w w w . d u p r e e t e a m . c o m The DuPree Team Seller’s Advantage 954-752-1986 Email: dupree@dupreeteam.com
A Message from Our PresidentA Message From Our President The Keyes Company understands that finding the right buyer for your property requires a customized marketing plan that extends beyond the boundaries of standard property marketing. Our exclusive network of professional associates in combination with our advanced technology, relocation services, international network and advanced selling programs, help us successfully market one-of-a-kind properties in Florida. Be assured that the Keyes Company’s standards are high and our competitors cannot match our customer-oriented approach. We have a reputation built on integrity, skill and effectiveness. As a Keyes Company client, you will benefit from our results-oriented approach. Providing exceptional customer service is the foundation of the Keyes Company. Since 1926, we have responded to the needs of our clients. We have a successful network of more than 1,700 associates and 25 offices. The Keyes Company spends over $6 million annually advertising properties – a tremendous advantage for a seller. In combination with our experienced associates, you can be assured a level of service that will certainly exceed your expectations. We guarantee it. Michael Pappas President The Keyes Company The Keyes Company is a full-service real estate company whose heritage can be traced back to a small, one-desk office opened on Biscayne Boulevard in Miami in 1926. The company has become a legend in Florida real estate and among the top real estate companies in the country. As an independently-owned family business, Keyes has served the residential and commercial real estate needs of Florida families, neighborhoods and business communities. Keyes continues to grow with over 1,700 associates and 25 offices located throughout Dade, Broward, Palm Beach, Martin, Monroe, and Volusia counties, as well as in Panama. Keyes is a founding member of the Leading Real Estate Companies of the World and consistently ranks among the top 100 real estate companies in the country as measured by both sales and transaction volume. The Pappas family and the entire Keyes management team understands that this business is about serving people and helping them reach their goals of home ownership. Our family values are upheld not only in our daily business, but through our corporate responsibility and philanthropy in serving the community. The Keyes Company History 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
The DuPree Team Seller’s Advantage d u p r e e @ d u p r e e t e a m . c o m954-752-1986 What to Expect from The DuPree Team & Keyes When you work with The DuPree Team, you can relax and leave the rest up to us. Our entire team will be devoted to serving you and you will never be “just another listing”. You won’t get passed along to a branch office, to someone’s voice mail without asking, or to a se
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1. w w w . d u p r e e t e a m . c o m
The DuPree Team Seller’s Advantage
954-752-1986 Email: dupree@dupreeteam.com
2. TE14010301PR
A Message from Our President
The Keyes Company understands that selling a home is a significant
decision and commitment. Our goal is to make this process as seamless
and stress free as possible for you.
We recognize that as a home seller you deserve the following from
your Realtor:
• Assistance in understanding the home selling process
• Guidance in finding the right buyer for your home
Providing exceptional service is the foundation of The Keyes Company.
Since 1926, we have responded to the needs of our customers and have
successfully grown to a network of more than 2,200 associates and
32 plus offices.
When you choose Keyes, you can be assured that you will receive a
level of service that will certainly exceed your expectations.
We guarantee it.
Michael Pappas
President & CEO
The Keyes Company
4. TE14010301PR
Why Keyes Should Be Your Only Choice
Reputation
Our family-owned and operated business has upheld
the reputation, integrity, and skills required to market
your home successfully.
Network
The Keyes Company has a network of more than 32
plus offices and 2,200 associates.
Marketing
Keyes associates are uncompromising in their attention
to detail when marketing your property. The Keyes
Company’s advanced technology tools and worldwide
exposure enable you to feel confident that your property
will be seen by millions of potential buyers.
Internet
Keyes.com is seen by over one million visitors per
year. Our partnership with Realtor.com enables us
to showcase your property as an enhanced listing by
including up to 36 photos. Along with Realtor.com,
we also syndicate your listing to over 900 national and
international websites.
Professional Training
Keyes’ training courses are designed to provide
thorough and intensive preparation with the ultimate
goal of giving our Associates a leading edge in the
competitive marketplace.
Keyes Mortgage Services
In-house mortgage services in partnership with Capital
Partners, enable Associates to pre-qualify potential
buyers, increasing the likelihood of a sale.
Keyes Title Services
Home Partners Title, is dedicated to providing
exceptional title and closing services.
The Keyes Company is committed to selling your
property and ensures you will receive the best service.
The Keyes Company has the essential services needed to market your property:
5. A History of SuccessThe DuPree Team
Marta and Neil DuPree — The DuPree Team
Marta DuPree is the Broker/Vice President of the Keyes Company Realtors and has been
a licensed REALTOR® in Florida since 1979. The DuPree Team is the No. 1 producer for
Keyes Company Realtors with over 2,000 agents since 1990. Closed career sales volume for
The DuPree Team is more than $1 Billion. Marta has earned national recognition as one
of the top 150 REALTORS® in the country. Marta is a graduate of Florida State University.
