This literature review references and highlights the key ideas and some of the existing researches conducted as well as the gaps to be filled in order to properly address the need that twentieth century born organizations have to become more competitive through creativity and innovation.
Creativity is a broad domain but has also been vastly researched and documented with a clear link to innovation. Areas that deserve more focus and work are on driving large organizations through behavioral and cultural change, to adapt and remain competitive in a context of rapid distortion. In the era of exponential growth, nothing can be predicted. It is thus a pressing need to find the most appropriate and flexible behavioral change model, because of the high velocity of changes and the volatility of systems and contexts we are part of.
This context offers a perfect opportunity to create a joint academic and corporate collaboration as a majority of organizations have high stake in finding the way forward to regain control over the inevitable transition to the digital age they have been forced to embark in.
Conceptualizing the Innovation Process Towards the ‘Active Innovation Paradig...Maxim Kotsemir
Available at SSRN: https://ssrn.com/abstract=2755005
https://www.researchgate.net/publication/299413400_Conceptualizing_the_innovation_process_towards_the_%27active_innovation_paradigm%27-trends_and_outlook?ev=prf_pub
Journal of Innovation and Entrepreneurship (2016) 5:14
Abstract:
This paper introduces the evolving understanding and conceptualization of innovation process models. We categorize the different approaches to understand and model innovation processes into two types. First, the so-called innovation management approach focuses on the evolution of corporate innovation management strategies in different social and economic environments. The second type is the conceptual approach which analyses the evolution of innovation models themselves as well as the models’ theoretical backgrounds and requirements. The focus in this second approach is the advantages and disadvantages of different innovation models in how far they can describe the reality of innovation processes.
The paper focuses on the advantages and disadvantages as well as the potential and limitations of the approaches. It also proposes potential future developments of innovation models as well as the analysis of the driving forces that underlie the evolution of innovation models.
The article concludes that the predominant open innovation paradigm requires rethinking and further development towards an ‘active innovation’ paradigm.
We all know about synergic power of similar minds but, different minds also yield powerful ideas.
This Learning Journal was created under one of my MBA unit. I have done it in a different way to differentiate my product from others.
Conceptualizing the Innovation Process Towards the ‘Active Innovation Paradig...Maxim Kotsemir
Available at SSRN: https://ssrn.com/abstract=2755005
https://www.researchgate.net/publication/299413400_Conceptualizing_the_innovation_process_towards_the_%27active_innovation_paradigm%27-trends_and_outlook?ev=prf_pub
Journal of Innovation and Entrepreneurship (2016) 5:14
Abstract:
This paper introduces the evolving understanding and conceptualization of innovation process models. We categorize the different approaches to understand and model innovation processes into two types. First, the so-called innovation management approach focuses on the evolution of corporate innovation management strategies in different social and economic environments. The second type is the conceptual approach which analyses the evolution of innovation models themselves as well as the models’ theoretical backgrounds and requirements. The focus in this second approach is the advantages and disadvantages of different innovation models in how far they can describe the reality of innovation processes.
The paper focuses on the advantages and disadvantages as well as the potential and limitations of the approaches. It also proposes potential future developments of innovation models as well as the analysis of the driving forces that underlie the evolution of innovation models.
The article concludes that the predominant open innovation paradigm requires rethinking and further development towards an ‘active innovation’ paradigm.
We all know about synergic power of similar minds but, different minds also yield powerful ideas.
This Learning Journal was created under one of my MBA unit. I have done it in a different way to differentiate my product from others.
PowerPoint presentation to accompany Eco-Leadership talk given by Simon Western at the Tavistock Institute of Human Relations on the 25th May 2011.
