•Download as PPT, PDF•
0 likes•70 views
NorStar AIM is a flexible team of 5 full-time and 2 part-time employees located in White Plains, NY that provides healthcare communications services. They have experience contributing to brand growth for many clients through proven and diverse experience across all facets of healthcare communications. Their process involves assessing the market situation, implementing new campaigns or tactics, and measuring results through candid analysis.
Report
Share
Report
Share
![[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/linkedin-100819133004-phpapp02/85/Linkedin-1-320.jpg)
![[object Object],[object Object],[object Object],Provides an Additional Engine for Accelerating Brand Growth](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
MSL Intro 01Mar15
This document provides an overview of client services and resources including partnerships with UK and global healthcare authorities to create educational materials for various audiences. Services include resources for healthcare professionals across different stages of life as well as consumer materials. The company, led by Michelle Short, has over 15 years of experience in healthcare communications and works with a team of specialists to provide writing, editing, project management, design, and production services.
K kremer resume_5.24.16
Results-proven marketing professional and strategic thinker with industry leadership competencies. . History of conceptualizing and executing forward-thinking marketing strategies resulting in increased brand recognition for clients and business development opportunities for agencies. Experience across multiple segments including developed, supervised, medical education, managed markets/market access and promotional campaigns. My experience strengthens the ability to anticipate problems, identify alternatives, implement solutions and grow accounts.
Media Planning
The document discusses the key aspects of the media planning process. It begins by defining media planning as a series of decisions to deliver promotional messages to prospective customers through various media options. It then outlines the basic components of a media plan, including objectives, strategies, media choices, and scheduling. The document also describes the steps in media planning such as collecting market information, setting objectives, developing strategies, selecting media classes and vehicles, and evaluating outcomes. Additionally, it covers factors that influence planning like budgets, markets, and competition, as well as terminology used in media planning.
Isoray ABS 2017 marketing presentation.pptx
Brachytherapy in the era of value-based care: Are you top referrers hiding in plain sight? Isoray's Michael Krachon addresses the subject at ABS 2017
Record Promotion
The document outlines a marketing plan for promoting a record. It discusses targeting radio stations through in-house and independent promoters. It also discusses using publicity through print magazines, newspapers, and websites. The plan details using retail promotions like co-op advertising and point-of-purchase displays. Finally, it discusses distribution through various distributors and publications for tracking music industry data.
TYPES OF ADVERTISEMENT MEDIA
Media planning is the process of selecting appropriate media channels and vehicles to deliver advertising messages to the target audience. It involves deciding which media to use, the specific vehicle, how to use it, when, where, and at what cost in order to achieve advertising objectives. Key aspects of media planning include understanding the target audience, selecting media that can effectively reach them at the right time and place, and choosing vehicles that deliver messages in a cost-effective manner. Media alternatives like newspapers, magazines, radio, television and others must be evaluated based on their pros and cons in terms of reach, cost, message delivery, and other factors to determine the best options.
CV Kirsty Hanicke
Kirsty Hanicke has over 10 years of experience in marketing communications, including managing marketing strategies and maximizing media coverage. She currently works as the Marketing Communications Manager at Bywaters in London, where she is responsible for developing PR strategies, organizing events, responding to media inquiries, and leading marketing communications. Prior to this role, she held communications roles at Coutts & Co, The Royal Bank of Scotland, and IMS Medical Radar AB, demonstrating a track record of developing and executing multi-channel campaigns and internal communications strategies.
Launch your medical product
MedTele Inc. offers small to mid-size medical device manufacturers the opportunity to introduce new and existing product lines to targeted specialists, hospitals, nursing homes, surgical centers and alternative healthcare facilities through our dedicated, highly experienced Sales and Marketing Services Organization.
Recommended
MSL Intro 01Mar15
This document provides an overview of client services and resources including partnerships with UK and global healthcare authorities to create educational materials for various audiences. Services include resources for healthcare professionals across different stages of life as well as consumer materials. The company, led by Michelle Short, has over 15 years of experience in healthcare communications and works with a team of specialists to provide writing, editing, project management, design, and production services.