With residences in northwest Broward and Hillsboro Beach, Marta and Neil understand the
benefits of both waterfront and suburban living.
Neil DuPree joined the Keyes Company in 1996 after retiring from 20 years as owner-
operator of DuPree Homes. DuPree Homes built high-end custom homes in Broward and
Palm Beach counties. Neil is a graduate from the University of Florida with a bachelor of
science degree in building construction. In addition to being a licensed REALTOR®, Neil is
a state-licensed general contractor in the state of Florida. Neil brings 20 years of expertise
in home construction and contract negotiations to The DuPree Team. Neil and Marta have
two grown children and enjoy boating and family gatherings.
It’s been 36 years in the making...The DuPree Team brand. A team that has set the benchmark for real estate services in
the South Florida area! Over the years Marta and Neil DuPree and their elite team has been nationally recognized for
their legendary service, the quality of their marketing and their reputation for results. They have helped over 2,000 families
with their real estate needs...many who had a lifestyle dream of owning homes in multiple areas, often in the mountains
and the beach or desert.
“Our mission is to ‘elevate the practice of real estate to an art form,’ and to deliver a real estate experience that is re-
imagined and extra ordinary. By surprising and delighting our clients along each step of the way in their journey with us,
we know that they will spread the word and our business will flourish.”
Marta and Neil are passionate about real estate. You rarely get a second chance to do it right if not done well the first
time. Putting your clients in the center of all decisions and serving them to the highest level is what it is all about. Real
estate is not about selling “things”. Homes are not just bricks and mortar--- they’re a place where memories are made and
dreams are realized. We realize how important our skills as a Realtor®
are in helping other families live out their dreams.
We know that real estate has very little to do with plat maps, title work, and warranty deeds. Its more about the
relationships that are formed along the way. We work hard to master the art of real estate and to give exceptional service.
We want our clients to be absolutely confident that we will do everything we can to help them achieve their goals. If you
are successful, we are successful.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
