If your company is determined to get involved it's incredibly important to ensure you're choosing a cause that is right for you.

1. CHOOSING THE
RIGHT CHARITY
FOR YOUR
BUSINESS
LINCOLN STRATEGY GROUP
LINCOLN-STRATEGY.ORG

2. WHAT TO LOOK AT
WHEN CHOOSING A
CHARITY
LINCOLN-STRATEGY.ORG
THE "WHO" THEIR RATINGS THEIR ABITIONS

3. RATHER THAN INDIVIDUALS AND SMALL
GROUPS WHETHER IT’S IMPROVING EDUCATION
FOR THOSE WHO NEED IT MOST, FEEDING THE
HOMELESS OR RAISING AWARENESS FOR A
DEBILITATING DISEASE, DIFFERENT CHARITIES
HAVE VERY DIFFERENT GOALS.
IF THERE IS ONE PARTICULAR AREA THAT YOU
FEEL AS THOUGH DESERVES OR NEEDS HELP,
COMPILE A LIST OF CHARITIES THAT FIT THE BILL
BEFORE YOU MOVE ON TO THE NEXT STEP.
LINCOLN-STRATEGY.ORG
LOOK AT THE "WHO"

4. NOT ALL CHARITIES ARE CREATED EQUAL–SOME
GIVE MEAGER PERCENTAGES OF THEIR
PROCEEDS TOWARDS A CAUSE, WHILE OTHERS
DEVOTE ALMOST THE ENTIRETY OF THE
DONATIONS THEY RECEIVE DIRECTLY TO
HELPING THE CAUSE. BEFORE MOVING ONTO
STEP THREE, MAKE SURE YOU KNOW THAT THE
CHARITY YOU’RE SELECTING HAS A STRONG
REPUTATION AND GOOD MORAL AND ETHICAL
ROOTS.
USE: CHARITY NAVIGATOR OR GIVEWELL.COM
LINCOLN-STRATEGY.ORG
CHECK THEIR RATINGS

5. AS HE RECOMMENDS IN HIS TED TALK, DEN
PALLOTTA CLAIMS THAT STATISTICS LIKE
OVERHEARD DON’T ALWAYS PAINT A COMPLETE
PICTURE OF A CHARITY’S TRUSTWORTHINESS.
“DON’T ASK ABOUT THE SIZE OF THEIR
OVERHEAD,” HE SAYS IN THE TALK. “ASK ABOUT
THE SIZE OF THEIR DREAMS.” IF A CHARITY IS
DOING GOOD AND HAVING TANGIBLE EFFECTS
ON THE COMMUNITY IT SERVES, IT MAY WELL BE
WORTHY OF YOUR CONSIDERATION.
LINCOLN-STRATEGY.ORG
CHECK AMBITIONS