K kremer resume_5.24.16
Results-proven marketing professional and strategic thinker with industry leadership competencies. . History of conceptualizing and executing forward-thinking marketing strategies resulting in increased brand recognition for clients and business development opportunities for agencies. Experience across multiple segments including developed, supervised, medical education, managed markets/market access and promotional campaigns. My experience strengthens the ability to anticipate problems, identify alternatives, implement solutions and grow accounts.
Media Planning
The document discusses the key aspects of the media planning process. It begins by defining media planning as a series of decisions to deliver promotional messages to prospective customers through various media options. It then outlines the basic components of a media plan, including objectives, strategies, media choices, and scheduling. The document also describes the steps in media planning such as collecting market information, setting objectives, developing strategies, selecting media classes and vehicles, and evaluating outcomes. Additionally, it covers factors that influence planning like budgets, markets, and competition, as well as terminology used in media planning.
Isoray ABS 2017 marketing presentation.pptx
Brachytherapy in the era of value-based care: Are you top referrers hiding in plain sight? Isoray's Michael Krachon addresses the subject at ABS 2017
Record Promotion
The document outlines a marketing plan for promoting a record. It discusses targeting radio stations through in-house and independent promoters. It also discusses using publicity through print magazines, newspapers, and websites. The plan details using retail promotions like co-op advertising and point-of-purchase displays. Finally, it discusses distribution through various distributors and publications for tracking music industry data.
TYPES OF ADVERTISEMENT MEDIA
Media planning is the process of selecting appropriate media channels and vehicles to deliver advertising messages to the target audience. It involves deciding which media to use, the specific vehicle, how to use it, when, where, and at what cost in order to achieve advertising objectives. Key aspects of media planning include understanding the target audience, selecting media that can effectively reach them at the right time and place, and choosing vehicles that deliver messages in a cost-effective manner. Media alternatives like newspapers, magazines, radio, television and others must be evaluated based on their pros and cons in terms of reach, cost, message delivery, and other factors to determine the best options.
CV Kirsty Hanicke
Kirsty Hanicke has over 10 years of experience in marketing communications, including managing marketing strategies and maximizing media coverage. She currently works as the Marketing Communications Manager at Bywaters in London, where she is responsible for developing PR strategies, organizing events, responding to media inquiries, and leading marketing communications. Prior to this role, she held communications roles at Coutts & Co, The Royal Bank of Scotland, and IMS Medical Radar AB, demonstrating a track record of developing and executing multi-channel campaigns and internal communications strategies.
Launch your medical product
MedTele Inc. offers small to mid-size medical device manufacturers the opportunity to introduce new and existing product lines to targeted specialists, hospitals, nursing homes, surgical centers and alternative healthcare facilities through our dedicated, highly experienced Sales and Marketing Services Organization.
ERIKA HDEZ STERLING 2016
Erika Hernández Sterling has over 20 years of experience in healthcare sales, most recently as an independent consultant. She holds an MBA in Global Management and has worked for several medical device and pharmaceutical companies in Puerto Rico, consistently exceeding sales goals. Her strengths include business development, strategic planning, relationship building, and coaching sales teams.
Marketing Techniques for Health System/Hospital-Based Retail Health Clinics
Marketing Techniques for Health System/Hospital-Based Retail Health ClinicsLegato Marketing & Communications
Pre-open, post-open, and field support marketing techniques for health system/hospital-based retail health clinicsMelissa Resume
Melissa Nelms is a medical technical professional with over 30 years of experience in sales, customer service, staff training, and invasive cardiology procedures. She has a proven track record of consistently meeting or exceeding goals and objectives through developing new accounts and maintaining strong relationships. Her background includes experience as an invasive cardiovascular specialist, electrophysiology specialist, and marketing and sales roles developing residential real estate and mortgage loan accounts.