6. 250
250TOP LATINO REAL ESTATE AGENTS
1
37
1 Jeff Galindo Simply Vegas and Real Estate Strategies Las Vegas, NV 571
2 Marshall Carrasco Marshall Realty Reno, NV 500
3 Marty Rodriguez Century 21 Marty Rodriguez Glendora, CA 442
4 Johnny Rojas Century 21 JR Gold Team Realty Gar eld, NJ 430
5 Ricardo Acevedo Century 21 King The Acevedo Team Rancho Cucamonga, CA 389
6 Christopher Tello Keller Williams Realty Partners SW Pembroke Pines, FL 388
7 Marta DuPree The Keyes Company Coral Springs, FL 374
8 David Acosta Keller Williams - David Acosta Group El Paso, TX 353
9 Daisy Lopez Cid RE/MAX Premier Properties Kissimmee, FL 339
10 Leo Pareja Keller Williams Realty Leo Pareja Team Falls Church, VA 328
11 Andreina Simmons Century 21 List with Beggins Tampa, FL 286
12 Sarah Carmona Dreams Realty Reno, NV 268
13 Noah Herrera Platinum Real Estate Professionals Henderson, NV 268
14 Carissa Acker Keller Williams Realty Real Estate by Design Denton, TX 260
15 Chris Montalvo Mirabal Montalvo & Associates, LLC Corpus Christi, TX 229
16 Robert Padron RE/MAX Cityview Chicago, IL 224
17 Adriana Montes Florida Dreams Realty Group Ocoee, FL 220
18 Mark Dimas The Professional Group Realty Cypress, TX 217
19 Steve Cruz Keller Williams Realty Legacy Asset Management San Antonio, TX 201
20 Henry Benito Benito Realty Group Coral Gables, FL 195
21 Christian Fuentes RE/MAX Top Producers Diamond Bar, CA 193
22 Alicia Trevino Century 21 Alicia Trevino Realtors Dallas, TX 183
23 Victor Vidales RE/MAX New Heights Realty Phoenix, AZ 177
24 April Cooper Alpine Companies, Inc. Alpine, UT 173
25 Ruben Estrada Keller Williams Preferred Realty - Estrada Home Team Westminster, CO 171.5
26 Monica Vaca Century 21 The Real Estate Group Houston, TX 166
27 Severiano Fernandez Worldwide Select Group, Inc. Miami, FL 164
28 Ruben Pena TC Austin Residential Group, LLC San Antonio, TX 157
29 Ron Cedillo Home Buyers Realty Tracy, CA 156
30 Mau Gonzalez Citywide Realty Chicago, IL 152
31 Gaspar Flores Su Familia Real Estate Chicago, IL 151
32 Rossana Pestana RE/MAX Homes & Investment & La Jolla Finance Corporation Solana Beach, CA 151
33 Leo Robles Intero Real Estate Services Rancho Cucamonga, CA 151
34 AZ Araujo AZ & Associates Real Estate Group Glendale, AZ 136
35 Luigui Corral RE/MAX United Wheeling, IL 128
36 Sebastian Stofenmacher Edgestone Real Estate Los Angeles, CA 127
37 Lane Harris Keller Williams Realty Lane Harris Real Estate Group El Paso, TX 126.5
250TOPLATINO REAL ESTATE AGENTS
RANK NAME COMPANY LOCATION TOTAL
7. Top 250 Real Estate Teams by Transaction Sides cont.
79. Amanda Howard Real Estate Amanda Howard Real Estate
Huntsville, AL 394.00
79. JayDayandtheDayHomeTeamLLC Keller Williams Realty
Timonium, MD 394.00
82. Acevedo Team CENTURY 21 King
Rancho Cucamonga, CA 392.00
83. The Jackie Ellis Team Keller Williams Realty
Boynton Beach, FL 390.35
84. Saul Zenkevicius Z Team
Elmhurst, IL 390.00
85. Kenny Klaus Team Keller Williams Realty
Mesa, AZ 382.25
86. Joy Daniels Joy Daniels Real Estate Group
Harrisburg, PA 381.00
87. The Raines Group The Raines Group/HER Realtors
New Albany, OH 380.00
88. The Dupree Team The Keyes Company
Coral Springs, FL 374.00
89. Ryan McFarlane Changingstreets.com
Linden, MI 373.00
90. The Headley Team Keller Williams Realty
Kernersville, NC 372.55
91. The Cassina Group The Cassina Group
Mount Pleasant, SC 371.00
92. The Carin Nguyen Team RealAZtate
Goodyear, AZ 369.00
93. The Tello Team Keller Williams Realty
Pembroke Pines, FL 367.50
94. The Paul Raymond Team RE/MAX Select
Flint, MI 366.00
95. TheCoryMeyerHomeSellingTeam Realty Executives
Redding, CA 364.00
46 n 2014 REAL Trends The Thousand
The Wall Street Journal editors and newsroom were
not involved in the creation or production of this
special advertising section or its story selection.
The Wall Street Journal editors and newsroom were
not involved in the creation or production of this
special advertising section or its story selection.
Name Company Sides
8. Top 250 Real Estate Teams by Sales Volume cont.
112. Kevin Hughes Startpacking Inc.
Eagle, ID $107,376,206
113. Don Wenner DLP Realty
Bethlehem, PA $107,300,000
114. Collins Group Realty Collins Group Realty
Hilton Head Island, SC $106,500,000
115. Marti Hampton RE/MAX One Realty
Raleigh, NC $106,215,739
116. The Dupree Team The Keyes Company
Coral Springs, FL $106,027,925
117. McMonigle Team Berkshire Hathaway HomeServices California Properties
Newport Beach, CA $105,813,738
118. Maxine and Marti Gellens Berkshire Hathaway HomeServices California Properties
La Jolla, CA $105,773,488
119. The Mottola Group Long & Foster Real Estate, Inc.
Greenville, DE $105,748,559
120. Patrick Lilly Team CORE
New York, NY $105,386,981
121. Michelle&Company William Raveis Real Estate, Mortgage and Insurance
Westport, CT $104,867,645
122. Alan Shafran The Alan Shafran Group
Carlsbad, CA $104,716,330
123. The David Banks Team RE/MAX By The Bay
Portland, ME $104,137,279
124. Penny Yerks TTR Sotheby’s International Realty
McLean, VA $104,062,500
125. Brett Tanner Keller Williams Realty Phoenix
Mesa, AZ $104,014,461
126. Robin Gordon Berkshire Hathaway HomeServices Fox & Roach, REALTORS
Haverford, PA $103,918,207
127. Julia Shildkret Real Estate Group Julia Shildkret Real Estate Group, LLC
Fresh Meadows, NY $103,779,552
64 n 2014 REAL Trends The Thousand
The Wall Street Journal editors and newsroom were
not involved in the creation or production of this
special advertising section or its story selection.
Name Company Volume
9.
A Florida appraiser for over 40 years, George
plays an integral part in the DuPree Team cus-
tomer’s confidence knowing they have bought
and sold at the “right price.” Sellers and Buyers
want to be assured Realtors are using the best
comparable sales to help them make the most
informed decisions for one of the most import-
ant financial transactions in their life. Having a
Florida State Certified Residential Appraiser on
the team ensures just that. George’s first assign-
ment as an appraiser was to analyze the impact
Walt Disney World would have on Orlando
real estate. His career went on to include
owning a highly respected appraisal firm, being
President of the American Society of
Appraisers, being RTC/Court approved and
being an Adjunct Pro-fessor of Real Estate at
Valencia Junior College.
Michele Sierra, our Closing Coordinator, is a
licensed Realtor and a native Floridian. She is
a very knowledgeable and resourceful asset and
strives to facilitate all parties have a stress-free,
positive experience throughout the transaction.