Eco-Leadership is a professional development programme offered by the Tavistock Institute of Human Relations, further details can be found here: http://www.tavinstitute.org/work/development/eco_leadership.php
Where Can Public Policy Play a Role A Comparative Case Study of Regional Inst...iBoP Asia
Where Can Public Policy Play a Role A Comparative Case Study of Regional Institutions and Their Impact on Firm’s Innovation Networks in China and Switzerland
Abortion is one of the most difficult and controversial moral issu.docxannetnash8266
Abortion is one of the most difficult and controversial moral issues we will consider. Listen to both sides, even if it is difficult to do. Both sides have important moral insights, even if ultimately these insights are outweighed by the insights of the other side. The goal of this discussion is not to convince you to accept one position over the other, but to help you to understand both sides. As you consider this difficult issue, it is important to distinguish two questions:
· Is abortion morally wrong?
· Should abortion be illegal?
Choose one of the questions above and argue both sides with supporting evidence. Please write your discussion choice in the title line.
For this paper, you will analyze how foresight, creativity, and innovation are separate, yet interrelated, concepts. To prepare for this assignment, Moonshots for Management" (Hamel, 2009) and "Welcome to a World of Change: Life in the 21st century" (Puccio, et al, 2012) . Also consider the tensions between innovation and creativity addressed in the article "Institutionalizing Ethical Innovation in Organizations: An Integrated Causal Model of Moral Innovation Decision Processes". Use this article as a foundation for evaluating creativity, foresight, and innovation within an ethical model.
Select an organization – it could be your present company or a previous company for which you worked in the past, or an organization in your personal life (professional, fraternal, charitable, social, etc.) – and describe a situation that demonstrates this organization’s foresight, creativity, and innovation within an ethical model. Some examples situations might include the development of a new product or service, a removal of a barrier to productivity, an action to improve employee productivity, a marketing/advertising campaign that induced more sales, a fund raising drive, a membership drive, etc. Your paper should:
1. Provide an analysis of how the organization demonstrated each of these separate concepts (creativity, innovation, and foresight) in an interrelated and ethical way.
2. Next, analyze the specific situation you have presented in light of foresight, creativity, and innovation in one of the following ways:
3. Analyze how the situation you have presented reflects at least three workplace trends discussed by Puccio, et al. (2012) or,
4. Analyze how at least three of the management challenges and goals discussed by Hamel (2009) helped you to understand the situation you presented.
Sources to use for Puccio is https://class.content.laureate.net/ef3bc76fecf4b728238d30d1115dcfe1.pdf. Sources for Hamel is in the other attachment. Please only use these two references. Thank you.
1
Organizational creativity: a systems approach.
By Gerard J. Puccio and John F. Cabra
Excerpted from The Cambridge Handbook of Creativity, 1st Edition by Kaufman, J.; Sternberg, R.
Copyright 2010 by Cambridge University Press. Reprinted by permission of Cambridge University
Press.
Intro.
Abortion is one of the most difficult and controversial moral issu.docxaryan532920
Abortion is one of the most difficult and controversial moral issues we will consider. Listen to both sides, even if it is difficult to do. Both sides have important moral insights, even if ultimately these insights are outweighed by the insights of the other side. The goal of this discussion is not to convince you to accept one position over the other, but to help you to understand both sides. As you consider this difficult issue, it is important to distinguish two questions:
· Is abortion morally wrong?
· Should abortion be illegal?
Choose one of the questions above and argue both sides with supporting evidence. Please write your discussion choice in the title line.
For this paper, you will analyze how foresight, creativity, and innovation are separate, yet interrelated, concepts. To prepare for this assignment, Moonshots for Management" (Hamel, 2009) and "Welcome to a World of Change: Life in the 21st century" (Puccio, et al, 2012) . Also consider the tensions between innovation and creativity addressed in the article "Institutionalizing Ethical Innovation in Organizations: An Integrated Causal Model of Moral Innovation Decision Processes". Use this article as a foundation for evaluating creativity, foresight, and innovation within an ethical model.
