The document provides an overview and summary of Larry Oberman's experience as a digital media consultant. It summarizes his 5 years of experience in advertising, including 3 years in digital advertising and 2 years in broadcast advertising. It also outlines his roles and responsibilities in previous positions at various companies focused on digital marketing, media buying, and campaign management.
This document provides an overview of digital marketing training topics including the differences between digital and traditional marketing, what digital marketing is, the benefits of digital marketing, methods of digital marketing like SEO, SMO, and PPC. It discusses specific digital marketing techniques like search engine optimization, social media optimization, pay-per-click advertising, content marketing, and video marketing. It also covers latest trends in digital marketing and the future of the industry.
This document compares two military academy options: the Marine Math & Science Academy and the Phoenix Military Academy. Both schools are located at 145 S. Campbell Ave in Chicago and do not require tuition fees. They both offer a variety of athletic and extracurricular activities including JROTC, sports teams, drama club, debate team and more. The key similarities are that they are both military schools located at the same address.
Betty Friedan was an American writer and activist who helped found the feminist movement in the United States in the 1960s. She died on February 4, 2006 in Washington D.C. of congestive heart failure at the age of 85. She is best known for writing The Feminine Mystique in 1963, which challenged the traditional post-World War II cultural assumption that women could find fulfillment only through housewifery and motherhood. She co-founded the National Organization for Women and aided in founding the National Association for the Repeal of Abortion Laws, helping to change the lives of many American women.
James Lawson was a civil rights leader born in 1928 who organized nonviolent protests against racial injustice in Nashville, Tennessee in the 1960s. He was expelled from Vanderbilt University for his organizing efforts. Consistent with his belief in nonviolence, Lawson refused the military draft and served 14 months in prison. Throughout his career, he spoke out against racism and military involvement, and continued protesting after retiring, showing his lifelong commitment to social justice issues.
This document compares two military academy options: the Marine Math & Science Academy and the Phoenix Military Academy. Both schools are located at 145 S. Campbell Ave in Chicago and do not require tuition fees. They both offer a variety of athletic and extracurricular activities including JROTC, sports teams, drama club, debate team and more. The key similarities are that they are both military schools located at the same address.
Martin Luther King Jr. was a Baptist minister born in Atlanta, Georgia in 1929 who led the American civil rights movement from the 1950s until his assassination in 1968. He was a prominent leader in the 1955 civil rights movement in Montgomery, Alabama and lived in Atlanta where he worked as a Baptist minister until his death at age 39.
Dorothy Cotton was born in 1930 in North Carolina and attended Shaw University, supporting herself by working as a housekeeper to the university president. While completing her master's degree in speech therapy in 1960, she became involved in the civil rights movement. For 12 years, she served as the Education Director for the Southern Christian Leadership Conference (SCLC) under Dr. Martin Luther King Jr., running the Citizenship Education Program to train people on voter registration, nonviolent protest, and political participation. She continued her work with SCLC after Dr. King's assassination in 1968 and was recognized for her lifetime contributions to the civil rights movement.
Dan Dana was born in 1985 in Richland, Washington. He graduated high school in 2003 and then enlisted in the United States Marine Corps, serving from 2003 to 2007 including deployments to Aberdeen Proving Grounds and Camp Pendleton in California. In 2006, he married his wife Shauna and in 2007 he ended his enlistment in the Marine Corps to start training at the San Diego Police Academy, graduating in 2008 and becoming a San Diego police officer where he currently works.
This document provides an overview of digital marketing training topics including the differences between digital and traditional marketing, what digital marketing is, the benefits of digital marketing, methods of digital marketing like SEO, SMO, and PPC. It discusses specific digital marketing techniques like search engine optimization, social media optimization, pay-per-click advertising, content marketing, and video marketing. It also covers latest trends in digital marketing and the future of the industry.
This document compares two military academy options: the Marine Math & Science Academy and the Phoenix Military Academy. Both schools are located at 145 S. Campbell Ave in Chicago and do not require tuition fees. They both offer a variety of athletic and extracurricular activities including JROTC, sports teams, drama club, debate team and more. The key similarities are that they are both military schools located at the same address.
