SlideShare a Scribd company logo
PGPBM+MBA (B6)
Miss Piyali Sur
Mr. Bishal Nag
Mr.Sanjay Mondal
Mr.Sudip Bhagat
Mr.Anup Mondal
Presentation on:
Lipsticks
THEME DAY
KEY PLAYERS IN INDIAN
MARKET
20%
14%
8%
58%
MARKET SHARE
Lakme
Revlon
L'Oreal
Paris
Others
PRODUCT 1- LAKME ABSOLUTE GLOSS
ADDICT
Tagline- The Art of Gloss
Mother Company
CELEBRITY ENDORSEMENT
Kareena Kapoor in TVC of LAKME ABSOLUTE GLOSS ADDICT
PRODUCT 2- REVLON ULTRA HD
LIPSTICK
Tagline-Romance is on
Mother Company
CELEBRITY ENDORSEMENT
Emma Stone in TVC of Revlon Ultra HD Lipstick
PRODUCT 3- STAR PURE RED
LIPSTICKS
Mother Company
Tagline-Go Bold. Go Rogue
CELEBRITY ENDORSEMENT
Aishwaria Rai Bachchan launched the product
TOP 5 GLOBAL PLAYERS
RANK COMPANY PRODUCT COUNTRY OF
ORIGIN
1 CHANEL ROUGE COCO PARIS, FRANCE
RANK COMPANY PRODUCT COUNTRY OF
ORIGIN
2 MAKE UP
FOREVER
ROUGE ARTIST
NATURAL
PARIS,FRANCE
RANK COMPANY PRODUCT COUNTRY OF
ORIGIN
3 DIOR DIOR ADDICT PARIS,FRANCE
RANK COMPANY BRAND COUNTRY OF
ORIGIN
4 MAC MAC VIVA
GLAM
TORONTO,
CANADA
RANK COMPANY PRODUCT COUNTRY OF
ORIGIN
5 BOBBI
BROWN
UBER BEIGE
RICH LIPSTICK
SOHO,
MANHATTAN
CONCLUSION
 Understanding the market potential of the product
 We got the exposure of international market
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Lipstick