This portfolio contains work samples from Lisa Thomas's time at Lions Clubs International from 2009-2012, including: 1) The first page of a 30 marketing ideas brochure from 2009. 2) An unpublished 2010 magazine advertisement concept called "Service Saves." 3) A 2012 unpublished business card concept and 2011 published PowerPoint called "CEP Preview Materials" about Lions Clubs' Club Excellence Process workshops. 4) Contact information for Lisa Thomas.

1. Portfolio contents:
• Three writing samples (2009-2012)
--- 30 Marketing Ideas (first page of that published brochure, 2009)
--- Service Saves (Magazine ad concept, unpublished, 2010)
--- “CEP Preview Materials” business card (unpublished, 2012) and PowerPoint
(published, 2011)
lisathomas2011@alum.northwestern.edu
708-476-7351
Lisa Thomas
Portfolio of work from Lions Clubs International

2. 30 Marketing Ideas -- first page only
included
Target audience: members
*publication copy
(LCI, published)

3. Is your club keeping its service a secret?

4. Service Saves
Target audience: members
*Magazine ad copy
(LCI, unpublished)

6. “CEP Preview Materials”
Target audience: members
*Promotional copy
(LCI, business card concept,
unpublished, 2012. PowerPoint and
script, published, 2011)

8. Script:
The Club Excellence Process
(CEP) is a four step workshop
that any club can participate in.
Clubs are guided by a locally
trained facilitator and learn
about the characteristics of
excellent clubs. They learn how
to be more effective in service,
communication, membership
invitation, membership
retention and leadership/club
operations.
This presentation provides an
overview of a CEP Workshop
and contains actual slides
shown in a CEP Workshop.
The next nine pages contain the
“CEP Preview PowerPoint”
published in 2011.

9. Script:
The first part of any CEP
Workshop is to welcome the
participants.

10. Script:
In the CEP Workshop, the
facilitator will ask participants to
think about why they are Lions.
Many, if not all members, will
say they became Lions in order to
serve the community.
Participating in a CEP Workshop
can help a member serve more
effectively. Clubs participating in
the CEP will be asked to think
about types of community service
and about the needs they can
meet.

11. Script
The purpose of a CEP workshop is to help a
club accomplish its goals. In a CEP Workshop,
clubs analyze simple surveys and LCI
resources in Steps 1 through 3 to help them
determine their goals and create action plans in
Step 4 that detail how to accomplish those
goals.
Script (cont.)
When was the last time you
accomplished a goal? How did
you feel when the goal was
complete? What work did you
do in order to accomplish the
goal?
Go ahead and answer these
questions. Your answers --
whatever they are -- prove you
are ready for CEP.
* Slide design and script text
modified in 2013.

12. Script:
The CEP is an active process. It
allows members to write down
their thoughts about community
needs

13. Script:
The CEP asks club members to
envision the future.

14. Script:
Clubs participating in CEP
focus on resources that can help
them communicate as well as
serve, lead, grow and involve
members.

15. Script:
CEP ends with power. It asks
all members to work as a club
to fulfill goals. CEP encourages
each club to be excellent.

17. Lisa Thomas
Portfolio of work from Lions Clubs International
lisathomas2011@alum.northwestern.edu
708-476-7351