and support LED over entire regions, instead of focusing on cities as the true engines of economic growth.
Why have the leading LED practitioners worldwide focused on cities and urban economic development over the last decade? Urbanization matters - economic growth and urbanization are bi-directionally causally connected - “no country in the industrial age has ever achieved significant economic growth without urbanization.”. 1.2 billion people living in the 40 mega-metro regions worldwide produce around 70% of world output and 85% of all innovations. 5 billion people living in 191 countries produce the rest. A resident of a mega-metro is 8 times as productive in goods, and 24 times as productive in innovations. Cities are engines of economic growth, they manufacture wealth. Why is this so?
Cities have natural economic advantages that include internal scale economies and external agglomeration economies. But poor city design can undermine these advantages and create barriers to economic development, whereas good city design can enhance these advantages. How can we leverage the natural economic advantages of cities with good city design? Compact mixed-use development that focuses on pedestrian and public transport access is key.
How does the urban economy develop? How can we jumpstart economic development, when it is missing, in Israeli cities? Viewing economic development in the context of a network of interrelated towns and cities clarifies that different types of towns and cities, within the network, require different approaches to LED. Great cities that generate more wealth than they consume require one approach for continued development. Towns and cities within the region of a great city require a second approach. Towns that are outside the region of a great city require a third approach and lastly cities that are not great require a forth approach.
by Neal Payton in Tel-Aviv for the Israeli Mayors Institute, founded by the Movement for Israeli Urbanism - www.miu.org.il
Deferential Urbanism: The Charrette Process and its Effect on Place-making and City Design
The conference provides a context for a general debate about the regeneration of the city centre and discusses how urbanism is affected by the paradigms of ecology.
This presentation is about urban squares in cities and towns. They acts as gathering and interaction spaces for public. They are also called as civic center, city square, urban square, market square, public square, piazza, plaza.
Local Economic Development in the urban context a missed opportunityNachman Shelef
Presented to the Milken-Koret fellows program 2011
Abstract: After more than 50 years of massive investment in Local Economic Development (LED) worldwide, what has been learned regarding what works and what does not? If in the past economic development was focused on employment generation, today the accepted definitions of LED are much more intricate – they define the purpose of LED as achieving “quality of life for all” and the process as a collective effort of “public, business and non-governmental sector partners“. This sober view has developed over decades of huge but mostly fruitless investments in LED worldwide, in three waves, that where kicked off by the success of the Marshal Plan.
Have the lessons of the past been learned or do we keep investing in approaches that have failed in the past? Unfortunately not, we still see; Top down efforts by central government to lead LED programs, instead of a participatory approach, including all stakeholders and sectors, led by local government. A focus on outside big business transplant, instead of support of innovation, entrepreneurship and policies focused on the success of local businesses. Attempts to jumpstart and support LED over entire regions, instead of focusing on cities as the true engines of economic growth.
Why have the leading LED practitioners worldwide focused on cities and urban economic development over the last decade? Urbanization matters - economic growth and urbanization are bi-directionally causally connected - “no country in the industrial age has ever achieved significant economic growth without urbanization.”. 1.2 billion people living in the 40 mega-metro regions worldwide produce around 70% of world output and 85% of all innovations. 5 billion people living in 191 countries produce the rest. A resident of a mega-metro is 8 times as productive in goods, and 24 times as productive in innovations. Cities are engines of economic growth, they manufacture wealth. Why is this so?
Cities have natural economic advantages that include internal scale economies and external agglomeration economies. But poor city design can undermine these advantages and create barriers to economic development, whereas good city design can enhance these advantages. How can we leverage the natural economic advantages of cities with good city design? Compact mixed-use development that focuses on pedestrian and public transport access is key.
How does the urban economy develop? How can we jumpstart economic development, when it is missing, in Israeli cities? Viewing economic development in the context of a network of interrelated towns and cities clarifies that different types of towns and cities, within the network, require different approaches to LED. Great cities that generate more wealth than they consume require one approach for continued development. Towns and cities within the region of a great city require a second approach. Towns that are outside the region of a great city require a third approach and lastly cities that are not great require a forth approach.
by Neal Payton in Tel-Aviv for the Israeli Mayors Institute, founded by the Movement for Israeli Urbanism - www.miu.org.il
Deferential Urbanism: The Charrette Process and its Effect on Place-making and City Design
The conference provides a context for a general debate about the regeneration of the city centre and discusses how urbanism is affected by the paradigms of ecology.
