In the crowded digital media environment, it's hard to stand out. Linda Popky shares her simple tips on how to use common sense and basic principles to get the attention of our customers. Hint, it involves social media, employees, and creativity.

1. Being Heard: How B2B
Marketers Can Get
Above the Noise in the
Marketplace
Linda Popky
NorCal BMA
March 25, 2015

5. Today’s Business Environment

6. It’s Crowded Out There

7. Marketing Today

8. How to Stand Out

9. Keep What Works

11. Eight Timeless Marketing Principles

12. Get Grounded

14. Add in New Realities

17. Shut Up and Listen

18. Shut Up and Listen

19. Be Disruptive

21. Employees Amplify the Brand

22. Employees Amplify the Brand

23. Use Social Media Sensibly

24. Use Social Media Sensibly

25. X

26. Eliminate Static

27. Marketers in the Organization
Marketing

28. Marketers in the Organization
Executive
Team
Marketing

29. Marketers in the Organization
Sales
Executive
Team
Marketing

30. Marketers in the Organization
CIO
IT
Sales
Executive
Team
Marketing

31. Marketers in the Organization
CIO
ITProduct
Development
Sales
Executive
Team
Marketing

32. Momentum Factors

33. How to Stand Above the Crowd?

34. • Keep what works
• Get grounded
• Shut up and listen
• Be disruptive
• Have employees amplify the brand
• Use social media sensibly
• Eliminate static

35. Be the Center of Attention

36. Vary the Volume

37. Questions?

38. There’s No Sound Unless
You Make It

39. What Will You Do in the Next Seven Days?

42. Be Heard
• Book now available in hard
copy, eBook, Audio
versions
• Amazon, Barnes & Noble,
independent book stores

43. Special Offer
• Write a review of my new
book on Amazon between
now and April 1st
• Get a free copy of my
classical music CD
• Download a free chapter of
the book,
marketingabove.com/

44. Thank you!
linda@popky.com
marketingabove.com
@popky
@mktgabove
#mktgabove