Select an organization – it could be your present company or a previous company for which you worked in the past, or an organization in your personal life (professional, fraternal, charitable, social, etc.) – and describe a situation that demonstrates this organization’s foresight, creativity, and innovation within an ethical model. Some examples situations might include the development of a new product or service, a removal of a barrier to productivity, an action to improve employee productivity, a marketing/advertising campaign that induced more sales, a fund raising drive, a membership drive, etc. Your paper should:
1. Provide an analysis of how the organization demonstrated each of these separate concepts (creativity, innovation, and foresight) in an interrelated and ethical way.
2. Next, analyze the specific situation you have presented in light of foresight, creativity, and innovation in one of the following ways:
3. Analyze how the situation you have presented reflects at least three workplace trends discussed by Puccio, et al. (2012) or,
4. Analyze how at least three of the management challenges and goals discussed by Hamel (2009) helped you to understand the situation you presented.
Sources to use for Puccio is https://class.content.laureate.net/ef3bc76fecf4b728238d30d1115dcfe1.pdf. Sources for Hamel is in the other attachment. Please only use these two references. Thank you.
1
Organizational creativity: a systems approach.
By Gerard J. Puccio and John F. Cabra
Excerpted from The Cambridge Handbook of Creativity, 1st Edition by Kaufman, J.; Sternberg, R.
Copyright 2010 by Cambridge University Press. Reprinted by permission of Cambridge University
Press.
Intro.
The study of spatial socio-economic development constitutes a significant field of analysis of innovation creation and diffusion. Understanding the spatial evolution of the different socio-economic systems in the age of globalization requires a synthesizing and integrated theoretical approach to how innovation is generated and replicated. This article aims to study three significant spatial socio-economic development theories –the growth poles, the clusters, and the business ecosystems. A literature review reveals that (a) the concept of growth poles concerns mostly the analysis of spatial polarization between specific territories and regions, (b) the clusters concept addresses the issue of developed inter-industrial competition and co-operation from a meso-level perspective, and (c) the analytical field of business ecosystems provides an evolutionary approach that can be valorized for all co-evolving spatial socio-economic organizations. In this context, an eclectically interventional mechanism to strengthen innovation is suggested. The Institutes of Local Development and Innovation (ILDI) policy is proposed for all firms and business ecosystems, of every size, level of spatial development, prior knowledge, specialization, and competitive ability. The ILDI is presented as an intermediate organization capable of diagnosing and enhancing the firm’s physiology in structural Stra.Tech.Man terms (strategy-technology-management synthesis).
The socio economic impact of creative products and services developing the cr...Joana Cerejo
The socio-economic impact of creative products/services: developing the creative industries through design thinking.
Design thinking, although it has been growing in popularity, is still seen with some distrust, given that its impact is difficult to quantify and its benefits are subjective. This paper wants to address that distrust and contribute to clear it by providing some information about what it can do for companies by taking a look at creative products and services. First, we review the meaning of creative products and services, the concept of innovation, introduce design and some of its applications, as well as its economic impact and move to the meaning of design thinking. Second, we discuss the literature review and establish our findings. Finally, we end with our conclusions and contributions.
Want to know about System Innovation? This blog will help you with system innovation and its journey of transformation.
To know more details, visit : https://mitidinnovation.com/recreation/introduction-to-system-innovation-a-journey-of-transformation/
THE CULTURE OF INNOVATION AND SUSTAINABLE DEVELOPMENT: CHALLENGES FOR ENGINEE...Enrique Posada
The challenges that sustainable development offers, involve important revisions of cultural models, not only social, but also in the very practice of engineering. To assume change, it is
important to understand the connections between ideas, belief systems and reality itself. Change is possible when the system of ideas and beliefs of people, organizations and society becomes more flexible. Change is facilitated by understanding the dynamic processes that connect ideas with experiences. The starting point of change has a lot to do with assuming states of creative functioning, associated with imagination, intuition, the ability to compromise and to undertake projects and the creation of spaces for appreciation and observation. This is where innovation is useful, as that capacity to discover and assume the new possibilities that allow technological, social and human functioning within acceptable parameters in relationship to sustainability. Here, some mechanisms to unlock the creative and innovative forces in engineering practice are
discussed, and the possibilities and advantages of having a creative and innovative ideas system as a basis for achieving sustainability are considered. Ten operating schemes are proposed, associated with the laws of modern physics, which contribute to the development of creativity, innovation and sustainability in engineering work.
