The document discusses a presentation for a store brand profile of LNV. It will cover the LNV team, the brand's vision, mission and values, brand identity and store visuals, press coverage and brand strength, the new format concept and relaunch, target customers and competition, reference store brands, merchandise plan, brand partners, commercial terms, and marketing strategy. The presentation aims to introduce the LNV brand and new store format concept.
Kelly Nissan of Easton, PA Visual Identity Branding Program with Nissan North...Kelly Auto Group
Kelly Nissan of Easton, PA Visual Identity Branding Program with Nissan North America.
Visit the Kelly Automotive Community at http://www.KellyCarCommunity.com and join to receive special discounts on Nissan vehicles, accessories, parts and service.
Kelly Nissan of Easton, PA Visual Identity Branding Program with Nissan North...Kelly Auto Group
Kelly Nissan of Easton, PA Visual Identity Branding Program with Nissan North America.
Visit the Kelly Automotive Community at http://www.KellyCarCommunity.com and join to receive special discounts on Nissan vehicles, accessories, parts and service.
JLL Türkiye’nin yaptığı araştırmaya göre, gelişen toplu taşıma altyapısı ile birlikte, çalışanlar servis araçları yerine metro gibi trafikten etkilenmeyen toplu taşıma araçlarını tercih ediyor. Bu nedenle şirketler, giderek artan bir oranda metro hattına yakın yerlerdeki ofis binalarına taşınıyor.
Passenger Information System Market - Railways Outlook (2015-19ResearchFox
As, the need for real time access to passenger information is growing day by day. Passengers are now able to access their journey information on their personal devices. Many transit agencies across geographic regions are installing these passenger information system in all transportation medium.
Technical advancement and growing cellular network capability has enabled the passengers to save their time in searching for required information. This report presents interpretative and easy-to-understand facts on how the current Passenger Information System (PIS) market is segmented based on transportation, components and geographies. It cuts through several facets of the PIS market such as market size, market share for each segment, the drivers and constraints of PIS marketplace. Report also provides information on the challenges and opportunities that lie ahead for these PIS devices.
Assista os vídeos com estudos bíblicos e baixe os arquivos de slides referentes aos vídeos no meu blog:
http://goo.gl/PPDRnr
Se você gostar deste vídeo, favor clicar no ícone "gostei", que fica logo abaixo, lado esquerdo do vídeo.
Ajude-nos a ajudar outras pessoas e contribuir para a melhoria da EBD:
Favor divulgar este vídeo para sua rede social e também em sua igreja.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Proven strategies for discovering,
defining, and leveraging your organization’s unique attribute. Josh Miles discusses branding, positioning, and finding your niche.
Get your budget priorities right!
One of the challengers facing Start-Ups
and SME’s is how to invest initial capital to maximize business returns.
Investing in a professional visual identity creates the right impression and assurance with clients, it builds confidence and pride with business partners and employees.
Branding gets your business moving.
First Impressions counts! Brand Rocket helps you create professionally designed brand identity that reflects your personality and let your business shine. Start-ups and SMEs don’t have to settle for “make-do” or “free-lance” quality design work anymore.
60 Minute Crash Course on Channel Management2Checkout
Discover all you need to know about designing and managing an effective software reseller network. Our experts: Casey Potenzone (VP, US Sales, Avangate) and Ken Beam (President / Founder, The VAR-City) presented what it takes to lay the foundations for a successful network and the latest tools and technologies for channel management and growth and revealed how you can focus your channel efforts and strategy on generating revenue by automating or eliminating inefficient, operational processes.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
Follow us on: Pinterest
Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Exploring Ancient Mysteries Visions of Atlantis.pptx
Lime & Vodka-New
1.