Being a hard worker and dedicated team
player, she gives the best service possible.
Michele enjoys being active in her community
and quality time with family and friends.
11. Dario Villalba is a licensed REALTOR® and has
resided in South Florida for the last thirteen
years. Originally from Argentina, Dario is
fluent in five languages and has a degree in
International Business and a degree in Genetic
Engineering. His real estate expertise specializes
in everything from foreclosures and short sales
to market analyses to large-scale investors.
Dario enjoys time with his family here in Coral
Springs.
The DuPree TeamThe DuPree Team
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Jim Howrey, licensed REALTOR, joined Keyes
in 2005 after a successful 25 year career in
Information Technology as a Project Manager
and Director. He is equally comfortable working
with buyer and sellers, and understands that,
for most clients, buying or selling a home is one
of the most important decisions in their lives.
Since November 2012 he has also specialized
in finding properties throughout the tri-county
area (Broward, Palm Beach, and Miami-Dade
counties) for large corporate investors. Jim and
his wife Mary are very pleased that they made
the decision to relocate to South Florida in 2002,
especially since tennis and golf are year-round
sports in this part of the country.
Our Realtor® Associates — The DuPree Team
Steve Lourim is a license REALTOR® and has lived
in South Florida since 1972. After earning a degree
in Marketing from the University of Wisconsin-
Milwaukee, Steve launched a successful career
in working with Fortune 500 companies as well
as owning a business that produced specialized
custom products. His extensive experience in
working with clients and determining their
specific needs has consistently generated
successful results. Clients find Steve’s professional
approach and easy-going. personality refreshing
and especially helpful during their home search
process.
Kevin M. Reynolds, Esq., a Licensed Attorney
and Florida REALTOR, is dedicated to providing
his clients with the highest level of professional
real estate services. By way of background,
Kevin was born in Sarasota, Florida. Seeking
new experiences, Kevin moved to the Pacific
Northwest where he received a B.B.A. degree
with a concentration in finance from Walla Walla
University in Washington State. Soon after, Kevin
returned to the Sunshine State and furthered his
education by receiving a Juris Doctorate from
Nova Southeastern University, Shepard Broad
Law Center. Kevin is a member in good standing
of the Washington State Bar Association. With
his legal background and passion for real estate,
Kevin provides remarkable insight to all his
clients.
12. Our LocationsOur Locations
k E Y E S . C O M954-752-1986
The DuPree Team
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Aventura
Boca Blue Lake
Boynton Beach
Commercial Sales
Coral Gables
Coral Springs/Parkland
Doral
Florida Keys
Homestead
Fort Lauderdale
Hollywood
Hutchinson Island
Jupiter/Tequesta
Sunset Kendall
Lighthouse Point
Miami Beach
Miami Lakes Welcome Center
New Smyrna Beach
Palm Beach
Palm Beach Gardens
Palmetto Bay
Plantation
Southwest Broward
Wellington
Weston
Keyes International-Panama
13. TE14010301PR
Keyes Mortgage
Capital Partners Mortgage, LLC, doing business as
Keyes Mortgage, has 100 programs to fit your mortgage
needs. By offering a complimentary pre-approval, we
can assist you in expediting the loan process. Our
packages provide low closing costs, great interest rates,
and financial counseling to ensure you receive the best
loan. You can rest assured that your loan officer is an
expert in home financing. They will work closely with
you on your individual situation. Our goal is to close
your loan in a timely and professional manner, with less
stress, and peace of mind.
Keyes Title
Keyes Title provides exceptional customer service by
focusing on the details of the title process. This enables
you as buyer or seller to proceed to your closing with
confidence that the title on your property will be
transferred free of liens or other encumbrances. By
determining the marketability of the title, we insure
your property against potential claims. We prepare the
paperwork, HUD and work with the mortgage and
insurance companies to close your transaction.
Keyes Insurance
Keyes Insurance customizes a policy to meet your
needs as a buyer or seller. It is important to be properly
insured so that you are financially protected in the case
of an unfortunate event. We offer a variety of cost
effective options from high quality carriers.
Keyes Concierge
Can assist buyers and sellers with everything from
hiring a cleaning service, and handyman to transferring
and setting up electric and cable services.
ADDITIONAL SERVICES:
American Home Shield (AHS)
Provides a Home Warranty Policy on appliances and a
menu of options for coverage on your home purchase.
ADT
Provides a Security Program which evaluates your
home and offers available options for your security
needs.
Inspections
Keyes works with reputable inspection companies who
can provide a home inspection on the property you are
purchasing. A home inspection will give you an
overview of the condition of the property and what
repairs you may need in the near future.
Weston Moving
Provides uniformed, trained professional movers to
assist you with your move.
Credit Us
A credit repair company that has helped many Keyes
customers improve their credit score to become eligible
to purchase a home.
