SlideShare a Scribd company logo
2003: Featuring what is important for a new site: “Trust”
           certificate, featured mentions, etc
2006: A new catchy slogan (“Relationships Matter”) and
   a detailed call-to-action (“make 5 connections in 5
                         minutes”
Later in 2006: Better outlining the benefits of joining.
2008: Now you don’t need to click the button to join.
You can submit your details right on the home page.
  Also added: people search and people directory
2009: Same design but more people joining!
2010: No grey background any more. Now you an not
only register but also login right from the home page.
2011: Just a few small tweaks in icons.
Linkedin Home Page Evolution

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Linkedin Home Page Evolution

  • 1.
  • 2. 2003: Featuring what is important for a new site: “Trust” certificate, featured mentions, etc
  • 3. 2006: A new catchy slogan (“Relationships Matter”) and a detailed call-to-action (“make 5 connections in 5 minutes”
  • 4. Later in 2006: Better outlining the benefits of joining.
  • 5. 2008: Now you don’t need to click the button to join. You can submit your details right on the home page. Also added: people search and people directory
  • 6. 2009: Same design but more people joining!
  • 7. 2010: No grey background any more. Now you an not only register but also login right from the home page.
  • 8. 2011: Just a few small tweaks in icons.