Betty Friedan was an American writer and activist who helped found the feminist movement in the United States in the 1960s. She died on February 4, 2006 in Washington D.C. of congestive heart failure at the age of 85. She is best known for writing The Feminine Mystique in 1963, which challenged the traditional post-World War II cultural assumption that women could find fulfillment only through housewifery and motherhood. She co-founded the National Organization for Women and aided in founding the National Association for the Repeal of Abortion Laws, helping to change the lives of many American women.
James Lawson was a civil rights leader born in 1928 who organized nonviolent protests against racial injustice in Nashville, Tennessee in the 1960s. He was expelled from Vanderbilt University for his organizing efforts. Consistent with his belief in nonviolence, Lawson refused the military draft and served 14 months in prison. Throughout his career, he spoke out against racism and military involvement, and continued protesting after retiring, showing his lifelong commitment to social justice issues.
This document compares two military academy options: the Marine Math & Science Academy and the Phoenix Military Academy. Both schools are located at 145 S. Campbell Ave in Chicago and do not require tuition fees. They both offer a variety of athletic and extracurricular activities including JROTC, sports teams, drama club, debate team and more. The key similarities are that they are both military schools located at the same address.
Martin Luther King Jr. was a Baptist minister born in Atlanta, Georgia in 1929 who led the American civil rights movement from the 1950s until his assassination in 1968. He was a prominent leader in the 1955 civil rights movement in Montgomery, Alabama and lived in Atlanta where he worked as a Baptist minister until his death at age 39.
Dorothy Cotton was born in 1930 in North Carolina and attended Shaw University, supporting herself by working as a housekeeper to the university president. While completing her master's degree in speech therapy in 1960, she became involved in the civil rights movement. For 12 years, she served as the Education Director for the Southern Christian Leadership Conference (SCLC) under Dr. Martin Luther King Jr., running the Citizenship Education Program to train people on voter registration, nonviolent protest, and political participation. She continued her work with SCLC after Dr. King's assassination in 1968 and was recognized for her lifetime contributions to the civil rights movement.
Dan Dana was born in 1985 in Richland, Washington. He graduated high school in 2003 and then enlisted in the United States Marine Corps, serving from 2003 to 2007 including deployments to Aberdeen Proving Grounds and Camp Pendleton in California. In 2006, he married his wife Shauna and in 2007 he ended his enlistment in the Marine Corps to start training at the San Diego Police Academy, graduating in 2008 and becoming a San Diego police officer where he currently works.
Emmett Till was a 14-year-old African American boy who was lynched in Mississippi in 1955 after he was accused of offending a white woman in her family's grocery store; his mother held an open-casket funeral to show the world what had been done to her son, helping spark the civil rights movement; while his death was a tragedy, it provided hope by showing that progress could be made through nonviolent action and standing up against injustice.
Amelia Boynton Robinson was a leading civil rights activist born in 1911 in Georgia. She became involved in women's suffrage and was one of the few registered Black voters in Alabama in the 1930s. In the 1960s, Robinson helped lead the Selma to Montgomery voting rights marches, including Bloody Sunday in 1965 where she was beaten unconscious while protesting for Black voting rights. She continued advocating for civil rights and human rights throughout her life.
This document compares two military academy options: the Marine Math & Science Academy and the Phoenix Military Academy. Both schools are located at 145 S. Campbell Ave in Chicago and do not require tuition fees. They both offer a variety of athletic and extracurricular activities including JROTC, sports teams, drama club, debate team and more. The key similarities are that they are both military schools located at the same address.
This document introduces several common farm animals and provides a brief description of each, including what sound they make. It describes cows that give milk and moo, sheep that provide wool and bleat, dogs that herd sheep and bark, ducks that have wings but can't fly high and quack, bulls that have horns and bellow, cats that catch mice and meow, horses that have manes and neigh, roosters that wake people up with feathers and crow, hens that lay eggs and cluck after chickens, and pigs that provide bacon and grunt. It encourages identifying other farm animals and includes a link to sing Old McDonald Had a Farm.
