The document outlines changes and improvements to a website over several years, beginning in 2003 with a focus on trust and mentions. In 2006, the site introduced a new slogan and call to action to make connections. Later that year, it better outlined the benefits of joining. By 2008, users could submit details directly from the home page and the site added search and directory features. Participation grew through 2009 with no design changes. In 2010, the site simplified registration and login directly from the home page by removing the grey background. Minor tweaks were made to icons in 2011.

2. 2003: Featuring what is important for a new site: “Trust”
certificate, featured mentions, etc

3. 2006: A new catchy slogan (“Relationships Matter”) and
a detailed call-to-action (“make 5 connections in 5
minutes”

4. Later in 2006: Better outlining the benefits of joining.

5. 2008: Now you don’t need to click the button to join.
You can submit your details right on the home page.
Also added: people search and people directory

6. 2009: Same design but more people joining!

7. 2010: No grey background any more. Now you an not
only register but also login right from the home page.

8. 2011: Just a few small tweaks in icons.