Mm aug 2014 module 6
The document discusses various marketing communication tools used by firms, including advertising, sales promotion, public relations, direct marketing, and personal selling. It provides details on each tool's objectives, strategies for implementation, and factors to consider when developing an integrated marketing communications plan. The goal of marketing communications is to inform, persuade, and remind consumers about a company's products and brands through an optimal mix of communication channels.
Introducing StratAdviser Ltd
£1,000.00
Manager: £1,500.00
Strategic Consultant
£1,500.00
Medical Consultant
£1,500.00
Legal Consultant
£1,500.00
Communication Consultant
£1,500.00
Project Manager
£1,000.00
Administrative Support
£500.00
08/02/2014 confidential
35
Our Costing Procedure
1. Initial meeting to understand the need
2. Proposal of the appropriate level of advice
3. Estimate of required time and team
4. Costing based on our grid
5.
CAS Required: Advertising and Marketing Part 1
This document summarizes a presentation on advertising and marketing strategies. It discusses elements of successful advertising campaigns, including unique selling propositions and creating a sense of urgency. It also covers the three R's of retention, cost per impression, integrating promotional products with other media like websites and mobile. Additional topics include trade show marketing, the three levels of selling, strengths of promotional products, and maximizing your online presence through websites and social media. The presentation emphasizes creating value, differentiation, and becoming an expert in order to succeed in marketing.
Branding and markeging strategies for large medical clinic practice groups
This document discusses strategies for clinical practice branding and marketing. It emphasizes focusing on building trust with patients through transparency, consistency, and focusing on the patient experience. It also recommends developing a content marketing strategy to nurture relationships over time by automating the publishing and sharing of educational content through various channels. The goal is to position the practice as a trusted subject matter expert and meet the informational needs of patients, doctors, and insurers throughout the customer journey.
Higher Education Capabilities 8.10.09
This document provides an overview of The Marketing Collaborative and its founder and strategic director, Cathy Rubino Hines. It discusses their business model of creating a virtual marketing team and highlights Cathy's 20+ years of experience in marketing for higher education, healthcare, and other industries. The document also provides examples of marketing campaigns and services The Marketing Collaborative provides for clients.
MD Anderson Gelb Consulting Webinar for Beryl Institute
The document discusses using experience mapping to improve marketing and revenue at healthcare organizations. It provides an overview of experience mapping, including a case study of MD Anderson Cancer Center. Experience mapping involves interviewing patients, families, and physicians to understand their entire healthcare journey and identify opportunities to improve the patient experience at different touchpoints. This helps marketing differentiate the organization, illustrate how activities improve ROI, and advocate for patients to achieve marketing goals in a cost-effective way.
Unit1 marketing mix promotion
Promotion involves communicating with potential customers to inform, persuade, and remind them about an organization and its products. It includes advertising, personal selling, sales promotions, public relations, and direct marketing. The goal is to influence feelings, beliefs or behaviors and create some change in the target audience. An effective promotional strategy matches the communication channels and messages to the target market.
UNIT 1 Marketing Communication [Compatibility Mode].pdf
Marketing communications is the process of transmitting product information to a target audience through various communication channels. It involves creating a coordinated marketing and communication mix strategy to effectively reach the target audience with the desired message. Some key aspects of an effective marketing communications strategy include understanding the target audience, selecting the appropriate communication channels to reach them, and designing messages tailored to the specific product and goals. The results of these communication efforts should then be measured to evaluate their effectiveness.
Gelb patient experience mapping promotes empathy and revenues
The document discusses using experience mapping to understand patient needs, create an ideal patient experience, and improve marketing efforts and revenue. It emphasizes conducting interviews with patients, frontline staff, and physicians to gain insight into the entire patient journey. This insight is then used in experience design workshops to develop a vision for an improved experience and an action plan to monitor progress. The goal is to build empathy, address pain points, and enhance the brand to increase conversions and marketing impact.