This presentation is about urban squares in cities and towns. They acts as gathering and interaction spaces for public. They are also called as civic center, city square, urban square, market square, public square, piazza, plaza.
A brief history of LED
Summary of current best practices
LED in the context of cities and towns
Urban Economics
Cities have natural economic advantages
How does the urban economy develop?
How can we jumpstart economic development?
CCMA: Co-ops Build a Better World, 6.15.12NFCACoops
The UN declared 2012 the International Year of Co-operatives, highlighting the contribution of co-ops to food security, economic development, and employment around the world. Despite this recognition, co-ops do not always understand the contribution of other co-op sectors and industries to more resilient, democratic and sustainable local economies. This workshop panel explored the impact of co-ops across our food system--including farmer co-ops, food co-ops, worker co-ops and credit unions--and the potential of the co-operative economy. Panelists included Erbin Crowell, Neighboring Food Co-op Association; Jerry McGeorge, Organic Valley/CROPP Co-op; Nicholas Reid, Equal Exchange; and Mark Wolff, Credit Union National Association.
Presentación del programa de aceleración del programa TechBA Monterreal y TechBA Austin, que apoya a las pequeñas y medianas empresas a expandirse a mercados internacionales
The Pursuit of Growth: Is Your Sales and Operations Planning (S&OP) "Glocal" ...Steelwedge
Steelwedge Agility Webinar Series
Featured Presenter - Chris Turner, Co-Founder of strategy and change management consulting firm, StrataBridge
Picking up from his popular September Webinar: S&OP Strategy to Bridge the Agility Gap, Chris Turner advances the dialogue on S&OP and the shifting balance of control vs. growth—this time with a look at the prospects and pitfalls of balancing global, regional and local planning and decision making. This interactive session will explore the issues surrounding the globalization paradox and the complexities of the ever flattening (but still lumpy and uneven) world. He’ll take the discussion beyond just geography—to get to the issues that strategic business planning needs to address for enabling growth.
This event will question some traditional S&OP/IBP beliefs that could be hampering your business’ success and will address 7 areas of focus to reset your global potential:
• Strategy choices: Where to play? How to win?
• Organizational shape: its impact on decision-making
• Key decisions: critical touch points to drive coherent actions
• Making better decisions with partial information: the implications
• Leveraging technology: separating the signal from the noise
• Trial, error and learning: faster results through heuristics
• Overcoming the Laws of Change and Entropy
To learn more about S&OP please visit: http://www.steelwedge.com/solutions/
LED in the urban context for Mayors Institute - EnglishNachman Shelef
Presented to the Israeli Mayors Institute on City Renewal Sep 2011
Abstract: After more than 50 years of massive investment in Local Economic Development (LED) worldwide, what has been learned regarding what works and what does not? If in the past economic development was focused on employment generation, today the accepted definitions of LED are much more intricate – they define the purpose of LED as achieving “quality of life for all” and the process as a collective effort of “public, business and non-governmental sector partners“. This sober view has developed over decades of huge but mostly fruitless investments in LED worldwide, in three waves, that where kicked off by the success of the Marshal Plan.
Have the lessons of the past been learned or do we keep investing in approaches that have failed in the past? Unfortunately not, we still see; Top down efforts by central government to lead LED programs, instead of a participatory approach, including all stakeholders and sectors, led by local government. A focus on outside big business transplant, instead of support of innovation, entrepreneurship and policies focused on the success of local businesses. Attempts to jumpstart and support LED over entire regions, instead of focusing on cities as the true engines of economic growth.
Why have the leading LED practitioners worldwide focused on cities and urban economic development over the last decade? Urbanization matters - economic growth and urbanization are bi-directionally causally connected - “no country in the industrial age has ever achieved significant economic growth without urbanization.”. 1.2 billion people living in the 40 mega-metro regions worldwide produce around 70% of world output and 85% of all innovations. 5 billion people living in 191 countries produce the rest. A resident of a mega-metro is 8 times as productive in goods, and 24 times as productive in innovations. Cities are engines of economic growth, they manufacture wealth. Why is this so?
