Risultati di “L’Italia e la sua politica estera nel mondo: le opinioni dei cittadini dei principali paesi mediterranei”, indagine di Ipsos Public Affairs su 1.265 cittadini di Turchia, Libano, Israele, Egitto, Tunisia, Algeria, Marocco e Giordania, per conto di Ministero degli Affari Esteri e della Cooperazione Internazionale. I dati sono stati ripresi e commentati dalla stampa in occasione del Forum Mediterranean Dialogues in corso dal 10 al 12 dicembre 2015 a Roma, che hanno visto avvicendarsi più di 80 speaker in rappresentanza del mondo politico, istituzionale, accademico e aziendale dei Paesi che si affacciano sul Mediterraneo, oggi epicentro di grandi tensioni internazionali.

1. 11
Italy in the Mediterranean scenario
A poll within the active classes of North Africa and the Middle East
© 2015 Ipsos. All rigs reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.

2. 2
Index
Methodology & Samples1
The relationship with Italy2
Interest towards foreign
affairs
3
Iran Nuclear Agreement4
65 Europe and Italy in the
Mediterranean region

3. 3
METHODOLOGY
& SAMPLES

4. 4
Method & Samples
Country Collection method No. of interviews
Turkey CAWI 200
Lebanon CAWI 150
Israel CAWI 150
Egypt CAWI 200
Tunisia CAPI 151
Algeria PAPI 162
Morocco CAPI 152
Jordan CAPI 100
Totale 1.265
UNIVERSE: adult population aged 18+
of medium-high and high socio-economical
conditions
DATES OF DIELDWORK: 10 September
to 10 October 2015
CAWI: Computer Assisted Web Interview
CAPI: Computer Assisted Personal Interview
PAPI: Paper And Pencil Interview

5. 5 © 2015 Ipsos.
The relationship with Italy

6. 6
Visiting Italy
15%
17%
39%
68%
8%
20%
8%
16%
5%
85%
83%
61%
32%
92%
80%
92%
84%
95%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Sì No
Have you ever visited Italy?
Base: total sample

7. 7
Reasons for visiting Italy
60%
68%
70%
85%
44%
31%
49%
100%
20%
24%
10%
7%
25%
20%
23%
17%
8%
4%
10%
4%
6%
10%
23%
17%
5%
4%
13%
30%
4%
5%
4%
6%
8%
13%
2%
6%
8%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Vacation Work To visit friends/relatives Shopping Study Medical purposes (for yourself or relatives)
THE MAIN REASON
MENTIONED
Base: ever been to Italy

8. 8
Reasons for visiting Italy
82%
88%
89%
100%
75%
80%
47%
79%
100%
29%
32%
20%
12%
44%
20%
36%
21%
24%
12%
30%
12%
19%
30%
36%
63%
50%
59%
50%
76%
38%
70%
7%
33%
10%
6%
10%
4%
25%
7%
13%
7%
3%
13%
15%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Vacation Work To visit friends/relatives Shopping Study Medical purposes (for yourself or relatives)
ALL THE REASONS
MENTIONED
Base: ever been to Italy

9. 9
Time of the last visit
22%
20%
10%
12%
31%
30%
31%
21%
19%
17%
20%
15%
37%
15%
16%
22%
27%
10%
23%
19%
20%
23%
17%
37%
36%
60%
50%
13%
50%
31%
46%
100%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Before 2000 Between 2001 and 2005 Between 2006 and 2010 After 2010
Base: ever been to Italy

10. 10
Level of awareness of Italy
7%
2%
4%
5%
7%
8%
14%
12%
3%
42%
26%
42%
42%
55%
46%
36%
54%
29%
42%
65%
50%
50%
34%
34%
29%
26%
37%
9%
7%
4%
3%
4%
12%
21%
8%
31%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Very well Quite well Not much I don’t know anything about it at all
How much would you say you know Italy…
Base: total sample

11. 11
Intention to visit Italy
30%
35%
48%
53%
32%
10%
28%
14%
8%
52%
53%
48%
42%
60%
64%
45%
43%
32%
18%
12%
4%
5%
8%
26%
27%
43%
60%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Definitely Maybe, I’m not sure yet No
Base: total sample
Do you plan to travel to Italy within the next 5 years?

