The document proposes a digital campaign for Linda Farrow Eyewear called "First in Fashion" that highlights the brand's innovative designs. It will feature photoshoots and a 1970s-inspired fashion video styled by top bloggers wearing vintage and modern Linda Farrow styles. Content will be shared across the brand and bloggers' social media channels and websites. An Instagram contest will invite followers to share vintage photos tagged #FirstInFashion to further promote the brand's pioneering designs. The goals are to broaden the brand's reach while maintaining exclusivity and converting fans into customers.

1. Linda Farrow Digital Campaign
“First in Fashion”
Diana Amaya

2. Linda Farrow Target Audience:
-millenials, ages 18-33
- international “jet set”
Jeremy Scott // Linda Farrow ‘Hands’
Jeremy Scott // Linda Farrow ‘Mickey’
Linda Farrow Snakeskin Cat Eye

3. Linda Farrow: digital ecosystem
YouTube Twitter Instagram
Website
Facebook
Tumblr

4. Linda Farrow: digital ecosystem
Runway shows, editorials, backstage at NYFW, all amalgamated on Linda Farrow Tumblr

5. Brand Attributes
Linda Farrow values highly considered design,
quality, and unabashed luxury. Through these values
the brand promises its target audience style and status.
These values and promises are evident throughout Linda
Farrow campaigns across all platforms.Whether an insta
gram post, a marketing video, or an impressive collaboration
with another famed designer, the brand’s voice maintains
an unwavering earnestness. Even with innovative and
outlandish designs such as the Linda Farrow Jeremy
Scott Mickey Mouse sunglasses or the Flesh Hands Frame,
Linda Farrow’s voice represents a brand that takes fashion
very seriously.

6. Message Hierarchy
1) innovation / design
2) luxury
3) exclusivity

7. Linda Farrow digital campaign: “First in Fashion”
Cre
Create a digital campaign that uses tag-
line “First in Fashion” to highlight
the innovation and timelessness of Linda
Farrow designs by juxtaposing 1970s
imagery from the brand’s early
days with modern images using the
same or similar styles of glasses in modern
settings modeled by top bloggers from
today’s fashion vanguard.

8. YouTube: 70s inspired fashion video with 3 top bloggers
Aimee Song of Song of Style Chiara Ferragni of The Blonde Salad Leandra Medine of The Man Repeller
Instagram: 1.93m followers Instagram: 3.11 m followers Instagram: 780,000 followers
Facebook: 322K folllowers Facebook: 908 K followers Facebook: 180k followers
Pinterest: 70,181 followers Pinterest: 30,327 followers Pinterest: 63,479 followers

9. Youtube: video featured on LF website

10. Website: Photoshoots styled by each blogger
Featured on respective blogs and Linda Farrow website
Inspiration: Louis Vuitton #CelebratingMonogram campaign via The Blonde Salad and LouisVuitton.com

11. Website: Photoshoots styled by each blogger
Featured on respective websites and Linda Farrow website

12. Instagram/Facebook
Photoshoots and fashion video to be shared by Linda Farrow Eyewear, Chiara
Ferragni, Aimee Song, and Leandra Medine via respective social media accounts
Check out the photos from my collab
with Linda Farrow eyewear! #FirstInFashion
I had so much fun working on the
#FirstInFashion campaign video for @lindafarrow
eyewear. Here’s the sneak peak, check out the
full video on the blog.
New looks from the @lindafarrow #FirstInFashion campaign!

13. Instagram/Facebook
To highlight LF’s early days of innovation, invite followers to share stylish vintage
photographs of friends or family members using #FirstInFashion.The contest will be
introduced via Linda Farrow Instagram and Facebook accounts with the brands own
selected photo.
My always stylish grandmother lounging on Rockaway Beach.
#vintage #style #FirstInFashion @lindafarrow
Dad on a business trip circa 1975. His style is so effortless.
#FirstInFashion #LindaFarrow
Linda Farrow Eyewear will select photos to repost.The poster of
the most-liked photo will win a pair of Linda Farrow glasses.
Inspiration:The Sartorialist Vintage Photos

14. Goals
- broaden the brands reach
while remaining on-brand
and exclusive
- utilize channels that will have
the most impact
- increase name recognition
- increase fans/followers
- convert fans into consumers