Cities have natural economic advantages that include internal scale economies and external agglomeration economies. But poor city design can undermine these advantages and create barriers to economic development, whereas good city design can enhance these advantages. How can we leverage the natural economic advantages of cities with good city design? Compact mixed-use development that focuses on pedestrian and public transport access is key.
How does the urban economy develop? How can we jumpstart economic development, when it is missing, in Israeli cities? Viewing economic development in the context of a network of interrelated towns and cities clarifies that different types of towns and cities, within the network, require different approaches to LED. Great cities that generate more wealth than they consume require one approach for continued development. Towns and cities within the region of a great city require a second approach. Towns that are outside the region of a
Paul Raetsch retired north east regional director of the Economic Development Administration explains what a Comprehensive Economic Development Strategy Planning effort entails.
A brief history of LED
Summary of current best practices
LED in the context of cities and towns
Urban Economics
Cities have natural economic advantages
How does the urban economy develop?
How can we jumpstart economic development?
CCMA: Co-ops Build a Better World, 6.15.12NFCACoops
The UN declared 2012 the International Year of Co-operatives, highlighting the contribution of co-ops to food security, economic development, and employment around the world. Despite this recognition, co-ops do not always understand the contribution of other co-op sectors and industries to more resilient, democratic and sustainable local economies. This workshop panel explored the impact of co-ops across our food system--including farmer co-ops, food co-ops, worker co-ops and credit unions--and the potential of the co-operative economy. Panelists included Erbin Crowell, Neighboring Food Co-op Association; Jerry McGeorge, Organic Valley/CROPP Co-op; Nicholas Reid, Equal Exchange; and Mark Wolff, Credit Union National Association.
Presentación del programa de aceleración del programa TechBA Monterreal y TechBA Austin, que apoya a las pequeñas y medianas empresas a expandirse a mercados internacionales
The Pursuit of Growth: Is Your Sales and Operations Planning (S&OP) "Glocal" ...Steelwedge
Steelwedge Agility Webinar Series
Featured Presenter - Chris Turner, Co-Founder of strategy and change management consulting firm, StrataBridge
Picking up from his popular September Webinar: S&OP Strategy to Bridge the Agility Gap, Chris Turner advances the dialogue on S&OP and the shifting balance of control vs. growth—this time with a look at the prospects and pitfalls of balancing global, regional and local planning and decision making. This interactive session will explore the issues surrounding the globalization paradox and the complexities of the ever flattening (but still lumpy and uneven) world. He’ll take the discussion beyond just geography—to get to the issues that strategic business planning needs to address for enabling growth.
This event will question some traditional S&OP/IBP beliefs that could be hampering your business’ success and will address 7 areas of focus to reset your global potential:
• Strategy choices: Where to play? How to win?
• Organizational shape: its impact on decision-making
• Key decisions: critical touch points to drive coherent actions
• Making better decisions with partial information: the implications
• Leveraging technology: separating the signal from the noise
• Trial, error and learning: faster results through heuristics
• Overcoming the Laws of Change and Entropy
To learn more about S&OP please visit: http://www.steelwedge.com/solutions/
LED in the urban context for Mayors Institute - EnglishNachman Shelef
Presented to the Israeli Mayors Institute on City Renewal Sep 2011
Abstract: After more than 50 years of massive investment in Local Economic Development (LED) worldwide, what has been learned regarding what works and what does not? If in the past economic development was focused on employment generation, today the accepted definitions of LED are much more intricate – they define the purpose of LED as achieving “quality of life for all” and the process as a collective effort of “public, business and non-governmental sector partners“. This sober view has developed over decades of huge but mostly fruitless investments in LED worldwide, in three waves, that where kicked off by the success of the Marshal Plan.
Have the lessons of the past been learned or do we keep investing in approaches that have failed in the past? Unfortunately not, we still see; Top down efforts by central government to lead LED programs, instead of a participatory approach, including all stakeholders and sectors, led by local government. A focus on outside big business transplant, instead of support of innovation, entrepreneurship and policies focused on the success of local businesses. Attempts to jumpstart and support LED over entire regions, instead of focusing on cities as the true engines of economic growth.
