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- 1. LinkedIn: Networking Made Easy! How to leverage LinkedIn to promote your brand online Sarah Lamansky & Destiny Malone Mannix Marketing, Inc. www.mannixmarketing.com
- 2. The Purpose of LinkedIn With over 35 million business professionals, you can: Connect and network with like-minded business people on a local and national level Promote business services to your connections Build Your Sphere of Influence through this ‘virtual handshake’ www.mannixmarketing.com
- 3. Who Do I Connect With? Colleagues Clients Local Business Owners Niche Industry Leaders Get introduced through current friends = building contacts and potential sales www.mannixmarketing.com
- 4. Let’s Learn About… Building Your Network Receiving Network Updates Receiving Group Updates Receiving & submitting industry news LinkedIn ‘Answers’ & ‘Questions’ LinkedIn ‘Applications’ www.mannixmarketing.com
- 5. How Do I Build My Network? Ways to Find People Huge potential network www.mannixmarketing.com
- 6. RSS allows you to follow contacts closely Update Status See What Your Connections are Up To www.mannixmarketing.com
- 7. Read Recommended Articles Add to discussions Reconnect with networks Start discussions Stay up to date on conferences www.mannixmarketing.com
- 9. • LinkedIn will send you industry related articles that they think might interest you You Can… • Start discussions • Submit articles to your industry • See articles that have the most activity www.mannixmarketing.com
- 15. Recommended Applications Share upcoming trips, meet up Market research tool Pulls in blog posts See who’s talking about you via Twitter www.mannixmarketing.com
- 16. Pulls live feed every time blog is updated right on your profile www.mannixmarketing.com
- 17. Update All Or, pick and choose where you update www.mannixmarketing.com
- 18. Add Your Gravatar Gravatar = Globally Recognized Avatar Picture, cartoon, symbol (picture recommended) Appears when you blog, post, comment on the web http://en.gravatar.com/ www.mannixmarketing.com
- 19. LinkedIn Pages Per Visit www.mannixmarketing.com Source: http://www.nonlinearcreations.com, April 2008-2009
- 20. LinkedIn Average Time on Site www.mannixmarketing.com Source: http://www.nonlinearcreations.com, April 2008-2009
- 21. LinkedIn Conversion Rates www.mannixmarketing.com Source: http://www.nonlinearcreations.com, April 2008-2009
- 22. Showcase Yourself February 2009 | Mannix Marketing Get Found! Newsletter www.mannixmarketing.com
- 24. LinkedIn Conclusion Promote personal brand Find other like-minded business professionals Share knowledge, learn about industry = could convert into sales Connect with groups and network Profile and activity in account shows that you are an Expert in Industry www.mannixmarketing.com
- 25. Happy Networking! Thank You For Your Time! Mannix Marketing 518-743-9424 www.mannixmarketing.com