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
PJM resume_Jan2015 (1)
Patricia Melvin has over 25 years of experience in marketing, sales, training and conference management across multiple industries. She has a proven track record of planning and executing over 80 conferences annually and overseeing marketing material review processes. Her experience includes roles supporting sales forces, managing tradeshow logistics, and coordinating training programs.
MelissaGoodwinResume
The document provides information on Erwin Penland's Associate Director of Media Research. It summarizes his responsibilities which included leading data science and media research efforts to provide support to agency teams, researching industry tools and topics, and directing the use of syndicated research processes for client strategy. It also notes that he trained over 140 media team members on syndicated research processes to increase efficiencies and reduce errors.
2014 Ken Resume
Kenneth Paulmenn has over 15 years of experience in pharmaceutical sales, specializing in cardiology, neurology, urology, and other areas. He has a proven track record of exceeding sales goals and growing market share. His experience includes launching new products, managing sales teams, and developing strategies to increase sales. He utilizes data analysis, relationship building, and consultative sales approaches.
advertisingppt1.ppt
This document discusses advertising and its role in marketing communications. It begins by outlining the aims and objectives of understanding advertising's role, examining theories of consumer behavior and advertising strategy. It then provides definitions of advertising and discusses the key components of an advertising plan including targeting audiences, developing message strategies, and choosing appropriate media. Finally, it outlines the major players involved in advertising including advertisers, agencies, media sources, suppliers and audiences as well as the functions and types of advertising.
Suzanne Hendery Branding Case Study for Renown Health.pptx
In this case study, Suzanne Hendery of Renown Health and Cristal Herrera of Renown Health identify the steps for a successful branding strategy and customer engagement.
marcom_1.ppt
This document discusses key concepts in marketing communications including: the basic instruments of marketing communications like advertising, PR, and direct marketing; communication theory and the basic elements of the communication process; integrated marketing communications and its requirements; segmentation, targeting, and positioning; and principles for effective marketing communications like identifying the target audience and measuring communication results. Key terms discussed include marketing communications, integrated marketing communications, the marketing mix, push and pull strategies, segmentation, targeting, and positioning.
marcom_1.ppt
This document discusses key concepts in marketing communications including: the basic instruments of marketing communications like advertising, PR, and direct marketing; communication theory including the sender, message, channel, receiver, and feedback loop; integrated marketing communications as a planning process to ensure consistent branding across channels; and the principles of effective marketing communications like identifying the target audience, choosing appropriate communication channels, and monitoring results. Key terms discussed include segmentation, targeting, positioning, and the push vs. pull promotion strategies.
More Related Content
Similar to Linkedin
ERIKA HDEZ STERLING 2016
Erika Hernández Sterling has over 20 years of experience in healthcare sales, most recently as an independent consultant. She holds an MBA in Global Management and has worked for several medical device and pharmaceutical companies in Puerto Rico, consistently exceeding sales goals. Her strengths include business development, strategic planning, relationship building, and coaching sales teams.
Marketing Techniques for Health System/Hospital-Based Retail Health Clinics
Marketing Techniques for Health System/Hospital-Based Retail Health ClinicsLegato Marketing & Communications
Pre-open, post-open, and field support marketing techniques for health system/hospital-based retail health clinicsMelissa Resume
Melissa Nelms is a medical technical professional with over 30 years of experience in sales, customer service, staff training, and invasive cardiology procedures. She has a proven track record of consistently meeting or exceeding goals and objectives through developing new accounts and maintaining strong relationships. Her background includes experience as an invasive cardiovascular specialist, electrophysiology specialist, and marketing and sales roles developing residential real estate and mortgage loan accounts.
Mm aug 2014 module 6
The document discusses various marketing communication tools used by firms, including advertising, sales promotion, public relations, direct marketing, and personal selling. It provides details on each tool's objectives, strategies for implementation, and factors to consider when developing an integrated marketing communications plan. The goal of marketing communications is to inform, persuade, and remind consumers about a company's products and brands through an optimal mix of communication channels.