Why have the leading LED practitioners worldwide focused on cities and urban economic development over the last decade? Urbanization matters - economic growth and urbanization are bi-directionally causally connected - “no country in the industrial age has ever achieved significant economic growth without urbanization.”. 1.2 billion people living in the 40 mega-metro regions worldwide produce around 70% of world output and 85% of all innovations. 5 billion people living in 191 countries produce the rest. A resident of a mega-metro is 8 times as productive in goods, and 24 times as productive in innovations. Cities are engines of economic growth, they manufacture wealth. Why is this so?
Cities have natural economic advantages that include internal scale economies and external agglomeration economies. But poor city design can undermine these advantages and create barriers to economic development, whereas good city design can enhance these advantages. How can we leverage the natural economic advantages of cities with good city design? Compact mixed-use development that focuses on pedestrian and public transport access is key.
How does the urban economy develop? How can we jumpstart economic development, when it is missing, in Israeli cities? Viewing economic development in the context of a network of interrelated towns and cities clarifies that different types of towns and cities, within the network, require different approaches to LED. Great cities that generate more wealth than they consume require one approach for continued development. Towns and cities within the region of a great city require a second approach. Towns that are outside the region of a
Paul Raetsch retired north east regional director of the Economic Development Administration explains what a Comprehensive Economic Development Strategy Planning effort entails.
LED in the urban context for Mayors Institute - HebrewNachman Shelef
Presented to the Israeli Mayors Institute on City Renewal Sep 2011
Abstract: After more than 50 years of massive investment in Local Economic Development (LED) worldwide, what has been learned regarding what works and what does not? If in the past economic development was focused on employment generation, today the accepted definitions of LED are much more intricate – they define the purpose of LED as achieving “quality of life for all” and the process as a collective effort of “public, business and non-governmental sector partners“. This sober view has developed over decades of huge but mostly fruitless investments in LED worldwide, in three waves, that where kicked off by the success of the Marshal Plan.
Have the lessons of the past been learned or do we keep investing in approaches that have failed in the past? Unfortunately not, we still see; Top down efforts by central government to lead LED programs, instead of a participatory approach, including all stakeholders and sectors, led by local government. A focus on outside big business transplant, instead of support of innovation, entrepreneurship and policies focused on the success of local businesses. Attempts to jumpstart and support LED over entire regions, instead of focusing on cities as the true engines of economic growth.
Why have the leading LED practitioners worldwide focused on cities and urban economic development over the last decade? Urbanization matters - economic growth and urbanization are bi-directionally causally connected - “no country in the industrial age has ever achieved significant economic growth without urbanization.”. 1.2 billion people living in the 40 mega-metro regions worldwide produce around 70% of world output and 85% of all innovations. 5 billion people living in 191 countries produce the rest. A resident of a mega-metro is 8 times as productive in goods, and 24 times as productive in innovations. Cities are engines of economic growth, they manufacture wealth. Why is this so?
Cities have natural economic advantages that include internal scale economies and external agglomeration economies. But poor city design can undermine these advantages and create barriers to economic development, whereas good city design can enhance these advantages. How can we leverage the natural economic advantages of cities with good city design? Compact mixed-use development that focuses on pedestrian and public transport access is key.
How does the urban economy develop? How can we jumpstart economic development, when it is missing, in Israeli cities? Viewing economic development in the context of a network of interrelated towns and cities clarifies that different types of towns and cities, within the network, require different approaches to LED. Great cities that generate more wealth than they consume require one approach for continued development. Towns and cities within the region of a great city require a second approach. Towns that are outside the region of a
Urban Economic Development Conference Call for presentations Nachman Shelef
Urban Economic Development Conference Call for presentations
Merhav – the Movement for Israeli Urbanism and the city of Ashkelon, are putting together a conference on November 2011 on Urban Economic Development – " The City as an Engine of Economic Growth". This will be the first conference in Israel to focus on Economic Development in the context of cities.
Merhav overview - The Movement for Israeli UrbanismNachman Shelef
The Movement for Israeli Urbanism
Improving affordable access to opportunities by - Creating sustainable and humane cities and communities in Israel
We, the members of the Movement for Israeli Urbanism, strive to improve the quality of urban life in Israel and actively promote the development of a sustainable and humane urban environment in Israel.
