SlideShare a Scribd company logo
Achieve your marketing goals by sharing content
with the right professional audiences
Our digital lives converge on
very few big destinations
For the first time in the history of media you can
engage with the world’s professionals in one place
61M
senior-level
influencers
40M
decision makers
10M
opinion leaders
6M
C-level execs
22M
Mass Affluent
4M
IT decision makers
414Mprofessionals are on LinkedIn
The largest global community of professionals
9 billion content impressions / week
15X content vs job postings in the feed
57% mobile
Professionals engage with purpose
– and with content
The world’s professionals come to
LinkedIn for knowledge
Industry News Expert Advice Professional Learning
Peer Insights Peer Recommendations 500+ Influencers
Market to Who Matters:
Achieve Your Marketing Goals
Create awareness early in the purchase process
Engage audiences with content
Generate quality leads and drive new business
Market to Who Matters:
Get to the Right Professional
Audiences
Rich demographic data
Job Function, Seniority, Company Name,
Geo, Industry
Interest-based targeting
Group Membership, Skills, Companies Followed
Persona targeting
Job Searchers, Opinion Leaders, Mass Affluent,
Business Travelers
Your own audience data
Target Account Lists
Organic:
Build your brand and content
On your Company Page
Showcase Pages
Through long-form posts
On Slideshare
Market to Who Matters:
Engage Them with Content
Paid:
Reach a targeted, and broader audience
In the LinkedIn Feed, and beyond
In the LinkedIn Inbox
Early in the purchase process
Through other native ad formats
Market to Who Matters:
Measure the Impact, and Optimize
Are you reaching your target audiences?
Are the right people engaging?
Are you prompting the right actions?
Get clear visibility into the impact of your programs
throughout the purchase process
Changing how the world does business
50 billion connected
devices by 2020

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LMS Market to who matters

  • 1. Achieve your marketing goals by sharing content with the right professional audiences
  • 2. Our digital lives converge on very few big destinations
  • 3. For the first time in the history of media you can engage with the world’s professionals in one place
  • 4. 61M senior-level influencers 40M decision makers 10M opinion leaders 6M C-level execs 22M Mass Affluent 4M IT decision makers 414Mprofessionals are on LinkedIn The largest global community of professionals
  • 5. 9 billion content impressions / week 15X content vs job postings in the feed 57% mobile Professionals engage with purpose – and with content
  • 6. The world’s professionals come to LinkedIn for knowledge Industry News Expert Advice Professional Learning Peer Insights Peer Recommendations 500+ Influencers
  • 7.
  • 8. Market to Who Matters: Achieve Your Marketing Goals Create awareness early in the purchase process Engage audiences with content Generate quality leads and drive new business
  • 9. Market to Who Matters: Get to the Right Professional Audiences Rich demographic data Job Function, Seniority, Company Name, Geo, Industry Interest-based targeting Group Membership, Skills, Companies Followed Persona targeting Job Searchers, Opinion Leaders, Mass Affluent, Business Travelers Your own audience data Target Account Lists
  • 10. Organic: Build your brand and content On your Company Page Showcase Pages Through long-form posts On Slideshare Market to Who Matters: Engage Them with Content Paid: Reach a targeted, and broader audience In the LinkedIn Feed, and beyond In the LinkedIn Inbox Early in the purchase process Through other native ad formats
  • 11. Market to Who Matters: Measure the Impact, and Optimize Are you reaching your target audiences? Are the right people engaging? Are you prompting the right actions? Get clear visibility into the impact of your programs throughout the purchase process
  • 12. Changing how the world does business 50 billion connected devices by 2020