Open innovation and artificial intelligence: Can OpenAI benefit humanity?Kasper Groes Ludvigsen
OpenAI was founded to “advance digital intelligence in the way
that is most likely to benefit humanity as a whole” and “enact a safe path” to AI (Brockman & Sutskever, 2015, section 1). This mission statement seems to implicitly assume that openness is the optimal model of innovation considering its mission. However, the company’s open research strategy has been criticized (Metz, 2016). To shed further light onto this criticism, this paper is concerned with answering the following research question: What influence can the openness OpenAI’s research have on the company’s ability to “advance digital intelligence in the way that is most likely to benefit humanity”?
PowerPoint presentation to accompany Eco-Leadership talk given by Simon Western at the Tavistock Institute of Human Relations on the 25th May 2011.
Eco-Leadership is a professional development programme offered by the Tavistock Institute of Human Relations, further details can be found here: http://www.tavinstitute.org/work/development/eco_leadership.php
Where Can Public Policy Play a Role A Comparative Case Study of Regional Inst...iBoP Asia
Where Can Public Policy Play a Role A Comparative Case Study of Regional Institutions and Their Impact on Firm’s Innovation Networks in China and Switzerland
Abortion is one of the most difficult and controversial moral issu.docxannetnash8266
Abortion is one of the most difficult and controversial moral issues we will consider. Listen to both sides, even if it is difficult to do. Both sides have important moral insights, even if ultimately these insights are outweighed by the insights of the other side. The goal of this discussion is not to convince you to accept one position over the other, but to help you to understand both sides. As you consider this difficult issue, it is important to distinguish two questions:
· Is abortion morally wrong?
· Should abortion be illegal?
Choose one of the questions above and argue both sides with supporting evidence. Please write your discussion choice in the title line.
For this paper, you will analyze how foresight, creativity, and innovation are separate, yet interrelated, concepts. To prepare for this assignment, Moonshots for Management" (Hamel, 2009) and "Welcome to a World of Change: Life in the 21st century" (Puccio, et al, 2012) . Also consider the tensions between innovation and creativity addressed in the article "Institutionalizing Ethical Innovation in Organizations: An Integrated Causal Model of Moral Innovation Decision Processes". Use this article as a foundation for evaluating creativity, foresight, and innovation within an ethical model.
Select an organization – it could be your present company or a previous company for which you worked in the past, or an organization in your personal life (professional, fraternal, charitable, social, etc.) – and describe a situation that demonstrates this organization’s foresight, creativity, and innovation within an ethical model. Some examples situations might include the development of a new product or service, a removal of a barrier to productivity, an action to improve employee productivity, a marketing/advertising campaign that induced more sales, a fund raising drive, a membership drive, etc. Your paper should:
1. Provide an analysis of how the organization demonstrated each of these separate concepts (creativity, innovation, and foresight) in an interrelated and ethical way.
2. Next, analyze the specific situation you have presented in light of foresight, creativity, and innovation in one of the following ways:
3. Analyze how the situation you have presented reflects at least three workplace trends discussed by Puccio, et al. (2012) or,
4. Analyze how at least three of the management challenges and goals discussed by Hamel (2009) helped you to understand the situation you presented.
Sources to use for Puccio is https://class.content.laureate.net/ef3bc76fecf4b728238d30d1115dcfe1.pdf. Sources for Hamel is in the other attachment. Please only use these two references. Thank you.
1
Organizational creativity: a systems approach.
By Gerard J. Puccio and John F. Cabra
Excerpted from The Cambridge Handbook of Creativity, 1st Edition by Kaufman, J.; Sternberg, R.