Daisy Bates was born in 1914 in Arkansas. Her mother was killed by white men and her father left shortly after. She was raised by friends and later married L.C. Bates. In 1941, L.C. established the Arkansas State Press newspaper, which Daisy became president of the Arkansas NAACP in 1952. In 1957, she advised the Little Rock Nine African American students who were integrating Central High School. Due to loss of revenue from boycotts, the State Press closed in 1959. Daisy Bates received numerous honors for her civil rights work before passing away in 1999.
Ella Baker was a civil rights activist born in 1903 in Norfolk, Virginia who played a pivotal role in the Civil Rights Movement. She helped establish organizations that promoted black economic empowerment and was involved with the NAACP starting in 1940. In 1960, she organized a meeting of student leaders from the sit-in movement that led to the formation of the Student Nonviolent Coordinating Committee (SNCC), an important organization in the Civil Rights Movement. Baker believed in empowering young people and grassroots leadership.
Twyla Gollery introduces herself and shares that she is from Anza, CA and has traveled to several U.S. states including Baja, Kauai, Arizona, Utah, Oregon, and Montana. She expresses an interest in traveling to Africa in the future and plans to get her AA degree in Biology from Palomar College. In her free time, she enjoys hiking, playing sports, taking pictures, and spending time with friends.
Here are a few key points about estimating activity resources:
- The project manager relies on the activity list and attributes to estimate resources needed for each activity.
- Resource types include people, materials, equipment, and facilities. Availability may impact scheduling.
- Published estimating data, like industry reports, can predict resource needs for standardized work.
- Bottom-up estimating breaks activities into details to account for all likely resources needed.
- Expert judgment from experienced team members also helps estimate activity resources based on attributes.
The goal is to understand what resources each activity requires so duration and costs can be accurately planned. A variety of techniques are used to develop the best resource estimates.
Deck for the SxSW 2012 panel "How we do it in Brazil: a survival guide in an exotic digital market". Presented by Alexandre Kavinski, Cristiano Dias, Patrice Lamiral and Willie Taminato.
Corporate Career Vs Consultant Vs Entrepreneur - What does it take to thrive ...DestinHaus
“Corporate Career vs Consultant vs Entrepreneur – What does it take to thrive in those three radically different environments?” presented by DestinHaus LLC at the University of California Irvine, August 27, 2010
Abraham Lincoln was born in 1809 in Kentucky and was assassinated in 1865 in Washington D.C. He had a difficult childhood, moving frequently and losing his mother at a young age. He became a lawyer in Illinois and entered politics, disagreeing with Andrew Jackson's view of limited government. During his presidency, Lincoln issued the Emancipation Proclamation and sought to restore Southern states to the Union after the Civil War, though his exact plans were unclear.
Lisa Graham is a marketing specialist with over 25 years of experience in event coordination, integrated marketing, social media strategy, and sales. She has exceptional skills in project management, research, and adapting to new technologies. Graham is currently working as a guest services coordinator at Levi's Stadium, where she ensures positive guest experiences. She is also an experienced volunteer at various pop culture conventions.
Charles Sardou is an inbound sales and marketing professional focused on improving customer relationships through technology and communication. He has over 20 years of experience in marketing, e-commerce, search engine optimization, and sales management. Currently he is the Chief Communications and Marketing Officer at the American Red Cross Los Angeles Region, where he oversees marketing, communications, IT, and volunteer services teams.
Email Marketing Bootcamp: 2-Week Plan to Grow Your Email ListPinpointe On-Demand
This slide deck goes along with a webinar. To watch the on-demand webinar, go to http://email-marketing.pinpointe.com/webinar-email-marketing-bootcamp-lisa-furgison-mcewen
Marketers, fall in!
It's time to whip your email list into shape. Continually adding contacts can be an uphill battle, but not if you have the right growth strategy in place.
This deck (partnered with the on-demand webinar) provides a detailed plan to grow your email list in just two weeks.
What you'll view:
- A day-by-day plan to grow your email list
- New tools you can use to collect emails online
- Tips on form creation and placement
- Common mistakes made during list growth
- And more...