Servpro
Afire,smokeandwaterdamage,cleanupandrestoration
company. They can also assist in mold remediation,
deodorization, and duct cleaning.
The People You Trust When It Matters Most
Whether a first time buyer, seasoned homeowner, or a multi-property investor, the team at The Keyes Company
knows that every real estate transaction is unique. This is why we have partnered with trusted companies to create
a Home Services Division to assist you in all aspects of your transaction.
16. Web Network
Our Properties are Seen by
Over 200,000,000 People Worldwide
WWW.KEYES.COM
WW W. DUPREETEAM.COM
REALTOR
R
REALTOR.comR
WWW.PARKLANDHOMECENTER.COM
WWW.FLORIDAHOMESBESTBUYS.COM
Web Networking
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
17. Web Networking
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
In addition to the over 900 websites syndicated through KeyesConnect.com and List-
Hub.com, we also utilize Point2 to syndicate your listings even further. The number of
website that advertise your home becomes almost endless.
22. TE14010301PR
CUSTOMER SERVICE YOU CAN RELY ON
I understand that the sale or purchase of your home is one of the most important financial and personal decisions
you make. The selection of your real estate professional is important, too.
3 Reasons Why You Should Select Me As Your Realtor:
1.YOU WILLKNOWWHATTO EXPECT - My presentation will outline the steps I will be performing
as your Realtor.®
Together we will review these steps so you will know what services I provide, and
you will know what to expect throughout your transaction.
2. I AM HELD ACCOUNTABLE TO DO WHAT I HAVE GUARANTEED I WILL DO - Following
the closing, you will have the opportunity to fill out a survey on my service that becomes part of my
record posted on a public website for all to see. The entire survey process is administered by an
independent research company and is not conducted by my brokerage. I am among the elite 1-2% of
real estate professionals who are willing to have their customer satisfaction record publicly available.
3. MY SERVICE RECORD IS PUBLIC - You can see my independently validated record of service to
past clients on the QSC consumer websites QualityService.org and RatedAgent.com.
Look for the Arrival of the Survey
If you select me as your Realtor,®
a one-page survey will be sent to you following the closing via email or USPS.
The emailed survey will be sent from Leading Research Corporation and the subject of the email will be “My
Name and The Keyes Company need your feedback!” The mailed survey is also sent from Leading Research
Corporation and arrives in an envelope that looks like the sample below.
Your feedback, including any written comments, is very important to me.
23. TE14010301PR
8 - V6
NS-1000-2000 0
Quality Service Certification, Inc. Copyright 1998-2013
5 VERY LIKELY 4 LIKELY 3 NEUTRAL 2 UNLIKELY 1 VERY UNLIKELY
ID# NS-1000-2000
Agent(s): Bob Stevens
1. Did your sales associate contact you after the closing? Yes No
2. How long did you expect your property to be on the market before it was sold?
<30 days 31-60 days 61-90 days 91-120 days 121-180 days 180 days and more
3. How long was your property marketed by your sales associate and broker before you accepted an offer?
<30days 31-60 days 61-90 days 91-120 days 121-180 days 180 days and more
How satisfied were you with…
4. … the advice/counsel offered by your sales associate?
5. … the marketing plan developed and implemented for the sale of your property?
6. … the price and terms of the sale?
7. … the assistance your sales associate provided in negotiating the price/terms of sale?
8. … the quality and frequency of communication provided by your sales associate?
9. … your sales associate’s attention to details and assistance from contract to closing?
10. What was your overall satisfaction with the results and service provided by your sales associate?
11. Given the need to sell property in the same market area, how likely would you be to use the same
sales associate to assist you?
12. Given the need to sell property in the same market area, how likely would you be to use the same
real estate company to assist you?
13. Given the opportunity, how likely would you be to recommend the services of your sales associate
to a friend, neighbor or relative?
14. Given the opportunity, how likely would you be to recommend the services of the real estate
company to a friend, neighbor or relative?
15. What was your PRIMARY reason for selecting your sales associate? (Select the one most influential factor)
Referred by a Friend Walk-in/Open House Marketing Programs/Plan
Satisfied Past Customer Advertising Yard Signs in the Area
Knew Sales Associate Personally The Internet Sales Associate’s Presentation
Company Name/Reputation Other (please specify _____________________________________)
Please offer any comments or suggestions you feel appropriate:
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________
Please fill in the circle of the appropriate response OR Complete this survey on-line at www.LeadingResearch.com
5 VERY SATISFIED 4 SATISFIED 3 NEUTRAL 2 DISSATISFIED 1 VERY DISSATISFIED
24. Key Market FactorsKey Marketing Factors
How long does it take to sell a property? Some properties may sell in
several days, others may take several months. By recognizing some key
factors that influence marketing a home, you can gain significant control
over market time.
Proper balance of these factors will accelerate the sale of your
property:
Price
In today’s competitive market, price above all is the single greatest factor
in expediting the sale of your property.