Introducing StratAdviser Ltd
£1,000.00
Manager: £1,500.00
Strategic Consultant
£1,500.00
Medical Consultant
£1,500.00
Legal Consultant
£1,500.00
Communication Consultant
£1,500.00
Project Manager
£1,000.00
Administrative Support
£500.00
08/02/2014 confidential
35
Our Costing Procedure
1. Initial meeting to understand the need
2. Proposal of the appropriate level of advice
3. Estimate of required time and team
4. Costing based on our grid
5.
CAS Required: Advertising and Marketing Part 1
This document summarizes a presentation on advertising and marketing strategies. It discusses elements of successful advertising campaigns, including unique selling propositions and creating a sense of urgency. It also covers the three R's of retention, cost per impression, integrating promotional products with other media like websites and mobile. Additional topics include trade show marketing, the three levels of selling, strengths of promotional products, and maximizing your online presence through websites and social media. The presentation emphasizes creating value, differentiation, and becoming an expert in order to succeed in marketing.
Branding and markeging strategies for large medical clinic practice groups
This document discusses strategies for clinical practice branding and marketing. It emphasizes focusing on building trust with patients through transparency, consistency, and focusing on the patient experience. It also recommends developing a content marketing strategy to nurture relationships over time by automating the publishing and sharing of educational content through various channels. The goal is to position the practice as a trusted subject matter expert and meet the informational needs of patients, doctors, and insurers throughout the customer journey.
Higher Education Capabilities 8.10.09
This document provides an overview of The Marketing Collaborative and its founder and strategic director, Cathy Rubino Hines. It discusses their business model of creating a virtual marketing team and highlights Cathy's 20+ years of experience in marketing for higher education, healthcare, and other industries. The document also provides examples of marketing campaigns and services The Marketing Collaborative provides for clients.
MD Anderson Gelb Consulting Webinar for Beryl Institute
The document discusses using experience mapping to improve marketing and revenue at healthcare organizations. It provides an overview of experience mapping, including a case study of MD Anderson Cancer Center. Experience mapping involves interviewing patients, families, and physicians to understand their entire healthcare journey and identify opportunities to improve the patient experience at different touchpoints. This helps marketing differentiate the organization, illustrate how activities improve ROI, and advocate for patients to achieve marketing goals in a cost-effective way.
Unit1 marketing mix promotion
Promotion involves communicating with potential customers to inform, persuade, and remind them about an organization and its products. It includes advertising, personal selling, sales promotions, public relations, and direct marketing. The goal is to influence feelings, beliefs or behaviors and create some change in the target audience. An effective promotional strategy matches the communication channels and messages to the target market.
UNIT 1 Marketing Communication [Compatibility Mode].pdf
Marketing communications is the process of transmitting product information to a target audience through various communication channels. It involves creating a coordinated marketing and communication mix strategy to effectively reach the target audience with the desired message. Some key aspects of an effective marketing communications strategy include understanding the target audience, selecting the appropriate communication channels to reach them, and designing messages tailored to the specific product and goals. The results of these communication efforts should then be measured to evaluate their effectiveness.
Gelb patient experience mapping promotes empathy and revenues
The document discusses using experience mapping to understand patient needs, create an ideal patient experience, and improve marketing efforts and revenue. It emphasizes conducting interviews with patients, frontline staff, and physicians to gain insight into the entire patient journey. This insight is then used in experience design workshops to develop a vision for an improved experience and an action plan to monitor progress. The goal is to build empathy, address pain points, and enhance the brand to increase conversions and marketing impact.
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
PJM resume_Jan2015 (1)
Patricia Melvin has over 25 years of experience in marketing, sales, training and conference management across multiple industries. She has a proven track record of planning and executing over 80 conferences annually and overseeing marketing material review processes. Her experience includes roles supporting sales forces, managing tradeshow logistics, and coordinating training programs.