12. 12
Intention to visit Italy again
Have you ever been
to Italy?
Are you planning to take a trip
to Italy in the next five years? Yes No
Definitely 61% 24%
Maybe, I’m not sure yet 31% 56%
No 8% 20%
Total 61% 24%
Base: total sample

13. 13
Reasons for planning a visit to Italy
73%
89%
88%
97%
62%
47%
80%
57%
38%
12%
4%
4%
20%
14%
10%
11%
31%
4%
4%
4%
28%
1%
6%
13%
4%
4%
4%
3%
5%
16%
13%
3%
4%
3%
2%
9%
1%
1%
3%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Vacation Work Shopping To visit friends/relatives Study Medical purposes (for yourself or relatives)
Base: plan to visit Italy

14. 14
The most attractive aspects of Italy
Base: plan to visit Italy
THE MAIN ASPECT
Total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan
Cities 30% 33% 27% 28% 19% 25% 61% 19% 19%
Art and culture 18% 24% 48% 22% 14% 8% 11% 17% 13%
Business, commercial purposes 14% 3% 23% 16% 5% 36% 19%
Seaside 10% 5% 4% 16% 11% 7% 5% 31%
Cultural events 6% 17% 3% 1% 3% 2% 2% 6%
Food 5% 6% 9% 11% 3% 8% 2% 4%
Mountains 4% 1% 3% 9% 5% 3% 1%
Sporting events 4% 1% 3% 5% 5% 5% 5% 6%
Fashion related events 3% 5% 4% 3% 3% 5% 1% 6%
Lakes 3% 3% 4% 22% 1% 11% 2% 4%
To practice sports 1% 1% 1% 3%
Other 2% 1% 4% 5% 5% 1% 1% 6%

15. 15
The most attractive aspects of Italy
Base: plan to visit Italy
ALL ASPECTS
Total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan
Cities 51% 61% 55% 44% 39% 37% 74% 40% 32%
Art and culture 31% 41% 65% 33% 26% 21% 19% 24% 26%
Business, commercial purposes 21% 8% 30% 24% 15% 48% 19%
Seaside 22% 15% 13% 5% 31% 27% 13% 23% 51%
Cultural events 14% 29% 8% 8% 6% 11% 2% 7% 13%
Food 13% 22% 25% 35% 5% 13% 8% 8% 7%
Mountains 14% 2% 8% 14% 25% 8% 19% 7% 7%
Sporting events 10% 4% 8% 12% 13% 20% 11% 6%
Fashion related events 10% 10% 13% 6% 9% 11% 7% 15% 20%
Lakes 10% 6% 9% 38% 8% 24% 17% 6% 13%
To practice sports 3% 1% 3% 3% 8% 2% 7%

16. 16
ITALY: image profile
Indexes: 0 = totally disagree to 100 = totally agree
Total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan
It is one of the most important tourist
destinations in the world
76 69 84 74 79 59 80 86 66
It is the country of fashion and design 76 72 82 80 73 65 83 84 66
It has one of the largest of culture and
monuments heritages in the world
75 69 80 78 74 59 83 92 53
It offers a lot in terms of food 71 65 76 81 66 64 83 80 77
It has a great climate 70 62 67 65 74 63 68 80 70
It is an important interlocutor among the
Mediterranean countries
65 66 55 49 70 46 61 69 52
It is an important country for manufacturing 60 55 59 49 63 56 58 65 60
It plays an important role in international affairs 53 51 40 43 52 49 55 60 48
It is an important interlocutor for my country 52 53 36 51 57 44 56 50 15
It’s one of the largest economies in the world 51 47 43 41 56 50 52 56 39
Base: total sample

17. 17
Purchase of Italian products
51%
50%
48%
38%
24%
23%
21%
18%
16%
13%
7%
10%
11%
12%
9%
11%
10%
7%
6%
9%
9%
4%
27%
29%
29%
37%
41%
46%
45%
56%
52%
48%
38%
12%
10%
11%
16%
24%
21%
27%
20%
23%
30%
51%
Italian food
Italian shoes
Italian clothes
Italian leather goods
Lamps/lighting fixtures
Designers objects
Italian jewellery
Italian furniture
Italian kitchen furnishings
Italian cars
Italian motorcycles
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
Have you ever bought or, do you plan to buy …
Base: total sample

18. 18
51%
40%
92%
74%
48%
52%
57%
65%
53%
10%
12%
8%
14%
10%
1%
7%
5%
27%
33%
4%
10%
29%
30%
29%
15%
29%
12%
15%
4%
8%
9%
8%
13%
13%
13%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
1. Italian food
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

19. 19
50%
33%
77%
47%
43%
58%
77%
73%
64%
11%
13%
8%
13%
13%
10%
2%
7%
13%
29%
33%
11%
29%
40%
24%
15%
15%
15%
10%
21%
4%
11%
4%
8%
6%
5%
8%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
2. Italian shoes
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