Location
The old adage of “Location, location, location” is still valid in today’s
market. It is an important factor which will affect your property’s value.
Competition
Buyers will compare your property with others in the area to determine the
market value. Buyers interpret value based on available properties in the
market.
Condition
A property’s condition will affect your property’s value. Optimizing
physical appearance maximizes value.
Terms & Incentives
By strengthening terms and incentives, you will not only increase your pool
of potential buyers, but also sell your home at the highest possible price.
Timing
Your motivation for selling your property is a critical component in the
pricing and marketing of your home. Another determining factor is whether
it is a buyers’ or seller’s market.
Your Keyes associate will work with you to analyze this and create a
program specifically designed for your needs. Market conditions cannot
be manipulated; an individually-tailored marketing plan of action must be
developed for each property
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
25. The Importance of Strategic Pricing
Determining the best competitive listing price can be one of the most challenging aspects of selling a
property. It is also one of the most important. If your property is listed at a price that is above market
value, you will lose potential buyers.
As Figure 1 illustrates, more buyers purchase their properties at market value than above market value.
The percentage increases as the price falls even further below market value. Therefore, by competitively
pricing your property, you will expose it to a much greater percentage of prospective buyers; thus
increasing your chances for a sale while also ensuring a final sale price that properly reflects the market
value of your home.
Timing is another critical factor to keep in mind when pricing your home. A property attracts the most
attention, excitement and interest from potential buyers and the real estate community when it is first
listed on the market. Therefore, your home has the highest chances of selling when it is fresh on the
market and the price is reasonably established. (See Figure 2)
We give you up-to-date information on what is happening in the market and on pricing, financing,
terms and the condition of competing properties. These are the key factors in getting your property sold
quickly at the best price and with minimum hassle.
The Marketing of Strategic Pricing
Figure 1 -Percentage of Buyers by Asking Price Figure 2 -Activity versus Timing
Number of Weeks on the Market
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
26. Pricing Your Propety to SellPricing Your Property to Sell
Pricing your property competitively is critical to sell your property in a timely manner and at the
highest price possible. Current market conditions determine the value.
Incorrectly pricing your property can cost you time and money. Realistic pricing will achieve a
maximum sale price in a reasonable amount of time.
“When you hire us, we will immediately get to work
implementing our strategic pricing plan to sell your
property.”
General Guidelines…
Let’s review some important considerations. There are certain factors that are within our control and
others that are not. Those factors outside of our control are the following: the location, the square footage,
improvements and the amenities in place. The factors we can manage are the following: the overall
appearance of the property, how aggressively we market the property and the price, including terms and
incentives. As we agree to accept these outside factors that are beyond our control, we commit to focus
on pricing and preparation.
Local Market Observations…
Given today’s interest rates and large numbers of motivated buyers, now is the time to list and sell your
property.
Suggested Price Strategy…
My analysis of the comparable properties suggests a list price range of $----- to $-----. This will achieve
our primary goal... the sale of your property in the shortest period of time.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
27. Marketing Plan of ActionMarketing Plan of Action
• Enter listing into Multiple Listing Service
• Schedule property photos and virtual tour
• “For Sale” signs & 24 Hour Hotline riders installed
• Review showing tips
• Prepare property flyer/professional color brochure that includes a full property description, MLS information,
multiple color photos, floor plan and survey (when available), and aerial view.
• Create advertising plan and schedule
• Eblast property flyer to Realtor Community
• Showcase property on Keyes web network and Keyes partnership websites (over 900 websites)
• Continue ongoing communication with customer
• Office preview/caravan
• Cable TV advertising
• Provide customers with feedback on all showings and property previews
• Featured home positioning on Realtor.com
On-going
• Continued ongoing communication with customer
• Show property to potential buyers
• Evaluate home’s current positioning in the market place, including price, value, days on market, etc.
THE RESULT:
• Obtain and negotiate an acceptable contract on your property!
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28. Preparing Your Home
The greatest first impressions begin with a clean and clutter-free home--what today’s buyers are looking for. As
your chosen Keyes associate, I will guide you along the way to make the impression that can make the sale.
