Presentation by myself and Tim Potten at the LinkedIn Talent Connect conference in 2013 about how Emerson HR and Talent Recruiting partnered to build brand awareness and attract top talent.
What matters most in metrics for sourcing talent on LinkedIn | Talent Connect...LinkedIn Talent Solutions
Bill Fowles, ABB
Companies that value talent have invested in building and growing that talent through LinkedIn and internal recruiting departments. Budgets have been created to invest in these departments and ensure they are maximizing and getting the best ROI out of this investment, but how are they measuring this success? Is it just number of hires? Is it speed of the hires? How are they measuring the quality of the candidate pool? In my session, I will discuss key metrics that HR, recruiters and executives will understand and make sense of the investment and the ROI in building a strong talent team. Coming away from this session individuals will have an opportunity to look at our KPIs and metrics and incorporate those into their key metrics for their organization.
Key highlights:
Using LI Metrics to measure success and gain insights into the ROI of their tools-review of key data in LI, usage, inmails, searches and pipelines in LI on a weekly, monthly and quarterly basis.
Key Sourcing Metrics we use to measure our recruiters effectiveness and ability to maintain workloads-number of phone screens, submittals to interviews to hires and pipeline lead generation metrics used to measure their success.
Quality of Hire - I will share how we use our data to measure the quality of hire by each recruiter and how our hiring managers view our quality of candidates as a way to evaluate our talent team.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Cooperation is Not Enough: Building a True Partnership Between Recruiting and...LinkedIn Talent Solutions
The best way to build a powerful, authentic employer brand is to develop a true partnership with your marketing team. Learn how Scholle and Emerson partnered with their marketing departments and build a strong talent brand partnership.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Hiring in Digital in 2013: Themes & Lessons Learned - Presentation by Clare Johnston, Founder & Co-CEO of The Up Group at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
What matters most in metrics for sourcing talent on LinkedIn | Talent Connect...LinkedIn Talent Solutions
Bill Fowles, ABB
Companies that value talent have invested in building and growing that talent through LinkedIn and internal recruiting departments. Budgets have been created to invest in these departments and ensure they are maximizing and getting the best ROI out of this investment, but how are they measuring this success? Is it just number of hires? Is it speed of the hires? How are they measuring the quality of the candidate pool? In my session, I will discuss key metrics that HR, recruiters and executives will understand and make sense of the investment and the ROI in building a strong talent team. Coming away from this session individuals will have an opportunity to look at our KPIs and metrics and incorporate those into their key metrics for their organization.
Key highlights:
Using LI Metrics to measure success and gain insights into the ROI of their tools-review of key data in LI, usage, inmails, searches and pipelines in LI on a weekly, monthly and quarterly basis.
Key Sourcing Metrics we use to measure our recruiters effectiveness and ability to maintain workloads-number of phone screens, submittals to interviews to hires and pipeline lead generation metrics used to measure their success.
Quality of Hire - I will share how we use our data to measure the quality of hire by each recruiter and how our hiring managers view our quality of candidates as a way to evaluate our talent team.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Cooperation is Not Enough: Building a True Partnership Between Recruiting and...LinkedIn Talent Solutions
The best way to build a powerful, authentic employer brand is to develop a true partnership with your marketing team. Learn how Scholle and Emerson partnered with their marketing departments and build a strong talent brand partnership.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Hiring in Digital in 2013: Themes & Lessons Learned - Presentation by Clare Johnston, Founder & Co-CEO of The Up Group at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Alghanim presents how to measure the impact of your hires at ConnectIn Dubai 2015.
Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015
How to Measure the ROI of your Talent Brand Strategy | Talent Connect San Fra...LinkedIn Talent Solutions
ABB’s LinkedIn strategy that grew their LinkedIn Talent Brand Index by 10% in one year. Learn how to maximize your brand on LinkedIn, keys to success with career pages, and how brand drives recruitment.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
We have very high - performing employees who work together and push each other ever higher. Point One Recruiting Solutions Inc. is a Recruiting Solutions and known as the Best Places to Work in 2015 and Medium category winners rank at the top on Dec 2, 2015.
In this keynote presentation, LinkedIn explains its vision and milestones in MENA since 2012.
Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015
Driving Success with LinkedIn As a Small or Mid-Sized Company | Talent Connec...LinkedIn Talent Solutions
You don’t need a million-dollar budget or an enormous recruiting team to succeed with LinkedIn. Hear how three talent acquisition leaders from small and mid-sized companies have successfully built their internal recruiting functions and driven success from their investment with LinkedIn.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Maximize your Return on Investment with LinkedIn | Talent Connect San Francis...LinkedIn Talent Solutions
Maximize your impact and measure your investment’s success across your recruiting organization with these tips from TMX Group, Realogy Franchise Group, Uni-Select and Wipro Limited.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Top Tips for Measuring the Return on Investment of your Talent Brand Strategy...LinkedIn Talent Solutions
Learn practical, actionable tips on how you can measure the return on investment of your Talent Brand strategy,
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Becoming an "Intrapreneur" - Jeff BowlingJeremy Ott
Jeff Bowling, the Chairman and former CEO of Delta Companies, understands corporate culture the way few others do. Turning The Delta Companies into a staffing powerhouse over his tenure leading the company, Jeff is committed not just to driving a profitable business, but also to creating an environment driven by mission, purpose, and respect for employees. Jeff will discuss what it takes to become an "intrapreneur" - not someone focused on growth at all costs, but a leader guided by doing right by a company, its employees, its customers, and its stakeholders.
LinkedIn Talent Connect Europe 2012: 10 Key's to Success with LinkedIn Talent...LinkedIn Europe
Throw away your speadsheets, stacks of business cards and C.V.'s: Talent Pipeline is your all-in-one solution to organising and tracking your leads! In this session, you'll learn how to integrate this powerful new tool into your workflow. We'll cover adding new leads, managing your leads and leveraging Talent Pipeline to conduct more efficient searches, send highly customised messages, track results and increase team communication and collaboration.
It's universal: people are searching for deeper meaning, for a closer sense of "fit" in all aspects of their lives. In this 30-minute webinar, we take a closer look at the power of purpose-driven messaging and how to connect it to our employer brand.
The presentations from LinkedIn Day Johannesburg which took place on the 16th of September 2014. Speakers included local HR professionals and LinkedIn presenters.
What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation’s impact on your brand. This session will take a look at what works, what doesn’t and the core lessons learned from recruitment leaders at the top of their game.
Alghanim presents how to measure the impact of your hires at ConnectIn Dubai 2015.
Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015
How to Measure the ROI of your Talent Brand Strategy | Talent Connect San Fra...LinkedIn Talent Solutions
ABB’s LinkedIn strategy that grew their LinkedIn Talent Brand Index by 10% in one year. Learn how to maximize your brand on LinkedIn, keys to success with career pages, and how brand drives recruitment.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
We have very high - performing employees who work together and push each other ever higher. Point One Recruiting Solutions Inc. is a Recruiting Solutions and known as the Best Places to Work in 2015 and Medium category winners rank at the top on Dec 2, 2015.
In this keynote presentation, LinkedIn explains its vision and milestones in MENA since 2012.
Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015
Driving Success with LinkedIn As a Small or Mid-Sized Company | Talent Connec...LinkedIn Talent Solutions
You don’t need a million-dollar budget or an enormous recruiting team to succeed with LinkedIn. Hear how three talent acquisition leaders from small and mid-sized companies have successfully built their internal recruiting functions and driven success from their investment with LinkedIn.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Maximize your Return on Investment with LinkedIn | Talent Connect San Francis...LinkedIn Talent Solutions
Maximize your impact and measure your investment’s success across your recruiting organization with these tips from TMX Group, Realogy Franchise Group, Uni-Select and Wipro Limited.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Top Tips for Measuring the Return on Investment of your Talent Brand Strategy...LinkedIn Talent Solutions
Learn practical, actionable tips on how you can measure the return on investment of your Talent Brand strategy,
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Becoming an "Intrapreneur" - Jeff BowlingJeremy Ott
Jeff Bowling, the Chairman and former CEO of Delta Companies, understands corporate culture the way few others do. Turning The Delta Companies into a staffing powerhouse over his tenure leading the company, Jeff is committed not just to driving a profitable business, but also to creating an environment driven by mission, purpose, and respect for employees. Jeff will discuss what it takes to become an "intrapreneur" - not someone focused on growth at all costs, but a leader guided by doing right by a company, its employees, its customers, and its stakeholders.
LinkedIn Talent Connect Europe 2012: 10 Key's to Success with LinkedIn Talent...LinkedIn Europe
Throw away your speadsheets, stacks of business cards and C.V.'s: Talent Pipeline is your all-in-one solution to organising and tracking your leads! In this session, you'll learn how to integrate this powerful new tool into your workflow. We'll cover adding new leads, managing your leads and leveraging Talent Pipeline to conduct more efficient searches, send highly customised messages, track results and increase team communication and collaboration.