We founded MIU in order to transform the quality of urban life in Israel by applying:
People-oriented planning that prevents deterioration and atrophy of cities
Sustainable local development that enhances opportunities
Democratic urban planning processes
The Advantages of GTFS in Israel or Increasing Public Transport Use through O...Nachman Shelef
Increasing the use of public transport in Israel.
What needs to be done to get Google transit and 100s of other transit applications to be available in Israel?
*The GTFS transit feed specification defines a common format for public
transportation schedules and associated geographic information.
• GTFS is a lightweight specification to share data between a transit agency and
the general public or between transit agencies.
• GTFS data is shared openly and is available to all transit application developers
Tirat-Carmel Sharet ch1 Location and Residents 18Jan2011Nachman Shelef
Merhav - the Movement for Israeli Urbanism (www.miu.org.il)
Presented as part of the Urban Empowerment Lab that seeks to develop tools for the transformation of aging and decaying Israeli public housing complexes - built in the 1950s-1970s - into places with a high quality of life.
Tirat-Carmel Sharet ch2 Urban Network and Accessability 18Jan2011Nachman Shelef
Merhav - the Movement for Israeli Urbanism (www.miu.org.il)
Presented as part of the Urban Empowerment Lab that seeks to develop tools for the transformation of aging and decaying Israeli public housing complexes - built in the 1950s-1970s - into places with a high quality of life.
Bat-Yam North Vatikim ch3 Mixed Use and Populations 18Jan2011Nachman Shelef
Merhav - the Movement for Israeli Urbanism (www.miu.org.il)
Presented as part of the Urban Empowerment Lab that seeks to develop tools for the transformation of aging and decaying Israeli public housing complexes - built in the 1950s-1970s - into places with a high quality of life.
Bat-Yam North Vatikim ch1 Location and Residents 18Jan2011Nachman Shelef
Merhav - the Movement for Israeli Urbanism (www.miu.org.il)
Presented as part of the Urban Empowerment Lab that seeks to develop tools for the transformation of aging and decaying Israeli public housing complexes - built in the 1950s-1970s - into places with a high quality of life.
Bat-Yam North Vatikim ch2 Urban Network and Accessability 18Jan2011Nachman Shelef
Merhav - the Movement for Israeli Urbanism (www.miu.org.il)
Presented as part of the Urban Empowerment Lab that seeks to develop tools for the transformation of aging and decaying Israeli public housing complexes - built in the 1950s-1970s - into places with a high quality of life.
Urban renewal in France by Clemence PINEL
volunteer at Merhav - the Movement for Israeli Urbanism (www.miu.org.il)
Presented as part of the Urban Empowerment Lab that seeks to develop tools for the transformation of aging and decaying Israeli public housing complexes - built in the 1950s-1970s - into places with a high quality of life.
Movement for Israeli Urbanism ten principles for Good UrbanismNachman Shelef
Movement for Israeli Urbanism ten principles for good urbanism by Irit Solzi
www.miu.org.il
עשרה כללים לעירוניות טובה של מרחב
לראש העיר יש תפקיד משמעותי בעיצוב התפתחותה, עתידה
ויכולתה של העיר לשרת ביעילות את מטרותיהם של תושביה. המכון
לראשי ערים מציע למשתתפי הסדנא
עשרה כללים בסיסיים לתכנון עירוני אשר ימקמו את העיר שלהם
כמקום אשר טוב לחיות, לשהות ולבלות בו.
.1 רחובות לאנשים אנשים נמשכים אל העיר בשל יכולתה לשמש מאגר גדול לקשרים עם אנשים אחרים.
קשרים אלה מהווים הזדמנויות – חברתיות, עסקיות ותרבותיות. קשרים נוצרים בעיקר במרחב הציבורי
והרחוב הוא המרכיב היסודי של מרחב זה. זאת משום שבעיר טובה הרחוב משמש למעבר מקרי של בני
אדם. הנמצא ברחוב יראה אנשים סביבו ולא יידע עליהם דבר.
.2 שימושים מעורבים מבטיחים נוכחות של אנשים שונים, בזמנים שונים, למטרות שונות ברחובות העיר.
