The document provides guidance on using LinkedIn to connect Australians with Chinese professionals in Asia, outlining the benefits and unique aspects of the platform. It includes tips for effective professional networking, such as personalizing profiles, joining relevant groups, and engaging with alumni connections. The overarching theme emphasizes the importance of leveraging LinkedIn for social selling and building professional relationships across cultures.

1. Connecting Australians with
Chinese Professionals in Asia
using LinkedIn
Rod Smith

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1. LinkedIn Landscape.
• Australia
• Asia
2. Professional Social Selling Tips for LinkedIn.

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But before I begin lets clarify one
small point…..

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Why use LinkedIn to network with
China?

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Link
ed
In
Us
er
in
th
e
As
ia
Pa
cifi
c

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A Social Media Revolution

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But….

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So
w
hy
is
n’t
Li
nk
ed
In
bl
oc
ke
d?

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Social Selling

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How does LinkedIn compare with
other
social media tools?

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The value LinkedIn brings
to it’s members…

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TIP 2 Personalise your
Highlight Box
Headline

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Only your direct connections can see
All LinkedIn members
can see

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Your passion
Your expertise
Your company
Your background

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TIP
9
Ta
p
int
o
yo
ur
al
u
m
ni
co
nn

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TIP 12 – Join Chinese related Groups.

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TIP 13 – Personalise your request to connect.

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TIP 14 – Targeted Geo Networking

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TIP 15 – Contribute
Insights

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