Hello

1. Secondary Research
https://www.youtube.com/watch?v=YPWSkRhJWYE
The rough idea is that there is going to be a boy who gets bullied as he is different from
the rest of the students. next he finds himself in the practice room at college where he
finds a fender guitar, already a huge music fan he then starts practising playing guitar.
Afterwards he is seen performing on stage and everyone cheering him on. this will
persuade the audience that by playing guitar it can change your whole life.
The product is a guitar brand called Fender. We are advertising one of their product. Its
called the Fender Stratocaster. we chose this fender guitar as it the most iconic of all
fenders, and has been played by great musicians such as jimi hendrix, kurt cobain, eric
clapton and many more.
This advert is going to be realist and dramatic. the most popular adverts are heart
warming because of their realistic narratives. we want our advert to to play with human
morals and what inspires people most in life, as for this product we feel it's the best way
to reel people in to buy the product. by making people feel special and inspired to
attempt become famous once buying the guitar, as music is stereotypically seen as a
way to make money.
https://youtu.be/TkKfSeVxdeg
The camera angles we are going to use are point of view (pov)
shots, because this will add another dynamic feel and unique feel
to the ad by seeing it what's going on in the ad through the
characters eyes.
The medium shots will be used because this will show both the
product, the back ground and the protagonist.
The other shots I’ll use is a close up because this will focus on the products, objects and
the protagonist. This is a convention of modern adverts as well as american 50’s
adverts.
We will use a various different type of moving shots
such as panning, focus pull and various zooms.

2. These different moving shots will create different emotions to the audience. For
example we will move the camera slowly across the guitar from the neck to the body of
the instrument this will invoke excitement in the audience's mind. As the camera
displays the aesthetics of the guitar. The focus pull will draw the attention of the
audience towards the object.
The props will include will be guitar, backpack, guitar bag, guitar amp and a guitar pick.
We chose these props because it creates an authentic feeling because its very realistic
and relatable. We chose these objects as well because people will associate with rock
and roll.
https://www.youtube.com/user/fendermusical
This fender advert is promoting The Jimi Hendrix Stratocaster.

3.
The video starts with a picture of Jimi Hendrix. The image is in black and white because
it creates a feel of nostalgia. Hendrix is facing the camera to make a connection with the
audience. Whilst this is happening the picture slowly fades to the actual video.
They use birds eye view shot/ long shot. In the shot there is two guitars. One black and
the other white. With the number 6 in the middle. The camera tilts and zooms in slowly
and smoothly. They do this because it’s an intertextual reference to Hendrix's style who
was known for playing his guitar upside down. They use the colour black to represents
power and the white represents innocence. We would use the camera technique
because it makes it interpellates the audience and it’s very unique.
the controversial issues that could possibly breach the bcap codes could be :
03 Misleading advertising ­ Exaggeration
3.12 Advertisements must not mislead by exaggerating the capability or performance of
a product or service.
since we are advertising a guitar we must not imply that a fender will make you famous or
a better guitar player. to avoid this we could put a disclaimer on the bottom stating that it
is based on true events and that buying a fender will not improve your overall skills it's
about practice.
4.9 Advertisements must not condone or encourage violence, crime,
disorder or antisocial behaviour. we will show scenes of bullying which

4. could cause controversy to avoid this we can show nothing to extreme
and state that nobody got hurt during that making of the video.