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
Entrepreneur Fund at the broadband conference 2018Ann Treacy
The Entrepreneur Fund provides innovative lending and strategic services to support entrepreneurs in 17 counties. It partners with a marketing consultant, Molly Solberg, who has 17 years of experience and works with selected local businesses to develop customized digital marketing plans, including strategies for websites and social media. The process involves businesses applying, being selected as winners, and receiving marketing assessments and meetings to create plans aimed at building their brand awareness online. Past participants credit Molly's help with making them more confident in digital marketing and seeing increased engagement like a 400% rise in Facebook likes for one auto sales business.
One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.
Un-Break My Heart: Help Your Prospects Love You Again Using Intent DataMarketo
So you have a database of thousands of ‘dead’ leads. How do you find the few that are still interested in hearing from you and get them to love you (again) with content that’s relevant? Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they broke down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritize them for sales.
SAAL B - 09:00 The Ultimate Guide to Email Acquisition Marketing – Top 10 Tip...PerformanceIN
Email can prove an effective way of reeling in new customers, but there is a fine science behind making the most of the direct connection it provides.
Effective acquisition comes as a result of small but significant changes in the way email campaigns are run, and there is no better time to improve your quality of leads and drive down the cost of acquiring customers than now.
This session provides a step-by-step guide to email marketing success, covering the all-important issues of real-time communication, enhancing your creative, utilising additional features such as click-to-call and the tricky decision between CPA and CPM.
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
B2B SEO Services and Content Marketing Agency. Related SEO Services features, benefits and pricing. Includes SEO Audit, SEO Implementation, Content Marketing. SEO Managed Services, SEO Strategy, SEO Consulting.
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
Emmett Till was a 14-year-old African American boy who was lynched in Mississippi in 1955 after he was accused of offending a white woman in her family's grocery store; his mother held an open-casket funeral to show the world what had been done to her son, helping spark the civil rights movement; while his death was a tragedy, it provided hope by showing that progress could be made through nonviolent action and standing up against injustice.
Amelia Boynton Robinson was a leading civil rights activist born in 1911 in Georgia. She became involved in women's suffrage and was one of the few registered Black voters in Alabama in the 1930s. In the 1960s, Robinson helped lead the Selma to Montgomery voting rights marches, including Bloody Sunday in 1965 where she was beaten unconscious while protesting for Black voting rights. She continued advocating for civil rights and human rights throughout her life.
This document compares two military academy options: the Marine Math & Science Academy and the Phoenix Military Academy. Both schools are located at 145 S. Campbell Ave in Chicago and do not require tuition fees. They both offer a variety of athletic and extracurricular activities including JROTC, sports teams, drama club, debate team and more. The key similarities are that they are both military schools located at the same address.
This document introduces several common farm animals and provides a brief description of each, including what sound they make. It describes cows that give milk and moo, sheep that provide wool and bleat, dogs that herd sheep and bark, ducks that have wings but can't fly high and quack, bulls that have horns and bellow, cats that catch mice and meow, horses that have manes and neigh, roosters that wake people up with feathers and crow, hens that lay eggs and cluck after chickens, and pigs that provide bacon and grunt. It encourages identifying other farm animals and includes a link to sing Old McDonald Had a Farm.
Daisy Bates was born in 1914 in Arkansas. Her mother was killed by white men and her father left shortly after. She was raised by friends and later married L.C. Bates. In 1941, L.C. established the Arkansas State Press newspaper, which Daisy became president of the Arkansas NAACP in 1952. In 1957, she advised the Little Rock Nine African American students who were integrating Central High School. Due to loss of revenue from boycotts, the State Press closed in 1959. Daisy Bates received numerous honors for her civil rights work before passing away in 1999.
Ella Baker was a civil rights activist born in 1903 in Norfolk, Virginia who played a pivotal role in the Civil Rights Movement. She helped establish organizations that promoted black economic empowerment and was involved with the NAACP starting in 1940. In 1960, she organized a meeting of student leaders from the sit-in movement that led to the formation of the Student Nonviolent Coordinating Committee (SNCC), an important organization in the Civil Rights Movement. Baker believed in empowering young people and grassroots leadership.
Twyla Gollery introduces herself and shares that she is from Anza, CA and has traveled to several U.S. states including Baja, Kauai, Arizona, Utah, Oregon, and Montana. She expresses an interest in traveling to Africa in the future and plans to get her AA degree in Biology from Palomar College. In her free time, she enjoys hiking, playing sports, taking pictures, and spending time with friends.