20. 20
48%
30%
81%
51%
42%
62%
70%
75%
45%
12%
13%
4%
13%
16%
12%
2%
8%
13%
29%
38%
15%
23%
34%
18%
24%
12%
24%
11%
19%
13%
8%
8%
4%
5%
18%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
3. Italian clothes
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

21. 21
38%
17%
55%
33%
37%
44%
65%
58%
33%
9%
8%
4%
11%
13%
10%
1%
12%
8%
37%
48%
30%
32%
41%
34%
25%
20%
31%
16%
27%
11%
24%
9%
12%
9%
10%
28%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
4. Italian leather goods
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

22. 22
24%
17%
31%
13%
31%
18%
27%
27%
19%
11%
11%
8%
16%
14%
8%
2%
13%
5%
41%
45%
42%
37%
44%
46%
25%
39%
34%
24%
27%
19%
34%
11%
28%
46%
21%
42%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
5. Lamps /lighting fixtures
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

23. 23
23%
23%
32%
32%
20%
29%
29%
8%
10%
9%
4%
16%
11%
8%
1%
18%
3%
46%
47%
44%
30%
52%
46%
32%
44%
45%
21%
21%
20%
22%
17%
28%
38%
9%
44%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
6. Designers objects
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

24. 24
21%
8%
36%
16%
19%
52%
17%
21%
7%
7%
4%
8%
9%
6%
8%
3%
45%
49%
40%
42%
52%
45%
29%
43%
34%
27%
36%
20%
34%
20%
20%
19%
32%
42%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
7. Italian jewellery
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

25. 25
18%
12%
31%
27%
13%
33%
18%
13%
6%
4%
4%
8%
8%
8%
1%
14%
5%
56%
56%
46%
43%
66%
45%
43%
56%
41%
20%
28%
19%
22%
13%
18%
23%
12%
41%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
8. Italian furniture
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

26. 26
16%
12%
31%
24%
14%
11%
26%
16%
9%
9%
8%
13%
10%
10%
1%
12%
5%
52%
49%
46%
42%
59%
46%
49%
50%
39%
23%
30%
15%
21%
17%
16%
39%
12%
40%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
9. Italian kitchen furnishings
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

27. 27
13%
17%
8%
8%
14%
8%
13%
5%
9%
10%
4%
8%
13%
12%
2%
6%
3%
48%
46%
46%
36%
54%
46%
46%
50%
31%
30%
27%
42%
48%
19%
32%
44%
31%
61%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
10. Italian cars
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

28. 28
7%
5%
2%
7%
14%
5%
10%
3%
4%
6%
3%
5%
8%
1%
5%
38%
43%
36%
16%
42%
44%
27%
33%
31%
51%
46%
64%
79%
46%
34%
67%
52%
66%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future
I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future
11. Italian motorcycles
Base: total sample
Purchase of Italian products
Have you ever bought or, do you plan to buy …

29. 29 © 2015 Ipsos.
Interest towards foreign affairs

30. 30
Level of interest for topics
78%
70%
65%
83%
83%
75%
73%
69%
58%
74%
70%
63%
78%
69%
68%
69%
62%
47%
69%
51%
49%
78%
60%
57%
84%
68%
59%
Local news about my city or the area where I live
Culture and performance arts
International news, politics, foreign events
total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan
% of interested (scores 6-10)

31. 31
62%
61%
67%
71%
52%
44%
46%
63%
56%
68%
60%
45%
72%
37%
60%
52%
57%
54%
Sports
National politics
total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan
% of interested (scores 6-10)
Level of interest for topics

32. 32
International news: most interesting topics
75%
73%
87%
84%
63%
74%
89%
75%
75%
71%
64%
69%
61%
64%
65%
64%
57%
50%
Foreign politics
International economics
Total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan
% of interested (scores 6-10)

33. 33
71%
67%
84%
72%
68%
56%
61%
52%
69%
62%
59%
62%
63%
77%
59%
65%
61%
53%
Culture and performance arts of foreign countries
International sporting news
Total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan
International news: most interesting topics
% of interested (scores 6-10)

34. 34
Sources of information 1. Foreign Affairs
9%
14%
15%
5%
15%
6%
5%
3%
4%
4%
22%
62%
59%
80%
65%
85%
44%
13%
54%
50%
24%
24%
20%
15%
7%
48%
51%
40%
50%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Newspapers or magazines from my country Foreign newspapers Internet TV
Base: interested in topic