2. STORE
brand format profile
Understand - Create - Differentiate - Partner - Venture out - Inspire
3. WHAT will we discuss in this presentation?
Content of Brand profile :
1. LNV Team
2. BRAND - Vision, Mission, Values, philosophy and attributes
3. Brand Identity, Store pics, Touchpoints
4. Press and brand strength
5. Why the New format concept - relaunch
6. Target market and Customer profile
7. Competition
8. Reference store brands
9. Merchandise plan
10.Characteristics of LNV brand partners
11.Commercial, payment and offsale terms
12.Marketing strategy
4. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
5. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
6. who LNV ?? LNV TEAM
BALACHANDAR R
MBA - IIFT- PSG - Gold medalist
Tata International - Created strategy for Launch of Donna Elena Accessories for Indian market - 2000
Head RETAIL OPERATIONS & MARKETING ASIA - Hidesign - 2002 to 2005
Director -Hnsworld - 2005 to present
Partner & Head of MARKETING - Lime & Vodka - 2009 to present
Consultant - STRATEGIC PLANNING & MARKETING - Pearl Academy of Fashion - 2009 to present
PAULSON PAUL
PICK N SAVE, OMAN - Logistics manager - 1998 to 2002
Regional OPERATIONS Manager - Hidesign - 2002 to 2006
Pepe Jeans - Key accounts Manager - 2006 to 2007
Partner & Head of RETAIL OPERATIONS & SALES - Lime & Vodka - 2009 to present
Regional Sales Manager - Arvind Brands - 2007 to 2009
7. strengths of this TEAM?
excellent track record in RETAIL of over 2 decades
proven expertise in BRAND building
consistent performance in SALES
young & energetic TEAM
indepth know-how of retail OPERATIONS
wides spread NETWORK and relationships in RETAIL industry
8. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
9. Brand Vision
To be the most recognised, frequented, appreciated fashion store brand among young Indians.
Brand Mission
LNV is a showcase for alternative and upcoming brands that create casual, streetwear,
fusion wear apparels, footwear and fashion accessories targeting youth and young professionals.
It aspires to be "THE fashion store for the young" offering interesting brands with a unique brand
identity and product designs and are not available in the mainstream retail but yet affordable.
Brand Values
Distinct, fashion, affordability, youthful, Cool, down to earth,
aspirational, Care, Consciousness, Compassion.
10. Brand Philosophy at LNV
We believe....You own the brand LNV
At LNV we believe in a retail concept which weaves together a story that seeks to be distinct
and dynamic. It achieves this beautiful quality as the user is an integral part of the process of
creation of this story.
We believe...Life is about partnerships
We believe in co-opting, co-operating and collaborating with creators and customers and
strongly feel that it is definitely possible to have a win-win relationship in all aspects in life
with all stakeholders.
We believe...Life is multidimensional
We believe that we are blessed to have the opportunity to give our patrons an experience
that is multidimensional - at physical, emotional and spiritual levels through our products
and through the brands that we offer them.
We believe...All material objects are just tools
We realise that the best things in the world that become dear to us are not always expensive,
yet we understand that these things are just tools to keep loved ones happy.
We love our people and use our things.
11. We believe....in right of self expression
We believe that every person has the right to express himself. What one wears, uses and gifts
are tools of one's expression. We believe that the art of self expression is in choosing the right
brands that one identifies with . Brands are not unnecessary indulgence, they are a means of
expression.
We believe....in Change
We believe in the old adage that there is nothing constant except change. Thats why we keep
changing for you - trying, experimenting, evolving, growing. We believe that the day we stop
changing, we disrespect the quantum of intelligence and creativity bestowed upon us.
We believe....in creating a new world
We believe that nothing can replace Creativity, Passion,Values and Great Design ...we stand for them.
We believe....tomorrow is in our hands
We believe that the youth represent the future ...we identify with you...we know how you party,
we also listen to your music, we wear the best of fashion, we appreciate good design and other
good things in life but at the same time we also realise the responsibility of tomorrow rest with us.
We believe in our destiny.
At LNV...We believe.
