Volkswagen launched a LinkedIn marketing campaign for the new Passat model. They created a website called LinkedUit.nl where LinkedIn users could challenge each other to see who has the most complete profile, similar to the fully loaded features of the new Passat. The user determined to have the most robust LinkedIn profile like the new Passat would win an actual Passat vehicle. The goal was to find the most complete LinkedIn profile in the Netherlands.

1. h"p://www.linkeduit.nl/

2. 100´000,000
usuarios

3. 220
países

4. 3´800,000
de
usuarios
en
América
La;na
Fuente:
SMLatan
2010

5. Volkswagen Passat
LinkedIn Challenge

6. Caso:
Volkswagen
Passat
Linkedin
Challenge
Anunciante:
Volkswagen
Agencia:
Achtung
(www.achtung.nl)

7. h"p://www.linkeduit.nl/

8. The
new
Volkswagen
Passat,
filled
with
loads
of
features,
is
pre"y
full
of
itself.
Therefor
during
tha
next
few
months
Volkswagen
will
be
looking
for
drivers
who
are
as
full,
if
not
fuller
of
themselves
than
this
well
know
Volkswagen
model
is.
And
what
be"er
place
to
challenge
or
be
challenged
than
Linkedin?
The
new
campaign
website
www.linkeduit.nl
is
launched,
in
coopera;on
with
Linkedin,
where
fana;c
users
can
challenge
each
other
to
test
who
is
as
full
of
themselves
as
the
new
Passat
is.
This
enables
par;cipants
to
directly
compare
Linkedin
profiles.
The
par;cipant
who
is
as
full
of
himself
as
the
new
Passat
is
stands
a
chance
to
win
a
new
Passat.

9. Volkswagen
realizó
una
campaña
basada
en
LinkedIn.
La
campaña
está
basada
en
la
idea
de
que
el
nuevo
Passat
;ene
todas
las
caracterís;cas
de
un
buen
perfil
de
LinkedIn.

10. El
obje;vo
es
simple:
tener
el
perfil
de
LinkedIn
más
completo
de
Holanda.

11. h"p://www.linkeduit.nl/

12. h"p://www.linkeduit.nl/

13. h"p://www.linkeduit.nl/

14. h"p://www.linkeduit.nl/

15. h"p://www.linkeduit.nl/

16. h"p://youtu.be/m7TFcMWI-­‐98

17. Omar
Vite