Copyright 2010 by Cambridge University Press. Reprinted by permission of Cambridge University
Press.
Intro.
Abortion is one of the most difficult and controversial moral issu.docxaryan532920
Abortion is one of the most difficult and controversial moral issues we will consider. Listen to both sides, even if it is difficult to do. Both sides have important moral insights, even if ultimately these insights are outweighed by the insights of the other side. The goal of this discussion is not to convince you to accept one position over the other, but to help you to understand both sides. As you consider this difficult issue, it is important to distinguish two questions:
· Is abortion morally wrong?
· Should abortion be illegal?
Choose one of the questions above and argue both sides with supporting evidence. Please write your discussion choice in the title line.
For this paper, you will analyze how foresight, creativity, and innovation are separate, yet interrelated, concepts. To prepare for this assignment, Moonshots for Management" (Hamel, 2009) and "Welcome to a World of Change: Life in the 21st century" (Puccio, et al, 2012) . Also consider the tensions between innovation and creativity addressed in the article "Institutionalizing Ethical Innovation in Organizations: An Integrated Causal Model of Moral Innovation Decision Processes". Use this article as a foundation for evaluating creativity, foresight, and innovation within an ethical model.
Select an organization – it could be your present company or a previous company for which you worked in the past, or an organization in your personal life (professional, fraternal, charitable, social, etc.) – and describe a situation that demonstrates this organization’s foresight, creativity, and innovation within an ethical model. Some examples situations might include the development of a new product or service, a removal of a barrier to productivity, an action to improve employee productivity, a marketing/advertising campaign that induced more sales, a fund raising drive, a membership drive, etc. Your paper should:
1. Provide an analysis of how the organization demonstrated each of these separate concepts (creativity, innovation, and foresight) in an interrelated and ethical way.
2. Next, analyze the specific situation you have presented in light of foresight, creativity, and innovation in one of the following ways:
3. Analyze how the situation you have presented reflects at least three workplace trends discussed by Puccio, et al. (2012) or,
4. Analyze how at least three of the management challenges and goals discussed by Hamel (2009) helped you to understand the situation you presented.
Sources to use for Puccio is https://class.content.laureate.net/ef3bc76fecf4b728238d30d1115dcfe1.pdf. Sources for Hamel is in the other attachment. Please only use these two references. Thank you.
1
Organizational creativity: a systems approach.
By Gerard J. Puccio and John F. Cabra
Excerpted from The Cambridge Handbook of Creativity, 1st Edition by Kaufman, J.; Sternberg, R.
Copyright 2010 by Cambridge University Press. Reprinted by permission of Cambridge University
Press.
Intro.
The study of spatial socio-economic development constitutes a significant field of analysis of innovation creation and diffusion. Understanding the spatial evolution of the different socio-economic systems in the age of globalization requires a synthesizing and integrated theoretical approach to how innovation is generated and replicated. This article aims to study three significant spatial socio-economic development theories –the growth poles, the clusters, and the business ecosystems. A literature review reveals that (a) the concept of growth poles concerns mostly the analysis of spatial polarization between specific territories and regions, (b) the clusters concept addresses the issue of developed inter-industrial competition and co-operation from a meso-level perspective, and (c) the analytical field of business ecosystems provides an evolutionary approach that can be valorized for all co-evolving spatial socio-economic organizations. In this context, an eclectically interventional mechanism to strengthen innovation is suggested. The Institutes of Local Development and Innovation (ILDI) policy is proposed for all firms and business ecosystems, of every size, level of spatial development, prior knowledge, specialization, and competitive ability. The ILDI is presented as an intermediate organization capable of diagnosing and enhancing the firm’s physiology in structural Stra.Tech.Man terms (strategy-technology-management synthesis).
The socio economic impact of creative products and services developing the cr...Joana Cerejo
The socio-economic impact of creative products/services: developing the creative industries through design thinking.