MelissaGoodwinResume
The document provides information on Erwin Penland's Associate Director of Media Research. It summarizes his responsibilities which included leading data science and media research efforts to provide support to agency teams, researching industry tools and topics, and directing the use of syndicated research processes for client strategy. It also notes that he trained over 140 media team members on syndicated research processes to increase efficiencies and reduce errors.
2014 Ken Resume
Kenneth Paulmenn has over 15 years of experience in pharmaceutical sales, specializing in cardiology, neurology, urology, and other areas. He has a proven track record of exceeding sales goals and growing market share. His experience includes launching new products, managing sales teams, and developing strategies to increase sales. He utilizes data analysis, relationship building, and consultative sales approaches.
advertisingppt1.ppt
This document discusses advertising and its role in marketing communications. It begins by outlining the aims and objectives of understanding advertising's role, examining theories of consumer behavior and advertising strategy. It then provides definitions of advertising and discusses the key components of an advertising plan including targeting audiences, developing message strategies, and choosing appropriate media. Finally, it outlines the major players involved in advertising including advertisers, agencies, media sources, suppliers and audiences as well as the functions and types of advertising.
Suzanne Hendery Branding Case Study for Renown Health.pptx
In this case study, Suzanne Hendery of Renown Health and Cristal Herrera of Renown Health identify the steps for a successful branding strategy and customer engagement.
marcom_1.ppt
This document discusses key concepts in marketing communications including: the basic instruments of marketing communications like advertising, PR, and direct marketing; communication theory and the basic elements of the communication process; integrated marketing communications and its requirements; segmentation, targeting, and positioning; and principles for effective marketing communications like identifying the target audience and measuring communication results. Key terms discussed include marketing communications, integrated marketing communications, the marketing mix, push and pull strategies, segmentation, targeting, and positioning.
marcom_1.ppt
This document discusses key concepts in marketing communications including: the basic instruments of marketing communications like advertising, PR, and direct marketing; communication theory including the sender, message, channel, receiver, and feedback loop; integrated marketing communications as a planning process to ensure consistent branding across channels; and the principles of effective marketing communications like identifying the target audience, choosing appropriate communication channels, and monitoring results. Key terms discussed include segmentation, targeting, positioning, and the push vs. pull promotion strategies.
Similar to Linkedin (20)
Marketing Techniques for Health System/Hospital-Based Retail Health Clinics
Marketing Techniques for Health System/Hospital-Based Retail Health Clinics
Branding and markeging strategies for large medical clinic practice groups
Branding and markeging strategies for large medical clinic practice groups
MD Anderson Gelb Consulting Webinar for Beryl Institute
MD Anderson Gelb Consulting Webinar for Beryl Institute
UNIT 1 Marketing Communication [Compatibility Mode].pdf
UNIT 1 Marketing Communication [Compatibility Mode].pdf
Gelb patient experience mapping promotes empathy and revenues
Gelb patient experience mapping promotes empathy and revenues
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.ppt
Suzanne Hendery Branding Case Study for Renown Health.pptx
Suzanne Hendery Branding Case Study for Renown Health.pptx
- 5. A self-sufficient, “can do” and fun group of professionals A history of significant contributions to the long-term growth of brands through persuasive communications An established record of working with key high volume prescribers for the betterment of clients’ brands A team of established creative professionals with proven pharmaceutical branding and promotional experience A record of excellence with the ability to offer small agency cost-efficiency and service with big agency talent and expertise Why NorStar?
Editor's Notes
- Stability - Team together for average of 6 years Our mission is to provide the high level of quality offered by larger agencies without the big teams and big costs
- Process we use when launching a product, new indication or even a new project Provides for a disciplined methodology
- Always maintaining mantra for quality and cost effectiveness, this is what we do while always maintaining brand integrity
- We offer complete satisfaction with every project.