12. BRAND ATTRIBUTES OF LNV
Brand Personality
Different, Spirited, Daring, Sincere, Real, Friendly, Young, Cool, Contemporary,
Confident, Intelligent, Unique, Independent, Original, Modern. Fashionable, Creative, Fun
Brand Character
Loyal, trustworthy, Sincere, Consistent, Truthful
Brand Promise
Affordable fashion with distinct design flavour and brand identity.
Brand differentiation
Interesting brands under one roof for the young men and women.
Brand positioning
Get High on Fashion !!
Brand Culture
A culture of uniqueness, young at heart lifestyle, change, passion, creativity, values.
Brand partners
Partner brands like Maybell, Peekri, Hipcurve, Dope, Mandira Bansal, People tree, Purple jungle
Brand Identity :
Distinct name tells people that we are unique. Tinge of green in our logo denotes the freshness and change.
Our caption of "Get high on fashion" denotes our brand essence of sticking to all ideas that relate to fashion and design.
13. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
14. MYSTERY
BEHIND THE
name
We needed a brand name that reflected the target market - cool, happening, unique, something
that stands out in a crowd and creates a WOW factor.We had a list of 100 names shortlisted which
revolved around the themes of music, pubbing and fashion. From this we narrowed down to 20
names through a focus group discussion of friends. Then we conducted a market research with the
second list of 20 names with a sample size of 300 people in chennai and bangalore among the
target audience of 16 to 40 year olds. 90% of the respondents reacted
postively to the name "Fashion vodka" and reasoned that the world "Vodka" sounded very cool to
them. Coincidently "Vodka" was voted the coolest drink in an online survey this year
among youth audience. In the name we wanted to avoid cliches like "Fashion", "Style", "Design"
etc. Hence we hunted down for a prefix or a sufix that would complement vodka. Research
again revealed to us that Lime along with Vodka was a favourite combo for enthusiasts. Hence we
decided on "Lime & Vodka" as the brand name but with the tagline of "Get High on Fashion!" which
connected our concept with our product.
18. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
20. STRENGTH of LNV Brand
1 Regular customers from all across Chennai
2 LNV Customer database of 3000 members
3 Facebook presence and fan following of more than 1000 members
4 High brand recall and awareness among city youth
5 Brand association with Products that are unique and distinct
6 BRANDing and marketing strength
7 BRAND name
21. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
22. how will niche brands survive ....
when big brands have seemingly unlimited budgets to promote?
when real estate costs have sky rocketed?
when stand alones get ignored because of mall culture?
When large format store ignore niche brands?
23. the only SOLUTION to succeed in this market is a ...
C STRATEGY
o-operate
ollaborate
reate
Co-operate, Collaborate & Create
with like minded brands having similar vision and ideology
24. WHY this NEW FORMAT of LNV :
1. Lack of Retail stores that represent fashion and design oriented brands properly at their
counters so as to ensure the brand identity is not diluted.
2. Lack of speciality stores targeting the young other than export surplus stores.
3. Customers not having access to exclusive merchandise in terms of fashion,
design and brands at affordable prices.
4. Among big brands that have bigger budgets, the upcoming brands dont have a support system
and market access to succeed at a lower budget. LNV seeks to offer this platform for upcoming
brands to launch into the market.
5. LNV tracks customer feedback and input seriously. Based on a survey with our regular
customers we feel this is the way forward that they want LNV to take.
After all any good brand is owned by its customers !
25. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
26. the CUSTOMERS are asking whether ...
the new brand has UNIQUE designs and styling?
the price/VALUE equation should be favourable?
will it make me FEEL good when I wear it ? (Branding)
will it give me RECOGNITION in the society ? (Advertising)
is it easily ACCESSIBLE and available?
what is the GUARANTEE?
27. UNDERSTANDING our Customers
TARGET market :
1. 18 to 35 year olds
2. Men and women
3. Studying in higher education or working as young professionals
4. Sec A, B + and B
5. Upwardly mobile in chennai
6. Someone who enjoys shopping
7. Is brand conscious in terms of design and identity.
28. PROFILING our customer
1. College girl who is energetic, bubbly, fashionable and updated.
2. College guy who is cool, hip, happening and cares for his looks.
3. Young working men and women who are fashion conscious, value conscious,
look for unique brands.