Design thinking, although it has been growing in popularity, is still seen with some distrust, given that its impact is difficult to quantify and its benefits are subjective. This paper wants to address that distrust and contribute to clear it by providing some information about what it can do for companies by taking a look at creative products and services. First, we review the meaning of creative products and services, the concept of innovation, introduce design and some of its applications, as well as its economic impact and move to the meaning of design thinking. Second, we discuss the literature review and establish our findings. Finally, we end with our conclusions and contributions.
Want to know about System Innovation? This blog will help you with system innovation and its journey of transformation.
To know more details, visit : https://mitidinnovation.com/recreation/introduction-to-system-innovation-a-journey-of-transformation/
THE CULTURE OF INNOVATION AND SUSTAINABLE DEVELOPMENT: CHALLENGES FOR ENGINEE...Enrique Posada
The challenges that sustainable development offers, involve important revisions of cultural models, not only social, but also in the very practice of engineering. To assume change, it is
important to understand the connections between ideas, belief systems and reality itself. Change is possible when the system of ideas and beliefs of people, organizations and society becomes more flexible. Change is facilitated by understanding the dynamic processes that connect ideas with experiences. The starting point of change has a lot to do with assuming states of creative functioning, associated with imagination, intuition, the ability to compromise and to undertake projects and the creation of spaces for appreciation and observation. This is where innovation is useful, as that capacity to discover and assume the new possibilities that allow technological, social and human functioning within acceptable parameters in relationship to sustainability. Here, some mechanisms to unlock the creative and innovative forces in engineering practice are
discussed, and the possibilities and advantages of having a creative and innovative ideas system as a basis for achieving sustainability are considered. Ten operating schemes are proposed, associated with the laws of modern physics, which contribute to the development of creativity, innovation and sustainability in engineering work.
Open innovation and artificial intelligence: Can OpenAI benefit humanity?Kasper Groes Ludvigsen
OpenAI was founded to “advance digital intelligence in the way
that is most likely to benefit humanity as a whole” and “enact a safe path” to AI (Brockman & Sutskever, 2015, section 1). This mission statement seems to implicitly assume that openness is the optimal model of innovation considering its mission. However, the company’s open research strategy has been criticized (Metz, 2016). To shed further light onto this criticism, this paper is concerned with answering the following research question: What influence can the openness OpenAI’s research have on the company’s ability to “advance digital intelligence in the way that is most likely to benefit humanity”?
This infographic exposes the different phases that industries go through to transition into the digital economy. Mostly, major players fail to see and act on the market distortion that digital native disruptors are inevitably bringing. The media industry took less than ten years to complete its transition. At year five, there was a tipping point where incumbent players had an almost zero chance to survive the transition.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2. pg. 2
Literature Review
Introduction
Every single industry in all sector without exception is going through, or will imminently go
through an inevitable transition into the digital economy. This transition is more so an earthquake
with the impact equivalent to a tsunami rather than a steady evolution. This transition is so
impactful in fact, that economists are calling the phenomenon the fourth industrial revolution or
“Industry 4.0” (Stăncioiu A, 2017).
The strength of the impact follows the velocity of disruptions and innovations in each industry.
The bigger the innovation and the faster the disruption, the more likely the industry will be
distorted, flooded by digitally native corporations able to reinvent products, services and even
entire systems. Left behind are the twentieth century born dinosaurs who live with the illusion
that they are too big to be killed, and keep operating under the old rules of standardization
(Johnson NJ., 2007).
Can the twentieth century born corporations be saved? In recent years, we have seen many
collapses (entire media industry distorted in less than ten years), predicting a trend which pace
seems to be inevitably increasing. And if they can be saved, how? How can they become part of
the tsunami? One way to do so would be to essentially adopt the ways of the digital native
companies: being agile, flexible, experimental, technology enabled, able to deliver a high velocity
of successful innovations by breaking the old models. Many pre-digital organizations have
attempted to turn towards technology innovations to mimic the millennials with debatable
success. Indeed, despite the massive investments, dinosaurs behave like giant oil tankers,
investing in advanced and more powerful engines to race a hydro speed boat: it is doomed to
fail…
Research in fields of economics and business innovation suggests that one of the key attributes
for success in the digital age is creativity. Employee creativity is an important source of
organizational innovation and competitive advantage (Amabile, 1988, 1996; Oldham &
Cummings, 1996; Shalley, 1991; Zhou, 2003). Creativity, enabled by the power of technologies
fuels innovations and disruptions.