Here are a few key points about estimating activity resources:
- The project manager relies on the activity list and attributes to estimate resources needed for each activity.
- Resource types include people, materials, equipment, and facilities. Availability may impact scheduling.
- Published estimating data, like industry reports, can predict resource needs for standardized work.
- Bottom-up estimating breaks activities into details to account for all likely resources needed.
- Expert judgment from experienced team members also helps estimate activity resources based on attributes.
The goal is to understand what resources each activity requires so duration and costs can be accurately planned. A variety of techniques are used to develop the best resource estimates.
Deck for the SxSW 2012 panel "How we do it in Brazil: a survival guide in an exotic digital market". Presented by Alexandre Kavinski, Cristiano Dias, Patrice Lamiral and Willie Taminato.
Corporate Career Vs Consultant Vs Entrepreneur - What does it take to thrive ...DestinHaus
“Corporate Career vs Consultant vs Entrepreneur – What does it take to thrive in those three radically different environments?” presented by DestinHaus LLC at the University of California Irvine, August 27, 2010
Abraham Lincoln was born in 1809 in Kentucky and was assassinated in 1865 in Washington D.C. He had a difficult childhood, moving frequently and losing his mother at a young age. He became a lawyer in Illinois and entered politics, disagreeing with Andrew Jackson's view of limited government. During his presidency, Lincoln issued the Emancipation Proclamation and sought to restore Southern states to the Union after the Civil War, though his exact plans were unclear.
Lisa Graham is a marketing specialist with over 25 years of experience in event coordination, integrated marketing, social media strategy, and sales. She has exceptional skills in project management, research, and adapting to new technologies. Graham is currently working as a guest services coordinator at Levi's Stadium, where she ensures positive guest experiences. She is also an experienced volunteer at various pop culture conventions.
Charles Sardou is an inbound sales and marketing professional focused on improving customer relationships through technology and communication. He has over 20 years of experience in marketing, e-commerce, search engine optimization, and sales management. Currently he is the Chief Communications and Marketing Officer at the American Red Cross Los Angeles Region, where he oversees marketing, communications, IT, and volunteer services teams.
Email Marketing Bootcamp: 2-Week Plan to Grow Your Email ListPinpointe On-Demand
This slide deck goes along with a webinar. To watch the on-demand webinar, go to http://email-marketing.pinpointe.com/webinar-email-marketing-bootcamp-lisa-furgison-mcewen
Marketers, fall in!
It's time to whip your email list into shape. Continually adding contacts can be an uphill battle, but not if you have the right growth strategy in place.
This deck (partnered with the on-demand webinar) provides a detailed plan to grow your email list in just two weeks.
What you'll view:
- A day-by-day plan to grow your email list
- New tools you can use to collect emails online
- Tips on form creation and placement
- Common mistakes made during list growth
- And more...
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
Entrepreneur Fund at the broadband conference 2018Ann Treacy
The Entrepreneur Fund provides innovative lending and strategic services to support entrepreneurs in 17 counties. It partners with a marketing consultant, Molly Solberg, who has 17 years of experience and works with selected local businesses to develop customized digital marketing plans, including strategies for websites and social media. The process involves businesses applying, being selected as winners, and receiving marketing assessments and meetings to create plans aimed at building their brand awareness online. Past participants credit Molly's help with making them more confident in digital marketing and seeing increased engagement like a 400% rise in Facebook likes for one auto sales business.
One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.
Un-Break My Heart: Help Your Prospects Love You Again Using Intent DataMarketo
So you have a database of thousands of ‘dead’ leads. How do you find the few that are still interested in hearing from you and get them to love you (again) with content that’s relevant? Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they broke down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritize them for sales.
SAAL B - 09:00 The Ultimate Guide to Email Acquisition Marketing – Top 10 Tip...PerformanceIN
Email can prove an effective way of reeling in new customers, but there is a fine science behind making the most of the direct connection it provides.
Effective acquisition comes as a result of small but significant changes in the way email campaigns are run, and there is no better time to improve your quality of leads and drive down the cost of acquiring customers than now.