נוכחותם של אנשים רבים ושונים ברחוב ברוב שעות היממה מגבירה את הבטחון האישי. שימושים
מעורבים מאפשרים הקטנת כמות הנסיעות וצמצום התלות ברכב. לכן, יש להימנע מלחלק את העיר
לאזורים בעלי מאפיינים אחידים כגון: אזור תעשיה או קריית חינוך.
.3 עירוב אוכלוסיות הגיוון האנושי הוא חלק מעוצמתה של העיר. כל מתחם בעיר יתוכנן כך שיתאים
לכולם - דיור מגוון מאוד באופני בינוי, באדריכלות ובגודל הדירות הינו הכרחי למשיכת אוכלוסיה מגוונת.
דיור בר-השגה צריך להיות חלק אינטגרלי מכל אזור בעיר. מתחמים לאוכלוסיות הומוגניות לא מאפשרים
את מגוון ההזדמנויות ההכרחי לקיומה של עיר טובה. מתחמים הומוגניים המוקמים ביחד מזדקנים
ומתנוונים בבת אחת.
.4 נגישות מירבית רשת רציפה וצפופה של רחובות כאשר המרחק הממוצע בין צמתים הוא בין 60-150
מ' מאפשרת נגישות נוחה ומגוון של אפשרויות תנועה מנקודה לנקודה ויוצרת חשיפה גדולה יותר של
רחובות, עסקים והזדמנויות לאנשים. רשת כזאת מקטינה את הגודש ברחובות הראשיים, תורמת
לבטיחות בדרכים. בשום מקרה אל תתכנן רשת רחובות הירארכית ומרחקים גדולים בין צמתים.
.5 צפיפות ושימוש יעיל בקרקע צפיפות עירונית )מספר התושבים של העיר לחלק לשטחה( היא מרכיב
הכרחי של עירוניות טובה. מתחת לצפיפות מינימאלית לא יכולה להתקיים עיר. יש להימנע מהפיתוי של
הרחבת העיר כדי לתת מענה לביקושים למגורים ותעסוקה ולמצוא דרכים לנצל קרקע קיימת שאיננה
בשימוש יעיל בתוך העיר. צפיפות ציבורית )מספר התושבים לחלק לסה"כ השטח הציבורי( משפיעה אף
יותר על איכות המרחב הציבורי. יש לתכנן את מימדיו של כל מרחב ציבורי )רחוב או פארק( בהתאם
למספר האנשים העשויים לעבור בו במקרה.
.6 מגוון אפשרויות של תחבורה נגישות לשירותים ותעסוקה היא מר
Orli Ronen-Rotem on Sustainable Development for the Israeli Mayors InstituteNachman Shelef
Orli Ronen-Rotem on Sustainable Development for the Israeli Mayors Institute founded by the Movement for Israeli Urbanism - www.miu.org.il
in partnership with Heschel. Safed, June 2010
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
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White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
vernacular architecture in response to climate.pdf
Local Economic Development in the urban context
1. Local Economic Development
in the Urban Context
Israel Planners Association
February 2011
nachman@miu.org.il
www.miu.org.il
2. What is LED?
The Old Simple View
• Local Economic Development is
Employment Generation
3. What is LED?
The Current View
• The purpose of Local Economic
Development is
– to build up the economic capacity of a local area
– to improve its economic future and
– the quality of life for all.
• It is a process by which
– public, business and non-governmental sector
partners work collectively
– to create better conditions for economic growth
and employment generation.
4. Why is LED Important?
• Big differences in productivity possible since the Industrial Revolution
144x
64x
10x
Pre - Industrial Revolution Agriculture
5. A Brief History of LED
• The success of the Marshall Plan kicked off
three waves of LED
1960s to 1980s to mid Late1990s
early1980s 1990s onwards
Regions / Cities and
Nations
Sectors Towns
Skills/Education,
Hard Attract Foreign
Attractive Policies
Infrastructure and Investment and
and
Manufacturing Support Local
Public/Private
Transplants Businesses
Partnerships
6. Summary of Outdated Thinking on LED
Goal is Employment Generation
Top-Down Attract outside Focus on
approach businesses regions
• Central Government • Promotion and • Attempts to
conceived, controlled, support of big jumpstart and
and directed business support LED over
strategies transplants entire regions
• Total dependence on • Attract outside • Connect under-
central government investments and developed regions
outside talent to successful ones
7. Summary of Current Thinking on LED
Goal is quality of life for all
Employment Environment Livibility Social inclusion
Participatory Growth of local
Focus on cities
approach businesses
• Including all • Promotion and • As engines of
stakeholders and support of economic
sectors innovation and development
• Led by local entrepreneurship • Urban regeneration
government (both business and as a tool
social)
• Business friendly
policies
8. Which Programs Do Not Work
(But We Still Keep Using Them!)