So, rather than to expect to transform from the outside-in by injecting new technologies, there
are evidences that pre-digital organizations could bet on transforming from the inside by
adopting a culture of creativity.
Looking through literature across multiple disciplines of social sciences regarding business
management, economics and behavioral psychology, this article aims to explore and verify
methods that can be applied to large corporations in order to introduce a durable culture of
creativity and influence innovation production.
3. pg. 3
Creativity and innovation: innate qualities or abilities one can gain?
Tan (2015) quotes Kaufman (2015) and declares that creativity is life. It is a manifestation, it is
generative and induced by faith. It grows with life experience, self-reflection and repetitive
practice of imagination and is part of the self-enquiry process.
Creativity is about bringing something into being or becoming (Rogers, 1961). By definition, it is
deeply human and closely linked to innovation. What is deeply human and what is related to
innovation, often holds a part of mystery or magic: either something innate, a gift of nature or a
miracle.
However, according to research conducted by Perry-Smith and Mannucci (2017) from the London
Business School, there is a creative process that innovative organizations follow. The “creator”
goes through a “journey” or a process from idea generation to idea implementation and hence
converts the idea into a new tangible outcome. This outcome is an innovation.
The research challenges previous views that creativity is a function of innate personality trait and
hence cannot be learnt, developed and strengthened. Indeed, it introduces the concept that
external factors, such as the physical environment or the collaboration system, can influence
creativity and hence innovation production.
It opens the opportunity to explore to what extent creativity can be introduced and developed
at an individual level similarly to more traditional technical skills, and hence transition an
individual from a standardized to a creative way of working.
Creativity at the organization level
There is also interest in exploring how creativity operates (or not) at an organization level.
Organizations are alive and moving systems independent from individuals who constitute it. If
creativity can be characterized as “life” for an individual, for organizations, creativity can be
defined as employees’ generation of novel and useful ideas concerning products, procedures,
and processes at work (Amabile, 1988; Oldham & Cummings, 1996).
To optimize the level of creativity within an organization, research conducted by Hirst,
Knippenberg and Zhou (2009) looks at individuals’ systems of interactions, organizations’ context
and settings. Essentially, an organization is a complex structure and a large number of factors
could influence the level of creativity of each individual and the group as a whole. Some factors
tested in research include goal orientation, team learning behavior and individual intrinsic
motivation. While correlations are found between these afore mentioned factors and the level
of creativity, results suggest that there are limits when these factors are mixed.
4. pg. 4
Leadership and culture
In addition, research conducted by Sehrish and Sarfraz (2016) aims to demonstrate a positive
correlation between ethical leadership and employees’ creativity. Ethical leadership is defined as
“The demonstration of normatively appropriate conduct through personal actions and
interpersonal relationships, and the promotion of such conduct to followers through two-way
communication, reinforcement, and decision- making” (Brown, Trevina & Harrison, 2005 p. 120).
Their findings support that ethical leadership influences positively employee creativity through
cognitive and motivational mechanism. In contrast, uncertainty avoidance weakens the
relationship between leaders and employees and has a negative impact on creativity.
Leaders are found to be the gate keepers to the culture of an organization and greatly influence
shared values and behaviors. This is again corroborated by research conducted by Michaelis,
Stegmaier and Sonntag (2009): “Innovation implementation behavior is significantly and
positively correlated with charismatic leadership, trust in top management, and affective
commitment to change. Affective commitment to change is significantly and positively correlated
with charismatic leadership and trust in top management.”