This session provides a step-by-step guide to email marketing success, covering the all-important issues of real-time communication, enhancing your creative, utilising additional features such as click-to-call and the tricky decision between CPA and CPM.
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
B2B SEO Services and Content Marketing Agency. Related SEO Services features, benefits and pricing. Includes SEO Audit, SEO Implementation, Content Marketing. SEO Managed Services, SEO Strategy, SEO Consulting.
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
Candace Montgomery is a business development professional with over 15 years of experience in sales, account management, and business development. She has a proven track record of exceeding sales goals and closing new business deals worth millions of dollars. She utilizes consultative sales techniques to develop long-term relationships with clients and provide innovative solutions.
Successful B2B marketers are improving their email campaign results by sending the right email to the right person at the right time. Improve your top of funnel timing & targeting by watching this #LLS16 webinar as guest speakers Matt Heinz of Heinz Marketing and Emily Wingrove of Social123 share techniques for optimizing email campaign conversions: http://dg-r.co/2aMIMA0
Стратегический маркетинг. Правильный подход к нужной аудиторииbrandhouse
Доклад Мэри Эллен Хикман (Mary Ellen Hickman), американского специалиста по стратегическому маркетингу и менеджменту, управляющего партнера Hickman Consulting Partners на форуме "Дни PR и маркетинга на Юге"- 2013.
The 5 MSP Marketing Principles Every MSP Owner Should KnowKaseya
During this 60 minute webinar, MSP marketing expert Erick Simpson of MSP University/SPC International will share marketing tips and best practices that will help you engage your ideal prospects to win more MSP business.
The 5 MSP marketing principles Erick will discuss include:
Strategy - what are the essential elements of a sound, effective MSP marketing plan
Process - how to build a scalable MSP marketing process that runs the gamut of tactics
Targeting - how to identify the “right” prospects and how to target them properly
Positioning - what are the most effective messages to attract new clients
Enablement - how to create content in ways that engage your prospects AND empower your sales team
Practical marketing automation from BMANEO eventBMANEO
Rick Neiman presents Avery Dennison’s road map to Marketing Automation--one that took them to the intersection of content management and lead generation.
This document outlines a 7 step digital marketing blueprint. The 7 steps are: 1) develop a digital marketing strategy, 2) create a website that works, 3) implement email marketing, 4) optimize search engine optimization, 5) engage in social media, 6) expand into broadcast media, and 7) leverage tools, automation, and outsourcing. Each step provides key elements to focus on such as developing customer avatars, creating lead magnets, setting up auto-responders, developing a social media strategy, and measuring digital marketing performance. The goal is to acquire customer contact details and move prospects through nurturing processes to build trust and demonstrate capabilities.
Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014Istvan Busak
Presented Employees as Advocates: Extending the Brand through Social a joint IBM and OgilvyOne presentation with my client / colleague / friend Michael Therrien at ArabNet Digital Summit Dubai 2014 https://arabnet.me/conference/summit #ArabNetME
twitter: @bushiur
linkedin: https://www.linkedin.com/in/istvanbusak
twitter: @Therrien
linkedin: https://www.linkedin.com/in/therrienmichael
Donald G. Grubenhoff has over 20 years of experience in operations, purchasing, and sales management for office supply companies. He has a track record of growing sales, improving profitability through strategic initiatives, and successfully merging and integrating acquisitions. Grubenhoff provides hands-on leadership and excels at change management, training, team building, and customer service.
7 Ways To Enhance Webinar Promotions in 2016 - #SPS2015G3 Communications
The document discusses 7 ways to enhance webinar promotions in 2016. It provides tips for crafting compelling subject lines, optimizing email body content for mobile viewing, promoting webinars through different channels like HTML vs plain text emails, leveraging personalization and past attendee data, promoting on social media, focusing promotion efforts on the day before and day of the webinar, and maintaining consistent branding across all promotional materials. The key is testing different subject lines, formats, times and creative to find the most effective promotion strategies for driving webinar registration.