It's universal: people are searching for deeper meaning, for a closer sense of "fit" in all aspects of their lives. In this 30-minute webinar, we take a closer look at the power of purpose-driven messaging and how to connect it to our employer brand.
The presentations from LinkedIn Day Johannesburg which took place on the 16th of September 2014. Speakers included local HR professionals and LinkedIn presenters.
What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation’s impact on your brand. This session will take a look at what works, what doesn’t and the core lessons learned from recruitment leaders at the top of their game.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
Investing in your Talent Brand and measuring successLinkedIn Europe
We held a recent webinar with Catherine Schlieben, Director of Recruitment, at WorldPay and Lindsay Brady, Insights Manager, at LinkedIn where they discussed how WorldPay invested in their Talent Brand, specifically in Singapore and the results they saw from it.
This story is about their brand journey and the obstacles they have faced along the way.
They shared:
- The importance of your Talent Brand & tips to build your Talent Brand Strategy
- How to get buy in from key stakeholders & get started
- An example of a branding campaign they carried out in Singapore to hire a team
- And finally, how they measured their success & future plans
Build it - What do you do when you are unknown to the market?
Leverage it - What do you do when you need to hire hard-to-find talent?
Breathe life to it – How do you focus on the whole Employee Life Cycle?
Create an internal brand for your talent acquisition team | Talent Connect 2016LinkedIn Talent Solutions
Kara Yarnot, Meritage Talent Solutions
Do many of your hiring managers still view your talent acquisition team as “order takers?” When something goes wrong in the business, are leaders quick to point the finger at the lack of results from the recruiting team? Are you still working to be viewed as the talent advisors that you really are?
You spent the past several years focusing on properly representing your talent brand to candidates and employees. In the process, you lost focus on how your team is viewed internally. How your executives and hiring managers view your team is as important to your success as your external talent brand.
Join this discussion and learn the secrets to internal branding for your team.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Growing your business to the next level takes more than a great idea -- it takes funding. Did you know that investors say the number one thing they look for when deciding to invest is talent?
From SC Moatti, Managing Director of The Angels' Forum, you'll learn:
- 3 characteristics investors look for in a strong team
- The hiring recipe that spells failure
- Why diversity and culture matter
- And more
To learn more, visit us here: http://bit.ly/2cCJq8E
UPSTART Live Spring Summit - The New, New ThingWorkforceNEXT
The New, New Thing: Latest Innovations in Recruiting and Workforce Management Solutions.
Presented By Ziv Eliraz, ZAO; Mark DeChant, Findly; David Lyon, RoundPegg; Tim Lambert, Jobvite; David Kent, Oilpro
Candidate is king - your employer brand mattersRohan Shah
In a time where there is a shortage of talent, organisations must invest in their employer brand in order to attract and retain the best candidates to grow their business. This document is co-produced with Creed Comms, an employer brand specialist, and will run through what an employer brand is made up of and who is doing it well.
IBM Smarter Workforce Summit Toronto 2015: Creating Compensation AmbassadorsIBM Smarter Workforce
IBM Smarter Workforce Summit Toronto 2015: IBM and PCL Construction, co present: Creating Compensation Ambassadors: Engaging Managers To Willingly and Effectively Talk About Pay
Creating Corporate Value Through Sustainable Leadership, Employer Brand & Rep...Cielo
The UAE talent landscape continues to evolve in response to challenges prompted by the global pandemic. Organisations need to quickly pivot their executive leadership and employer brand strategies. Businesses must embrace agile decision-making, sustainable reputations and inspiring, localised candidate experiences to align with the quick-changing requirements of audiences.
In this webinar, Cielo experts will discuss the importance of developing an effective employer brand, acquiring the right executive leadership and curating the appropriate reputation for UAE-based companies. They will be joined by TA leaders in the region, and the group will discuss how TA teams are creating value for the business amid current world events – with a specific focus on what this means for the UAE region.