Since multiple research findings suggest the importance of trust, transparency and positive
leadership in the success of an organization’s ability to create and innovate, corporations will
want to consistently increase this factor for competitive advantage.
Design for sustainable behavioral change
Whilst individual behavioral change is well covered by scientific literature with a plethora of
empirical data, it is not the case when it comes to organizations. Most corporations struggle with
sustaining innovations that require a major shift in behavior from their employees and
sometimes their ecosystem stakeholders. What differentiates these corporations with the
market disruptors that sway collective behaviors faster than ever in history? When the telephone
took seventy-five years to reach fifty million customers, it took facebook only three and a half
years.
A research on behavioral change in the public and private sector published in the journal of
change management in 2016 (Niedderer, K., Ludden, G., Clune, S. J., Lockton, D., J. Mackrill, A.
Morris, R. Cain, E. Gardiner, M. Evans, R. Gutteridge, P. Hekkert, 2016), suggests that the difficulty
encountered by pre-digital corporations is due to the lack of cognitive model addressing the
contextual aspects of large organizations. Instead of models and theories, change practitioners
use intermediate level knowledge in the form of toolkits and guidelines and do not prove
effective. Whilst there is a high level of understanding and clear interest from corporate and
5. pg. 5
public sector stakeholders on the theory of behavioral change, there is limited amount of
evidence based examples and academic research done. There are significant opportunities to
conduct work in this area.
Conclusion
This literature review references and highlights the key ideas and some of the existing researches
conducted as well as the gaps to be filled in order to properly address the need that twentieth
century born organizations have to become more competitive through creativity and innovation.
Creativity is a broad domain but has also been vastly researched and documented with a clear
link to innovation. Areas that deserve more focus and work are on driving large organizations
through behavioral and cultural change, to adapt and remain competitive in a context of rapid
distortion. In the era of exponential growth, nothing can be predicted. It is thus a pressing need
to find the most appropriate and flexible behavioral change model, because of the high velocity
of changes and the volatility of systems and contexts we are part of.
This context offers a perfect opportunity to create a joint academic and corporate collaboration
as a majority of organizations have high stake in finding the way forward to regain control over
the inevitable transition to the digital age they have been forced to embark in.
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6. pg. 6
Synthesis Matrix
Digital economy Psychology of
creativity,
motivation and
culture
Leadership Behavioral change
Celaschi, F. (2017)
Definition Industry
4.0
Leadership in
Industry 4.0
Human-centre
design of
behavioural change
Hirst, G., Van
Knippenberg, D.,
Zhou, J. (2009)
Intrinsic and
extrinsic motivation
Role of leadership
in creativity
Motivation for
innovation adoption
Johnson, NJ. (2007)
Pre-digital versus
digital native
corporations
Adapting to digital
economy
Majovski, I.,
Davitkovska, E.
(2017)
Impact of
technology
Entrepreneurship
skills
Digital skills
Michaelis, B. &
Stegmaier, R.,
Sonntag K. (2009)
Culture
Motivation
Charismatic
leadership and
impact on creativity
Adoption levers
Niedderer, K.,
Ludden, G., Clune,
S. J., Lockton, D., J.
Mackrill, A. Morris,
R. Cain, E. Gardiner,
M. Evans, R.
Gutteridge, P.
Hekkert (2016)
Models, guidelines,
toolkits
Role of leadership
Behavioral change
at the organization
level
Pandarakalam, JP.
(2017)
Definition of
creativity
Transcendental
purpose
Purpose for change
Perry-Smith, J.E.,
Mannucci, P.V.
(2017)
Network as enabler
to innovation and
creativity
Context and
systems that
motivate creativity
Sehrish A. K.,
Sarfraz, S.U. (2016)
Motivation
Motivation
hindrance
Role of ethical
leadership
Stăncioiu, A. (2017)
Industry 4.0
Drivers, social and
economic impacts
Consumer
Workforce
Tan, AG. (2015)
Definition of
creativity
Transcendental
purpose