A sample of Adessi\'s design work.

1. THE
LITTLE BOOK
OF ADESSI

2. REAL MARKETING SOLUTIONS

3. Adessi is a 12-year-old full service marketing agency, with
a multi award-winning team of professionals. Offices across
the North and a reputation built on hard work and results,
Adessi is a practical partner for your marketing activity, no
matter what size of organisation, and within every
conceivable business sector.
We have developed significant credentials for our work
in the B2B, Education and Consumer markets. We are
INTRODUCTION imaginative, intuitive and above all honest with our
approach to developing your marketing strategy.
In that last five years we have won 18 awards for
best practice, and will continue to deliver exceptional
solutions for all our clients, which will in turn gain
national recognition for quality and results.
This brochure offers a small insight into our work,
our approach and the breadth of our services.

4. CONTENTS
7 DESIGN
35 PUBLIC RELATIONS
49 EVENT MANAGEMENT
59 ADVERTISING
73 ONLINE
89 CAMPAIGN PLANNING
97 SELF PROMOTION

5. THE LITTLE BOOK OF ADESSI
DESIGN
Brand Management
One of your greatest assets in business is your brand, and protecting
this fragile item is of paramount importance. The design team at Adessi
has a combined experience of almost 40 years, managing the brands of
clients large and small. From simple template driven artwork layouts, to
full-scale branding application guidelines, we have the experience
needed to safeguard your identity.
The Clondalkin Group
Corporate guidelines for new company branding guidelines
PAGE SEVEN
PAGE EIGHT

6. ANNUAL REPORT 2010
Main Entrance
Rooms
First Floor 01-66
Rooms
West Corridor 01-66
Rooms
Hospitality suites 01-66
Rooms
Student Union 01-66
Rooms
Refectory 01-66

7. THE LITTLE BOOK OF ADESSI
DESIGN
Corporate Identity
A corporate identity should be like a fingerprint. It should reflect your
organisation as an individual entity. It is a unique point of reference,
and distinguishes your business like no other element. Adessi looks
to develop corporate identities which are not only original but which
reflect the culture, personality and defining features of your
organisation.
Various clients
Corporate identities/logos
PAGE ELEVEN
PAGE TWELVE

8. TYNE BRIDGE TOWER
GATESHEAD QUAYS SOLAR SOLUTIONS
Tyne Bridge Tower SOL20
Corporate identity Corporate identity

9. THE LITTLE BOOK OF ADESSI
DESIGN
Stationery
They say that what you write on the page is what really matters.
At Adessi we also believe what you write on really counts. Stationery
reflects your business’ desire to make an immediate impact, from the
envelope to the business card. With over 250 clients having used Adessi
to provide personalised stationery, we can say with confidence we can
make you stand out before you have even made a single statement.
Big Green Sheep
Stationery
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10. THE LITTLE BOOK OF ADESSI
DESIGN
Literature
The key to good literature development is providing detailed information
in a concise, clear and attractive way. From 200+ page directories to
four page leaflets, Adessi always produces materials which enhance your
brand, but allow complex information to be conveyed in a professional
and simple manner.
Leeds Chamber
Corporate literature
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13. THE LITTLE BOOK OF ADESSI
DESIGN
Annual Report
The opportunity to reflect on a year of achievement and state the vision
for the future in a document provides you with one of your greatest
challenges. The annual report is a project Adessi always enjoys
constructing, as it digs deep into the soul of an organisation, and
when created effectively leaves a lasting impression on all audiences.
PAGE TWENTY THREE