35. 35
Frequency of update 1. Foreign Affairs
34%
47%
29%
30%
25%
39%
14%
40%
36%
38%
38%
35%
30%
40%
22%
55%
24%
18%
18%
10%
18%
31%
21%
22%
21%
26%
23%
10%
5%
18%
9%
14%
17%
10%
10%
23%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Every day or almost daily Several times a week About once a week Less often
Base: interested in topic

36. 36
Sources of information 2. International Economy
10%
15%
19%
5%
15%
2%
3%
3%
1%
4%
18%
1%
67%
63%
87%
62%
88%
48%
21%
66%
54%
20%
19%
13%
19%
6%
44%
46%
31%
46%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Newspapers or magazines from my country Foreign newspapers Internet TV
Base: interested in topic

37. 37
Frequency of update 2. International Economy
23%
21%
18%
10%
22%
18%
34%
30%
37%
44%
35%
19%
32%
19%
52%
31%
26%
19%
16%
23%
33%
21%
24%
16%
22%
22%
21%
19%
24%
38%
25%
24%
14%
13%
22%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Every day or almost daily Several times a week About once a week Less often
Base: interested in topic

38. 38
Sources of information 3. Foreign culture & entertainment
10%
15%
19%
5%
15%
2%
3%
3%
1%
4%
18%
1%
67%
63%
87%
62%
88%
48%
21%
66%
54%
20%
19%
13%
19%
6%
44%
46%
31%
46%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Newspapers or magazines from my country Foreign newspapers Internet TV
Base: interested in topic

39. 39
Frequency of update 3. Foreign culture & entertainment
23%
21%
18%
10%
22%
18%
34%
30%
37%
44%
35%
19%
32%
19%
52%
31%
26%
19%
16%
23%
33%
21%
24%
16%
22%
22%
21%
19%
24%
38%
25%
24%
14%
13%
22%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Every day or almost daily Several times a week About once a week Less often
Base: interested in topic

40. 40
Sources of information 4. International Sports News
9%
13%
13%
6%
13%
6%
4%
2%
3%
9%
17%
58%
54%
75%
63%
82%
44%
21%
44%
42%
29%
30%
25%
25%
9%
44%
47%
51%
58%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Newspapers or magazines from my country Foreign newspapers Internet TV
Base: interested in topic

41. 41
Frequency of update 4. International Sports News
42%
39%
39%
29%
43%
29%
63%
38%
31%
32%
15%
35%
30%
17%
48%
24%
14%
17%
20%
23%
18%
16%
26%
17%
9%
29%
10%
9%
23%
18%
11%
26%
6%
4%
19%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Every day or almost daily Several times a week About once a week Less often
Base: interested in topic

42. 42 © 2015 Ipsos.
Iran Nuclear Agreement
Questions were
not asked in
Algeria

43. 43
Level of awareness of the Agreement
22%
23%
36%
42%
18%
25%
8%
37%
45%
48%
47%
42%
18%
13%
14%
21%
17%
12%
8%
24%
18%
30%
24%
20%
15%
4%
3%
16%
48%
32%
54%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Morocco
Jordan
Yes, I’m well informed about it Yes, I know about it but I’m not well informed I’ve only heard something about it No, I’ve never heard about it
Base: total sample
This past July, Iran reached an agreement with the United States, Russia, Great Britain, France, China, and Germany regarding their nuclear
program. Have you heard about it?

44. 44
Favourability on the agreement
23%
35%
44%
5%
13%
18%
24%
22%
18%
18%
17%
16%
17%
33%
18%
17%
35%
35%
30%
30%
41%
19%
29%
17%
24%
12%
9%
49%
29%
30%
29%
44%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Morocco
Jordan
A lot Quite a lot Not much Not at all
Base: total sample

45. 45
Contribution of the agreement to the peace process in the
Arab world
6%
7%
12%
5%
7%
12%
34%
37%
48%
16%
30%
48%
37%
29%
37%
41%
32%
54%
39%
18%
22%
18%
23%
15%
8%
30%
26%
30%
34%
41%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Morocco
Jordan
Absolutely yes Probably yes Probably not Definitely not
Base: total sample

46. 46 © 2015 Ipsos.
Europe and Italy in the Mediterranean region

47. 47
Opinion on the European contribution to the democratic
process in the Arab countries
22%
13%
32%
21%
24%
48%
30%
24%
50%
51%
44%
51%
57%
28%
40%
34%
28%
36%
24%
28%
19%
24%
30%
42%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Morocco
Jordan
Positive, Europe is working to support these activities Negative, in reality Europe is doing very little to support these activities
Europe should not intervene in any way in the affairs of Arab countries
THE QUESTION WASN’T ASKED IN ALGERIA
Base: total sample

