The document outlines the features and instructions for creating and managing business accounts on LinkedIn for agencies, detailing customized access, role permissions, and management capabilities. Each business account must be linked to a single company and is designed for easier access and independent performance. It also emphasizes the separation from personal LinkedIn profiles and network connections.

1. Business Accounts

2. Business Accounts for Agencies
1 Customized Access, Compliant Profile
2 Clean, Convenient Management
3 Summary Data
4 Independent Performance
5 Similar Competing Audience on Same Page

3. Easier Account Access
Create a Business Account for
Personal each of your clients
LinkedIn
Account • Use your personal LinkedIn account to
Personal
LinkedIn create and access the accounts
Account
• Access roles: Viewer, Standard, or
Administrator
Business Account for • Must be linked to a single company on
Client #1
LinkedIn
Business Account for
Client #2 • Not associated with member profiles or
network connections, and cannot be found
Business Account for in search
Client #3
Campaigns
- Ads
Billing Details Personal
LinkedIn
Account
Instructions: http://bit.ly/o5e5NL

4. Customized Access, Compliant Profile
LinkedIn Profiles are used for Access Only
• Business Accounts not locked to one profile
• One profile can handle multiple accounts
• Admin users can remove permissions
Roles of Account Users:
• Standard User
• Viewer
• Admin
• Billing Contact
• Campaign Contact