• Unfortunately there are countless examples of failed
LED strategies and projects. These include:
– Expensive untargeted foreign direct investment marketing
campaigns
– Supply-led training programs
– Excessive reliance on grant-led investments
– Over-generous financial inducements for inward investors (not
only can this be an inefficient use of taxpayers money, it can
breed considerable resentment amongst local businesses that
may not be entitled to the same benefit).
– Business retention subsidies (where firms are paid to stay in the
area despite the fact that financial viability of the plant is at risk)
– Reliance on "low-road" techniques, e.g., cheap labor and
subsidized capital
– Government-conceived, -controlled, and -directed strategies
http://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTURBANDEVELOPMENT/EXTLED/0,,print:Y~isCURL:Y~contentMDK:
20185187~menuPK:402643~pagePK:148956~piPK:216618~theSitePK:341139,00.html
9. Urbanization Matters for
Economic Growth
• Economic Growth and Urbanization are bi-
directionally causally connected
Economic Growth Urbanization
• ―… no country in the industrial age has
ever achieved significant economic growth
without urbanization.‖
Lecture 27 Urbanization Atanu Dey 9
10. The Big Picture
• The World is getting more urbanized
– Opportunities are focused in Cities where people concentrate
Half the world’s population
occupies only 1.5% of the
world’s land area
Lecture 27 Urbanization Atanu 10
Dey
11. The World is Getting More Urbanized
100
Israel 92%
87
85
80 80
80 77
74 73 75
73 72
66 64
61 61 61
60
Percent
54 54
51
48
42
39 39
40 37
29
25 24
20 15
17
0
World Africa Asia Europe Latin Northern Oceania
America America
and the
Caribbean
11
Lecture 27 Urbanization Atanu Dey
1950 1975 2003 2030
12. Cities Have Natural Economic Advantages
• Doubling city size will increase productivity by 3%-10%
• Successful cities grow to metros
• Successful metros grow to mega-metros (>5M pop)
– 1955 – 11 Mega-Metros
– Today - 40 Mega-Metros
– 2015 – 60 Mega-Metros
12
1955 - 11 mega-metros 2015 - 60 mega-metros
13. Cities Have Natural Economic
Advantages
• 40 Mega-Metros today
– A resident of a mega-metro is 8 times as productive in
goods, and 24 times as productive in innovations
Population Economic Output Innovations
13
Economic Output is Focused in City-Metros
14. Cities are Engines of
Economic Growth
• Why is this so?
– Economies of scale and of agglomeration
Lecture 27 Urbanization Atanu Dey 14
15. Urban Economies
• Sharing of fixed costs by a large quantity of outputs
• Input-sharing and competition within the industry
• innovation and exchange of ideas and technology
15
Lecture 27 Urbanization Atanu Dey
16. The 12 Urban Economies
Type of economy of scale Example
1. Pecuniary Being able to purchase intermediate inputs at volume discounts
2. Static
Internal Falling average costs because of fixed costs of operating a plant
technological
Technological
3. Dynamic
Learning to operate a plant more efficiently over time
technological
4. ―Shopping‖ Shoppers are attracted to places where there are many sellers
Outsourcing allows both the upstream input suppliers and downstream firms to
5. ―Adam Smith‖
Static profit from productivity gains because of specialization
Localization 6. ―Marshall‖ Workers with industry-specific skills are attracted to a location where there is a
labor pooling greater concentration
7. ―Marshall-
Reductions in costs that arise from repeated and continuous production activity
Dynamic Arrow-Romer‖
over time and which spill over between firms in the same place
learning by doing
8. ―Jane Jacobs‖ The more that different things are done locally, the more opportunity there is for
innovation observing and adapting ideas from others
External or
agglomeration 9. ―Marshall‖ Workers in an industry bring innovations to firms in other industries; similar to
Static labor pooling no. 6 above, but the benefit arises from the diversity of industries in one location.