Preparing Your Home
Your Home’s Curb Appeal
• Maintain lush lawn
• Trim shrubs
• Edge gardens and walkways
• Weed and mulch
• Sweep walkways and driveway, remove
branches, litter or toys
• Add color and fill in bare spots with
seasonal plantings
• Pressure clean exterior
• Clean and repair patio and deck area
• Remove any outdoor furniture which is
not in good condition
• Make sure pool or spa sparkles
• Have roof evaluated for cracks or loose
tiles
• Repair broken windows and shutters,
replace torn screens, make sure frames
and seams have solid caulking
• Touch up exterior paint and repair
gutters
• Polish all exterior hardware
• Routine A/C inspection, including filter
replacement
• Paint the front door
• Add a new front doormat
• Replace doorbell, if necessary
General Interior Tips
• Prepare walls in neutral and warm
palette
• Professionally steam clean carpet
• Polish hardwood floors, refinish if
necessary
• Wash all windows, window sills,
vacuum blinds
• Clean, de-clutter, and stage fireplace for
showing
• Clean out and organize closets, add
extra space by packing clothes and
items you
• will not need again until after you have
moved
• Remove extra furniture, worn rugs, and
items you do not use; keep papers, toys,
etc. picked up—especially on stairways
• Repair problems such as loose door
knobs, cracked molding, leaking taps
and toilets, squeaky doors, closets, or
screen doors which are off their tracks
• Place fresh scented candles, plug ins or
diffusers throughout the home
• Secure jewelry, cash, and other
valuables
The Living Room
• Create a warm and welcoming area
The Dining Room
• Have all display items cleaned and
polished
• Set the table for a formal dinner to help
potential buyers imagine entertaining
here
The Kitchen
• Make sure appliances are spotless inside
• and out
• Make sure all appliances are in perfect
working order
• Check for any hidden areas that may
accumulate dirt
• Clean baseboards and flooring
• De-clutter all counter space, remove
countertop appliances
• Organize items inside cabinets, pre-pack
anything you will not be using before
you move
The Bathrooms
• Remove all rust and mildew
• Make sure tile, fixtures, shower doors
are clean and shinning
• Make sure all fixtures are in good
condition
• Replace loose caulking or grout
• Make sure lighting is bright, but soft
• Stage with fresh towels and candles
The Master Bedroom
• Organize furnishings to create an
inviting and relaxing environment
The Garage
• Sell, donate or dispose of any
unnecessary items
• Provide strong overhead light
• Organize storage or work areas
The Attic
• Organize and de-clutter area
• Make sure energy-saving insulationis
apparent
• Make sure air vent is in working order
• Provide strong overhead lighting
When It’s Time to Show
• Prepare a resource folder containing
recent utilities, insurance, tax and
repair work orders to facilitate potential
buyers
• Ensure proper lighting by opening
blinds, drapes, etc.
• De-clutter, check to make sure beds
are made with fresh linens and pillows,
clothes must be put away
• Give the carpets a quick vacuuming
• Set pleasant mood with ambience music
• Add some strategically placed fresh
flowers
• Arrange for pets to stay with neighbors
during showings
• Make sure pet areas are clean and odor-
free
• Make sure all trash is disposed of in
neatly covered bins
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29. Preparing Your HomeYour Home Under Contract
Now That You Are Under Contract
The Seamless Transaction... here are some of the steps we take during the “under contract”
process:
• We confirm that the earnest money has been deposited in the escrow account.
• We deliver condominium declarations and by-laws or Home Owner Association documents to the Buyer or their Realtor®.
• We follow up by email with signed contracts for signature by all parties, when required or requested.
• We coordinate with the Buyer’s lender regarding loan approval process and time scheduled.
• We ensure appraisals and necessary surveys have been ordered in a timely manner.
• We obtain a pre-qualification or loan approval letter from the Buyer’s lender.
• We arrange access with the appraiser.
• We deliver signed Seller’s Property to the Buyer for acceptance. We also handle Lead-Based Paint Disclosures and
other necessary documents as required.
• We schedule the property inspection and negotiate items that are requested. We obtain estimates for repairs that are
necessary. We also coordinate mold inspections and mitigation when necessary.
• We negotiate the transfer of any applicable Club Memberships.
• We review your HUD Statement prior to closing and coordinate actual closing arrangements, key transfers, etc.
• We coordinate final inspections.
• We consult with you, the Buyer and the selling Realtor® throughout settlement and troubleshoot any potential
problems in advance, or handle last minute complications.
“Our goal is to have you leave your real estate experience with us feeling
like it was the best you have ever had”
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30. Preparing Your HomeOur Partnership
Our Partnership
The Marketing and sale of your property requires us to work together to get the job done.
Here is what we ask from you:
• Price your property competitively.
• Prepare your property to be in the best possible condition for showings.
• Cooperate in making access for showings as easy as possible for Realtors.
• Provide all pertinent information and documents related to property as requested.
• Complete and sign property disclosure forms.
• Be candid with your recommendations and suggestions at any time during the marketing process.
• Notify us when travel plans take you away from home to stay in communication.
• When an offer comes in, listen to our advice. Be timely and diligent in your response. Expect to honor reasonable
contingencies.
• Consider all offers individually. Be prepared to make reasonable compromises when necessary.
• Return all paperwork promptly.
• Take care of any maintenance required.
• Plan to close and vacate the property on schedule, per the contract.
• Deliver your property in the condition required at closing.
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31. MarketingMarketing
Multiple Listing Services
Keyes will list your property in the appropriate
regional & local Multiple Listing Service.
Internal Marketing
Keyes will proactively market your property to
its network of 25 offices and over 1,700 sales
associates.