4. Young working women seeking to wear fashionable yet comfortable attire.
5. Young professionals who like a bit of adventure and colour in whatever they do
and want to present themselves distinctly.
6. Young homemakers who are looking for a change from the regular and are open
to trying out new brands.
7. Middle aged men and women who feel young and want to look young.
They have arrived in life and dont want wannabe stuff.
8. Fashion conscious customers who would like to be on par with trends and styling
thats hot and happening not just in Delhi and Mumbai but in streets of Paris to Bangkok.
9. Men and women who believe that one is truly dressed up not only with just apparels but
by accessorising correctly by teaming up apparels with the right fashion accessory whether
be it a bag, wallet, belt, footwear or jewellery.
29. CUSTOMER service at LNV :
What we do to make our customers feel important ?
1. All customers become part of the LNV club members database.
2. We connect with them through our Facebook page.
3. Product updates are emailed to them and updated on FB page
4. Certain regular customers are updated by phone about new arrivals
of their choice.
5. For out station customers we offer free delivery.
6. Gifting option for friends - Customers gift an ensemble for their friends
after choosing from our options. We would courier it to their friends
directly on our customers behalf.
7. We conduct monthly events for which our customers are invited.
8. Offers and promotions are first open to our registered LNV club members.
9. We provide special offers for their special days - birthdays and anniversary.
As LNV believes that our customers own this brand, we keep constantly listening to them and taking
their feedback their entire brand experience. This evolved LNV format is also a result of one such
organised feedback session from our regular customers.
30. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
31. WHERE DO OUR CUSTOMERS SPEND?
Competition
1. Brand exclusive store -
Lee, Levis, Puma, Pepe Jeans, Allen solly, Derby, Basics, Tommy Hilfiger, Benetton,
2. Designer boutiques / Formats -
Kimaya, Evoluzione, Mio, Collage, Purple, Ambrosia
3. Large format stores / Department stores -
Lifestyle, Shoppers, Westside, Pantaloons, Central
4. Speciality format stores (Exclusive) -
Evolve, Amethyst, Casablanca, Anokhi, Anteedote, Silkworm boutique, Boheme
5. Multi brand outlets -
Histyle, Style one, Sellers, Rex Fashions,
6. Export surplus -
Fashion folks, dollars n pounds, Estilo, Just casuals, Cool club, Easy to wear,
Waves, Crazy world of fashion, Upper Crest,
32. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
33. Reference store brands in other cities
Orange bicycle
Taxxi & Vitamin K
Aphrodite
White peacock
Butter
Bombay Electric
Blue Banyan
Turmeric design
Purple sack
Attic
Masala Chai
People Tree
Levitate
Ffolio
34. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
35. MERCHANDISE PLAN
Product categories :
APPARELS ACCESSORIES & LIFESTYLE
Tees - Men and women Ties
Shorts - men and women Stoles, scarves
Casual & Semi formal Shirts - Men Bags
Polo tees - Men Footwear
Trousers - Men Fashion jewellery
Casual Jackets - Men & Women Knick knacks
Western tops - Women Home design
Fusion Kurtas - Women Gifts
Dresses - women
Skirts - women
Shrugs - women
Leggings - women
Occasions :
Daily wear - work (casual, semiformal)
Evening wear (casual, semiformal)
Club wear (party range)
Relax wear (casual)
36. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
37. Characteristics of LNV partner brands
What we look in our BRAND PARTNER :
1. Unique brand identity and concept.
2. Distinct design direction and theme.
3. Targets the youth and the young, both men & women
4. It is aspirational yet affordable.
5. Not available widely in mainstream retail.
6. Its a niche product.
7. Has longterm brand vision.
8. Is an ambitious but upcoming brand hence try harder.
9. Believe in the concept of Co-opting, Co-operating and Collaborating for sustained growth.
38. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
39. Commercial terms OPTIONS for Partner brands :
1. SOH Model - Space on Hire option Model -
200 sqft / 10 feet running wall space - 30,000 per month (includes rental, overheads etc)
Entitles exclusive space for brand and Brand visual
2. Concessionaire model -
Minimum guarantee of Rs 25,000 or 30% percent of sales whichever is higher.