15. THE LITTLE BOOK OF ADESSI
DESIGN
Direct Mail
Impact is all important, and when we take a brief for a piece of direct mail,
we immediately look for the message which will achieve maximum return.
Sometimes this is a simple piece of copy, other times it is an image. We
have an enviable reputation for developing DM which not only works
once, but which is used repeatedly by clients to generate awareness,
develop leads or achieve immediate sales.
North Tyneside Council
North Tyneside Council Small Business Awards
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17. THE LITTLE BOOK OF ADESSI
DESIGN
Exhibitions
The days when an exhibition stand had to simply reflect a product or
company service are gone. An exhibition is essentially an exhibit and
should demonstrate much more than an ability to produce a 4m wide
brochure. We take an innovative approach to developing exhibition
materials so that the crucial element of footfall is maximised, and
you have a stand which makes a statement.
Party at the Priory
Banner stands
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18. THE LITTLE BOOK OF ADESSI
DESIGN
Illustration
Winner of the national Fresh Award for Best Illustration, we do not
hide our light under a bushel when it comes to illustration. With talent
and strength in depth, we can develop graphic illustration across the
widest spectrum of styles, and will help a client achieve an entirely
individual campaign through pure creativity. Our work has been
used across every advertising medium from simple recruitment
advertisements to annual reports, with outstanding results.
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19. THE LITTLE BOOK OF ADESSI
PUBLIC RELATIONS
Media Relations
There are no short-cuts in media relations. From researching the initial idea
for a press story to the follow-up with specific media contacts, preparation
and taking time to do the job properly is the key. The results Adessi has
achieved for its many clients have led to industry recognition on 14
occasions, which illustrates a commitment to getting the detail right.
Various clients
Media Relations
PAGE THIRTY FIVE
PAGE THIRTY SIX

21. THE LITTLE BOOK OF ADESSI
PUBLIC RELATIONS
Photography
They say a picture is stronger than a thousand words, and many of our
clients would agree that a positive PR photo attracts additional media
coverage, and often portrays a story they want to sell in a much more
engaging way. Using our own in-house team and professional photo
journalists we have always looked for the right photo to accompany
a good story.
Various clients
PR Photography
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PAGE FORTY

22. THE LITTLE BOOK OF ADESSI
PUBLIC RELATIONS
Promotions
From simple 2-4-1 offers to major campaigns offering once in a lifetime
prizes, Adessi can strategically plan, copywrite, negotiate space and
manage the administration of an in-press or online promotional
campaign. For a decade we have worked with leading travel and leisure
operators and tourism bodies including, Butlins, Haven, Parkdean,
Swallow Hotels, MacDonald Hotels, NGI, One North East, Marriott
Hotels and De Vere to run a series of strategic promotions to increase
bookings during seasonal periods.
One North East
Regional Press Promotion
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23. THE LITTLE BOOK OF ADESSI
PUBLIC RELATIONS
Blogging
Increasing the opportunity for exposure through tactical blogging and
online self publishing is incredibly important. Adessi has core skills in
writing for online and blogging for clients, to ensure a consistent and
focused message is conveyed using social media.
Adessi
10:10 Blog
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25. THE LITTLE BOOK OF ADESSI
PUBLIC RELATIONS
Strategic Consultancy
From crisis management to media feature planning, Adessi has a wealth
of experience and talent. Our contacts are strong both regionally and
nationally, and we use this experience to offer best practice, good sound
guidance, and the ability to execute plans meticulously, to ensure your
reputation is protected and developed positively.
Various clients
Strategic Consultancy
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26. THE LITTLE BOOK OF ADESSI
EVENT MANAGEMENT
Conferences
An event is only as strong as its audience, whatever its size, so we work
hard to plan and prepare so that your audience enjoys the experience,
and interacts in a way which makes the overall activity positive. From
initial planning through to on-site management of any size event, both
regionally and nationally, Adessi has managed over 500 events in the last
10 years.
ANEC
The Summit 2011
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27. THE LITTLE BOOK OF ADESSI
EVENT MANAGEMENT
Events
Running a roadshow series or a national programme of events takes
excellent planning and logistics to ensure consistent and quality results.
Adessi can budget manage any range of events and work across the UK
and into Europe and Scandinavia to develop programmes of events for
clients which ensure a target audience is reached consistently.
NCFE
Essential Events
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28. THE LITTLE BOOK OF ADESSI
EVENT MANAGEMENT
Celebrations
Acknowledging the achievements of others is an important task, and
getting a celebration event correct makes all the difference. Adessi has
handled everything from graduation ceremonies to international awards
programmes, including multimedia presentations and live links to other
locations. Using venues including cinemas, football stadiums and even
the set of Coronation Street, Adessi has laid on some stunning
celebrations, which have a strong visual theme.
NCBF
Northern Children’s Book Festival
PAGE FIFTY THREE
PAGE FIFTY FOUR