Real Time Responses to All Inquiries
We will respond immediately to buyers interested in
your property. Your Keyes professional will follow
up every lead thoroughly and quickly.
Appointment Scheduling
To ensure no missed opportunities for showings,
Keyes provides various methods to easily schedule
appointments, such as our associate and customer
appointment management system and trained,
friendly staff members in all of our offices.
Keyes Advertising
Advertising generates thousands of interested buyer
calls every week. The Keyes Company advertises in
local and regional newspapers as well as magazines
that include: The Miami Herald, The Sun-Sentinel,
The Palm Beach Post, the DuPont Registry and
various internet publications.
Internet Marketing & Email Notification
Information about your property is e-mailed to an
expansive list of registered buyers daily via our
e-mail alert.
Realtor.com
The majority of consumers begin their home search
on the internet. Realtor.com is the #1 most visited
homes-for-sale site, with more than 6 million
consumers visiting each month. Your property is
showcasedasanenhancedlisting,whichwillinclude
multiple photos, associate contact information and
detailed property descriptions.
Keyes.com
We showcase your property online where we receive
millions of visitors every year. Additionally, we
receive thousands of inquiries monthly.
24 Hour Hotline – Powered by Voicepad
The most innovative tool to sell your home – Keyes
24 Hour Hotline, powered by VoicePad®
, enables
Mobile Buyers to acquire information about your
propertyfrom anyphoneineitherEnglishor Spanish
and has the capability of directly connecting the
potential buyer to your Realtor.
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32. Resume
Marta and Neil DuPree
Resume’
k E Y E S . C O M954-752-1986
Resume'
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Experience:
Marta DuPree
1978 – present: REALTORSpecializing in single family, multi-family,
condominiums, land sales, investment, short sale, and REO properties(Bank Owned)
Neil DuPree
1996 – present: REALTORSpecializing in single family, multi-family,
condominiums, land sales, investment, short sale, and REO properties(Bank Owned)
1976 - General Contractor
Affiliations:
Greater Fort Lauderdale Board of Realtors
Florida Association of Realtors
National Association of Realtors
NAHREP - National Association of Hispanic Real Estate Professionals
Master Brokers Forum
Leading Real Estate Companies of the World
Designations, Education, and Certifications:
Florida State University: BS Degree in Home Economics - Marta DuPree
University of Florida: BS Degree in Building Construction - Neil DuPree
CLHMS - Certified Luxury Home Marketing Specialist
Certified Distressed Property Specialist
Certified Investment Agent Specialist
REO - Real Estate Owned Specialist
Awards:
Wall Street Journal/Real Trends Top 250 Teams in the U.S.
1992-2014: Keyes #1 Team with over 1600 Realtors
Hobbies & Interests:
Married
Children: Sean and Cristina
Hobbies: Boating, Tennis, Movies
33. Marketing
ReferencesOur Clients Speak for Us
“You are great people and you have made buying my first property in Florida “a walk in the sun.”
-Maria Defalco
“We found the entire staff experience in working with The DuPree Team to be exceptional. From the initial market assessment, to the marketing of
our home, to the final closing, we found The DuPree Team to be very knowledgeable and easy to work with as they helped us to sell our home in an
extremely difficult market. We would highly recommend The DuPree Team.”
-Edward & Elaine Wilkening
“Everyone was enthusiastic, professional, and positive. The DuPree Team met our expectations in every way. They thoroughly understand the real
estate market in South Florida... All the DuPree Team is very enthusiastic, courteous, and hardworking. They always answer their phone! The closing
specialists made that process problem free. All in all, a most positive experience in a mediocre housing market.”
-Raul &Mary Romero
“I can’t imagine a more professional, knowledgeable or dedicated real estate team than The DuPree Team. It made a usually stressful experience seem
easy. Also when we had nearly lost all hope of finding what we were really looking for, Marta DuPree was able to match us up with the perfect property.
No one knows Parkland better!”
-Judith & Alfredo Ramos
“Team is the key word - everyone working together! Helped us reach a realistic price and sold in one week because of the tremendous amount of
exposure. We thank you all!”
-Marlene Peritzmam
“The Team really works together as a team trying their very best in getting things done in a satisfactory manner. Their goal is to represent Keyes as best as
they can and to satisfy the seller in getting the best price for the home! It’s not only a business but a close relationship between seller and realtor. We truly
have been pleased with The DuPree Team.”
-Marion & Al Shoostine
Success leave clues...
We’ve helped more than 2,000 families with the sale of their home. Will your property be the next
addition to a history of success?
Our Service Will Change Your Standards!
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34. In Summary
• We commit to providing you with top notch service and support.
• We have a clear understanding of your property’s value.
• We have a marketing plan custom-designed for your property.
• Our expertise combined with the resources of The Keyes Company,
will result in the sale of your property!
In Summary
Thanks for making the DuPree Team your Realtor of Choice!
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