We will:
Explore the relationship between executive leadership, reputation and employer branding
Showcase how candidate and employee experiences can help organisations create value through talent
Demonstrate how agility, innovation and change management can help TA teams find success in the rapidly evolving and digitising world of work
SME recruitment webinar - Develop the ideal recruitment process for your SMEMichael Page Australia
Watch the full webinar here: http://bit.ly/2eDyQgK
Michael Page is Australia’s SME recruitment specialist. We understand the unique needs of your business and tailor our service offering to suit you. Find out how we can help you here: http://bit.ly/2f2h1un
In our expert webinar you will learn:
- How to write a job ad that will actually get noticed and more importantly, entice high performers to apply
- Our 4 step approach you can use to promote your job ad on the right channels so you start receiving quality applications quickly
- Insider tips to process a high volume of CVs efficiently and what to look for in a CV
- How much hiring is actually costing you and your business
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Linked in conference_october_2013_v11
1. Building a True Partnership Between
Recruiting and Marketing
Sarah Beadle, Corporate Marketing Director
Tim Potten, Global Talent Acquisition Leader
@Emerson_News
Linkedin.com/company/emerson
Facebook.com/EmersonCorporate
2. Founded In 1890
NYSE: EMR
No. 12 on 2012 FORTUNE 500
list of America’s largest
corporations
Diversified global manufacturer
and technology provider
Headquartered in
St. Louis, MO USA
Presence
• 150 countries
• 235 manufacturing locations
• ~ 135,000 employees
• ~ 10K annual salaried hires
Other International
Sales
Emerging Markets
US
$7.9B $5.2B$6.4B $3.8B $1.9B
EMERSON AT-A-GLANCE
2012 Emerson
Total Sales
$24.4B
3. EASTERN EUROPE
Sales $1.0 billion
Employees 9,000
Locations 10
WESTERN EUROPE
Sales $3.9 billion
Employees 16,000
Locations 55
US & CANADA
Sales $11.0 billion
Employees 33,000
Locations 80
LATIN AMERICA
Sales $1.4 billion
Employees 16,000
Locations 30
EMERSON
GLOBAL
PRESENCE
2012
MIDDLE EAST & AFRICA
Sales $1.3 billion
Employees 1,000
Locations 5
ASIA-PACIFIC
Sales $5.8 billion
Employees 60,000
Locations 55
4. PAIN POINTS
HIRING FRENZY COMING OUT
OF ECONOMIC DOWNTURN
LOSING ENGINEERING TALENT
HARD TO FILL TECH POSITIONS
SPEND ON EXTERNAL
HEAD HUNTERS
LinkedIn PILOT
SOURCING ACCELERATOR
• All jobs openings posted
• Branded company page
• “Work With Us” ad campaign
• Recruiting seat licenses
5. We exceeded every goal we set out to achieve. In just five months,
we saved $200,000 in recruiting costs, increased number of hires
by 200 percent, and reduced time-to-hire by nearly 20 percent.
We reversed a key trend too: we were no longer losing talent to
our competitors. EMERSON PROCESS MANAGEMENT
SUCCESS
STORY
Lesson Learned
Branding is critical and Marketing must be involved
8. HR+MARKETING TEAM STRUCTURE
OWN SOCIAL RECRUITING
TOGETHER!
• BRANDING
– Videos, voice, tone and
images
• RECRUITING
– Careers page, job
postings and testimonials
• ENGAGEMENT
– Content and Conversations
Global HR+Marketing Teams
per Business Platform (5) per World Area (5)
10. KEEPING IT SIMPLE
Emerson initially had 62 separate
company pages on LinkedIn
Streamlined and organized into
six Business Platform Pages
11. LEADING APPLICANTS TO OUR NEW
EMERSON CAREERS WEBSITE
2012 2013* ∆
Visitors 845k 1080k 28%
Total
Applicants
105k 270k 157%
Total Jobs
Posted
5.1k 6.9k 35%
Applicants per
Job Posting
21 40 90%
AND DRIVING
A LOT OF TRAFFIC
*annualized
12. BUY-IN
AND BUDGET
Support and
accountability
from HR and
Marketing teams
Judge
results
Showcase irrefutable
data and a sound
strategic plan
Define
success
Bring in leaders to
champion results
High-level
discussions. Inspire
buy-in from
stakeholders
13. Job Slots
45% of applicants globally coming
from LinkedIn - our #1 source
Recruiter Seat Licenses
Businesses are hiring passive
candidates and saving money
Branded Emerson Pages
on LinkedIn
Follower base more than doubled
in nine months. Now 160k+
“Work With Us” Ads
Click rates of 1.25%
OUR LINKEDIN SOLUTIONS ARE WORKING
And many hires!
14. Emerson Network Power Example:
$680,000 savings YTD on external head hunter fees
by leveraging LinkedIn
Average headhunter
fee $21K
Average executive
placement fee $45K
Internal recruiters now have the
tools to replace headhunters – even for
Director and VP Level Positions
Structure your recruiting resources
properly
– Think Recruiting Centers with high-
level recruiters
IMPACT OF AVOIDING HEAD HUNTERS