30. THE LITTLE BOOK OF ADESSI
EVENT MANAGEMENT
Award Ceremonies
No-one ever forgets the first time they receive an award, and we work
hard to ensure that if we are managing that award ceremony, the event
is as memorable as possible. We strive to be innovative and challenge
the traditional view on events and awards presentations. We develop
themes which run across the entire activity from table settings to AV
presentation, and have coordinated every aspect of an awards, from the
initial hire of the venue to the on stage management during a ceremony.
NCFE
Awards event
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PAGE FIFTY EIGHT

31. THE LITTLE BOOK OF ADESSI
ADVERTISING
Recruitment
Award-winning recruitment advertising does much more than just look
good. It provides an immediate cultural statement about an organisation,
and achieves the objective of not just attracting additional applications,
but driving the right candidates towards your organisation. We have
been honoured by the UK's leading weekly recruitment advertiser and
short-listed in Personnel Today for our work, not only for creating immediate
impact and visually strong advertising, but for helping organisations with
their long term recruitment and retention strategies.
NCFE
Recruitment advertising
PAGE FIFTY NINE
PAGE SIXTY

34. ADVERTISING
Brand Awareness
To position an organisation rather than simply sell a product is much
more challenging. Using display advertising both online and through
traditional media, we have successfully helped create a perception
of organisations, and developed the positioning statement which
entrenches an organisation in their sector, and sets out their stall.
Brand awareness advertising is a sophisticated tool, and needs skilled
copy and concept development, which is why we pride ourselves in
our clients’ success.
PAGE SIXTY FIVE
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35. THE LITTLE BOOK OF ADESSI
ADVERTISING
Product Advertising
In a B2B market, the opportunities for product advertising can be
limited. This makes the impact of an advertisement all important.
We don't just want your advertisement to get noticed, we want
to position your product as the stand-out item in any publication.
Adessi has worked with world leading product manufacturers and
service providers across such diverse sectors as oil and gas pipeline
inspection to financial services, and has always provided campaigns
which deliver a punch.
Bergen Energi
Product advertising
PAGE SIXTY SEVEN
PAGE SIXTY EIGHT

36. THE LITTLE BOOK OF ADESSI
PAGE FIFTY
Croft
Digital Britain campaign
PAGE SIXTY NINE
PAGE SEVENTY

37. THE LITTLE BOOK OF ADESSI
ADVERTISING
Online
The ability for an instant click through and instant results means that
building effective banner advertising for clients is a vital part of the
marketing mix. Online advertising in the leading national online daily
media has been an effective tool for a significant number of clients,
and with Facebook advertising capable of targeting a highly focused
audience, online advertising is low cost, high impact and truly
measurable.
NCFE
National education press online NVQ campaign
PAGE SEVENTY ONE
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38. THE LITTLE BOOK OF ADESSI
ONLINE
Website
The online channel has become the significant way to communicate
with an audience. That is why Adessi works to plan your online activity,
and focus the content to ensure that it is effective and efficient. Adessi can
develop any solution from a simple CMS driven template to full content
management, and is a support partner to many existing clients in their
online strategy.
NEIEP
Ideas Action Now
PAGE SEVENTY THREE
PAGE SEVENTY FOUR

39. NCFE
Microsite

40. THE LITTLE BOOK OF ADESSI
ONLINE
Microsites
Our clients’ corporate sites do not get cluttered with numerous
competing messages, because we build campaign/microsites to
promote specific activities, products and events. From award entry
sites to summer recruitment campaign sites for FE and HE, Adessi can
pull together a low cost, high impact site featuring video, interactive
tools and applications. We work to generate significant additional online
traffic for our clients, through unique, focused marketing activities.
Various clients
Microsites
PAGE SEVENTY SEVEN
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42. THE LITTLE BOOK OF ADESSI
ONLINE
E-Commerce
Selling online is a challenge, because the marketplace is saturated with This is where the stuff
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Rude Wrappings
E-Commerce Site
PAGE EIGHTY ONE
PAGE EIGHTY TWO

