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08/10/12




                                                                                      LIVE MAG
                                                                                     SIDEBAR SUBTITLE




                                                       programme and
           APPLICATIONS                                wanted to catch up
                                                       there wouldn't be
        EBSITES                                        much point in
        ebsites use sound a lot for example you may watching it if there
       go onto a website with background noise or was no sound would there?!
video’s, a great example                                        DVD INTERFACES
of this is YouTube. This
                                                                DVD’s use sound in the same way as a lot
website relies heavily on         ‘This would mean the
                                                                of websites do, to entertain. DVD’s don’t
sound there for if sound          viewer would engage              necessarily use it in a practical way, they
didn't work on this
                                      with the film .’          use it to accompany the moving picture that the
website they would loose
all of their profits and                                        DVD would show. What I mean by not in a practical
wouldn’t be much point in being up. This applies       way is for example a practical way of using sound would be
to a lot of music, video or TV catch-up websites       an ambulance. DVD’s use sound to create a mood or feeling
such as muvids, yahoo videos, vivo, BBC iPlayer,       to the viewer, this would mean the viewer would engage
4OD and a lot more. These websites use sound to with the film or show that’s showing on the DVD.
entertain the viewers for example if you missed a
08/10/12




                                                          ADVANTAGES AND
           APPLICATIONS                                    DISADVANTAGES
           CONTINUED...                                     OF ANALOGUE
used in film, they use it to engage the audience.
Instead of having a boring old normal power point
                                                           TECHNOLOGIES
going from slide to slide you may engage your                FOR SOUND.
audience with an interactive power point using
hyperlinks and music.
COMPUTER GAMES                                   The advantages of analog is that it takes more
                                                 time, requires skill to use and generally sounds
Computer games use a lot of sound and music to
                                                 better. The disadvantage of analog is that you
go with the fast moving picture. A great example
                                                 really need to know what you’re doing, you have
of how sound is used and everyone knows about is to make decisions you can’t “fix” later, and it takes
‘PACMAN’ as the moving picture moves the sound time for the machine to locate and park the tape
accompanies it. Although ‘PACMAN’ isn’t really   before you can take another crack at an
played any more but sound has advanced into      overdub.
other computer games like Mass Effect 3, Trials
Evolution and Mark of the Ninja.
                                                          ADVANTAGES AND
MOBILE PHONE CONTENT
Mobile phone’s use sound in many ways starting             DISADVANTAGES
                                                             OF DIGITAL
with text/phone/e-mail tones, alarms, mp3
players, reminders, apps. Phones have come a
long way since the ‘bricks’ and now many have
built in mp3 players and game apps which require
                                                           TECHNOLOGIES
sound or music. A lot of phones, iPhones being
one, have typing clicks which is just another way
                                                             FOR SOUND.
mobile technology now use sounds. The sounds
that mobiles use need to be carried a far way as
                                                    The advantages of digital is that it is faster to
you need to hear the ringing.                       use when working, storage costs way less and
                                                    there are far greater editing and manipulation
                                                    powers at your fingertips. The disadvantage to
                                                    digital is that you have to invest great big piles
                                                    of show biz cash into converters if you want it to
                                                    sound even close to good analogue, and that the
                                                    technology becomes antiquated every few years
                                                    [aside from great converters which seem to be
                                                    close to having a "life span"] and that re-
                                                    investment is constant [as opposed to analogue
                                                    where "routine maintenance" is an far smaller
                                                    expense].

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Live Magazine

  • 1. 08/10/12 LIVE MAG SIDEBAR SUBTITLE programme and APPLICATIONS wanted to catch up there wouldn't be EBSITES much point in ebsites use sound a lot for example you may watching it if there go onto a website with background noise or was no sound would there?! video’s, a great example DVD INTERFACES of this is YouTube. This DVD’s use sound in the same way as a lot website relies heavily on ‘This would mean the of websites do, to entertain. DVD’s don’t sound there for if sound viewer would engage necessarily use it in a practical way, they didn't work on this with the film .’ use it to accompany the moving picture that the website they would loose all of their profits and DVD would show. What I mean by not in a practical wouldn’t be much point in being up. This applies way is for example a practical way of using sound would be to a lot of music, video or TV catch-up websites an ambulance. DVD’s use sound to create a mood or feeling such as muvids, yahoo videos, vivo, BBC iPlayer, to the viewer, this would mean the viewer would engage 4OD and a lot more. These websites use sound to with the film or show that’s showing on the DVD. entertain the viewers for example if you missed a
  • 2. 08/10/12 ADVANTAGES AND APPLICATIONS DISADVANTAGES CONTINUED... OF ANALOGUE used in film, they use it to engage the audience. Instead of having a boring old normal power point TECHNOLOGIES going from slide to slide you may engage your FOR SOUND. audience with an interactive power point using hyperlinks and music. COMPUTER GAMES The advantages of analog is that it takes more time, requires skill to use and generally sounds Computer games use a lot of sound and music to better. The disadvantage of analog is that you go with the fast moving picture. A great example really need to know what you’re doing, you have of how sound is used and everyone knows about is to make decisions you can’t “fix” later, and it takes ‘PACMAN’ as the moving picture moves the sound time for the machine to locate and park the tape accompanies it. Although ‘PACMAN’ isn’t really before you can take another crack at an played any more but sound has advanced into overdub. other computer games like Mass Effect 3, Trials Evolution and Mark of the Ninja. ADVANTAGES AND MOBILE PHONE CONTENT Mobile phone’s use sound in many ways starting DISADVANTAGES OF DIGITAL with text/phone/e-mail tones, alarms, mp3 players, reminders, apps. Phones have come a long way since the ‘bricks’ and now many have built in mp3 players and game apps which require TECHNOLOGIES sound or music. A lot of phones, iPhones being one, have typing clicks which is just another way FOR SOUND. mobile technology now use sounds. The sounds that mobiles use need to be carried a far way as The advantages of digital is that it is faster to you need to hear the ringing. use when working, storage costs way less and there are far greater editing and manipulation powers at your fingertips. The disadvantage to digital is that you have to invest great big piles of show biz cash into converters if you want it to sound even close to good analogue, and that the technology becomes antiquated every few years [aside from great converters which seem to be close to having a "life span"] and that re- investment is constant [as opposed to analogue where "routine maintenance" is an far smaller expense].