“You see these absolutely beautiful, well-programmed sites that are missing that key piece of saying the right things to the right people.”
That opinion was published in BtoB Magazine’s Interactive Marketing Guide for 2008. While we believe the underlying sentiment still rings true today, the point extends beyond web sites to many facets of digital (as well as offline) marketing.
Having attended Podcamp Philly a few years ago, we were impressed by the substance and impartiality of the many sessions. Yet the focus tended to be on the tactical (and often technical) levels of presenting and delivering messages.
WHAT ABOUT THE MESSAGE ITSELF?
We’ll explain the essence of strong, unique, and engaging brand communications (the tide) and how a well crafted platform will raise the effectiveness of the many digital tactics attendees will learn about in other Podcamp sessions: blogs, pay-per-click ads, SEO, social media, email marketing, and so on (the ships).
Attendees will gain a deeper understanding of: Branding myths; The impact of brands versus products; Key components + characteristics of persuasive brands/messages; Messaging pitfalls to avoid; Self-assessment questions to evaluate their own organization’s marketing assets + readiness
A campaign is only as good as its ability to reach—and motivate—its target audience(s). Join us and make sure your digital marketing efforts have the substance and style to move your market.