Entitles exclusive space for brand and Brand visual and Brand involvement at all levels.
3. Exclusive Space on Consignment model - 35% of sales - Entitles exclusive space for brand
4. Basic consignment model - 30% of sales - No exclusive space and representation for brand.
Only recommended for unbranded merchandise.
(Please note : Above margins indicated are Exclusive of all taxes and levies)
Payment terms :
Payment will be released by cheque on fortnightly basis for the goods sold during the previous fortnight.
Payment cycle - First fortnight ends 15th and second fornight ends 30th of every month.
Buying cycle :
1. Projections and orders reviews every quarter.
2. Fashion hits every two months.
3. Buying plan, projection and order confirmation every season (every 6 months)
Off Sale :
1. Two times a year - Jan 5th to Jan 25th and July 5th to July 25th.
2. Brand and LNV to share the discounts on mutually agreed terms.
40. LNV
Team
Marketing Understanding
Strategy LNV Brand
Brand
Commercial
Identity
Terms
&
Touchpoints
LNV Media
Brand LNV Coverage
Partners Profile &
Brand
Strength
LNV
Merchandise
New
Plan
Format
Reference
Brands Understanding
for new our
Format Our customers
Competition
41. Marketing
As the idea of LNV is to help the partner brands create a niche in the market
and thereby build the brand, marketing is an integral aspect of this collaboration.
LNV pools marketing costs across non-competitive brands that it showcases thereby
ensuring continous mileage for the partner brands.
Various events, media coverages and activities are to be planned out by LNV on behalf
of the brands and brands would be invited to participate in the same thereby sharing
costs and the mileage out of it.
Core brand communication
Alternate fashion brands that are distinct in design, exclusive yet affordable and
available under one roof - LNV!
42. HOW LNV HELPS YOUR BRAND BUILDING ACTIVITIES ??
Opportunties for partner brands to work with LNV in marketing and brand building.
IN STORE BRANDING :
Brand signages, Visuals and other material can be visually directed within the store whereby it creates
an impact in the customers mind about the brand.
FACEBOOK UPDATES :
LNV has a database of regular customers who follow our product updates on FB. We promote our
partner brand and their products through the same.
LNV BRAND BOOKLET :
Each customer at LNV gets a booklet which contains information and product details of all the brands
that LNV stocks. This is a great opportunity to cross sell non-competiting brands that LNV stocks.
As the cost of printing the brand booklet is apportioned with all LNV brands, the presence in the
LNV brand booklet is at a nominal cost to cover printing expenses but goes a long way in brand
building efforts.
43. EVENTS at HOT SPOTS :
LNV organises and sponsors various events at hotspots in Chennai like 10 Downing street,
corporate campuses, colleges, malls etc.
LNV partner brands can invited to partner in these events wherein their brand name gets highlighted
and the cost incurred would be a gift voucher to the value of Rs 500 to Rs 1000 per event.
BEST CUSTOMER CONTESTS :
LNV rewards its regular customers by offering them a free Lunch for a couple at 10D. Brands can
associate themselves with the best customer contest which is run on a monthly basis for a nominal
cost wherein a lunch for two incurs Rs500.
NEWSLETTER :
LNV sends monthly newsletters to all its members and regular customers. Information regarding all
brands, new products, offers etc will be communicated through this medium. This is a enewsletter
which is emailed to our customers.
PR and INSTORE EVENTS :
LNV organises instore events in association with Partner brands for product launches, season updates,
brand parties etc where Media relations is handled by LNV to ensure visibility in the press. These
events are jointly planned with the brand and costs are shared.