43. THE LITTLE BOOK OF ADESSI
ONLINE
E-marketing
If you have the right tool for e-marketing you can track and manage
data with speed and ease. Our html e-marketing products offer clients
the ultimate in secure e-marketing, which is flexible enough to offer
daily updates, but rigid enough to develop single creative marketing
e-shots which link directly to all online channels. We develop
e-marketing content, copywrite and help manage your email
database to ensure your customers get quality, consistent and
desired communications.
Rocket Solutions
E-newsletter - Seminar Invitation
PAGE EIGHTY THREE
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44. THE LITTLE BOOK OF ADESSI
ONLINE
Portals
Internal communications and group networks are a vital business and
public sector application. We work with large organisations to develop
secure external sites, which facilitate excellent communication, up to
the minute information and which retain excellent design and
aesthetics, so they are functional but also practical. Our UMBRACO CMS
capability means we can develop portals which are flexible and leave the
customer in control.
ADASS
Adult Social Care professional portal
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45. THE LITTLE BOOK OF ADESSI
ONLINE
Social Media
Using social media to build a portfolio base for your customers and
key audiences is essential. The traditions of online communication
are increasingly challenged by the availability and prevalence of social
media. Adessi embraces all social media and can build applications and
whole online social networking sites for clients to help position them
and encourage stakeholders to engage positively through Facebook,
MySpace, YouTube, Bebo, Twitter, LinkedIn and other emerging media.
Leading Social Media Networks
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46. THE LITTLE BOOK OF ADESSI
CAMPAIGN PLANNING
Outdoor
From adshels to 48 sheets, we have provided clients with the most
inspiring and attractive outdoor campaigns. When you understand
your audiences’ movements you can develop an outdoor campaign
cost-effectively and with excellent return on investment.
Sport England
PR Campaign
PAGE EIGHTY NINE
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48. THE LITTLE BOOK OF ADESSI
CAMPAIGN PLANNING
Ambient
With a vast array of additional direct advertising mechanisms available,
Adessi is a proactive and intuitive partner, to help develop ambient
campaigns. Our research team takes the broadest view on ambient
media and makes recommendations which are tested and appropriate, to
help clients make authoritative decisions. From ad-vans to building sides,
we can identify almost any advertising opportunity, which ensures your
ambient spend is more than a trial exercise.
Tyne Bridge Tower
Construction brand
PAGE NINETY THREE
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49. THE LITTLE BOOK OF ADESSI
CAMPAIGN PLANNING
Broadcast
Every medium is used by Adessi, from TV to radio, and online to
SMS mobile. Broadcast media has become the low cost way to achieve
maximum audience reach, and our creative team can bring to life a
static message with ideas and concepts which stand out. Accredited
with all major media partners, Adessi works with best of breed suppliers
to ensure your broadcast content is produced to the highest possible
standard.
PAGE NINETY FIVE

50. THE LITTLE BOOK OF ADESSI
SELF PROMOTION
Literature
Winner of the Gold Award at CIPR 2008, Adessi’s interpretation of
Peter’s Map showed how we could take a controversial concept and
apply a business message. This striking piece of self promotion won
Adessi many new clients and has become a recognisable piece of
literature for its unique message, shape, size and impact.
Adessi
Direct Mail Literature
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51. THE LITTLE BOOK OF ADESSI
SELF PROMOTION
Publishing
We have published 2 books in 3 years to celebrate with our customers
the Christmas season. Both the Adessi Christmas Carol Book and the
12 Days of Christmas by Adessi have won regional and national design
awards, and have set us apart from our competitors in terms of
creativity, ambition and shows our sense of humour. If you would like
to publish a book, we can print, illustrate, copy check, proof read and
even ghost author your materials.
Adessi
Self Promotion
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PAGE ONE HUNDRED

53. Adessi - Newcastle
6 Maling Court,
Boyd Street, Ouseburn
Newcastle upon Tyne NE2 1BP
T: 0845 219 0923
F: 0191 211 1041
E: newcastle@adessi.co.uk
Adessi - Leeds
Arc House, 1 Coal Hill Lane
Farsley, Leeds LS28 5NA
T: 0113 256 9999
F: 0113 256 9989
E: leeds@adessi.co.uk
www.adessi.co.uk