2. Overview
• 5 years advertising practice (3 yrs digital, 2 yrs broadcast)
• Business-to-Consumer & Business-to-Business expertise
• Integrated media and channel planning
• Marketing program conceptualization and execution
• Team & vendor management
• Campaign reporting and optimization
• Partnership with sister companies
• Ability to multitask across many clients, campaigns and vendors
• Work well with internal departments (finance, creative, ad ops)
• Able to facilitate plans that include an online and offline obligation
Larry Oberman 2 Loberman99@gmail.com
4. Digital Media Consultant (Self-Employed)
• Term: October 2010 to Present
• Goal: Assist start-up websites with cost-effective plans to increase traffic
• Responsibilities:
– B2C and B2B Marketing utilizing branding and direct response tactics
– Create plans utilizing various channels, Behavioral & Retargeting
Display, Email Marketing, Lead Generation (Co-Registration & Content
Syndication)
Larry Oberman 4 Loberman99@gmail.com
5. Singer Direct (An Omnicom Company)
• Position: Manager, Digital
• Term: December 2007 to September 2010
• Goal: Varied per client and campaign
• Responsibilities:
– Responsible for the day-to-day of B2C and B2B clients, across a variety
of industries
– Supervised planners, coordinators and specialists on a per project basis
– Managed a variety of campaigns across many channels
– Created Media Plans and Optimized based on live and historical data
– Setup, trafficked and implemented campaigns utilizing proprietary and
3rd party services
– Created and presented new business proposals
Larry Oberman 5 Loberman99@gmail.com
6. AmeriMerchant
• Position: Broadcast/Digital Media Buyer/Planner
• Term: May 2007 – July 2007
• Goal: Create quality leads for internal sales team
• Responsibilities:
– Worked with Marketing Director and VP of Sales to develop strategies
to generate leads
– Planned, negotiated and bought National Broadcast & Digital Media
– Worked with the Director of Operations and IT Department to design a
landing page, publisher submitting system and build a 30 second TV
commercial
Larry Oberman 6 Loberman99@gmail.com
7. Lawyers Group Advertising
• Position: Broadcast Media Buyer/Planner
• Term: June 2005 – April 2007
• Goal: Generate Personal Injury quality calls for clients
• Responsibilities:
– Planned, negotiated and bought National Media Buys and 30 local
markets for Direct Response Television Advertising
– Optimized throughout run based on live and historical results
– Used Excel extensively to create reports with the Telecommunications
and Accounting departments to ensure the team stayed on budget
– Trafficked correct talent/commercials to TV stations across the US
– Worked with the Production Department to create the best performing
spots while taking into account state compliance issues
Larry Oberman 7 Loberman99@gmail.com
9. Account Management
• Organic Growth:
– Grew a fortune 500 insurance company with monthly billings in the low
thousands into the company’s major client with monthly billings over
half a million dollars
• Business-to-Business Endeavor:
– Spearheaded Singer Direct’s venture into the space utilizing direct
response and branding methodology across a variety of channels
• Business Development:
– Planned and implemented comprehensive new marketing strategies
which attracted new business and increased revenue
• Work Efficiency
– Streamlined the current process flow and developed specific internal
control documents which increased productivity and efficiency
Larry Oberman 9 Loberman99@gmail.com
10. Campaign Efficiency
• Fraudulent Lead Deletion:
– Research and analyze data and develop “failsafes” for the co-
registration channel which increase insertion rate
• Custom Questions:
– Including pre-qualifier custom question(s) generates a high quality
which in turn puts less strain on a sales team
• Email Tracking
– Utilizing 3rd party tracking technology to ensure proficient targeting,
email deliverability and great results
Larry Oberman 10 Loberman99@gmail.com
21. West Virginia University
• Graduated: May 2003
• Degree: Bachelor of Arts
• Major: Sociology
• Relevant Classes:
– Demography
– Statistics
– Accounting
– Microeconomics
Larry Oberman 21 Loberman99@gmail.com
22. Extra Time Activities
• Volunteer Firefighter
– Term: February 1999 – Present
• New York State Emergency Media Technician
– Term: January 1999 – Present
• Development of Computer Skills
– Flash
– Adobe Photoshop
– Dreamweaver
– HTML Language
Larry Oberman 22 Loberman99@gmail.com