As the home of BMW, Audi and hundreds of automotive suppliers, Bavaria is Germany's largest state and the center of gravity for mobility tech in Europe. With a unique ecosystem that supports the digital transformation of products and services particularly in the automotive industry, Bavaria offers many incentives for companies to grow their business in Europe.

1. Bavaria: Welcome to Europe‘s Mobility Hub!

2. Bavarian Mobility
Companies
Logistics
Bavaria: Powerful Mobility Industry
Your partners & clients
Attraction for New Tech

3. The Powerful Bavarian Automotive Industry
Where the future of mobility is being shaped
2018 BMW
inaugurated its R&D
center for autonomous
driving with 1,800
employees and started
the construction of a
200 Mio EUR
competence center for
battery cells in Munich
In 2018 Lyft opened up its 1st
European office in Munich focusing
on the development of maps for
autonomous driving
The Munich based startup is
developing air taxis, the world's first
all-electric vertical take-off and
landing jet.
Zenuity – the joint venture between
Volvo Cars and Autoliv – chose
Munich as one of the three worldwide
locations for the development of
autonomous driving technologies
The Munich based research group
is developing a Hyperloop, a new
transportation concept: a high-
speed train that travels in a near-
vacuum tube.

4. Bavaria: Powerful Automotive Industry
Public and Corporate Innovation in Autonomous Driving
Autonomous Intelligent Driving Subsidiary
• Audi started a new subsidiary based in Munich focused on Autonomous
Intelligent Driving with the aim to be the ‘center of excellence’ for urban
autonomous driving in the Volkswagen Group. The technology will be used in
models and brands across the group including VW, Audi and Porsche.
Digital Motorway Test Bed
• The federal German Government established a digital test field “Autobahn” on
the A9 in Bavaria, where many manufacturers are going to test their
technology.
• This is the first intelligent and fully digitalized road in the world. It will now be
followed by several city-centre test beds throughout Germany.

5. 233,792
employees in mobility &
automotive manufacturing
industry (2016)
Bavaria: Powerful Automotive Industry
66.1%
export quota (2015)
€ 102 bn
sales (2015)
20
research institutions
1,100
suppliers
230
providers with
service level “Tier 1-4”
Key Figures

6. Bavaria – Europe's leading innovation hub
Research institutions in the automotive sector
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8 Universities lecturing automotive special knowledge
20 non-university research institutions in the field of automotive
Extensive Research in E-Mobility and Batteries

7. Manufacturing of satellites, space transportation systems, subsystems, services and applications.
 Home to „WARR“ (Scientific research group, that also developed the WARR Hyperloop)
 Headquarters of Airbus Defence and Space, MT Aerospace, OHB System, IABG…
 Unique competencies for example in space operations, satellite navigation or earth observation.
 Bavaria on Mars: Bavarian company NANOPLUS developed laser for NASA`s Curiosity Rover.
 Strong engagement in the European Satellite Navigation System Galileo and in the European Copernicus
programme (formerly GMES).
Bavaria – Europe’s leading innovation hub
Space Sector

8. Bavaria:
The ideal place for International Start-ups

9. Bavaria – Europe’s leading innovation hub
The Bavarian Startup EcoSystem
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 According to a recent study by the European Commission, Munich is the leading ICT hub in Europe (even before
London and Paris)
 The Munich metropolitan area ranks 1st in ICT start-up formations (3,5 per 10.000 inhabitants) in Germany
 Startups in Munich have a much higher survival rate than startups elsewhere, largely due to the enormous B2B and
B2C potential that the Munich metropolitan area has to offer
 With UnternehmerTUM, Munich is home to the biggest center for innovation and business creation in Europe
Bavaria offers perfect conditions for technology-based start-ups!

10. The Digital Hub Mobility in Munich focuses on the networking and pooling of initiatives
and projects on the issues of big data, eMobility and autonomous driving.
Organizes innovation and start-up events like start-up pitches, demo days and the digital
product school to bring together start-ups and corporates
The Powerful Bavarian Automotive Industry
The Digital Mobility Hub

11. Bavaria – Europe’s leading innovation hub
The Bavarian Startup EcoSystem
Slide 11
• More than 50 incubators are located in
Bavaria
• 8 of these incubators are located in
Munich
• Munich boasts more than 10 accelerator
programs by leading companies such as
BMW, Volkswagen and MAN
Incubators & Accelerators

12. Powerful and diverse company landscape
Corporate VC‘s in the field of mobility: A selection
BMW i Ventures
BMW i Ventures Invests in cutting-edge
solutions focusing on BMW’s current and future
business in the technology and customer &
service space. They invest in start-ups of all
stages and have a focus on “Customer Digital
Life” New Business Models that allow to explore
the digital customer interface.
Joint venture Zenuity in Munich
Zenuity is the joint venture between Volvo Cars
and Autoliv, Inc. HQ in Gothenburg, Sweden and
with additional operations in Munich. It marks
the first time a premium car maker has joined
forces with a tier one supplier to develop leading
advanced driver assist systems (ADAS) and
autonomous driving (AD) technologies.

13. Bavaria: Lively Start-up Ecosystem
Automotive Corporates and Start-ups
13
BMW Start-up Garage
The Garage acts as a venture client
unit of the BMW Group. The BMW
Group becomes a client of the start-
up, usually at an early stage when
the product, service or technology
is not yet mature and gives access
to pilot projects. The start-ups
remain owners of the intellectual
property and there are no
exclusivity obligations.
Volkswagen Data Lab
The Start-up Collaboration Space of
the Volkswagen Group in Munich
supports innovative Start-ups in
areas such as but not limited to AI,
Advanced Analytics, AR & VR,
Smart Enterprise and any other
technology related to the
automotive value chain.
WAYRA - TELEFONICA
The aim is to promote innovation
and talent in the field of new ICT’s.
In addition, the Accelerator is
pursuing a venture client model, in
which Telefónica acts as a customer
for the products and helps with the
development. Ongoing application
process, looking for startups in the
field of transport analytics.

14. Bavaria: Lively Start-up Ecosystem
Selected Incubator & Accelerators in Bavaria: Aerospace & Navigation
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STARBUST ACCELERATOR
Provides access to funding and to the largest
aerospace & aviation stakeholder group. One of
the investment verticals is “New Space”, covering
Launchers, Earth Observation satellites, Space
communication & exploration.
ESA Business Incubation Centre
Incubated more than 130 startups, with an annual
turnover of 150mio €. During the Incubation
program of up to 2 years startups at ESA BIC
Bavaria receive financial, technical and
networking support. The center cooperates
closely with Airbus, DLR and Fraunhofer IIS. A
branch office is the Ludwig Bölkow
Campus (LBC) under the banner
campus@industry.

15. Bavaria – Europe’s leading innovation hub
Our shootingstars
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Engineering
:
Transportation
:
Engineering
:
Batteries:
Autonomous Driving : Fuelcell
EV‘s:
Aviation: E-Mobility/ Charge points : Parking
:
AR / VR:
Automotive/ Software:
Some successful startups founded in Bavaria:
E-Mobility/ Charge points :

16. More info here !

17. Invest in Bavaria
Any more questions? We are here for you.
17
Antonia Zierer
Executive Director
Bavarian US Offices for Economic
Development
388 Market Street, Suite 1050
San Francisco, CA 94111 | USA
Phone: +1 (415) 362-1001
azierer@bavaria.org
James E. Mister
Investment & Expansion Manager
Bavarian US Offices for Economic
Development
388 Market Street, Suite 1050
San Francisco, CA 94111 | USA
Phone: +1 (415) 362-1001
jmister@bavaria.org

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