48. 48
Opinion on the European role in the management of the
immigrants flows
33%
12%
48%
40%
35%
52%
53%
42%
40%
67%
88%
52%
60%
65%
48%
47%
58%
60%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Positive, Europe is doing a lot to assist the migrants Negative, Europe has done very little to help and has taken little responsibility for what is happening
Base: total sample

49. 49
50%
49%
46%
59%
53%
51%
61%
38%
31%
35%
34%
27%
26%
36%
23%
24%
54%
49%
15%
17%
27%
15%
11%
26%
15%
8%
20%
Total
Turkey
Lebanon
Israel
Egypt
Tunisia
Algeria
Morocco
Jordan
Positive, Italy could play an important and useful role
Negative, Italy would not be able to play an effective part in matters of this sort
Italy should not get involved in affairs of this sort
Expected role of Italy in the agreement among the Mediterranean
countries against terrorism and in favour of stability
Base: total sample

50. 50 © 2015 Ipsos.
Key points

51. 51
Key points1
The relationship with Italy
Even taking into account that the respondents have a medium/high standard of life and live in large cities, it is nonetheless
clear that there is an important relationship with our country. Italy is visited at least once by 15%, it is a destination for holiday
but also for business and work, and nearly half of the respondents, including those who have never visited it, declare to know it
rather well. The ability of our country to be attractive is confirmed by the fact that more than 60% of those who have already
been here have decided to come back and three-quarters of those who have never visited it are thinking to come here (one out
of four has already decided). The big cities and the cultural and artistic heritage, the sea and the food and wine are the main
focus of attraction, along with fashion and design. However Italy’s economic role is not secondary, as it is a major
manufacturing country and its key position in international affairs. It is also considered an important nation for its place in the
Mediterranean and an accredited partner for the Mediterranean countries in general and also for the individual nations
surveyed, with the exception of Jordan and Lebanon.
Great attention is spotted to products that qualify our country: about 50% of the respondents have made purchases of Italian
food, shoes or clothing and will continue to do so, while just less than 30% did not buy these products in the past but they will
in the future. Very similar is the propensity to buy Italian leather products. Products with a lower level of purchase are still very
attractive: design products and lighting fixtures, jewelry and furniture, cars and motorcycles, see a potential approach to the
purchase among 40% and 56%.

52. 52
Key points2
International politics, Iran, Europe, Italy
The focus on international news is very high: an average of two-thirds is concerned. In particular, the respondents pay attention to
international politics and economics, with which they keep up to date frequently, several times a week on average. Culture and shows
follow close, which also arise a high level of interest. We remind once again that respondents belong to upper class in terms of both
cultural and economic asset and do not represent the average population of the countries involved.
Internet is the main media for information, on average it is the preferred source for over 60% of those who are interested in the individual
topics, followed by television. Only in Algeria Internet is a totally secondary source. Reading foreign newspapers, although less
considerable, still involves about 10% of the people surveyed.
The agreement with Iran has a very diverse level of awareness: it is known at least in outline by an absolute majority in Israel, Lebanon,
Turkey and Egypt; it is less known in Tunisia and Morocco (less than 40%); it is little known in Jordan. It is an agreement that raises
significant resistances, particularly in Israel (where about 80% rejects it) but also in Egypt, Morocco and Jordan, while more than 50% of
the Lebanese, Turkish and Tunisian respondents approve it. The majority of the people surveyed, with the exception those interviewed in
Lebanon and Tunisia, also believe that this agreement will not contribute significantly to the peace process.
Europe’s role in supporting democratic processes in the Arab countries is seen in a mainly negative way or otherwise considered as an
intrusion. The only exception is Tunisia, where just less than half of the respondents appreciate the work of Europe.
Finally, Europe is considered scarcely active and poorly responsible in the management of migration flows. However, opinions are rather
divided: people surveyed in Algeria and Morocco gave mostly positive evaluation, and in the other countries, despite prevailing criticism,
positive opinions are quite substantial. Only in Turkey the prevalence of criticism is drastic; there, nearly 90% of the respondents
expressed a negative opinion about Europe’s role in this affair.
Expectations for an active role of Italy in the fight against terrorism and in the effort to increase the stability in these areas are
nevertheless not secondary. About half of the people surveyed are expecting useful interventions for this purpose, especially in Algeria
and Israel. In this case, the most critical countries are Jordan and Morocco.