Urbanization
Similar to no. 5 above, the main difference being that the division of labor is
10. ―Adam Smith‖
made possible by the existence of many different buying industries in the same
division of labor
place
11. ―Romer‖ The larger the market, the higher the profit; the more attractive the location to
Dynamic endogenous firms, the more jobs there are; the more labor pools there, the larger the
growth market—and so on
Spreading fixed costs of infrastructure over more taxpayers; diseconomies arise
12. ―Pure‖ agglomeration
from congestion and pollution
17. Cities have natural
economic advantages
• But poor city design undermines these advantages
and creates barriers to economic development,
whereas good city design can enhance these
advantages.
• How can we leverage the natural economic
advantages of cities?
• Compact mixed-use development in the city center
that focuses on pedestrian and public transport
access is key.
18. LED in the Context of Cities
from the easiest to the most difficult
LED in a Great City
LED in the Region of a Great City
LED in a Town Outside a Great City Region
LED in a City that is not Great
A Great City generates much more wealth than it consumes for mere existence.
A Great City generates enough wealth to support growth in the city as well in its surrounding region.
19. LED in a Great City
LED in the Region of a Great City
LED in a Town Outside a Great City Region
LED in a City that is not Great
20. LED in a Great City
LED in the Region of a Great City
LED in a Town Outside a Great City Region
LED in a City that is not Great
LED in a Great City
• What is the role of Urban Planning and Transportation in creating a
great place to live and to develop economically?
If the City provides
Mixed age Small
Density Mixed use
buildings Blocks
It can become a LED generator
21. LED in a Great City
LED in the Region of a Great City
LED in the Region of a Great City
LED in a Town Outside a Great City Region
LED in a City that is not Great
• Create a great place to live and to develop
economically
• Provide attractive and efficient access to The City
• The City will do the rest
The Five Economic Forces Exerted by Cities on Their Own
Regions
City City
Transplanted
City markets City jobs developed generated
city work
technology capital
22. LED in a Great City How to Jumpstart the cycle of city
development
LED in the Region of a Great City
LED in a Town Outside a Great City Region
LED in a City that is not Great
Density
Quality Variety
Of & The
Life Access
―handle‖
Innovation
Opportunities People &
Culture
How do you
advance ever closer
to your vision of a
successful town,
based on daily
decisions and based
Intensity Development on existing budgets?
23. City Center Renewal as a LED Tool
or
How to increase Density, Variety and Access
•Provide loans to accelerate
private storefront and
Use the ―charrette‖ collaborative planning
residence renewal tool as the basis of a LED program
•Create a great place to live for local
residents
•Create a great place to succeed for local
First stage: businesses
• Surgical urban •Leverage the true identity of the city / town
intervention plan in as seen by the local residents
the public space
•Local residents strengthen their sense of
belonging by planning their town
•Leverage existing budgets for
public building projects to
implement the plan
Third stage: •Local residents are
• Private Development
Second stage: empowered by seeing their
Construction and • Renewal of the plans adopted and
Renovation near the public space implemented
public space
24. Thank You
and see you in November 2011
כנס אשקלון־מרחב לפיתוח כלכלי עירוני
""העיר כמנוע לצמיחה כלכלית
nachman@miu.org.il
February 2011
www.miu.org.il
25. The critical role of Merhav in
LED in Israel
Goal is quality of life for all
In order to improve the quality of living in Israel, while contributing to the global
sustainability effort, the MIU promotes qualityLivibility
Employment Environment Social inclusion
urban living based on compact,
quality and sustainable urban environments.
Participatory Growth of local
Focus on cities
approach businesses
• Charrette all
Including – • Making theand
Promotion local • Weengines of as
As view the city
collaborative and
stakeholders environment great
support of the key mechanism
economic
planning with all
sectors for the locals
innovation and that provides
development
• stakeholders
Led by local • entrepreneurship
Compact, quality • peopleregeneration
Urban the
• government
Quality in Density (both business and
and sustainable opportunities to fulfill
as a tool
Toolbox for all social)
cities provide their inherent
sectors • opportunities and
Business friendly potential
• Mayors Institute breed innovation
policies